Spanish fashion influencers are breaking old stereotypes, and the industry is booming.
Right now, Spain is the 5th biggest market for driving sales through influencer campaigns, worth €353.1 million in 2025. Since fashion makes up 2.8% of the country’s GDP, it’s no surprise brands want in.
Platforms like Instagram, YouTube, and TikTok (which saw a 107% jump in interactions) are now the new runways.
But while many local brands still focus on awareness, there’s a big gap. This leaves room for international brands to step in with strategies that actually drive sales.
In this guide, you’ll see the best Spanish fashion influencers and learn how to work with them using Ainfluencer. Let’s dive in!
Top Spanish Fashion Influencers on Instagram
Here’s a list of the top Spanish fashion Instagram influencers who have gathered millions of followers. They even partner with the top fashion brands looking for influencers.
1. Juan Avellaneda (@avellaneda_eu)
- Followers: 754K
- Eng Rate: 1.61%
- Niche: High-end menswear.
Juan Avellaneda is more than an influencer; he is a leading figure in the Spanish fashion industry.
As the creative director of his own brand, Avellaneda_official, a TV host, and a creative advisor, he focuses on the European luxury lifestyle.
On Juan’s account, you can see his collections. He also offers expert styling advice and shares moments from high-profile events.
2. Monica Sors (@monicasors)
- Followers: 608K
- Eng Rate: 0.09%
- Niche: Stylish, practical fashion.
Monica Sors is definitely one of the most popular Spanish fashion macro-influencers. She’s built a powerful brand around “Moda fácil” (Easy fashion).
As a mother and the founder of her own clothing line, @ohhfriday, she specializes in the modern woman seeking stylish, yet accessible and practical fashion solutions.
Monica is not only active on Instagram. She’s also a well-known YouTuber influencer. On her social media, she focuses on try-on hauls, styling tips for everyday life, and a glimpse into her life as a “Mami.”
3. Ona Gonfaus (@_onagonfaus)
- Followers: 605K
- Eng Rate: 2.41%
- Niche: Lifestyle, beauty, fashion, travel.
Based in Madrid, Ona Gonfaus is a perfect mix of various niches. In addition to fashion, she’s known as a famous Spanish beauty influencer. She also posts about lifestyle and traveling on her social media accounts.
On Instagram, Ona shares a collection of her outfits, beauty recommendations, and travel diaries from her life in Madrid and beyond.
Her motto, “trust the process,” hints at a personal growth narrative that resonates deeply with her followers.
4. Natalia Cabezas (@trendy_taste)
- Followers: 579K
- Eng Rate: 0.27%
- Niche: Polished, urban & sophisticated style.
A true veteran of the industry, Natalia Cabezas has been “sharing looks, plans, and reflections since 2011.
She is one of the original Spanish fashion influencers on Instagram. Her platform, Trendy Taste, is a pillar of the national fashion scene.
She usually posts high-quality photos of her outfits, city guides, and thoughtful reflections.
5. Marta Carriedo (@martacarriedo)
- Followers: 573K
- Eng Rate: 0.01%
- Niche: Business, fashion, and family life.
Marta Carriedo is a famous Spanish fashion influencer and modern female entrepreneur.
She’s also the founder of a creative agency (@drawstudio_agency), co-founder of a children’s brand (@marandkids_), a podcaster, and a mother.
Her Instagram and YouTube channels offer a view into her busy life, from fashion week attendance to “A Mom’s Diary” vlogs.
6. Belen Canalejo (@balamoda)
- Followers: 336K
- Eng Rate: 1.56%
- Niche: Lifestyle, fashion, and home decor.
Belen Canalejo is an entrepreneur, creator of the “ME TO-DO” planner, founder of @balamoda_shop, and a mother of four.
She’s been active on Instagram since 2009, covering various niches, from fashion to home decor, with a practical and inspiring approach.
7. Albanys Agudelo (@albanysagudelo)
- Followers: 97.2K
- Eng Rate: 0.02%
- Niche: Lifestyle, fashion, beauty, travel & mom.
Let’s tap into the world of the best Spanish fashion micro-influencers with a Madrid-based creator: Albanys focuses on polished “Lifestyle, fashion, beauty, travel & mom” content.
If you follow her, you’ll enjoy curated shots of her outfits, beauty routines, travel, and moments with her family.
8. Maria Pintado (@mariapintado)
- Followers: 53.3K
- Eng Rate: 0.53%
- Niche: Fashion, travel, architecture, design.
As one of the hottest Spanish fashion influencers, Maria has a distinctly artistic focus on fashion and design.
She also runs her own blog, where she delves deeper into these topics. Maria’s Instagram is a curated gallery of her interests, including unique architectural details, artful fashion choices, and thoughtful travel photography.
9. Alexia Hartmann Fernández (@alexiahartmann)
- Followers: 40K
- Eng Rate: 23.64%
- Niche: Adventure, nature, medicine, and fashion.
If you’re a brand working with micro-influencers, Alexia is a perfect choice! She has one of the most unique backstories imaginable:
“An expedition doctor raised in Ibiza, now based in Oviedo, with a heart divided between the mountain and the sea”.
She boasts an exceptionally high engagement rate of over 23%. That makes her suitable for sustainable fashion brands, outdoor companies, and adventure travel brands looking for influencers.
10. Barbara Sastre Gaitan (@elmundodebarbara)
- Followers: 28.8K
- Eng Rate: 2.74%
- Niche: Lifestyle, fashion, and beauty.
The last creator on the list of famous Instagram Spanish fashion influencers is Barbara, who’s based in Valencia.
Barbara is the owner of her own boutique, which gives her immense credibility in the fashion space.
Her content is a mix of lifestyle, fashion, and beauty, all seen through the lens of a retail entrepreneur.
She often showcases pieces from her store on her IG. Barbara also offers styling advice and shares peeks into her life as a small business owner.
Top Spanish Fashion Influencers on TikTok
On TikTok, formats like “Get Ready With Me” (GRWM), clothing hauls, and styling challenges are everywhere.
These Spanish fashion TikTokers are bringing people together through shared style vibes and a real love for fashion.
1. Teressanz (@teressanz)
- Followers: 2.4M
- Eng Rate: 4.47%
- Niche: Fashion & lifestyle.
Let’s start the list of the top Spanish TikTok fashion influencers with a mega-influencer: Teressanz is a well-known fashion and lifestyle influencer who mixes aspirational style with a relatable vibe. Her trendy yet wearable looks make her a favorite for anyone looking for fresh outfit inspiration.
Her TikTok is full of classics like fashion hauls, GRWMs, and outfit try-ons. She’s also worked with big names like Fashion Nova, proving she knows how to nail a brand collab.
2. Niklas Rueth (@niklinio)
- Followers: 347.3K
- Eng Rate: 6.92%
- Niche: Classy fashion.
As one of the top Spanish fashion TikTok influencers, Niklas invites his followers to “build outfits with him”.
He lives in Barcelona and focuses on a classy, timeless, and minimalist style, often described as “old money” or “grandpa style”.
Niklas’s account features outfit-building videos, styling tips, and aesthetic shots that play with mood and art.
Moreover, he’s worked with big names like Rabanne, Canon, Abercrombie, BOSS, Zalando, Represent Clothing, COS, and Jo Malone London.
3. Emelie Lindmark (@emitaz)
- Followers: 158.6K
- Eng Rate: 2.72%
- Niche: Fashion, beauty, and travel.
With around 3.2M likes, Emelie is another popular Spanish fashion influencer on TikTok. Based in Barcelona, she blends fashion, beauty, and travel.
Her TikTok feels like stepping into a chic, feminine world, with GRWMs, OOTDs, and hair tutorials filling her feed.
She also shares personal moments like her pregnancy and honeymoon, which makes her content feel more real. That mix of style and life helps Emelie’s audience feel close to her.
4. Tatiana Kisiel (@tatianakisiel)
- Followers: 148.2K
- Eng Rate: 4.63%
- Niche: Fashion, beauty, and wellness.
Tatiana is another Barcelona-based model who brings an authentic “model-off-duty” aesthetic to her TikTok.
You’ll see GRWMs, healthy recipes, and skincare routines on her account. Besides, you can watch a lot of styling videos featuring brands like Massimo Dutti.
The good news for beauty lovers is that Tatiana also shares beauty tutorials showcasing products from The Ordinary.
5. Kita Liss (@kitaliss)
- Followers: 98.1K
- Eng Rate: 4.66%
- Niche: GRWM, fashion, thrifting.
Most of the TikTok Spanish fashion influencers live in Barcelona, and Kita is one of them. She usually talks about sustainable and vintage fashion, appealing to an eco-conscious and style-savvy audience.
If you’re looking for Get Ready With Me videos, thrift hauls, and styling tips focused on second-hand finds, follow Kita!
6. Yuliia Ryzhkova (@yuliiarzhkv)
- Followers: 82.1K
- Eng Rate: 7.69%
- Niche: Aesthetics, fashion, travel.
Yuliia’s feed is polished and stylish, mixing beautiful travel backdrops with chic, modern outfits.
She shares aesthetic video montages, travel diaries, and outfit showcases that feel like pages from a high-end fashion and travel magazine.
7. Raphaella Santana (@raphyybabyy)
- Followers: 59.5K
- Eng Rate: 9.04%
- Niche: DIY fashion.
Raphaella has carved out a unique space for herself with her “Making clothes & Sharing my life” vibe.
As a DIY fashion creator, she gives followers a real, hands-on look at her work, which makes people trust her and see her as an expert.
She isn’t just wearing the fashion; she’s creating it! Raphaella shares videos of her creative process, from sewing and pattern-making to the final styled outfit.
Along the way, she lets followers see parts of her personal life too, which makes her content feel both useful and easy to connect with.
8. Carla Cml (@carlacmll)
- Followers: 50.1K
- Eng Rate: 5.50%
- Niche: Fashion, beauty, and health.
Here’s one of the best Spanish fashion influencers on TikTok! Carla focuses on a blend of fashion, beauty, and health.
She creates stylish and wellness-oriented posts on TikTok, including GRWMs, beauty routines (such as content around Vitamin C), and fashion looks.
9. Oiane Luaces (@oianeluaces)
- Followers: 45.4K
- Eng Rate: 4.46%
- Niche: Fashion, lifestyle, entertainment, and travel.
Oiane’s content is a lively mix of fashion, lifestyle, travel, and fun. Her high-energy videos and relatable personality have helped her build a loyal following.
She shares engaging vlogs, travel diaries, and fashion posts that show off her bold, dynamic style.
10. Julia Maestretti (@juliamaestretti)
- Followers: 48.9K
- Eng Rate: 5.26%
- Niche: Fashion, travel, beauty, and food.
Julia is a rising Spanish TikTok fashion influencer who focuses on fashion, travel, beauty, and food.
She creates travel vlogs, food reviews from her trips, beauty tips, and fashion looks that are often context-specific to her location (Argentina and Madrid).
Top Spanish Fashion Influencers on YouTube
Now, here are the top 10 Spanish fashion YouTubers who are truly dedicated to the world of style.
1. Lizy P (@LizyyP)
- Followers: 4.95M
- Eng Rate: 5.67%
- Niche: Fashion, beauty, lifestyle.
Lizy P is one of the go-to creators in the Spanish-speaking beauty and fashion world on YouTube.
Her channel has a bit of everything — big clothing hauls, “What I Ordered vs. What I Got” videos, trying out viral TikTok products, makeup tutorials, and easy fashion hacks.
She’s especially loved for her “Expectations vs. Reality” videos, where she keeps things real and gives honest takes that her followers can trust.
2. Dulceida (@dulceida)
- Followers: 2.11M
- Eng Rate: 4.41%
- Niche: Fashion, beauty, travel, lifestyle.
Aida Domènech, better known as Dulceida, is one of the originals in Spain’s influencer world.
She started out as a fashion blogger back in 2009 and has since turned her brand into a full-on multimedia empire.
Her YouTube channel covers everything from fashion and beauty to travel, lifestyle, and glimpses into her personal life as a proud member of the LGBTQ+ community.
Over the years, she’s collaborated with huge brands like Primark, even creating her own exclusive collections.
3. Grace Villarreal (@gracyvillarreal)
- Followers: 817K
- Eng Rate: 3.24%
- Niche: Life, fashion, beauty.
Grace Villarreal is one of those Spanish fashion influencers you can’t help but love! She shares parts of her life, fashion, and beauty tips, all while keeping it real about being a mom of three.
Cozy family vlogs and “spend the day with me” clips are what you can watch on her channel.
Besides, she posts home decor updates she calls “Villahenson,” plus GRWMs and travel diaries from trips to places like Egypt and Mallorca.
And of course, there’s no shortage of fashion hauls and outfit ideas sprinkled in!
4. Sara Sabaté (@SaraSabate)
- Followers: 458K
- Eng Rate: 7.89%
- Niche: French-inspired fashion and beauty.
Sara Sabaté is a Spanish YouTube influencer based in Paris, a fact that defines her highly coveted niche: authentic.
She produces high-quality videos, including detailed vlogs (“24 horas conmigo”), GRWMs, skincare and makeup favorites, home organization ideas, and travel diaries.
Her posts have gained over 68M views since 2010, when she became a YouTuber!
5. Cristina Cerqueiras (@cristinacerqueiras8267)
- Followers: 30.2K
- Eng Rate: 7.93%
- Niche: Fashion, travel, lifestyle, decor.
With over 3.5M views since 2013, Cristina Cerqueiras is another top Spanish fashion YouTuber. She mainly focuses on daily vlogs and fashion content.
If you subscribe to her channel, you’ll watch fascinating fashion posts like “How to wear trends according to your age and body type”!
Cristina has also been posting seasonal “ZARA spring/summer haul” and even vlog-style haul episodes like “VLOG 27 – HAUL ZARA + trip to Madrid”.
6. Patricia Cortes (@PatriciaCortes)
- Followers: 28.2K
- Eng Rate: 6.75%
- Niche: Fashion lookbooks, styling sessions, and product reviews.
Joined YouTube in 2014, Patricia is one of the most engaged Spanish YouTubers on our list! Her channel is dedicated purely to fashion, making her a go-to source for audiences specifically interested in style.
The good news is that she avoids the broader lifestyle topics to maintain a sharp focus on clothing and accessories.
7. En los zapatos de Vanessa (@EnloszapatosdeVanessa)
- Followers: 24.5K
- Eng Rate: 10.18%
- Niche: Clothing hauls, product reviews, styling looks.
Vanessa is a classic fashion vlogger who invites her audience into her world of style. The channel name, which translates to “In Vanessa’s Shoes,” perfectly captures her niche.
She created her channel in 2016 and has attracted over 4M views. Her videos follow popular formats like “shop with me,” try-on hauls, and “a week in outfits”.
8. Giselle Dragon (@giselledragon)
- Followers: 22.6K
- Eng Rate: 5.06%
- Niche: Fashion, lifestyle.
The next creator is Giselle Dragon, who offers a unique and valuable content mix of fashion and DIY/Life Hacks.
This makes her posts not just inspirational but also highly practical and useful for her viewers.
Subscribe to her channel and you’ll see fashion hauls paired with tutorials on how to customize or repair clothing. That’s not all!
There are also a lot of life hacks for organizing a closet, or DIY projects related to accessories.
9. EntreAmigas By Sylvia (@EntreAmigasBySylvia)
- Followers: 22.4K
- Eng Rate: 12.81%
- Niche: Fashion, lifestyle.
As the name “Between Friends” suggests, Sylvia’s channel has a friendly, relatable, and community-focused feel.
She covers fashion and lifestyle topics in a conversational and approachable manner. For example, Sylvia often shares style hauls from brands like Zara, H&M, Temu, and Encuentro—labeled as “matchable clothes”.
10. Tami Barroso (@supernanuna)
- Followers: 17.3K
- Eng Rate: 2.18%
- Niche: Fashion, lifestyle.
Tami Barroso, better known as Supernanuna, is our last Spanish YouTuber who mixes fashion, beauty, and everyday life in a really down-to-earth way.
Her channel is full of seasonal hauls, try-on videos, and styling ideas from brands like SHEIN and YesStyle, along with bits of her daily routine, makeup looks, and personal vlogs.
She doesn’t seem to push a lot of sponsored content. That makes her videos feel more like you’re chatting with a friend who’s showing you what she’s been loving lately.
How to Find Top Spanish Fashion Influencers with Ainfluencer?
Since many Spanish social media influencers work out there, finding the right influencer can be a challenge.
Ainfluencer is a platform that helps brands connect with fashion influencers on Instagram, TikTok, and YouTube.
It is easy to use and makes it simple to find influencers who match your brand. But more features turn Ainfluencer into the #1 influencer marketing platform.
- Ainfluencer is 100% free. You can create campaigns, browse an unlimited number of influencer profiles, send invitations, and receive proposals without any hidden costs.
- Unlike other platforms that rely on outdated influencer data, Ainfluencer’s database includes only opt-in influencers who are reachable.
- You don’t need to do the influencer outreach. Ainfluencer handles it for you! This boosts your chances of getting a “yes”.
- You can search through over 5M influencers on Instagram, YouTube, and TikTok using AI filters like niche, location, follower count, etc.
- Ainfluencer also provides insights into each creator. This includes verified performance data, post examples, and brand collabs.
- On this tool, you can directly communicate with influencers, negotiate terms, and more.
- Last but not least, the platform uses a secure Escrow system. Ainfluencer holds the payment and only releases it to the influencer after the content is delivered and approved by the brand.
Ready to connect to the top influencers and start free collaborations?
Conclusion
Spanish fashion influencers are great at connecting with their audience, and many are active on more than one platform.
For example, someone popular on Instagram might also run a YouTube channel with outfit vlogs and styling tips in a different style.
If you’re a brand, start by figuring out where your audience spends most of their time. Then, look for top influencers on that platform.
You can use this list or try a free influencer marketing platform like Ainfluencer, where you can filter your search and find the right match for your brand.
FAQs
1. Who Are the Most Famous Spanish Fashion Influencers?
Some of the top fashion influencers in Spain include:
- @LizyyP: 4.95M followers on YouTube,
- @dulceida: 2.11M followers on YouTube,
- @avellaneda_eu: 754K followers on Instagram,
- @monicasors: 608K followers on Instagram,
- @teressanz: 2.4M followers on TikTok.
2. How Can I Find Authentic Micro-Influencers for My Fashion Brand in Spain?
The best way is to use a platform like Ainfluencer, which allows you to filter creators by specific niches and high engagement rates.
Then, look for influencers whose personal style and values genuinely align with your brand to ensure the collaboration feels authentic.
