Curious about who’s behind Australia’s growing influence on social media? From style and wellness to travel and tech, a new generation of Australian influencers is reshaping how audiences engage with content on TikTok, Instagram, and YouTube.
As this space continues to evolve, brands are turning to influencer marketing platforms like Ainfluencer—a free, AI-powered platform that connects them with the right creators in different countries, streamlines campaign management, and ensures secure, fee-free collaborations.
Below, we spotlight the Australian influencers set to define —and how to collaborate with them effectively.
TikTok Australian Influencers Worth Following
TikTok’s short videos have helped many Australians rise to fame. Here are 5 TikTokers to follow—from big names to rising micro-creators.
1. Angelo Marasigan – (@angelomarasigan)
- 15 million TikTok followers
- Famous for high-energy comedy skits, dance challenges, and food fun
- Engages fans through Q&As, duets, and follower comment replies
- Known for viral sketches and brand collabs in a humorous style
With his random, relatable humor and interactive style, it’s easy to see why Angelo is one of Australia’s biggest TikTok stars. His content feels personal and super engaging—whether he’s diving into a dance challenge or cracking jokes in a skit.
@_angelomarasigan Trying the Kardashian Crumbl Cookies! 😋🍪 #crumblcookie #kardashiancrumbl #kardashiancookies ♬ original sound – Angelo
Angelo has a natural ability to connect with his audience, keeping fans coming back for more. This Australian influencer stays ahead of the curve and collaborates with youth-focused brands that match his fun, energetic vibe.
2. Sooshi Mango – (@sooshimango)
- Melbourne-based comedy trio with 1.9M TikTok followers
- Known for ethnic parent impersonations and multicultural Aussie humor
- Performed sold-out comedy shows around the world
- Strong presence across TikTok, YouTube, and Instagram
@sooshimango Controlled chaos! #fyp #foryou #mothers #momsoftiktok #viral #christmas ♬ original sound – Sooshi Mango
Known for their hilarious and relatable takes on everyday Aussie life, Sooshi Mango (Joe, Carlo, and Andrew) have quickly become household names. Their wild characters and family-focused comedy connect with people from diverse backgrounds. From social media to live shows, their popularity keeps growing.
3. Leah Halton – (@leahhalton)
- 12.6 million TikTok followers
- Shares glam makeup looks, fashion hauls, and lifestyle vlogs
- Hosts the podcast Sleepover Party for Gen Z & Millennial listeners
- Partnered with top beauty and skincare brands
A leading voice in Australia’s beauty scene, Leah Halton is an Australian influencer who blends style with authenticity. Whether she’s testing out the latest makeup trends or sharing life stories on her podcast, her audience feels like they’re chatting with a close friend.
@looooooooch I met PESTO 🐧 @SEA LIFE Melbourne ♬ Almost forgot that this was the whole point – Take my Hand Instrumental – AntonioVivald
Her genuine, relatable content and strong presence across platforms make her a top choice for lifestyle, fashion, and beauty brands looking for influencers.
4. Bella Nguyen – (@bellaeatsmelbourne)
- Melbourne-based foodie and content creator with 97.6K followers on TikTok
- Known for cafe hopping, brunch reviews, and aesthetic food photography
- Shares daily posts and stories featuring new restaurants, local eats, and hidden gems
- Frequently collaborates with small businesses, cafes, and food festivals
@thebellanguyen When the money isnt always worth it 💔😭 #nursing #nursesoftiktok #icunurselife #bedsidenurse #staffnurse #nursingmajor #nursingtiktok #nightshiftnurse #dayinmylife #nursesafterwork #icunurse #workingasanurse #afterworkroutine #nightshift #nursesoffduty #nursesontheirdayoff #afterworkroutine #nightshiftproblems #worklifebalance #worklifestruggle #nurseproblems #workingovertime ♬ original sound – Bella Nguyen
Bella’s eye-catching visuals and genuine reviews make her a go-to for food lovers in Melbourne. She’s built a loyal community by consistently posting and engaging with her followers. In 2025, this micro-influencer is on track to grow through more video content and city food guides.
5. Tayo Ricci – (@tayoricci)
- Macro TikTok creators with 9.9 M followers
- Blends original music, comedy, and viral pranks
- Owner of Ricci Music, his independent record label
- Partners with Gen Z streetwear, tech, and audio brands
Tayo Ricci is an Australian musician and TikTok creator known for pranks and catchy songs like “Party Girls.”
He blends comedy with music, often surprising strangers or guessing their ages in his videos.
@tayoricci GUESS MY AGE 👀
♬ Party Girls (Cadmium Remix) – Tayo Ricci & Cadmium
Tayo owns Ricci Music and is one of the few Aussie influencers turning social fame into a music career.
His content features fun brand partnerships, especially with streetwear, tech, and audio gear.
YouTube Australian Influencers Worth Following
Thanks to YouTube’s longer-form videos, Australian influencers are growing massive audiences in gaming, education, music, and more.
Here are 5 top Australian YouTubers—both major players and rising stars—making waves and why you should hit that subscribe button:
1. Chloe Ting – (@ChloeTing)
- Australia’s top fitness YouTuber with 24 million subscribers
- Famous for viral #ChloeTingChallenge workout videos during COVID
- Shares free workout programs, healthy recipes, and lifestyle vlogs
- High engagement with 10–20 million views per workout video
Rising to global fame during lockdown, Chloe Ting made home workouts fun and easy for everyone. Her viral challenges motivated millions to get moving, earning her big awards and plenty of media buzz.
She stays genuine by keeping sponsorships limited, working mainly with fitness and tech brands. As an Australian influencer, Chloe is still going strong as she updates her programs and plans to launch her own workout app and product line—keeping her spot as a top fitness influencer on YouTube.
2. Nick and Carrie – (@NickandCarrie)
- Young Aussie couple with 4 million YouTube and 8 million TikTok followers
- Create comedy skits, vlogs, and playful couple challenges
- Engage fans through Q&As and interactive content
- Work with diverse brands from streaming to snacks and dating apps
Known for their genuine chemistry and relatable humor, Nick and Carrie have quickly become one of the top couple influencers in Australia. Their fun videos about everyday life have won over audiences across multiple platforms.
Recently, they have been trying to branch out into reality shows or product lines while continuing to grow their fanbase and land brand deals with their family-friendly, multi-platform entertainment.
3. Priya and Sid – (@himynameispriya)
- Australian couple with 7.8 million YouTube subscribers
- Share van life adventures, DIY conversions, and travel tips
- Feature honest stories about life on the road and budgeting
- Partner with camping gear brands and tourism boards
After leaving their engineering jobs to chase the van life dream, Priya and Sid have been sharing every moment—from installing solar panels to exploring breathtaking national parks.
Their down-to-earth and helpful content connects with the growing community interested in alternative lifestyles. With remote work becoming more popular, they’re set to grow even more, planning international travels and possibly launching guides or courses to help others embrace van life.
4. Bryce Connole & Chelsea Wood – (@CaravanAdventureAus)
- YouTube micro-influencers with 43.7K subscribers
- A couple living in an RV, vlogging Australian road trips
- Share camping tips, national parks visits, and van life advice
- Audience is mainly outdoor adventure seekers aged 20–50
Bryce and Chelsea bring the excitement of RV living right to your screen, exploring Australia’s great outdoors with handy tips and breathtaking views.
Their “Network RV Adventures” series has scored viral hits, making these outdoor influencers fan favorites among overlanding enthusiasts. With van life and outdoor travel gaining popularity, their subscriber count is set to keep growing strong.
5. Paul & Katie Guerin – (@TheFeelGoodFamily)
- Family of three with 52.3K YouTube subscribers
- Travel Australia in a caravan, sharing weekly journey episodes
- Focus on food, culture, and outdoor family adventures
- Popular with families and travel enthusiasts, averaging 30–50K views per video
Sharing heartfelt stories from their “Lap Around Australia,” Paul and Katie’s channel provides a family-friendly look at life on the road. Their engaging content strikes a chord with fans of family travel vloggers and cultural exploration.
With strong partnerships in the tourism and motorhome industries, these Australian influencers are perfectly placed to grow even more as Australian travel picks up pace.
Instagram Australian Influencers Worth Following
Instagram continues to be a major platform for influencers in lifestyle, fashion, fitness, and beauty. Australia has given rise to some of its most iconic creators, many of whom have grown their brands into successful businesses and gained worldwide recognition.
Here are 5 top Australian Instagram influencers, featuring a mix of established macros and promising rising micros:
1. Celeste Barber – (@celestebarber)
- Instagram superstar with 9M+ followers
- Known for hilarious parody recreations of celebrity Instagram posts on a shoestring budget
- Advocates body positivity and self-love through humor
- Viral #CelesteChallengeAccepted, raised $50M+ for bushfire relief, Netflix comedy special
With her sharp mix of satire and activism, Celeste Barber has become a global comedy icon. She cleverly calls out social media’s unrealistic standards while championing authenticity and empowerment. In 2025, her blend of humor and advocacy will keep her both influential and deeply loved.
2. Natasha Oakley – (@tashoakley)
- Swimwear entrepreneur and lifestyle influencer with 3.6M Instagram followers
- Co-founder of Monday Swimwear, started with “A Bikini A Day” blog
- Showcases aspirational beach lifestyle, fashion, and travel
- Forbes 30 Under 30 honoree, partners with beauty, travel, and fitness brands
As an Instagram fashion influencer, Natasha Oakley has seamlessly combined style with entrepreneurship. She’s set to lead the way in sustainable fashion while inspiring a global audience with her iconic beach-chic lifestyle.
3. Emily Skye – (@emilyskyefit)
- Fitness influencer and entrepreneur from the Gold Coast with 2.7M Instagram followers
- Shares workout routines, postpartum fitness, and motivational content
- Founder of Emily Skye FIT app and James Cosmetics
- Ambassador for Reebok and wellness brands, highly engaged community
Emily Skye’s down-to-earth and inspiring fitness journey connects with women juggling life and health. With home fitness booming on social media, her practical workouts and wellness innovations make her a top choice for fitness influencer marketing and keep her leading the way in the fitness world.
4. Jessica Watson – (@jessicawatson_93)
- Instagram macro-influencer with approximately 218K followers
- Former solo circumnavigator sharing breathtaking ocean and landscape photos
- Combines serene seascapes with inspiring captions about pursuing dreams
- Travel and outdoor enthusiasts aged 20–40s
Jessica Watson draws in followers with her perfect mix of adventure and peaceful moments, inspiring those who love nature and travel.
Her boat life stories get lots of attention, and she partners with travel gear and outdoor brands. Focusing on sustainable travel keeps her content fresh and interesting, helping her build a strong and loyal community through genuine stories and amazing photos.
5. Liz Carlson – (@youngadventuress)
- Instagram macro-influencer with around 150K followers
- American-born travel blogger living in Australia, known as “Young Adventuress”
- Focus on outdoor adventures, hiking, and personal reinvention
- Narrative style celebrates rebirth, discovery, and candid storytelling
With a genuine passion for nature and honest travel advice, Liz Carlson is an Australian influencer who connects deeply with her engaged audience of 25–45-year-olds who appreciate thoughtful travel tips and book recommendations.
Partnering with ecotourism and outdoor brands, she keeps her content fresh and relevant, especially as female solo travel gains popularity.
How Brands Can Find Australian Influencers
Want to get your brand noticed by Aussies? Working with Australian influencers is a smart move! But how do you do it right?
You can search Google for popular Australian influencers, or simplify the whole process by using influencer platforms like Ainfluencer. Ainfluencer is a 100% FREE influencer marketplace that helps brands connect with creators across Instagram, TikTok, and YouTube.
With Ainfluencer, you can discover and reach out to millions of different types of influencers from Australia based on their location, audience size, engagement rate, and more—all in just a few clicks.
Why Use Ainfluencer?
- Massive Creator Database: Get access to over 5 million Instagram, TikTok, and YouTube influencers with advanced AI filters.
- Unlimited Campaigns: Send as many invites as you want—no added fees.
- All-in-One Dashboard: Manage chats, deals, and content tracking from one place.
- Safe Payments: Your funds stay in escrow until the content is delivered.
- In-Depth Insights: Monitor campaign results and audience data.
- Shopify Integration: Easily connect your store for product promos and affiliate tracking.
- Mobile-Friendly: Brands can reply directly via the Ainfluencer app.
- Global Reach: Run international campaigns with multi-language support.
Thinking of collaborating with an Australian influencer? If you have a brand with a huge passion for collaborating with influencers on Instagram, Ainfluencer is built for you! Sign up for free, create your profile, and start collaborating with great influencers today.
Conclusion
Australian influencers—from big names to niche voices—are changing how people shop, think, and engage. Big influencers like Kayla Itsines can spark trends nationwide, while micro and nano-influencers connect deeply with their tight-knit Aussie communities. Their trust and authenticity often make a bigger impact than a celeb ever could.
For brands, this means real opportunity. Whether you’re aiming for wide reach or local buzz, there’s an Aussie influencer for the job. Platforms like Ainfluencer make it super easy to find and work with creators—no big budgets needed.
FAQs
Australian influencers are known for their authenticity, relatability, and storytelling style. They often incorporate local culture, humour, and lifestyle into their content—whether it’s showcasing the beach, the outback, or everyday city life. Their approachable tone helps them connect with audiences in a genuine, engaging way, both in Australia and internationally.
Start by defining your audience and goals, then look for influencers whose followers align with your brand. You can search manually using hashtags or location tags, or use a platform like Ainfluencer to filter by niche, location, and follower count. Once you’ve shortlisted creators, review their content and engagement, and reach out with a personalized message to build a meaningful connection.
Yes, very much so. Micro-influencers (10k–50k followers) and nano-influencers (under 10k) often have highly engaged communities and strong trust with their audiences. In many cases, their recommendations carry more weight than larger influencers, making them a smart, cost-effective choice—especially for local or niche campaigns.
