The United Arab Emirates is the only country where travel creators sell trips in both directions at once. Nine in ten residents are expats who fly constantly, the airlines are national brands, and the destination is among the most photographed on earth, so the feed that shows a Maldives villa on Monday shows the Burj Al Arab on Friday. These are the 20 UAE travel influencers to know in 2026.
Every creator here is based in the Emirates, whether Emirati, Arab expat, or from further afield, which is why the list runs from Arabic-first voices to a South Asian expat vlogger and a Russian photographer. The ranking uses Instagram following; the departures board below sorts them by the trip they sell. For the management side, see our guide to influencer marketing agencies in the UAE.
Best UAE Travel Influencers to Follow in 2026
Ranked by Instagram following, these are the 20 top UAE travel influencers right now, each with a verified public profile and a distinct route. The list runs from Dubai's biggest vlogger and a global storyteller to Emirati creators who travel in Arabic, luxury and adventure specialists, and the guides the Emirates' expat majority follows.
Mohamed Beiraghdary, known as Mo Vlogs, made Dubai the backdrop of one of the world's most-watched vlog channels, with luxury hotels, supercars, private jets, and trips across the Gulf, Europe, and Asia filmed for tens of millions of followers across platforms.
His audience is young, global, and drawn to the Dubai dream, which suits hotels, airlines, and luxury brands, and puts him among the most-watched travel vloggers anywhere.
Nuseir Yassin built Nas Daily on a thousand consecutive days of one-minute videos from around the world, then moved the company to Dubai, where it grew into a media business and a creator school. The feed is still travel, people, and the stories behind places.
His audience is global and multilingual, which suits tourism boards and purpose-led brands, and his company is a case study in YouTube influencer marketing built from the Gulf.
Taim AlFalasi is one of the most-followed Emirati travel creators, with trips across the Maldives, Europe, and Asia captioned in Arabic for an audience that spans the Gulf. Her feed mixes destinations, fashion, and Emirati identity.
Her audience is Gulf women with high purchasing power, which suits luxury hotels, airlines, and fashion brands targeting the region in Arabic.
Lana Rose built a following in the millions on luxury Dubai life, supercars, and travel, with a rarely updated but heavily followed feed that carries the same high-end aesthetic as her brother, Mo Vlogs.
Her audience is young and aspirational, which suits luxury, automotive, and travel brands.
Tony Kairouz is a Dubai-based travel creator whose staycations, jet skiing, and long-haul trips with his wife built an audience that stretches from the Gulf to Brazil, with an automotive expertise that shows up between destinations.
His audience is international and luxury-minded, which suits hotels, resorts, and automotive brands.
Khalid Al Ameri built one of the largest Emirati followings online with warm short films about Gulf life, and his travel content, from Emirati road trips to trips abroad, explains the region to the world as much as it shows it.
His audience is broad across the Gulf and the wider Muslim world, which suits tourism boards, airlines, and purpose-led brands.
Murad Osmann created Follow Me To, the hand-holding photo series with his wife Nataly that became one of the most recognizable travel formats on Instagram, and now runs his photography and production work from Dubai.
His audience is global and visually driven, which suits luxury destinations and hotels, and Follow Me To remains a textbook case of Instagram influencer marketing.
Sherif Fayed is a Dubai-based travel creator who has documented dozens of countries with practical, enthusiastic guides, from snorkeling in Cape Town to city itineraries, for an audience that spans the Arab world and beyond.
His audience is international and trip-planning, which suits airlines, destinations, and travel gear.
Bdr Al Shammari is an Arabic-language travel vlogger based in the Emirates whose destination videos and hotel reviews built a following in the millions across the Gulf.
His audience is Gulf travelers, which suits hotels, airlines, and destinations courting Arabic-speaking visitors.
Nawfa Nurie is a Dubai-based travel and lifestyle creator whose captions and on-screen tips, from Kyoto shrines to Maldives resorts, turned a personal feed into a planning resource for a million followers.
Her audience is women who plan their own trips, which suits hotels, airlines, and travel apps.
Suhir AlSamman, known online as Susu in Wanderland, is a Dubai-based travel creator whose destination content and hotel stays built a following in the millions across the Arab world.
Her audience is Arabic-speaking women who travel, which suits hotels, resorts, and destinations.
Yousef Kadkhodaei is a UAE-based travel and adventure creator whose destination videos, from desert to mountain, built an audience of nearly a million across the region.
His audience is young Gulf travelers, which suits adventure tourism, outdoor gear, and airlines.
Shareef Umminiyil is a UAE-based travel vlogger whose trips and guides reach the Emirates' large South Asian expat community, one of the biggest and most under-served travel audiences in the country.
His audience is South Asian expats in the Gulf, which suits airlines, destinations, and remittance and telecom brands.
Latifa Alshamsi is an Emirati creator whose travel content, from European cities to Asian resorts, reaches a Gulf audience in Arabic, with fashion and family woven through more than eight thousand posts.
Her audience is Emirati and Gulf women, which suits luxury hotels, airlines, and fashion brands.
Dr Elie Abirached is a Dubai-based adventure creator whose Limitless series takes on extreme expeditions and endurance challenges around the world, filmed for an audience that follows him for the risk as much as the destination.
His audience is adventure-minded and male-skewing, which suits outdoor gear, adventure tourism, and performance brands.
Farah Al Ayedi, known as Farrah Escapes, is a UAE-based travel creator whose destination guides and hotel stays reach an Arabic-speaking audience across the Gulf.
Her audience is Gulf women who travel, which suits hotels, resorts, and destinations.
Nuziha Shakkir is a Dubai-based travel and lifestyle creator whose destination content built a following of nearly half a million with a small, carefully curated feed.
Her audience is expat and regional travelers, which suits hotels, airlines, and lifestyle brands.
Tareq Ismail is a UAE-based travel creator whose destination and hotel content built a following of nearly half a million across the region.
His audience is Gulf travelers, which suits hotels, airlines, and destinations.
Reenu Mathews is a Dubai-based travel and lifestyle creator whose trips, hotel stays, and city guides reach the Emirates' expat community and a wider audience across the region.
Her audience is expat women in the Gulf, which suits hotels, destinations, and lifestyle brands.
Arezoo Muslemi is a Dubai-based travel and lifestyle creator whose destination content and city life in the Emirates built a following of nearly half a million.
Her audience is expat and regional travelers, which suits hotels, airlines, and lifestyle brands.
Top UAE Travel Influencers at a Glance
Here is the full ranking of the top UAE travel influencers side by side, sorted by follower count, with each creator's handle, reach, and signature credit. Every profile was confirmed individually, and counts reflect September 2026 figures shown the way Instagram displays them.
| # | Creator | Followers | Known For | |
|---|---|---|---|---|
| 1 | Mo Vlogs | @movlogs | 5.7M | Dubai's best-known vlogger, with luxury hotels, supercars, and trips across the Gulf and beyond |
| 2 | Nas Daily | @nasdaily | 4.8M | Nuseir Yassin's one-minute stories from around the world, now made from Dubai |
| 3 | Taim AlFalasi | @taimalfalasi | 4.5M | Emirati travel creator whose Arabic-language captions reach the whole Gulf |
| 4 | Lana Rose | @lanarose786 | 3.3M | Dubai luxury lifestyle creator whose travel and car content reaches millions |
| 5 | Tony Kairouz | @tony.keyrouz | 3.3M | Adventure and luxury travel creator with an automotive sideline |
| 6 | Khalid Al Ameri | @khalidalameri | 3.2M | Emirati storyteller whose travel and culture videos reach a global audience |
| 7 | Murad Osmann | @muradosmann | 3.0M | Creator of the Follow Me To series, now based in Dubai |
| 8 | Sherif Fayed | @sheriffayed | 1.1M | Dubai-based travel creator with a global audience built on destination guides |
| 9 | Bdr Al Shammari | @he.bdr | 1.0M | Arabic-language travel vlogger based in the Emirates |
| 10 | Nawfa Nurie | @nawfanurie | 1.0M | Travel and lifestyle creator known for on-screen tips from Japan to the Maldives |
| 11 | Suhir AlSamman | @susu.in.wanderland | 1.0M | Travel creator known as Susu in Wanderland |
| 12 | Yousef Kadkhodaei | @yousif.mohammd | 934K | Travel and adventure creator based in the Emirates |
| 13 | Shareef Umminiyil | @shareef_alkhafji | 933K | Travel vlogger reaching the Emirates' large South Asian expat audience |
| 14 | Latifa Alshamsi | @latifalshamsi | 844K | Emirati creator documenting trips across the world for a Gulf audience |
| 15 | Dr Elie Abirached | @elie.limitless | 639K | Adventure creator behind the Limitless series of extreme trips |
| 16 | Farah Al Ayedi | @farrahescapes | 488K | Travel creator known as Farrah Escapes |
| 17 | Nuziha Shakkir | @nuzihajmal | 477K | Dubai-based travel and lifestyle creator |
| 18 | Tareq Ismail | @tareqismail | 467K | UAE-based travel creator |
| 19 | Reenu Mathews | @reenu_mathews | 465K | Dubai-based travel and lifestyle creator reaching the expat community |
| 20 | Arezoo Muslemi | @misszuzucchini | 463K | Dubai-based travel and lifestyle creator |
Departures From Dubai: Who Sells Which Kind of Trip
The board explains the market. Inbound campaigns, from hotels and attractions to the airlines themselves, want the luxury and Emirati rows, whose audiences either dream of Dubai or live there and spend. Outbound destinations from the Maldives to Switzerland want the guides, whose Gulf followers book long-haul trips several times a year.
The expat row is the one foreign brands miss. Most UAE residents are from South Asia, the Levant, and beyond, and creators like Shareef Umminiyil reach communities that Arabic-first and luxury accounts do not touch. The principles in our guide to travel influencer marketing apply, with one addition: pick the row before the follower count.
Booking in the Emirates: Licenses, Luxury, and the Summer Exodus
The UAE regulates creators directly. Anyone earning from paid content needs an advertiser permit from the UAE Media Council, so the creators on this list are licensed, and their contracts expect disclosure and a level of polish that matches the hotels they feature. Hosted stays and press trips are the norm, and the production quality expected of them is high.
The calendar runs backwards from Europe. Summer heat sends residents abroad from June to September, which is when outbound campaigns peak, while October to April is the inbound season when the emirate fills with visitors and events. Our Ainfluencer review shows how a marketplace handles the rest, from filtering by country and niche to holding payment in escrow until the content is approved.
Conclusion
From Mo Vlogs at number one to Arezoo Muslemi at number 20, these are the top UAE travel influencers of 2026, ranked by live follower counts and confirmed one profile at a time. The list spans Dubai's biggest vlogger, a global storyteller who moved his company to the Gulf, Emirati creators who travel in Arabic, luxury and adventure specialists, and the guides the Emirates' expat majority follows.
The Emirates are the hub of a much larger creator market. If you are planning across the Arab world, our roundup of the top Arab influencers is the natural next stop. Pick the row on the board that matches your trip, book in the right season, and check the license.
Frequently Asked Questions
Who is the most-followed travel influencer in the UAE?
Mo Vlogs leads with 5.7 million Instagram followers on top of a far larger YouTube audience, followed by Nas Daily (4.8M), Emirati creator Taim AlFalasi (4.5M), Lana Rose (3.3M), and Tony Kairouz (3.3M). All five are based in Dubai.
How were these UAE travel influencers selected and ranked?
We shortlisted creators based in the Emirates whose content centers on travel, from Emirati nationals to Arab and international expats, cross-checked against regional travel rankings, then ranked by live Instagram follower count in September 2026. Every account was verified as a real, public profile, and only embeddable profiles were included.
Do UAE travel influencers reach audiences outside the Emirates?
Most do. The country's population is overwhelmingly expat, so creators' audiences are spread across the Gulf, South Asia, the Levant, Europe, and beyond, and the luxury vloggers reach a global audience that dreams of Dubai. Check audience location on each account, because an Emirati creator and an expat vlogger with the same follower count reach very different people.
How much do UAE travel influencers charge?
Rates are quoted in dirhams or dollars and sit at international levels for the biggest names, with hosted stays and press trips the standard format. Creators above three million followers command five figures per post, mid-size creators between 400K and 1 million typically land in the low thousands, and micro creators often work for hosted experiences.
What are the rules for influencer marketing in the UAE?
Creators earning from paid content need an advertiser permit from the UAE Media Council, and paid partnerships must be disclosed. Brands should confirm a creator's license before contracting, respect content restrictions on alcohol and other regulated categories, and plan around Ramadan, when posting shifts to the evening.
When is the best time to run a travel campaign with UAE creators?
It depends on direction. Outbound campaigns peak in the summer, when heat sends residents abroad from June to September, and around Eid holidays. Inbound campaigns work best from October to April, the season when the Emirates fill with visitors and events. Brief at least a month ahead in either case.
