A regular season of the NFL garners an audience of 17.5 million people on average. This fact alone makes American football influencers a great way to reach out to your potential audience.
When you’re marketing to a massive audience, such as millions of people, working with a good influencer marketplace can make or break your campaign. While a bigger audience harvests less trust, it does bring a lot of eyes to your brand. With all that in mind, let’s take a look at the best American football influencers on the internet.
American Football Influencers on TikTok
Nowadays, TikTok influencers get the highest engagement rates in different fields. Overall, American football influencers get high engagement rates due to the general atmosphere of the sport. Here is a list of the best American football influencers on TikTok that can help you increase brand visibility.
1. Annie Agar (@annieagar5)
A sports analyst who has gone viral for series such as “Bored at the Chalkboard”, Annie offers a balanced mix of facts and educated insights alongside entertainment. In addition to the NFL, this creator also specialises in MLB content.
This creator has partnerships and collaborations with brands such as Barstool Sports and Fanduel, cementing her place as a sports creator. What makes Annie special is her interviews with players, which put them into usual situations, creating humor and viral moments.
- Followers: 1M
- Average Likes: 11.9k
- Average Views: 164.9k
- Engagement Rate: 8.47%
- Audience Age Range: 16-35
- Niche: Strange interviews, MBL, and NFL
2. Hakeem Valles (@football.chalktalk)
No one has better insights than ex-players. As someone who has experience in the field, Hakeem can give you details that no one else has. His technical analysis includes route combinations and blocking techniques.
His page caters to players, from amateur to professional. As a digital creator, his core viewers are college players, especially those who are hoping to get seriously into the sport. His partnership history includes the likes of Gridiron Elite training camp and NCAA programs.
- Followers: 270k
- Average Likes: 54.8k
- Average Views: 466.2k
- Engagement Rate: 10.92%
- Audience Age Range: 16-35
- Niche: Motivational football content and behind-the-scenes
3. Michael Pittman Jr. (@mpj)
What’s better than a retired NFL player? An active NFL player! Michael is a wide receiver for the Indianapolis Colts. In addition to his technical skill tutorials, this creator is one of the few NFL lifestyle influencers.
His audience is 68% male, and the brands he works with reflect that. These partnerships include names such as Nike Football footwear. Accessibility mixed with never-seen-before training vlogs makes Michael stand out among other American football influencers.
- Followers: 390.9k
- Average Likes: 11.5k
- Average Views: 503.5k
- Engagement Rate: 4.94%
- Audience Age Range: 18-34
- Niche: Pro insights and lifestyle tips
4. Brenden Clinton (@mr.go30)
If you’re looking for more light-hearted content, then Brenden’s page is a good start. This TikToker delivers satirical skits, parodying serious football film sessions. His SEC coaches’ impressions are some of his most viral content.
You might think light-hearted content doesn’t get good sponsorships, but you couldn’t be more wrong. With big names such as EA Sports and Buffalo Wild Wings, Brendon is the walking proof that being funny can pay off.
- Followers: 872.6k
- Average Likes: 93.7k
- Average Views: 770.9k
- Engagement Rate: 15.56%
- Audience Age Range: 18-30
- Niche: Football comedy skits
5. Peighton Tubre (@peightontubreofficial)
Not a retired player, nor a comic, Peighton is best described as a superfan. Her content is a mix of Hollywood visuals and football storytelling. She makes Super Bowl predictions, interviews players, and discusses iconic plays.
Her partnerships with NFL Films and Arri Cinema are clear representations of her cinematography expertise. The audience is half sports enthusiasts and half film students, both enjoying a balanced portion of entertainment and education.
- Followers: 516.2k
- Average Likes: 853
- Average Views: 17.1k
- Engagement Rate: 4.61%
- Audience Age Range: 16-28
- Niche: Visual effects
American Football Influencers on Instagram
Although TikTok is the leading platform for connecting with youth, Instagram has the most users daily. With more than 500 million daily users, IG is a great way to gain visibility. So, let’s explore the top American football influencers on IG.
1. Kay Adams (@heykayadams)
Formerly a “Good Morning Football” host, Kay is now the host of her own independent morning show. Filled with breaking news, expert insights, and celebrity interviews, this creator offers any sort of content you may want.
Adams is also one of the few American football influencers with a female-dominated audience. 54% of her audience is made up of women, which is an impressive number for this list.
- Followers: 543.7k
- Average Likes: 4.2k
- Average Views: 164.4k
- Engagement Rate: 1.11%
- Audience Age Range: 25-45
- Niche: Sports hosting and insider access
2. Allison Kuch (@allisonkuch)
If you ever wondered what it’s like to be married to a professional football player, then Allison’s page is made for you. In and out of season diets, rigid training schedules, and the struggles of a lack of privacy.
Married to Isaac Rochell of the Colts, Allison has all the insider scope. She’s a fitness influencer with a majorly female audience whose success goes beyond the fame of her husband. Her merch line grossed over $2.1M in 2024.
- Followers: 961.7k
- Average Likes: 43.2k
- Average Views: 721.5k
- Engagement Rate: 4.51%
- Audience Age Range: 18-35
- Niche: Lifestyle content and insider scope
3. Cynthia Frelund (@cynthiafrelund)
We’ve already introduced a former TV analyst, but Cynthia is still dedicated to the craft. This creator is an NFL network analyst and one of the well-known American football influencers. She visualizes data and makes it accessible to all viewers.
Data science and machine learning are also part of Cynthia’s content. Her “Win Probably Models” uses data and statistics to set predictions for games, showcasing the wonders of data and the unpredictability of football.
- Followers: 166.8k
- Average Likes: 1.9k
- Average Views: 48k
- Engagement Rate: 0.45%
- Audience Age Range: 25-44
- Niche: NFL data science
4. Gracie Hunt (@graciehunt)
Bit of a nepo baby, Gracie is the daughter of Clark Hunt, the owner of the Kansas City Chiefs. However, Gracie uses her power and influence for good. Her content mixes philanthropy with football, with campaigns such as “Tackling Hunger” and NFL charity events.
In addition to her philanthropic content, Gracie is one of the well-known American workout influencers. Having grown up around a professional athletic team means she knows all about commitment and discipline.
- Followers: 708.8k
- Average Likes: 9.8k
- Average Views: 254.9k
- Engagement Rate: 1.38%
- Audience Age Range: 18-34
- Niche: Sport royalty lifestyle and fitness
5. Jalen Milroe (@milticketfour)
A quarterback for the Alabama Crimson Tide, Jalen’s stardom doesn’t end on social media. This content creator is focused on quarterback mechanics and leadership training, along with offering a glimpse into the average Crimson Tide life.
His audience is mostly made up of high school athletes and SEC fans, and his tutorial content has an impressive engagement rate of 91%. In general, Jalen is the proud owner of one of the highest engagement rates in his field.
- Followers: 344.4k
- Average Likes: 50k
- Average Views: 112.3k
- Engagement Rate: 18.71%
- Audience Age Range: 15-35
- Niche: College athleticism
American Football Influencers on YouTube
Long-form content may have gone out of style, but it has not gone out of our hearts. A platform like YouTube lends itself well to analysis and longer videos, making it possible to go more in-depth. That is why so many American football influencers thrive on this platform. Let’s go over the top 5 creators together.
1. Tom Grossi (@TomGrossiComedy)
If you’re unfamiliar with the term schadenfreude, then Tom can help you with that! The term describes a certain form of comedy, typically aimed to poke fun at the misfortune of others. That’s exactly what Tom’s content is all about.
This influencer makes well-informed comedy sketches, with the “Pain Ranking” of each fanbase being very popular. His content typically revolves around the Packers, as he seems to have been a fan of them growing up.
- Subscribers: 823.1k
- Average Likes: 124k
- Average Comments: 16k
- Engagement Rate: 4.5%
- Audience Age Range: 25-50
- Niche: Comedy sketches
2. Brandon Perna (@thatsgoodsports)
Brandon’s YouTube channel is a shrine to satire. His fast-paced recaps of NFL events, told in the style of news coverage, have garnered him hundreds of thousands of subscribers. Perna is a Broncos fan, but that’s not to say he’s kind to them.
“Broncos Trauma” is the name he has given to his most popular series. This series has turned into a stable for frustrated fans, looking for relatable content. Although the majority of his audience is made up of Broncos fans, they are not against this content at all.
- Subscribers: 727.7k
- Average Likes: 5.4k
- Average Comments: 527
- Engagement Rate: 3.79%
- Audience Age Range: 18-44
- Niche: Satirical news coverage
3. Steve Linkowski (@UrinatingTree)
An unusual name for a beloved channel, Steve makes commentary that can only be described as biting. Although considered a fan of football, this creator is not kind to any team currently active.
To find out exactly what kind of content Steve is famous for, you can take a look at his popular series “Legacy of Failure”. This series is a compilation of all kinds of “fails” committed by any team.
- Subscribers: 620.5k
- Average Likes: 3.7k
- Average Comments: 267
- Engagement Rate: 3.59%
- Audience Age Range: 18-35
- Niche: Satirical rants and fail compilations
4. Marcus Whitman (@ThatFranchiseGuy)
Taking a step back from satire and rants brings us to a less bitter creator. Marcus is an NFL drafts analyst first, and a general NFL creator second. This influencer takes a dive into salary cap management, draft strategies, and roster-building in addition to any other related content.
His audience also includes real NFL executives hoping for some outsider views. Overall, Marcus is a credible source of information in his community.
- Subscribers: 109.k
- Average Likes: 1.3k
- Average Comments: 245.5
- Engagement Rate: 5.47%
- Audience Age Range: N/A
- Niche: Draft breakdowns, team rebuild simulation
5. KTO (@KTOfootball)
History, storytelling, and narrative style documentaries are KTO’s bread and butter. The name stands for Kick the Opinion and that’s exactly what this channel does. With as little of a bias as possible, this creator focuses on essay-style content revolving around the NFL.
His most popular videos tell stories of games long-forgotten, with bizarre one-year-wonders, and dirty players, making him a one-of-a-kind creator on the platform. If long videos that fade into the background are your sort of content, then this may just be the channel for you.
- Subscribers: 740.5k
- Average Likes: 6.3k
- Average Comments: 525
- Engagement Rate: 2.92%
- Audience Age Range: 18-34
- Niche: Documentaries and football history
Ainfluencer: Best Place to find American Football Influencers
While lists like the above are a good way to find creators you need, a better method is to use an influencer marketing platform. These platforms can help you pick the exact filters you need and have a curated list of the exact creators you had in mind.
There is an issue, though, most influencer marketing platforms cost an arm and a leg to use. Ranging from a few hundred dollars to upwards of 5-digit numbers, your budget may not have the space for an influencer marketing platform. This is where Ainfluencer comes in.
Completely free and filled with useful features, Ainfluencer is a revolutionary solution in the field. In addition to costing you no platform fees, this DIY solution makes it easy to run every aspect of your influencer marketing smoothly and with full control.
Let’s explore Ainfluencer’s best features together:
- AI-Powered matching and discovery features with more than 20 filters,
- More than 5 million influencers across TikTok, Instagram, and YouTube,
- Detailed audience reports including social media analytics screenshots,
- In-app chat feature allowing for direct communication,
- Escrow payment system ensures security for all parties,
- Campaign creation and management are all fully streamlined,
- Multi-lingual support,
- Seamless integrations,
- Unlimited chats, searches, and campaigns.
So what are you waiting for? Sign up now and enjoy all the advantages of a free influencer marketing platform.
Conclusion
There are plenty of American football influencers across the internet. With the massive audience the sport brings, and the massive revenue from the sales, this field is a great place for any sort of commercial.
FAQs
1. How to Get More Out of American Football Influencers?
There are various ways to get more out of American football influencers. One of the best methods is following influencer marketing trends. Another is choosing same-value creators, or spending as little of the budget as possible.
2. How Do I Connect With American Football Influencers for Affiliate Marketing?
Influencer marketing platforms are helpful for a lot, however, they often don’t include any affiliate marketing tools. An Amazon affiliate marketing platform, such as AlgoRift can help you out immensely.
This platform can help both affiliates and brands by:
- Showcasing high-converting products for affiliates,
- Optimizing strategies, promotional and otherwise,
- Performance tracking to allow brands to discover the best affiliates,
- Refining collaborations and maximizing ROI on affiliate campaigns.
3. Is Working with American Football Influencers Expensive?
In comparison with most other creators, football influencers can end up costing more. This is because the whole industry is significantly more ludicrous, meaning the general expectancy of these creators is higher as they deal with bigger numbers.
