Who are the top Canadian influencers for inspiration? If you’ve ever gone down a social media rabbit hole on TikTok, YouTube, or Instagram, you know just how powerful influencers can be. From sharing relatable daily moments to creating viral trends, Canada’s top digital creators are truly changing the game.
In this guide, we’re highlighting the Top 15 Canadian influencers, 5 each from TikTok, YouTube, and Instagram — to help you discover standout creators across these major platforms.
Whether you’re a brand looking to collaborate or simply exploring the influencer space, influencer marketing platforms can also streamline the process of finding and partnering with the right talent.
You’ll find quick insights into their social handles, follower counts, niches, bios, engagement stats, brand collabs, and audience demographics.
So whether you’re a brand looking to partner up or just want fresh content in your feed—you’re in the right place.
Top 15 Canadian Influencers You Need to Follow
Looking to find influencers in Canada? We’ve split these influencers evenly between micro influencers (10k–100k followers) and macro influencers (100k–800k followers) to give you a balanced look at creators who are both on the rise and already making big waves.
Here are the Top 15 Canadian influencers you need to follow for inspiration, entertainment, and trend-setting content.
Canadian Influencers to Follow on TikTok
Let’s start our list with the best Canadian influencers on TikTok:
1. Simi Kaur
- Handle: @__simikaur
- Followers: ~35K
- Niche: Parenting & Mental Health
- Engagement: High; relatable day-in-the-life clips often hit the For You page.
Isn’t it refreshing when someone shares their parenting journey with authenticity and heart? Simi Kaur has built a dedicated community by tackling the tough topics of gentle parenting and emotional well-being.
@itssimplysimi Wow! Its been quite a journey. From growing up in India, coming to Canada as an immigrant, meeting my husband and becoming a mother. I'm so grateful for everything. 🥰 #immigrantmoms #postpartumjourney #postpartumdepresssion #grwmroutine ♬ original sound – Simi
Her videos, like the one on generational trauma, have struck a chord with viewers, sparking conversations and fostering support. As a trusted voice for Canadian moms, Simi continues to partner with family-oriented and cultural brands, proving that real, raw content still reigns supreme.
2. Chloe Bow
- Handle: @chlobow_to
- Followers: ~170K
- Niche: Fashion & Everyday Lifestyle
- Engagement: Strong; TikToks receive thousands of views with a down-to-earth vibe.
Who says everyday life can’t feel glamorous? As a fashion influencer on Instagram, Chloe Bow effortlessly combines fashion with a touch of real-life relatability, showcasing everything from casual outfits to candid home moments.
@chlobow_to Learn how to Stand Up to street harassment when you visit the @L’Oréal Paris #StandUp pop-up at @STACKT happening the entire month of May! Bring your friends and get a free product when you complete this important training. Because we’re worth it! #StandUp #WorthIt #Partner ♬ original sound – chloe bow ☻
A video about attending a celeb-filled party while keeping it grounded won over thousands of fans. With partnerships across local fashion and lifestyle brands, Chloe remains the go-to influencer for anyone looking to elevate their everyday style.
3. Emily Durham
- Handle: @emily.the.recruiter
- Followers: ~690K
- Niche: Career & Self-Development
- Engagement: Excellent; clips often pull 50K+ views, fostering a loyal professional community.
Ever feel like navigating your career path is like trying to decode a complicated puzzle? Emily Durham is here to help you piece it together.
@emily.the.recruiter #tiktokban #thankyou #crying ♬ original sound – Emily The Recruiter
As a former recruiter turned career coach, Emily uses her platform to share job hunt strategies, resume tips, and motivational advice.
Her 2025 series, “How to Get Ahead at Work,” has been widely praised, and she continues to collaborate with big players like LinkedIn Learning, solidifying her place as a top career coach for Canadians.
4. Yuvi Rai
- Handle: @yuvirayz
- Followers: ~870K
- Niche: Cinema, Travel & Pop Culture
- Engagement: Strong; averages ~15K views per video, with peaks in the millions.
When was the last time a travel video made you feel like you were part of the adventure? Yuvi Rai’s cinematic take on travel and pop culture has captivated audiences from all over.
@yuvirayz 3 Body Problem is now one of my favorite shows. Absolutely incredible. #3bodyproblem #tvshowstowatch #tvshowreview #tvshowreccomendation #showstowatch #showreview #showreccomendation #seriestowatch #seriesreview #seriesreccomendation ♬ original sound – Yuvi
Travel bloggers meticulously crafted clips give fans a front-row seat to everything from local adventures to global events. With viral videos like his Banff travel montage reaching millions, Yuvi is undoubtedly the go-to creator for anyone seeking visual storytelling that packs a punch in 2025.
5. Woody Belfort
- Handle: @woodybelfort
- Followers: ~228.1K
- Niche: Fitness & Motivation
- Engagement: Very high; top TikToks easily cross 1M+ views.
What does true strength look like? For Woody Belfort, it’s not just about physical power—it’s about resilience, determination, and breaking barriers.
@woodybelfort breaking gravity is my job now
♬ original sound – Ryan Kraning
A wheelchair athlete and advocate for the disabled community, Woody uses his platform to inspire millions.
His viral videos, including the record-breaking wheelchair muscle-up, have established him as a prominent figure in this niche, where he continues to inspire resilience and strength.
Canadian Influencers to Follow on YouTube
These are the best Canadian YouTubers creating engaging and diverse content across various genres that you won’t want to miss.
1. Femke van Schoonhoven
- YouTube handle: @Femke.design
- Subscribers: 89K
- Niche: Product design & career coaching
- Engagement: High, 20-30K views per video
Femke, a senior product designer from British Columbia, offers valuable UX/UI design tutorials, portfolio reviews, and career advice.
Her videos regularly reach 20–30K views, making her a key voice in the design community. As a successful micro influencer in this niche, Sara has collaborated with top tools like Figma and Webflow, and even launched her own design course.
With a loyal following of design professionals, especially in North America, she’s shaping the next generation of tech designers.
2. Kyne Santos
- YouTube handle: @OnlineKyne
- Subscribers: 134K
- Niche: STEM education & drag artistry
- Engagement: Strong, TikTok crossover (1.6M)
Known as the “Drag Queen of Mathematics,” Kyne blends STEM education with fabulous drag performances.
She’s made math fun with viral TikTok videos and is expanding her YouTube presence with longer tutorials and science lessons.
Her impact extends across platforms, and her unique approach to teaching math while embracing creativity has earned her recognition from Forbes and a dedicated following of students and LGBTQ+ youth.
3. Alyssa Kulani
- YouTube handle: @AlyssaKulani
- Subscribers: 709K
- Niche: Lifestyle & vlogs
- Engagement: High, videos often hit 100K+ views
Alyssa is a Calgary-based lifestyle YouTuber, known for her upbeat vlogs, glow-up videos, and honest chats about growing up in Canada.
Her content resonates strongly with teen and young adult women across North America, many of whom have followed her for years.
Alyssa frequently collaborates with fashion and beauty brands like Fashion Nova and REVOLVE, and she’s also worked with travel agencies on vlog series.
4. Natasha Aughey
- YouTube handle: @NatashaAughey
- Subscribers: 481K
- Niche: Fitness & bodybuilding
- Engagement: Very high, 50+ million views
How does Natasha keep her audience so engaged? With a strong male following (70%) and a focus on high-intensity workout content, this fitness influencer partners with major fitness brands like EHP Labs and gym equipment companies.
Her viral “Leg Day” series, which has amassed 8.2 million views, showcases her ability to create consistent, relatable fitness content that drives massive engagement in many fitness influencer marketing campaigns.
5. Samuel & Audrey
- YouTube handle: @samuelandaudrey
- Subscribers: 428K
- Niche: Travel & food vlogging
- Engagement: Solid, 50K+ views per video
What makes this travel duo stand out? Samuel & Audrey have built a loyal audience of travel lovers aged 25 to 50 by sharing authentic, culturally rich content.
Major tourism boards like Visit Japan and Destination Canada have collaborated with them through travel influencer marketing to add credibility and reach to their brand.
Their most popular series, “Canada Road Trip on VIA Rail,” blends scenic travel with food exploration, resulting in a memorable and widely viewed journey.
Canadian Influencers to Follow on Instagram
Get inspired by Canada’s most creative Instagram stars. Meet these influencers who are bringing new trends and inspirations.
1. Grece Ghanem
- Instagram handle: @greceghanem
- Followers: 2M
- Niche: Fashion & fitness (50+ empowerment)
- Engagement: Sky-high – her posts often rack up 20K+ likes and hundreds of admiring comments
Who says style fades with age? Grece Ghanem is redefining what it means to be fashionable at 50 and beyond. Based in Montreal, this 57-year-old fashion influencer on Instagram, a former personal trainer, showcases striking outfits, skincare tips, and fitness moments that empower women everywhere.
She’s worked with major names like Dior, Sephora Canada, and Club Monaco, and even athletic brands – proving that age is no barrier to style.
2. Brian Nguyen
- Instagram handle: @brian_neyugn
- Followers: 193K
- Niche: Fitness & entrepreneurship
- Engagement: Strong – his content consistently pulls in thousands of likes and solid story views
Hard work pays off – and Brian Nguyen is living proof. This Toronto-based fitness coach and Gymshark athlete isn’t just posting workout clips – he’s building a fitness empire.
Founder of Pulse Training Club, Brian motivates followers daily with transformation photos, diet tips, and motivational content.
He regularly collaborates with brands like Gymshark (BRIAN10 discount code) and EHP Labs, while promoting his own online programs.
3. Smrithi Dhanasekar
- Instagram handle: @smrxthi
- Followers: 143K
- Niche: Fashion & modeling, South Asian representation
- Engagement: Very good – her colorful, stylish posts spark thousands of likes and deep caption engagement
Why blend in when you can stand out with culture and confidence? Smrithi Dhanasekar is a Toronto-based model and digital creator bringing Tamil-Canadian flair to the fashion world.
Her feed features everything from high-fashion shots to joyful cultural moments, earning her a loyal following across the GTA and India.
She’s partnered with brands like MAC Cosmetics and Canadian department stores for cultural campaigns, and she’s signed with Shine Talent, making her a key player in fashion influencer marketing.
4. Sasha Exeter
- Instagram handle: @sashaexeter
- Followers: 152K
- Niche: Lifestyle, fitness & advocacy
- Engagement: High – with a ~0.85% engagement rate, Sasha’s audience stays active and connected
Let’s keep it real – Sasha Exeter always does. This Toronto-based lifestyle influencer, former elite athlete, and mom shares wellness routines, fitness inspiration, and raw, relatable moments with her community.
She’s worked with big names like UGG, Lululemon, Dove, and Indigo, making her a go-to for lifestyle influencer marketing campaigns that blend purpose with style.
5. Allana Davison
- Instagram handle: @allanaramaa
- Followers: 314K
- Niche: Beauty & lifestyle
- Engagement: Strong – most posts hit 4–5K likes with highly active comment threads
Beauty is more than skin deep – but great skin doesn’t hurt! Allana Davison, a beauty influencer from Calgary, rose to fame on YouTube and transitioned her glam expertise to Instagram.
Her audience loves her honest product reviews, everyday beauty routines, and quirky humor. She’s collaborated with Nudestix (her kit sold out), Skinceuticals, and Urban Decay, making her a reliable face in Canadian beauty influencer marketing.
How to Collaborate with Canadian Influencers?
Partnering with digital creators is a great way to promote your brand and reach new audiences. But finding the right influencers and managing campaigns can be overwhelming—unless you have the right tools.
Ainfluencer is a free influencer marketing platform that makes influencer marketing easy. It helps brands connect with creators who match their goals and audience. You can browse creators by category, send offers, and manage campaigns all in one place—no middleman or high fees.
Whether you’re a small business or a growing brand, looking for nano influencers or macro influencers, Ainfluencer streamlines the process and helps you get results.
Here Is Why Ainfluencer is a Great Tool for Canadian Businesses:
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Ready to grow your brand through influencer marketing?
Sign up with Ainfluencer today and start discovering influencers who align with your brand values. Whether you’re launching your first campaign or scaling your reach, Ainfluencer gives you the tools to succeed—at no cost.
Conclusion
Canada is home to some amazing influencers who are making waves on TikTok, Instagram, and YouTube. Whether you’re looking for style tips, inspiration, or just fun content, these Canadian influencers offer something for everyone. From parenting advice to fitness motivation, these creators are shaping trends and building strong communities.
FAQs
If you’re into lifestyle and beauty, check out Sasha Exeter, who shares wellness, fitness, and everyday moments, and Allana Davison, a beauty expert with honest product reviews and lifestyle content. Both are popular on Instagram and work with big brands like Lululemon and Skinceuticals.
Brands can connect with Canadian influencers easily using influencer marketing platforms like Ainfluencer. These platforms let brands find the right influencers, send offers, and manage campaigns without dealing with middlemen or high fees, making the process simple and cost-effective.
Canadian influencers are great at connecting with their followers because they keep things real and relatable. Whether it’s Simi Kaur sharing her parenting tips on TikTok or Grece Ghanem showing how stylish women over 50 can be on Instagram, they focus on being authentic and building trust with their audience. This helps them create a strong connection and keep their followers engaged.
