If you’ve ever found yourself watching a house tour just for fun or scrolling through TikTok only to end up on a stunning property walkthrough, you’re not alone. American real estate influencers are turning the housing market into must-watch content by combining smart advice with serious style.
These creators are educating, entertaining, and building real connections with millions of followers. In this guide, we’ve rounded up 15 of the most compelling American real estate influencers you’ll want to follow across TikTok, Instagram, and YouTube.
We will review their content, engagement metrics, and successful brand collaborations. As a brand that likes to collaborate with these social media stars, we will introduce a safe influencer marketing platform that is completely free.
Best American Real Estate Influencers on TikTok
TikTok is one of the most popular platforms among the younger generation. That’s why many influencers, including real estate creators, join this platform to build their audience.
Here are some of the most popular creators in the real estate niche on this platform.
1. Daniel Heider
Known as the “King of Real Estate TikTok” with record-breaking luxury property sales, Daniel Heidar is one of the top American real estate influencers to check out.
He is based in Washington D.C., and specializes in high-end property tours and behind-the-scenes looks at multimillion-dollar listings. His TikTok videos feature elegant home walkthroughs with cinematic quality and a charismatic flair. As one of the popular interior design influencers, you can view his content for inspiration for home decoration as well.
- @heider_realestate
- Followers: 3.7M
- Niche: Luxury home tours in Washington, D.C.
- Engagement: High, with thousands of interactions per video
Brand Partnerships
Daniel has leveraged his platform for partnerships with upscale home décor brands and property development firms.
Luxury real estate developers have invited him to exclusive tours, knowing his TikTok can generate buzz around a property.
2. Zachary Foust
Even if you are not planning on buying a property, you can check out Zachary’s funny real estate stories. As one of the top American real estate influencers, he’s closed numerous deals that originated from TikTok leads. He was also invited to speak at industry events about social media strategy multiple times.
- @zacharyloft
- Followers: 1.7M
- Niche: Comedic real estate skits and educational content
- Engagement: Viral videos with multi-million views
Brand Partnerships
Foust has done influencer collaborations with mortgage companies and home services brands, such as home security and moving companies. He integrates promotions into his skits in a fun way, so the partnerships feel natural.
3. Glennda Baker
Ambassador of the American Dream, Glennda Baker, is known as “The Most Recognized Face & Voice in Real Estate Video” by her peers. She is one of the top American real estate influencers with a unique style.
Glennda sits in front of the camera and recounts unforgettable real estate stories, such as client encounters and home-buying journeys.
- @glenndabaker
- Followers: 872K
- Niche: Real estate storytelling and broker experiences
- Engagement: Deep viewer connections through storytelling
Brand Partnerships
Glennda primarily uses her platform to boost her own brand (as an agent) rather than traditional ads. However, she has partnered with real estate coaching programs and conference organizers, promoting events/products she genuinely uses.
4. Leah Garcia
If you want to understand the complex topics of the real estate market, you need to check out Leah’s TikTok channel. Leah Garcia is one of the known American real estate influencers who blends real estate advice with a personable, “realtor next door” vibe.
Her content includes quick tips for homebuyers, fun snippets of her daily life as a working mom in real estate, etc.
- @leah_txrealtor
- Followers: 950K
- Niche: Homebuying education and family-oriented content
- Engagement: High local and national engagement
Brand Partnerships
Leah has collaborated with home-related brands like DIY home improvement apps and real estate education services. She keeps partnerships aligned with her audience’s needs.
5. Sunil Saxena
One of the most inspiring American real estate influencers on TikTok is Sunil Saxena. He has over 20 years of experience in this industry and shares quick investment facts and motivational advice for others.
Sunil focuses on educating viewers about flipping houses, rental investing, and wealth-building through real estate.
Besides TikTok, he’s a best-selling author and has founded multiple companies in real estate development and education.
- @thesunilsaxena
- Followers: 745K
- Niche: Investing education, house flipping, and wealth-building
- Engagement: High interaction from aspiring investors
Brand Partnerships
Sunil leverages TikTok mainly to promote his own courses and books. However, he also occasionally partners with real estate software tools, like property analysis apps or crowdfunding platforms, that align with investment topics.
American Real Estate Influencers on Instagram
Instagram remains a powerhouse platform for real estate, where high-quality photos and personal branding go hand-in-hand. Here are the top real estate influencers on this platform.
1. Ryan Serhan
Let’s start with a celebrity broker who has over 2.5M followers on Instagram and sells $100M+ in real estate yearly.
Ryan Serhant is one of the most famous American real estate influencers, known from Bravo’s “Million Dollar Listing New York.” On Instagram, he showcases luxury listings alongside motivational business content.
- @ryanserhant
- Followers: 2.5M
- Niche: Luxury real estate, business motivation
- Audience: Entrepreneurs, luxury property buyers
Brand Partnerships
Ryan often collaborates with luxury brands, including high-end developers and lifestyle products. For example, he’s partnered with upscale watch and car companies in content, aligning those luxury items with his brand. He also cross-promotes with other influencers and celebrities.
2. Fredrik Eklund
Another star of “Million Dollar Listing New York,” who is known for his high-kick celebrations and larger-than-life personality, is Fredrik Eklund.
He is one of the top American real estate influencers with nearly 1.4 million IG followers. Generally, he posts about the ultra-luxury real estate market coast-to-coast using an energetic style.
- @fredrikeklundny
- Followers: 1.4M
- Niche: High-end real estate, lifestyle
- Audience: Global luxury real estate enthusiasts
Brand Partnerships
Eklund’s IG features partnerships mainly with high-end lifestyle brands. He’s done promotions for luxury travel services, fashion, and even a wine label, aligning with his upscale image.
3. Barbara Corcoran
Famed as the matriarch of NYC real estate, Barbara Corcoran is one of the top American real estate influencers. On Instagram, she blends business coaching with real estate wisdom.
Her posts often feature short video clips of her giving blunt entrepreneurial advice, success mindset tips, and occasionally housing market commentary.
As an influencer, she’s appeared on countless podcasts and web shows, often shared via her Instagram.
- @barbaracorcoran
- Followers: 1M
- Niche: Real estate entrepreneurship and investment advice
- Audience: Business owners, real estate professionals
Brand Partnerships
Barbara’s Instagram often promotes her own projects, such as her business podcast and book, but she also has done influencer-style ads. For example, she’s partnered with companies she’s invested in on Shark Tank, lending her face to products in home improvement or finance apps, and promoting them on her feed in a story or post.
4. Grant Cardone
Another famous real estate investor with a $5+ billion portfolio is Grant Cardone. He is a prolific author/speaker known for the “10X” brand and one of the top American real estate influencers.
On Instagram, he’s all about hustle and investment, and his content features building wealth, clips from his sold-out seminars, and highlights of his luxurious lifestyle.
- @grantcardone
- Followers: 4.8M
- Niche: Real estate investing, wealth creation
- Audience: Ambitious entrepreneurs, investors
Brand Partnerships
Grant primarily pushes his own products (courses, Cardone University, etc.), but he has done partnerships that align with entrepreneurship. On social media, he occasionally collaborates with other big names, like doing joint live sessions with influencers in finance or even interviewing political figures.
5. Christine Quinn
After the Selling Sunset show on Netflix, Christine Quinn started to get famous on Instagram. She is one of the popular American real estate influencers, and her Instagram is a glamorous blend of real estate and lifestyle.
On her feed, you can expect photos of her in couture at multi-million dollar listings, dramatic promotional shots for her ventures, and clips from TV/media appearances.
On the real estate front, Christine has been involved in high-end deals, and her biggest achievement was launching RealOpen, a crypto real estate marketplace, in 2022.
- @thechristinequinn
- Followers: 4.8M
- Niche: Luxury real estate, crypto investments
- Audience: Fashion and luxury enthusiasts, affluent investors
Brand Partnerships
Christine has done numerous partnerships outside traditional real estate. She’s collaborated with fashion brands and beauty products. On the real estate side, she’s acted as a spokeswoman for her own business ventures and sometimes for innovative real estate products.
Top American Real Estate Influencers on YouTube
If you want to view long property tours and in-depth investment advice, YouTube is where you need to check. Here are some of the popular U.S.-based real estate influencers on this platform.
1. Graham Stephan
Let’s start with a former Los Angeles real estate agent turned YouTube finance guru and one of the top real estate influencers on this platform.
Graham Stephan started his channel with real estate advice and expanded to cover personal finance broadly. He often breaks down his own income, properties, and investment strategies on camera to help his viewers.
- @GrahamStephan
- Subscribers: 5M
- Niche: Real estate investing, personal finance
- Audience: Young investors, entrepreneurs
Brand Partnerships
Graham’s main revenue is through YouTube ads and his own mentorship programs, but he also partners with brands relevant to his audience. He’s done sponsorships with finance apps like stock and credit score apps, and real estate services.
2. Kevin Paffrath
As both an investor/landlord with dozens of properties and a licensed broker, Kevin is one of the most trusted American real estate influencers. Kevin Paffrath started as a real estate agent in California, sharing housing tutorials and vlogs.
Over time, his YouTube content pivoted to cover the stock market and economic news, but real estate remains a core.
He often live-streams multiple times a day, covering breaking news on interest rates, housing policy, and investment opportunities.
- @MeetKevin
- Subscribers: 1.8M
- Niche: Economic analysis, real estate investing
- Audience: Investors, real estate enthusiasts
Brand Partnerships
Kevin’s channel isn’t heavy on traditional sponsored segments. However, he does have affiliate relationships, for example, he’s promoted real estate analysis software and loan marketplaces that he uses. Also, he sells his own real estate investing courses.
3. Enes Yilmazer
Do you enjoy watching luxury home tours? Enes Yilmazer is one of the top American real estate influencers you need to check out. Based in Los Angeles, Enes showcases some of the most expensive and unique properties in the U.S. and beyond.
His content includes 4K drone shots, detailed walkthroughs of every room, and insightful commentary on design and architecture, etc. He is also one of the top American design influencers and can show you how to style your home.
- @EnesYilmazer
- Subscribers: 4M
- Niche: Luxury property tours
- Audience: Luxury real estate enthusiasts, architecture fans
Brand Partnerships
The primary brands Enes partners with are the developers and listing agents of the homes he tours. While not traditional paid sponsorships, these collaborations are mutually beneficial; he gets content, and they get exposure.
Additionally, Enes has worked with luxury lifestyle brands indirectly, showcasing high-end cars or art during home tours.
4. Manny Khoshbin
The president and CEO of Khoshbin Company is also active on social media and is one of the top American real estate influencers. Manny Khoshbin is a successful Iranian-American real estate investor known for owning millions of square feet of commercial property.
On YouTube, Manny often gives tours of his latest property acquisitions as well as tours of his hypercars (Bugattis, Paganis, etc.).
Manny amassed a net worth reportedly over $200 million through real estate. He’s authored a book and built a personal brand around mentoring others in investing.
- @MannyKhoshbinyt
- Subscribers: 1.7M
- Niche: Commercial real estate, luxury lifestyle
- Audience: Entrepreneurs, car and luxury enthusiasts
Brand Partnerships
Manny has collaborated with luxury and automotive brands, such as tire or car detailing companies, sponsoring content in his garage. He’s also a brand ambassador type for high-end goods and has been seen promoting luxury watches and fashion occasionally.
Within real estate, he largely promotes his own ventures, like special investment opportunities or his estate that he put on the market and advertised via YouTube.
5. Ryan Pineda
Let’s finish the list with a successful author, a top YouTube influencer, and one of the popular American real estate influencers. Ryan Pineda is a Las Vegas-based former pro baseball player turned real estate mogul.
He made his name flipping houses and built several businesses around real estate investing. Ryan’s YouTube channel provides practical how-tos on flipping, wholesaling, and building passive income with properties.
He is also the author of the top-selling book, “The Wealthy Way: Don’t Go Broke Trying To Get Rich”.
- @RyanPineda
- Subscribers: 403k
- Niche: House flipping, real estate investment coaching
- Audience: Young investors, house flippers
Brand Partnerships
Ryan’s brand is closely tied to his own businesses, which he frequently promotes.
However, he does collaborate with related brands; for example, he’s promoted deal analysis tools, hard money lenders, or real estate investor marketplaces as an affiliate.
On his podcast, he’s hosted sponsors in sectors like lending and entrepreneurship.
The Best Platform for Finding Influencers – Ainfluencer
If you’re a real estate professional or marketer wondering how to collaborate with American real estate influencers, Ainfluencer is here to help you.
Ainfluencer is the leading influencer marketing platform, offering a comprehensive and free solution for connecting real estate brands with ideal creators.
Using this tool, you can find, connect with, and run campaigns with social media influencers across different niches, including real estate.
You can input your niche, engagement metrics, budget, and more, and the platform will suggest influencers who fit.
On Ainfluencer, there are over 5M active creators across Instagram, YouTube, and TikTok, so you will definitely find the right match.
Once you find suitable influencers, Ainfluencer provides an integrated chat and collaboration hub. You can message influencers directly through the platform to discuss campaign details.
To ensure both parties hold up their end, Ainfluencer will keep the collaboration fee in its trusted escrow system before delivering it to influencers. So you know you’ll either get the promotion as promised or your money back.
The best part is that using the platform and all of its features is completely free. You can run unlimited campaigns, find related creators, and track the results with zero fees.
So what are you waiting for? Join Ainfluencer for free now to collaborate with American real estate influencers.
Conclusion
Real estate isn’t just about square footage and location anymore; it’s about personality, storytelling, and the people behind the listings. Whether you’re looking to buy, invest, or simply enjoy the ride, following them is a smart move. And if you’re a brand looking to team up with the right real estate creator, Ainfluencer makes it simple to find your perfect match and launch a campaign that actually connects.
And for real estate brands that also sell products on Amazon—think home decor, furniture, or smart home gadgets—AlgoRift offers a powerful way to scale affiliate marketing. It connects you with affiliates who can drive sales through branded pages and Amazon-integrated campaigns. With features like coupon management and flexible contracts, it’s never been easier to turn content into conversions.
FAQs
1. Why Should I Follow Real Estate Influencers On Social Media?
Following real estate influencers is a great way to learn about the market in a fun, visual way. No matter if you’re planning to buy, invest, or just love beautiful homes, these creators break things down in simple terms and keep you entertained along the way.
2. Can I Actually Learn Something Useful From These Influencers?
Yes! Many of them share tips on buying your first home, investing, or even flipping houses. Some even give behind-the-scenes looks at how deals are done, which can be super valuable if you’re curious about the process. Want to see how this fits into the bigger picture? This video breaks down the latest influencer marketing trends in a way that’s actually useful to watch.
3. Are These Influencers Only Relevant For Luxury Buyers?
Not at all. While some focus on high-end properties, others cater to first-time homebuyers, renters, or people looking to invest smartly. There’s a mix of content for all budgets and interests.
