What if the American Dream could be found in the heart of the UAE? The United Arab Emirates has experienced a remarkable transformation, becoming a premier destination for UAE travel influencers, business professionals, and trendsetters from around the world.
With its luxurious lifestyle and an environment filled with endless opportunities, the UAE is now a top choice for those seeking success, style, and sophistication. These creators are quickly becoming brand ambassadors for popular travel brands, agencies, and tour companies.
In this blog, we’ll guide you through a complete introduction to some of the most popular UAE travel influencers. From Instagram to TikTok and YouTube, we’ve got creators across all platforms for you. We’ll also introduce a powerful influencer marketplace that allows brands to connect and collaborate with these influencers. Let’s dive in, shall we?
Most Popular UAE Travel Influencers
Ready to discover the UAE’s most exciting travel influencers? From the shining skyscrapers of Dubai to the serene deserts of Abu Dhabi, the UAE is a great spot for creating incredible content.
These influencers are not just showing the stunning beauty of the Emirates—they’re taking you along for the ride with their unique perspectives and must-see destinations. Let’s explore the top UAE travel influencers you need to follow!
Best UAE Travel Influencers on Instagram
Let’s start with the most popular platform for creators in the Emirates—Instagram. Discover the top UAE travel influencers sharing the beauty of the Emirates.
1. Liubava Rose – (@love__rose333)
- Number of Followers: 5.9 Million
When it comes to luxury travel, Liubava Rose is a name you’ll never forget. As an outstanding macro influencer, she has been featured in prestigious magazines like L’Officiel Arabia. Known for her extensive travels across Europe, Asia, and beyond, she specializes in creating high-end travel content.
From Mexico to Spain, and of course throughout the UAE, Liubava has experienced some of the most breathtaking destinations in the world.
She has also been in high demand, working with brands like Imtiaz Developments and Pearla Vera to promote luxury travel experiences.
2. Sherif Fayed – (@sheriffayed)
- Number of Followers: 1.2 Million
Have you ever dreamed of visiting the polar regions but couldn’t make it happen? Sherif Fayed has been there multiple times, taking his followers along on incredible journeys with his captivating content.
With 1.2 million followers, Sherif is a global UAE travel influencer known for his strategic partnerships and immersive cultural experiences.
Sherif Fayed takes his audience on unforgettable travel and cultural journeys, partnering with tourism boards and top brands to spotlight stunning cultural destinations around the globe.
3. Taim AlFalasi – (@taimalfalasi)
- Number of Followers: 4.7 Million
In the world of UAE travel influencers, few have made such an impact as Taim AlFalasi. With 4.7 million followers, she is one of the most influential Arabic-speaking travel influencers in the UAE. Known for her engaging content in Arabic, she connects deeply with audiences across the Middle East.
Recognized as one of the UAE’s most influential young leaders, she has worked with top brands such as Activia Arabia and Flynas.
Taim creates travel, food, and lifestyle content, collaborating with brands to promote destinations, food products, and lifestyle experiences, with stunning visuals from her travels to places like Istanbul, Budapest, and Paris.
4. Murad Osmann – (@muradosmann)
- Number of Followers: 3.2 Million
Whether it’s Egypt, Japan, India, or Bali, Murad Osmann has explored some of the most dreamlike destinations on earth, creating captivating content to share his adventures.
He’s best known for his iconic #FollowMeTo series, taking his audience along on his incredible journeys. Murad has even earned a spot on Forbes’ list of top travel bloggers.
Murad brings travel and photography to life, partnering with top brands and tourism boards to showcase stunning destinations through his unique and captivating photography style.
5. Büşra Duran Gündüz – (@hell0busra)
- Number of Followers: 2.2 Million
If you’re Turkish and looking for a UAE-based influencer who speaks your language, meet Büşra Duran Gündüz. A high-end travel and fashion influencer based in Dubai, Büşra showcases luxury destinations and top fashion brands, having collaborated with renowned names like Fairmont Doha and Audi.
Büşra creates luxury travel and fashion content, frequently featuring in high-end fashion events and promoting exclusive travel experiences in destinations like Monaco and St. Tropez.
Best UAE Travel Influencers on TikTok
Instagram isn’t the only popular platform in the UAE—TikTok also features a growing number of UAE travel influencers. Let’s name some of them to get to know who they are.
1. Ghaith Marwan – (@ghaith_marwan)
- Number of Followers: 3.4 Million
Blending humor with style and lots of desire for travel, Ghaith Marwan has become one of the most recognized TikTok creators in the UAE as of 2025. His content—ranging from fashion and lifestyle to travel and comedy—captures the attention of a diverse audience.
@ghaith_marwan مستحيل الحظ 🤣🤣🤣🤣@Sara Alwari ♬ original sound – Ghaith Marwan
Alongside his partner, Sara Alwari, Ghaith creates fun videos and works with brands, which has helped him become one of the top UAE travel influencers.
Even though Ghaith is a top UAE travel influencer, he speaks Arabic in most of his videos, which can make it a bit challenging for non-Arabic speakers to fully understand the content.
2. Sara Alwari – (@saraaalwari)
- Number of Followers: 4.5 Million
With her vibrant personality and fun lifestyle content, Sara Alwari—a certified dietitian and personal trainer—has become a popular face on social media. Sara creates fun and relatable videos focused on fashion, makeup, comedy, and, of course, travel.
@saraaalwari الترند خلص او لسا؟ 👀♥️
♬ original sound – NetflixMENA
Her diverse content and upbeat energy have helped her connect with a wide audience across the UAE and beyond. As a UAE travel influencer, many of her videos highlight her experiences in different countries like Turkey and various parts of Africa.
Her most recent trip to Africa was a big hit—she created amazing content that not only gained millions of views but also brought her many new followers and friends, catching the attention of travel influencer marketing agencies looking to collaborate with global talent.
3. Khalid Alherani and Nora Achmaoui – (@noraandkhalid)
- Number of Followers: 3.2 Million
If you’re into a couple of influencers, you’ll definitely want to check these two out. Khalid and Noura are two UAE travel influencers known for their inspiring content around style, fitness, and entrepreneurship.
@noraandkhalid 🌚
♬ SHE IS THE MOMENT – haley (2facedg1rl)
Khalid has earned a strong following as a style and fitness icon, while Nora brings a powerful presence as an author, speaker, coach, and successful entrepreneur.
Together, they create content that motivates and empowers their audience to lead confident, balanced lives. They travel a lot and create so much travel content for their followers.
4. Leila Afshonkar – (@leilaafshonkar)
- Number of Followers: 4.5 Million
From trending dances to breathtaking travel spots, this Dubai-based TikTok star has quickly risen to fame with her creative and relatable content.
@leilaafshonkar Who’s that?!
♬ original sound – leila Afshonkar
Leila Afshonkar now has 4.5 million followers with 83 million likes. Her videos blend humor, lifestyle moments, and viral challenges, offering a fun glimpse into life in Dubai.
Beyond content creation, she co-founded Vanzo Jewellery and has been featured in local outlets like Lovin Dubai, making her one of the UAE’s most influential digital voices.
5. Hadia Ghaleb – (@hadiaghaleb)
- Number of Followers: 2.5 Million
With millions of followers on TikTok, this UAE travel influencer has made a big impact with her bold sense of style.
@hadiaghaleb ايوة كعب على البحر 🤫🤫🤫💗💗بس #البوركينى خطير 🥹🥹 #tiktokfashion #whattowear #هادية_غالب ♬ All Around the World(La La La) – R3hab / A Touch of Class
Known as “the girl who made burkini cool,” Hadia Ghaleb shares fashion tips, travel stories, and insights into her businesses, including her own clothing, swimwear, and eyewear lines. She’s not just about looking good—she also promotes modest fashion, helping women express their style with confidence.
Hadia’s blend of fashion and entrepreneurship has made her one of the top influencers in the UAE.
Best UAE Travel Influencers on YouTube
Looking for YouTube travel inspiration in the UAE? These top UAE travel influencers on YouTube are the perfect guides to exploring stunning destinations, hidden gems, and everything in between. Check out the best of the best!
1. Fly With Haifa – (@FlyWithHaifa)
- Number of Followers: 818k
Known for her engaging storytelling and cultural experiences, this travel vlogger promotes cultural understanding through her content. Having explored over 20 countries, she shares her adventures while challenging stereotypes.
Collaborating with tourism boards and travel companies, she has highlighted destinations like Japan, Morocco, and India, offering a unique perspective on each place through creative and engaging influencer marketing campaigns.
On her YouTube channel, you can also find travel podcasts, often featuring her mother. These podcasts offer additional insights into the cultures and experiences she encounters during her travels.
2. Dale Philip – (@Dale_Philip)
- Number of Followers: 3.76 Million
As a Scottish-born travel YouTuber based in the UAE, Dale Philip has captured the attention of over 3.7 million subscribers with his unique travel vlogs.
His channel blends luxury travel, local culture, street food, and off-the-beaten-path experiences, with a special focus on the UAE. Dale’s candid, immersive style and high-quality content offer viewers practical travel tips and personal stories from places like Ras Al-Khaimah and Dubai.
3. Katy Travels – (@Katytravels)
- Number of Followers: 1.53 Million
From exploring Dubai’s hidden spots to luxury hotels and desert adventures, this UAE-based travel influencer brings the region to life through her popular YouTube channel, Katy Travels. With over a million subscribers, she shares family-friendly travel vlogs and practical tips for travelers.
Featured in People en Español, she’s also partnered with airlines targeting Spanish-speaking audiences, making her a trusted voice in the travel space.
4. Beki’s World – (@bekisworld)
- Number of Followers: 1.32 Million
Known online as Beki, Balkis Ksouri is a Tunisian-born, UAE travel YouTuber with over 1 million subscribers and 2.7 million Instagram followers.
Her channel, Beki’s World, is all about exciting adventures—think skydiving, scuba diving, art, and honest chats on topics like mental health and fast fashion. She’s also started working with travel influencer marketing agencies, turning her passion for exploration into a source of income and inspiration for her growing audience.
She mixes fun, creativity, and real talk, making her a favorite among young viewers in the MENA region. From going viral on Facebook to winning “Best Rising Content Creator” in 2022, Beki continues to inspire with her bold, authentic style and love for travel and storytelling.
5. Youssef Chanqaoui – (@Youssef_chanqaoui)
- Number of Followers: 1.24 Million
A Moroccan content creator based in the UAE, Youssef Chanqaoui is known for his comedic travel vlogs and engaging storytelling. With millions of YouTube subscribers, he brings a fun and authentic twist to exploring destinations.
He’s also partnered with events like the Dubai Shopping Festival to create exciting city tour content that highlights the UAE’s best spots.
How to Find UAE Travel Influencers?
Looking to team up with UAE travel influencers without any trouble? Ainfluencer is your go-to influencer marketing platform!
It’s a free, AI-powered marketplace that helps brands easily connect with the right influencers, manage campaigns, and track performance—all in one place.
With smart features like:
- secure escrow payments,
- campaign analytics,
- direct chat,
- multi-language support,
- and even ecommerce integrations (like Shopify),
Ainfluencer takes the guesswork out of influencer marketing.
Whether you’re a brand promoting a resort or a creator looking to collaborate, Ainfluencer makes it smooth, safe, and super effective. Ready to get started? Sign up for free and start building powerful UAE travel campaigns today!
Pro Tip: Looking to increase your travel brand’s sales or earn money as a UAE travel influencer? Meet AlgoRift – a smart, all-in-one Amazon affiliate platform that connects travel brands with authentic affiliates.
AlgoRift is the perfect platform for brands and affiliates, offering easy matchmaking, direct chat for custom deals, and verified partnerships. With smart tracking, you can monitor clicks, sales, and performance in real time.
Conclusion
UAE travel influencers are changing the way people explore the region. From viral TikToks to engaging YouTube vlogs, they inspire millions to visit top spots and hidden spots across the UAE. These influencer’s impact is bigger than ever—making them key partners for hotels, airlines, tour companies, and tourism boards.
Working with influencers helps brands boost awareness, build trust, and even drive bookings. Being a travel influencer isn’t just about pretty photos, but real stories and experiences that connect with travelers.
FAQs
UAE travel influencers are gaining massive popularity because they showcase a unique blend of luxury, adventure, and cultural richness that the Emirates offers. Platforms like Instagram, TikTok, and YouTube allow these creators to share cinematic desert landscapes, world-class hotels, and glamorous lifestyles, attracting global audiences.
Their content also resonates with aspirational travelers who are drawn to Dubai’s futuristic vibe, Abu Dhabi’s elegance, and the UAE’s safe, cosmopolitan environment.
Absolutely! While some influencers, like Ghaith Marwan or Taim AlFalasi, produce Arabic-language content, many of them also incorporate subtitles, visual storytelling, and music to make their content universally engaging. Additionally, influencers like Dale Philip and Katy Travels create English content that is easy for global viewers to follow.
UAE travel influencers collaborate with brands through sponsored posts, destination marketing campaigns, and long-term ambassador partnerships. Many of them work with tourism boards, airlines, hotels, and luxury lifestyle brands to promote travel experiences.
Influencers like Liubava Rose and Murad Osmann have worked with high-end brands, while creators like Sara Alwari and Hadia Ghaleb focus on lifestyle and fashion tie-ins. These collaborations help brands reach new markets and engage with highly targeted, loyal audiences.
If you’re into both travel and fashion, Liubava Rose, Büşra Duran Gündüz, and Hadia Ghaleb are must-follows. Liubava and Büşra blend luxury travel with high-end fashion content, showcasing designer looks in exotic locations. Hadia Ghaleb adds a twist with her focus on modest fashion and her own swimwear brand, making fashion accessible and stylish for diverse audiences.
