Marketing has undergone a fundamental shift. Traditional tactics like ads and billboards no longer carry the influence they once did. Today, the power and influence in marketing belong to everyday users, and there’s a noticeable rise in the number of brands looking for UGC creators.
All of this leads us to this blog! We’re going to list the top brands looking for UGC creators in six different niches. If you’re an influencer, don’t miss this list; it can be a great opportunity to find influencer marketing campaigns you can participate in.
Top Brands Looking for UGC Creators
In this section, we’ll take a look at a list of brands looking for UGC creators. From small to famous brands, this list is suitable for every type of influencer. Let’s take a look:
Top Beauty Brands Looking for UGC Creators
Starting with the most popular niche in TikTok and Instagram influencer marketing, here’s a list of beauty brands that are working with beauty influencers and are open to more collaborations:
1. Glossier
Glossier is known for its natural skincare and makeup, and highlights real people using their products in daily life. They regularly share posts from digital creators who tag them, especially ones showing honest makeup looks and reviews about their skin products.
Glossier is also one of the brands that work with micro-influencers. So if you have 10-100k followers, Glossier is a perfect option for you.
2. Sephora
This major beauty brand loves seeing tutorials and product reviews. Creators who post detailed Sephora hauls or show how products work often catch their attention. Some even get chosen to join the Sephora Squad each year.
3. ColourPop Cosmetics
ColourPop works with makeup artists and beauty influencers to create fun and bold tutorials. They really value user content that shows off creative looks using their products, so they usually reach out for collaboration or repost their content.
4. Rhode
Rhode, founded by Hailey Bieber, focuses on simple, effective skincare. The brand loves user content that shows real routines and glowing results, especially when creators highlight how Rhode fits into their everyday beauty habits.
Rhode is one of the brands looking for UGC creators on Instagram. If you take a look at their account, you’ll see that they repost every UGC on their stories, even from small creators with 20K followers.
5. Sheglam
Sheglam is known for trendy, affordable makeup that pops on camera. Colorful GRWM videos and creative transformations from makeup influencers using Sheglam products tend to get noticed and reposted by the brand.
Top Skincare Brands Looking for UGC Creators
Moving to our next niche, here are skincare brands looking for UGC creators:
1. Burt’s Bees
Burt’s Bees is known for using natural ingredients, and they enjoy seeing skincare influencers share daily skincare routines and product try-ons.
User content that shows how their products are used in everyday life helps support their eco-friendly image.
2. Cocokind
Cocokind is one of the small brands looking for UGC creators. They are a plant-based skincare brand that looks for honest reviews and real results. They love content from creators who focus on ingredients in their routines or share before-and-after skin changes using Cocokind products.
3. Innisfree
Innisfree is a Korean skincare brand that works with influencers who focus on natural beauty. They love user content that shows off the quality of their ingredients or features eco-friendly skincare routines.
4. Dr. Jart+
Another one of the small brands looking for UGC creators, Dr Jart+ is known for its colorful face masks and works with creators who show real skin changes. Time-lapse videos or first impressions using their products tend to get a lot of attention.
5. Tula Skincare
Tula is known for skincare made with superfoods, and they love it when creators share real skin stories. Videos showing full routines (for example, from morning to night) using Tula products are especially welcome.
6. OSEA Malibu
OSEA makes vegan skincare inspired by the ocean, and they love calm, beachy user content. User-generated content usually shows their routines with ocean views, and highlights the brand’s focus on purity and nature.
7. True Botanicals
True Botanicals is a luxury clean skincare brand that looks for glow-up stories. They love user content that shows real improvements in skin health using their products.
8. CeraVe
Even big brands like CeraVe work with creators of all sizes. They look for clear, helpful content, like demos showing how to layer their moisturizers, to connect with a wide and diverse audience.
Top Fashion Brands Looking for UGC Creators
Let’s take a look at brands that are looking for UGC creators in the fashion niche:
1. Nike
Nike loves seeing real people in action. Whether it’s gym workouts or outdoor runs, they often repost videos and photos from athletes and fitness fans wearing their gear, especially when tagged with #nikefamily or when users tag their account in their content.
2. H&M
H&M encourages creators to show off outfits with their brand. They usually share haul videos and styling posts through hashtags like #HMxME or when users tag them in their videos or posts.
3. ASOS
ASOS works with creators who love fashion and aren’t afraid to show it. Their ASOS Insiders program highlights outfit videos, GRWM clips, and fun hauls that feature pieces from their latest collections.
4. Zara
Zara keeps things stylish and simple. They often repost photos from people who tag them, especially when the outfits show how to wear their seasonal pieces in everyday life.
5. Levi’s
Levi’s wants to see how people wear denim in real life. They welcome user-generated content that shows the versatility of their classics.
6. Lululemon
Lululemon loves creators who live active lives. Whether it’s yoga, running, or just daily errands, they love content that shows how their gear fits into real routines, especially when they’re tagged in the video.
7 . Revolve
Revolve’s aspirational style is driven by UGC. The brand’s #REVOLVEaroundtheworld trips and curated Instagram stories make UGC creators a central part of their marketing.
8. Aritzia
Aritzia is one of those brands that not only looks for UGC content but also has a brand ambassador program for loyal creators.
This brand likes creators who keep things clean and classy. Posts that show off their pieces in simple, well-put-together outfits usually get featured.
9. Madewell
Madewell targets younger audiences. Creators frequently post #everydaymadewell content showing jeans and tees in relaxed settings. Madewell loves these Reposts and collaborations as they help it stay relevant.
10. Allbirds
Allbirds, known for sustainable shoes, partners with active, eco-conscious creators. UGC focusing on the shoes’ comfort and natural materials helps Allbirds reach new markets
They love posts that show off the shoes in daily life, especially when the focus is on how soft and eco-friendly they are.
11. Warby Parker
Warby’s try-on program encourages UGC of customers showing how glasses fit their style. Creators who post unboxing and frame try-ons help others visualize the eyewear usually gets reposted.
12. Reformation
Reformation works with creators who mix fashion with sustainability. They love and repost outfits that show how their clothes fit into low-waste lifestyles while still looking stylish.
13. Gymshark
Gymshark is all about the fitness community. They repost workout videos and challenge posts from creators wearing their gear, especially if the videos are made professionally and are of good quality.
Top Pet Brands Looking for UGC Creators
Moving to our next niche, let’s take a look at a few pet brands looking for UGC creators:
1. BarkBox (Dog Subscription Box)
BarkBox is one of the dog brands looking for UGC creators. They encourage users to create creative unboxing videos of their dog toys and treats. Playful UGC featuring dogs enjoying each box is constantly reposted by the brand.
2. Stella & Chewy’s (Pet Food)
As a raw pet food brand, Stella & Chewy’s spotlights pets on their feeds. Creative content showing dogs or cats eating Stella & Chewy’s meals or treats performs well and gets noticed by the brand.
3. Freshpet (Pet Food)
Freshpet’s fresh-ingredient dog food is perfect for “pet mealtime” content. Pet influencers who post their dogs’ reactions to Freshpet and highlight the food’s health benefits get noticed and reposted.
4. West Paw (Eco Pet Products)
West Paw makes eco-friendly pet toys and beds, and they love seeing pets in action. Posts showing dogs playing or lounging with their products, especially ones that highlight how durable and sustainable the toys are, can lead to brand partnerships.
5. Barker Dog Beds (Pet Furniture)
Barker Dog Beds specializes in orthopedic dog beds. This company looks for UGC showing happy, comfy pets using their products. Lifestyle shots of dogs lounging are the type of content they are looking for.
6. Ferapets (Pet Wellness)
Ferapets is a pet supplements brand. This brand partners with pet owners who focus on health. UGC about natural pet wellness routines and product reviews usually gets noticed by the brand.
7. Chippin (Eco-Friendly Pet Food)
Chippin makes dog food using insect protein and loves working with creators who care about the planet. Posts that show off their eco-friendly values, like recycling, upcycling, or sustainability tips, fit perfectly with the brand’s mission.
8. Squishface (Dog Skincare)
Squishface, a niche dog skincare brand, looks for bulldog and pug owners. Creators showing how Squishface wipes clean tear stains or wrinkles make highly relatable dog-care content.
9. Canine Clear (Dog Supplements)
This UK dog supplement company seeks UGC from owners of senior dogs. Creators who share “before-and-after” stories of joint-health improvements fit perfectly with Canine Clear’s long-term campaigns.
10. Litter-Robot (Pet Tech)
Litter-Robot is a self-cleaning litter box that’s popular with cat owners, but creators with multiple pets include it in their content too. Unboxing, setup, and tutorial videos showing how it works are what this brand is looking for.
11. Homerunpet (Pet Tech)
Homerunpet offers free samples to creators and focuses on smart pet products like automatic feeders and vacuums. Honest reviews and videos showing how the tech works help the brand stand out in the modern pet space.
12. WuffWell (Pet Supplements)
WuffWell nutrition products partner with creators who share pet health journeys. Heartfelt testimonials and educational posts about holistic pet care are what this brand is looking for.
Top Wellness Brands Looking for UGC Creators
Moving to the next niche, here are wellness brands looking for UGC creators:
1. Native
Native’s natural deodorants and soaps are usually promoted through real-life testimonials from users. The brand encourages creators to show how their products fit into their regular self-care routines, like morning showers or getting ready for the day, and reposts their UGC content.
2. Thinx
Thinx, known for its period underwear, looks for creators who are open to talking about menstrual health. They love real stories that focus on comfort, confidence, and how their products support a more sustainable lifestyle.
3. Quip
Quip’s easy-to-use toothbrushes are usually shown in clean, stylish lifestyle posts. The brand likes user content that highlights the simple design and how the toothbrush fits into everyday routines, like brushing in the morning.
Top Travel Brands Looking for UGC Creators
And here are a couple of travel brands looking for UGC creators:
1. Away (Luggage)
Away usually partners with creators who share their travel adventures. Posts showing the suitcase in action, like at the airport or on vacation, help highlight its stylish design and how durable it is on the go.
2. Transportation Services (e.g. Uber/Delta)
Many travel companies encourage guests to share their experiences. Photos and videos from real travelers, like beach views, city walks, or food spots, help promote destinations in an authentic way. Resorts often repost guest content using branded hashtags.
Top Food & Beverage Brands Looking for UGC Creators
Moving to the next niche, here are some food and beverage brands searching for UGC creators:
1. Chipotle
Chipotle loves it when fans share their go-to burrito orders and creative menu hacks. Videos showing how people build their bowls or talk about their loyalty perks fit right in with the UGC content they’re looking for.
2. Dunkin’
Dunkin’ frequently features customer content of coffee reviews or breakfast runs. Creators who incorporate Dunkin’ products into daily routines can catch the brand’s eye.
3. Liquid Death
This punk-rock water brand looks for rebellious, humorous content aligned with its edgy branding. Creators who make funny or “extreme” water-drinking videos tend to stand out.
4. Olipop
Olipop is a healthier take on soda, and they usually team up with wellness influencers. Posts that share taste tests, health tips, or show Olipop as a better alternative to regular soda are especially popular.
5. Chamberlain Coffee
Chamberlain’s modern coffee brand loves aesthetic morning routines. Creators who film visually appealing coffee rituals at home (as examples in their campaigns) get noticed.
Top Tech Brands Looking for UGC Creators
As our last niche, let’s take a look at some tech brands looking for UGC creators:
1. GoPro (Cameras)
GoPro is known for adventure footage, and most of its marketing comes from user-generated content. They usually repost action-packed videos filmed by customers, which inspires others to grab a GoPro and start capturing their own adventures.
2. Oura Ring
Oura (sleep/wellness ring) looks for wellness influencers. Creators showing how Oura data improves routines (like sleep tracking updates) are what this brand is looking for.
3. Dyson
Dyson’s smart home and beauty tools usually show up in user content. Cleaning hacks with their vacuums and hair styling tutorials with their dryers are popular. Satisfying before-and-after cleaning or styling demos are especially shareable.
4. Our Place
Our Place features creators who care about cooking and kitchen style. Recipe videos, cooking content, and posts that show off clean, minimalist kitchen setups with their cookware fit perfectly with the brand’s aesthetic.
This ends our brands looking for UGC creators list! But this doesn’t mean there aren’t more brands out there looking for content creators.
If you can create high-quality content and you’re looking for more brands for collaboration, we have a special offer for you. ⤵️
How UGC Creators Can Find Brand Collaborations
The best way to find and collaborate with brands is by using influencer marketing platforms.
An influencer marketing platform, or influencer marketplace, is an online space where brands and influencers connect and work together.
On these platforms, creators of all sizes, from well-known stars to smaller ones, register and share details about their niche, previous projects, and other info.
Once a brand and influencer connect, they can discuss the campaign, finalize details, and set shared goals.
Now, let me tell you about Ainfluencer, one of the top influencer marketing platforms out there.
Ainfluencer: The Ultimate Free Platform for Creators Like You
Ainfluencer is the world’s first 100% free, DIY influencer marketplace, connecting brands looking for creators just like you on Instagram, TikTok, and YouTube.
Whether you’re a nano or mega influencer, Ainfluencer makes it super easy to find exciting campaigns, work with brands, and grow your influence, all without any fees!
Why You’ll Love Ainfluencer as a Creator
- Get Discovered by Top Brands: Join a network of over 5 million creators and get noticed by brands.
- Showcase Your Unique Vibe: Create a profile to highlight your niche, past collabs, and audience stats, making it easy for brands to find and choose you.
- Easy Connections: Use the built-in chat to connect directly with brands, discuss campaign details, and negotiate deals that work for you.
- Secure Payments, Always: Ainfluencer’s escrow system keeps your earnings safe, releasing funds only when you’ve delivered your content.
- Track Your Success: Get real-time analytics to see how your posts perform, from likes and comments to engagement rates, so you can show brands your impact.
- Build Your Rep: Every collab comes with reviews, helping you stand out and land even more opportunities with brands.
- Unlimited Campaigns: You can apply to as many campaigns as you want, no fees!
Ainfluencer is your go-to platform to team up with brands in every niche, create authentic content, and grow your influence without spending a dime.
Sign up today and start connecting with brands that can’t wait to work with you!
Wrapping Up
That wraps up our list of brands looking for UGC creators. Remember that one of the main marketing trends right now is user-generated content. So, it doesn’t matter if you have 5k or 50K followers; it’s never too late to start creating UGC and collaborating with brands. In fact, here’s a video you shouldn’t miss:
To wrap up our blog, here’s a short summary of the brands looking for UGC creators:
- Beauty: Sheglam, Glossier, Sephora, Rhode, ColourPop Cosmetics
- Skincare: Burt’s Bees, Cocokind, Innisfree, Cocokind
- Fashion: H&M, Revolve, Aritizia, Madewell, Gymshark, Allbirds
- Pet: BarkBox, Freshpet, Chippin, Ferapets. Squishface
- Wellness: Native, Thinx, Quip
- Food: Oilpop, Dunkin’, Chipotle, Liquid Death
- Travel: Away, Transportation Services
- Tech: Dyson, Our Place, GoPro, Oura Ring
FAQs
Let’s answer some frequently asked questions about this topic:
Q1. What Brands Are Looking for UGC Creators?
Most consumer brands use UGC, especially in beauty, fashion, pets, travel, food, and tech. Big names like Glossier, Nike, GoPro, and Chipotle rely on it, along with hundreds of smaller brands.
Q2. How Do I Find Brands Looking for UGC Collaborations on Instagram?
Follow brands, engage with their posts, and watch for hashtags like #UGCcreator or #ad. Check Stories for takeovers and browse other creators’ tags to see which brands are active.
Q3. Do I Need a Large Following to Get UGC Brand Deals?
Not at all. Many brands prefer micro- or nano-creators with strong engagement. Even a few thousand followers can be enough if your content is authentic and niche-relevant.
Q4. Can Small Brands Work With UGC Creators Too?
Absolutely. Small brands often rely on UGC for budget-friendly marketing. Indie skincare, local shops, and niche startups regularly offer samples, collabs, or affiliate deals.
Q5. How Do I Know Which Brands Fit My Style?
Focus on your niche and audience. Look for brands with similar values or products your followers would use. Check ambassador pages or use platforms like Ainfluencer to find matches.
Q6. Is It Worth It to Pursue UGC Creator Deals?
Yes, UGC deals can lead to free products, paid posts, and long-term partnerships. It’s a great way to grow your portfolio, earn income, and build your personal brand.
