Spanish influencers

Top 33 Spanish Influencers on Social Media

Page Contents

What makes Spanish influencers so impactful? They have an innate ability to infuse Spanish culture, humor, and style into their content. They’re among the most popular influencers, and that’s why brands want to collaborate with them.

In this comprehensive guide, we’ll take a look at the top Spanish influencers to follow in 2025 across TikTok, Instagram, and YouTube. 

We’ll also discuss how brands can successfully collaborate with Spanish creators and highlight tools to make partnerships and influencer marketing campaigns easier, including Ainfluencer, the top platform for finding Spanish influencers.

Top Spanish Influencers on Social Media

In this section, we’ll go through the top Spanish influencers on three major social media platforms: TikTok, Instagram, and YouTube. Let’s start with the most popular one, TikTok: 

Top Spanish Influencers on TikTok 

There are so many Spanish influencers active on TikTok, from small to big names. I have prepared a list of micro, macro, and mega influencers on TikTok:

Top Mega Influencers

Here are the top mega influencers on TikTok: 

Top Spanish Mega Influencers on TikTok
1. Judith Arias (@judiitharias) 

Judith is a prominent Spanish influencer known for comedic skits and everyday life content. In one video, she rants about funny boyfriend habits and tries a viral dance in the next, always with a down-to-earth tone that makes viewers feel like close friends.

In 2025, Judith’s influence shows no signs of slowing, with her average views being 3M. She’s likely to start new trends in fashion and comedy on Spanish TikTok and continue being the internet’s favorite amiga.

  • Followers: 19.6M
  • Niche: Beauty and lifestyle content
  • Engagement Rate: 7.56%
  • Average Likes: 242K
  • Content Type: Beauty tutorials, lifestyle insights, and humorous takes on daily life
  • Audience: Young Spanish-speaking beauty enthusiasts and lifestyle followers
2. Tatiana Kaer (@tatianakaer)

Tatiana Kaer is a Spanish model, TikTok star, and entrepreneur known for her fashion, beauty, and dance content. She gained popularity through lip-sync, dance, and meme videos on TikTok, where she has built a strong following.

@tatianakaer

Hoy no se quien va más guapo @Álvarito🐍 @𝖆𝖕𝖔𝖑𝖔

♬ sonido original – 𝕮𝖆𝖗𝖑𝖔𝖘𝖕𝖊𝖗𝖊𝖟
  • Followers: 16.8M
  • Niche: Fashion, beauty, dance, and lifestyle
  • Engagement Rate: 12.65%
  • Average Likes: 628K
  • Content Type: Trendy fashion looks, dance videos, and relatable lifestyle content.
  • Audience: Primarily young women aged 15 to 25, with a strong following in Mexico and Argentina
3. Lola Lolita (@lolalolita)

Lola Lolita is a Spanish TikTok queen of lifestyle and fun. You can consider her as many types of influencers, from beauty influencers to comedic sketches about daily life; she offers a bit of everything, always delivered with a bright smile. 

@lolalolita

A mi me parecen monísimos 🥹🥲

♬ sonido original – R£M£DIOS
  • Followers: 13.7M
  • Niche: Fashion, Beauty, Lifestyle
  • Engagement Rate: 10.80%
  • Average Likes: 134K
  • Content Type: Women’s fashion, luxury trends, lingerie, and travel
  • Audience: Primarily young women in Spain and Mexico
4. Nicole Wallace (@itsnicolewallace)

Nicole Wallace isn’t just a film and TV actress – she’s also one of the top Spanish influencers on Instagram and TikTok. She gained fame for her acting roles (you might know her from the hit film Culpa Mía and its sequel Culpa Tuya), but she’s cultivated a massive online fanbase as well.

  • Followers: 12.1M
  • Niche: fashion, beauty, and entertainment content
  • Engagement Rate: 16.64%
  • Average Likes: 500K
  • Content Type: Trendy fashion looks, beauty tutorials, lifestyle vlogs, and entertainment-related posts
  • Audience: Primarily young women and fans of Spanish entertainment, with a strong following in Spain and Latin America
5. Apolo Ribera (@apolo.ribera)

Apolo Ribera has a simple mission: to put a smile on your face. This Spanish TikTok creator is known for his hilarious skits and approachable personality. Apolo’s content is a mashup of vlogs, comedic rants, and even cooking videos – all delivered with a hearty dose of humor.

@apolo.ribera

Intento de transición @Álvarito🐍

♬ original sound – TokyoJuce
  • Followers: 8.6M
  • Niche: Entertainment, dating, travel, and lifestyle
  • Engagement Rate: 14.64%
  • Average Likes: 365K
  • Content Type: Dance videos, humorous vlogs, fashion, and travel experiences
  • Audience: Primarily young viewers in Spain and Latin America
6. Rosa y Estela (@thebanezs)

Rosa and Estela, a mother-daughter duo from Valencia,  have proven that family content can thrive too. Together, they’ve garnered around 7 million TikTok followers with their heartwarming and often hilarious videos. Audiences love seeing their sweet relationship and the fun dynamic where sometimes the mom is cooler than the kid!

@thebanezs

Esto me ha recordado a cuando era pequeña y le hacía bailes a mi madre 😭

♬ MOTINHA 2.0 (Mete Marcha) – DENNIS & Luísa Sonza
  • Followers: 6.6M
  • Niche: Dance, family bonding, and entertainment
  • Engagement Rate: 5.71%
  • Average Likes: 30K
  • Content Type: High-energy dance videos, playful family moments, and comedic skits
  • Audience: Primarily Spanish-speaking viewers, with a strong following in Mexico and Colombia. 
7. KAPPAH (@kappahhh4)

KAPPAH, whose real name is Marcos de Vicente, is a Spanish content creator known for his satirical humor, social commentary, and internet culture analysis.

He launched his TikTok account in May 2020, quickly gaining popularity for his comedic takes on trending topics. 

Despite his success on TikTok, he prefers to identify as a filmmaker rather than a traditional influencer. He is currently studying film while continuing to grow his presence online.

@kappahhh4

Yo solo quiero ser un de ellos sentarme con ellos 😂😂😂@agustin calderon silverio

♬ original sound – KAPPAH
  • Followers: 4.8M
  • Niche: Comedy, entertainment, and social commentary
  • Engagement Rate: 16.39%
  • Average Likes: 200K
  • Content Type: Satirical videos, meme-based humor, and trending challenges
  • Audience: Primarily Spanish-speaking viewers, with a strong following in Spain and Mexico
8. Caliche (@caliche.oficial)

Caliche is a TikTok creator who proves that sometimes simple, relatable humor wins the day. With about 6 million followers, Caliche’s TikTok presence revolves around comedic takes on everyday life, especially food, family, and pop culture.

  • Followers: 6.1M 
  • Niche: Comedy, family, and entertainment
  • Engagement Rate: 14.53%
  • Average Likes: 373K
  • Content Type: Funny skits, relatable family moments, and social media challenges
  • Audience: Spanish-speaking viewers, with a strong following in Colombia and Mexico.

Micro & Macro Influencers

Now let’s take a look at the micro and macro Spanish influencers on TikTok: 

Top Spanish Micro and Macro Influencers on TikTok
1. Amparo Angoso (@amparoangoso)

Amparo Angoso is a fashion influencer known for her engaging content on TikTok. She shares outfit inspirations, thrifting finds, and daily routines, creating a stylish and relatable space for her audience. Her content often includes get-ready-with-me (GRWM) videos, fashion hauls, and productivity tips

@amparoangoso

(Very awkward) fit check omw to work 😉

♬ hate it or love it – favsoundds
  • Followers: 44K
  • Niche: Thrifting & vintage fashion
  • Engagement Rate: 7.76%
  • Average Likes: 500
  • Content Type: Daily finds from second-hand apps and styling tips on making old clothes look new
  • Audience: Young women with a passion for vintage styles
2. Carla Nicieza (@carlanicieza)

Carla Nicieza is a visual artist and fashion influencer based in Mallorca. She studied design and art in London and Barcelona and draws inspiration from nature, minimalism, and Mediterranean aesthetics.

@carlanicieza

A dose of inspo for the weekend.

♬ 13 Jours En France – Saori Yuki
  • Followers: 95K
  • Niche: Minimalist fashion & art
  • Engagement Rate: 11.23%
  • Average Likes: 437
  • Content Type: Sophisticated OOTDs, Mallorca lifestyle vlogs, and even her own sketches/illustrations of outfits 
  • Audience: Women 20–35 in Spain who favor an elegant, timeless style
3. Pedro El Ingeniero (@pedroelingeniero)

Pedro is a football influencer and analyst known for his tactical breakdowns and data-driven insights on the game. He shares in-depth analyses of matches, focusing on strategy, formations, and player movements.

@pedroelingeniero

🤯 Mi reacción al gol de Lamine Yamal en el partido de laliga entre el realmadrid y barcelona @LALIGA

♬ sonido original – Pedro El Ingeniero
  • Followers: 316K
  • Niche: Soccer analytics & tech
  • Engagement Rate: 8.68%
  • Average Likes: 12K
  • Content Type: A data analyst by day, Pedro makes viral explainers breaking down football tactics with charts and humor.
  • Audience: ~70% male, 18–34, Spain-based football fans and STEM students.
4. Inés Rodríguez (@inusu_al)

Inés Rodríguez is a logopedist and content creator who shares insights about disability and daily life on TikTok. She has cerebral paralysis and uses her platform to discuss accessibility, inclusion, and personal experiences with humor and honesty. 

  • Followers: 216K
  • Niche: Disability advocacy & daily life.
  • Engagement Rate: 10.30%
  • Average Likes: 17.4K
  • Content Type: Heartfelt and humorous videos about living with cerebral palsy
  • Audience: Span all ages, but especially Gen Z and millennials in Spain interested in inclusivity
5. Marta Puig (@boukie_)

Marta Puig, known as Boukie,  is a private chef and baking influencer who shares delicious and beautiful meals. She first studied engineering, but later followed her passion for cooking.

She has also cooked for famous people like Quevedo and Pablo Alborán and shares her recipes, restaurant reviews, and food tastings online. Her food looks amazing, and people love how she presents it.

  • Followers: 501K
  • Niche: Food & comedy.
  • Engagement Rate: 8.98%
  • Average Likes: 48K
  • Content Type: Humorous food reviews and cooking adventures.
  • Audience: mainly Spanish (Madrid/Valencia) teens and young adults, ~65% female, who love food humor.

Top Spanish Influencers on Instagram

Moving to the next platform, here are the top 7 Spanish creators on Instagram:

Mega Influencers

First, let’s check out the top Spanish mega influencers on Instagram: 

Top Spanish Mega Influencers on Instagram
1. Juanma Barranco (@escardi)

Juanma Barranco, better known by his nickname Escardi, has carved out a niche as a parody and dubbing maestro. Hailing from Andalucía, Juanma rose to fame by creating hilarious dubbed videos of famous scenes, adding his own voice-over to change the context entirely.

  • Followers: 1M
  • Niche: Cinema, humor, and voice acting
  • Engagement Rate: 0.92% 
  • Average Likes: 35K
  • Content Type: Parodies, dubbing videos, and comedic sketches
  • Audience: Primarily Spanish-speaking viewers, with a strong following in Spain and Latin America
2. Aida Domènech (@dulceida)

Known online as Dulceida, Aida Domènech is often hailed as the original Spanish fashion influencer. She began as a blogger over a decade ago and has since built an empire, including a clothing line, an annual festival (Dulceweekend), and a devoted social media following.

  • Followers: 3.5M
  • Niche: Fashion, luxury shopping, travel, and beauty
  • Engagement Rate: 1.09%
  • Average Likes: 38K
  • Content Type: High-fashion looks, travel experiences, beauty tutorials, and personal storytelling.
  • Audience: Primarily Spanish-speaking viewers, with a strong following in Spain and Mexico.
See also  American Real Estate Influencers: Top 15 To Follow In 2025
3. María Pombo (@mariapombo)

María Pombo encapsulates the modern Spanish lifestyle influencer, a young mom, fashion entrepreneur, and social media star. 

She shares a warm and curated window into her life. Her feed has a light, airy aesthetic: think neutral tones, smiling family photos, and stylish, trendy yet approachable outfits. 

  • Followers: 3.3M
  • Niche: Fashion, luxury shopping, travel, and beauty
  • Engagement Rate: 2.07%
  • Average Likes: 69K
  • Content Type: High-fashion looks, travel experiences, beauty tutorials, and personal storytelling.
  • Audience: Primarily Spanish-speaking viewers, with a strong following in Spain and Italy.
4. Paula Gonu (@paulagonu)

Paula Gonu is the kind of influencer who feels like your hilarious best friend. Bursting onto the scene via YouTube years back. 

Paula’s content is decidedly unfiltered (in attitude, not aesthetics!), she’s goofy, loud, and never afraid to laugh at herself, which is refreshing in the often overly curated IG world.

  • Followers: 1.8M
  • Niche: Personal storytelling, food, and entertainment
  • Engagement Rate: 0.95%
  • Average Likes: 17K
  • Content Type: Casual vlogs, cooking videos, relationship discussions, and humorous takes on daily life.
  • Audience: Primarily Spanish-speaking viewers, with a strong following in Spain and Mexico. 
5. Laura Escanes (@lauraescane)

Laura Escanes first grabbed the spotlight as a model and blogger, but she truly found her voice as one of Spain’s relatable Instagram influencers.

She shares her journey through life’s big chapters, from marrying a well-known TV personality to having her first child, and most recently embracing new projects as an entrepreneur and podcaster.

  • Followers: 2M
  • Niche: Fashion, beauty, motherhood, and lifestyle
  • Engagement Rate: 1.91%
  • Average Likes: 31K
  • Content Type: Trendy fashion looks, beauty tutorials, personal reflections, and family-related content.
  • Audience: Primarily young women with a strong following in Spain and Latin America.
6. Alexandra Pereira (@alexandrapereira)

Alexandra Pereira, who many knew by her blog name “Lovely Pepa,” is a veteran in Spain’s influencer scene. Starting one of Spain’s earliest fashion blogs in 2008, she transformed her passion into a full-fledged career.

Her feed is filled with beautifully composed shots from around the globe – one week she’s posing in the streets of Paris in a chic trench coat, the next she’s on a tropical beach in swimwear. 

  • Followers: 2.3M
  • Niche: Fashion, luxury shopping, travel, and beauty
  • Engagement Rate: 0.76%
  • Average Likes: 15.5K
  • Content Type: High-fashion looks, travel experiences, beauty tutorials, and personal storytelling.
  • Audience: Gen Z and Millennial women in Spain and Mexico 
7. Marta Lozano (@martalozano)

Marta Lozano is part of the new guard of Spanish fashion influencers who rose to fame on Instagram with impeccable style and a keen business sense. 

She has become a fixture at fashion weeks and a familiar face in Spain’s glossy magazines. Her Instagram is a carefully curated lookbook of high fashion and aspirational living.

  • Followers: 1M
  • Niche: Fashion, beauty, luxury lifestyle, and entrepreneurship.
  • Engagement Rate: N/A
  • Average Likes: N/A
  • Content Type: High-fashion looks, beauty tutorials, travel experiences, and business insights.
  • Audience: Women aged 25-35 in Spain and Mexico

Micro & Macro Influencers

Here are the top micro and macro Spanish influencers on Instagram:

Top Spanish Micro & Macro Influencers on Instagram
1. Inma Bass (@inma.bass)

Inma Bass is a content creator active on platforms like Instagram, TikTok, and YouTube. She shares a mix of lifestyle, fitness, and personal content.

  • Followers: 64.4K
  • Niche: Lifestyle, fitness
  • Engagement Rate: 0.5%
  • Average Likes: 764
  • Content Type: Chic outfits, makeup looks, and snippets of her daily life in Granada.
  • Audience: Young women (18–30) across Spain
2. Lorena Godoy (@lorenagodoy)

Lorena Godoy is a travel influencer and a fashion buyer, sharing experiences from destinations around the world. She creates content centered on adventure, exploration, and cultural immersion, inspiring her audience with beautiful visuals and insightful travel tips.

  • Followers: 45K
  • Niche: travel, fashion buyer
  • Engagement Rate: 0.75%
  • Average Likes: 244
  • Content Type: glamour outfits in different parts of the world
  • Audience: Fashion professionals and enthusiasts in Spain, mostly 20–40 age range
3. Joaquín Reixa (@joaquin_reixa) 

Joaquín Reixa is a Spanish content creator, filmmaker, and entrepreneur known for his work in digital media and influencer marketing. He is the founder of Omglobal, a creative agency specializing in video production and brand collaborations

  • Followers: 52K
  • Niche: Men’s lifestyle (travel & tech). 
  • Engagement Rate: 1.69%
  • Average Likes: 1.5K
  • Content Type: Stylish travel photography and gadget talk.
  • Audience: Split between young professional males in Spain, into travel/tech and female followers inspired by his travel shots
4. Fuen Albadalejo (@fuen.albaladejo)

Fuen Albaladejo is a Spanish content creator known for her engaging and humorous videos on TikTok. She shares lifestyle content, travel experiences, and relatable moments with her audience.

  • Followers: 38.5K
  • Niche: Lifestyle, fashion, beauty
  • Engagement Rate: 2.24%
  • Average Likes: 1.1K
  • Content Type: Mirror selfies of impeccably styled outfits, mostly high-street fashion with a chic twist.
  • Audience: Young women in Spain and Latin America looking for everyday style tips; many teens see her as a big-sister figure for fashion advice.
5. Mariana Díez Moliner (@marianadiezmoliner)

Mariana is a fashion stylist and designer in Madrid, and her feed is equal parts personal style diary and lookbook of her creations. 

She often posts before/after of clients she’s styled and sketches of clothing designs next to the finished garment on her. This mix gives followers a peek into the style of life.

  • Followers: 89K
  • Niche: Styling & design
  • Engagement Rate: 2.03%
  • Average Likes: 1.9K
  • Content Type: Stylish outfits and GRWMs
  • Audience: Aspiring designers, fashion students, and women aged 20–40 in Spain
6. Marina Comes (@marinacomes)

Marina Comes is a Spanish travel influencer and photographer known for her stunning visual storytelling and global adventures. She has been recognized by Forbes as one of the Best Influencers in the travel industry.

  • Followers: 283K
  • Niche: Travel photography
  • Engagement Rate: 0.75%
  • Average Likes: 1.2K
  • Content Type: Breathtaking destination shots and travel storytelling.
  • Audience: International (only ~50% Spain).
7. Mimi Albero (@mimialbero)

Mimi Albero is a yoga teacher, holistic health coach, and wellness influencer who shares insights on wellness, mindfulness, and personal growth.

  • Followers: 123K
  • Niche: Wellness & yoga
  • Engagement Rate: N/A
  • Average Likes: 4.4k
  • Content Type: A holistic mix of yoga flows, mindfulness tips, and van-life travel snaps.
  • Audience: Health-conscious women (and many men too), 20–40.

Top Spanish Influencers on YouTube 

As our last stop, we’re checking Spanish YouTube influencers. Here are the top 6:

spanish youtubers

1. Nil Ojeda (@nilojeda)

Nil Ojeda (@nilojeda) is a Spanish YouTuber known for his high-energy challenges, survival experiments, and adventure-based content. His channel features long-format videos where he takes on extreme challenges, often lasting multiple days.

  • Subscribers: 4.48M
  • Niche: Extreme challenges, social experiments, and adventure content.
  • Engagement Rate: 3.6%
  • Average Views: 600K
  • Content Type: Long-format videos featuring high-stakes survival challenges, multi-day experiments, and comedic storytelling.
  • Audience: Young audiences who enjoy high-energy, unconventional content.

2. Patry Jordan (@gymvirtual)

Patry Jorda is a Spanish fitness influencer known for her home workout routines and wellness content. Her YouTube channel, Gym Virtual, offers exercise programs, nutrition tips, and fitness challenges, helping viewers stay active without needing a gym.

  • Subscribers: 13.5M
  • Niche: Fitness, health, and wellness.
  • Engagement Rate: 3.2%
  • Average Views: 34K
  • Content Type: Home workout routines, nutrition advice, fitness challenges, and lifestyle tips.
  • Audience: Women looking for accessible fitness solutions.

3. Natalia Merino (@NataliaMerinoStapleton)

Natalia Merino is a Peruvian blogger and digital creator best known for her fashion, beauty, and travel blog, Cinnamon Style. She has built a strong presence on Instagram and YouTube, where she shares lifestyle content with her engaged audience.

  • Subscribers: 872K
  • Niche: Motherhood, lifestyle, fashion, and personal growth
  • Engagement Rate: 4.12%
  • Average Views: 31K
  • Content Type: Parenting tips, personal reflections, fashion inspiration, and home decor ideas.
  • Audience: Mothers and women interested in lifestyle content

4. Andrea Compton (@andreacomptonn)

Andrea is a beloved Spanish YouTuber who talks about series, movies, and all things fandom. Her channel features episode reaction videos (her Game of Thrones reactions are legendary), top 10 lists (e.g. “Series que NECESITAS ver”youtube.com), and collabs with other creators doing fun challenges related to Netflix hits.

  • Subscribers: 701K
  • Niche: TV series & pop culture
  • Engagement Rate: 6.49%
  • Average Views: 110K
  • Content Type: She shares entertaining breakdowns of films and series, often adding humor and personal anecdotes.
  • Audience: Spanish millennials and Gen Z who love entertainment

5. Strip Marvel (@StripMarveltv)

David, a.k.a. Strip Marvel, is Spain’s top superhero geek. His channel is “tu espacio para todo Marvel y DC”, features trailer breakdowns, comic lore explained, movie reviews, and humorous takes on superhero news. He often wears themed outfits (a Deadpool hoodie, etc.), and his excitement is infectious.

  • Subscribers: 813K
  • Niche: Marvel & superhero media
  • Engagement Rate: 4.5%
  • Average Views: 60K
  • Content Type: Deep dives into Marvel movies, TV shows, comics, and fan theories. He also covers film industry updates and pop culture discussions
  • Audience: Male Marvel fans and pop culture enthusiasts

6. Tan Tan (@httanit)

Tan Tan (@httanit) is a YouTube creator who shares lifestyle and daily routine content. Her videos often feature vlogs, GRWM (Get Ready With Me) sessions, and travel diaries. 

Some of her popular uploads include morning and night routines, shopping hauls, and study-related content.

  • Subscribers: 47.5K
  • Niche: Lifestyle, makeup, fashion
  • Engagement Rate: 5.6%
  • Average Views: 20K
  • Content Type: GRWM vlogs, spend the day with me vlogs
  • Audience: Teenage Spanish girls 

Best Platform for Finding Spanish Influencers

Looking to partner with Spanish influencers on Instagram, TikTok, and YouTube? Ainfluencer makes it easy. As the world’s first free DIY influencer marketplace, it connects you with over 5 million creators, including a large base in Spain. 

With powerful filters and AI-powered matching, you can quickly find influencers by niche, location, follower count, and more—no endless scrolling required.

Ainfluencer

Here’s what makes it stand out:

  • Smart Search Filters to find influencers by niche, location, follower count, engagement, and more
  • AI-Powered Matching that suggests the most relevant creators for your brand
  • Detailed Analytics including audience demographics, engagement rates, and growth trends
  • In-App Messaging & Workflow to manage communication and keep campaigns on track
  • Secure Payment via Escrow for safe, risk-free transactions
  • Affiliate Campaign Tools to offer commissions and track sales
  • Shopify Integration for seamless tracking of conversions and UTM links
  • No Platform Fees – core features are completely free to use

Whether you’re a small business or an e-commerce brand in Spain, Ainfluencer gives you the tools to run effective influencer campaigns without the complexity.

So why don’t you give it a try? It’s free!

Create a Free Account!

How Brands Can Collaborate with Spanish Influencers? 

So, you’re inspired by these influencers and wonder how your brand can collaborate with them. If done right, collaborating with Spanish influencers can be a highly effective way to promote your product or service in Spain. 

Collaborating with Spanish influencers provides direct access to engaged local audiences who trust their recommendations. Influencers create culturally resonant content, which can enhance brand awareness, credibility, and sales potential.

Steps to Successful Collaboration

  1. Define Goals: Clarify campaign objectives like brand awareness or sales.
  2. Find Matching Influencers: Use Influencer marketing platforms to discover influencers aligned with your brand’s niche and audience.
  3. Build Relationships: Engage genuinely with influencers to establish rapport and align on campaign goals.
  4. Discuss Collaboration Ideas: Allow influencers creative freedom while outlining campaign specifics.
  5. Set Terms: Agree on deliverables, timelines, compensation, and disclosure practices.
  6. Monitor and Measure: Track campaign performance using metrics relevant to your goals.

Tips for Negotiations and Campaign Success:

  • Research influencer rates and negotiate respectfully.
  • Formalize agreements to clarify expectations and usage rights.
  • Respect influencer creativity to maintain authenticity.
  • Time campaigns strategically and adheres to cultural norms.
  • Foster long-term partnerships for sustained brand advocacy.

In fact, take a look at this influencer marketing trends video, it’ll help you a lot:

Wrapping Up

We reviewed the top 33 Spanish influencers on social media in this blog. For brands and marketers, the takeaway is clear: collaborating with Spanish influencers is a powerful strategy to reach Spain’s digital-savvy consumers authentically.

In Spain alone, influencer marketing spend surged by nearly 60% in 2024, topping €125 million. This amount is already higher in 2025, so don’t waste any time and start your influencer marketing campaign today; you’re already behind!

FAQs

Let’s review some frequently asked questions: 

Q1. How Can I Find Spanish Influencers for Promotion of My Brand?

Use social media hashtags, influencer rankings, or tools like Ainfluencer to search by niche, location, and engagement. This Platform makes outreach easier by streamlining discovery and communication.

Q2. What’s the Difference Between Spanish Micro-Influencers and Macro-Influencers, and Which Should I Work With?

Micro-influencers (5k–100k followers) have niche, loyal audiences and high engagement; macro-influencers (100k–millions) offer broad reach. Choose based on your budget and campaign goals, or combine both for balanced impact.

Q3. How Much Does It Cost to Collaborate With Spanish Influencers?

Costs vary: micro-influencers might charge €100–€300, while top-tier influencers can demand €2,000–€10,000+. Fees depend on deliverables, reach, and terms. Some influencers accept products or performance-based deals.

Q4. Which Social Media Platforms Are Most Effective for Spanish Influencer Marketing?

Instagram is better for visual/lifestyle, TikTok is suitable for viral Gen Z content, and YouTube is good for long-form, in-depth reviews. A cross-platform strategy often works best to maximize reach and engagement.