American perfume influencers on TikTok, Instagram, and YouTube aren’t just for fun. They actually drive perfume sales faster than old-school ads.
For example, 45% of fragrance purchases from social media happen on TikTok alone. One viral video can sell out a perfume line overnight. Thanks to this influencer wave, U.S. fragrance sales jumped 14% in 2024.
What does this mean? People trust real stories, scent tips, and honest reviews way more than polished brand campaigns. That’s why working with the right perfume influencers has become a must for brands! It simply works!
In this blog, we’ll share a list of the top American fragrance influencers — male and female — across Instagram, TikTok, and YouTube. We’ll also introduce a free influencer marketing platform (Ainfluencer) and an affiliate marketing tool (AlgoRift) to help you find your ideal creators.
Top American Perfume Influencers on Instagram, TikTok, & YouTube
Here are the top 15 fragrance influencers in the US on Instagram, TikTok, and YouTube who you should be watching in 2025.
Top American Perfume Influencers on TikTok
These American perfume marketing TikTokers lead #PerfumeTok with entertaining and informative content that hooks Gen Z and beyond. Let’s dig deeper into their social media accounts:
1. Evan Hall (@fragranceknowledge)
We’ve put Evan Hall on top of the American perfume influencers list for some reasons: He’s a major TikTok macro-influencer with over 1M followers and 38M likes. He also works with men’s grooming brands, fragrance subscription boxes, and discount retailers.
On Evan’s TikTok, you’ll find any perfume-related content from quick-hit reviews and “Top 5” lists for colognes to self-improvement and style tips.
His video series “Smell Great on a Budget,” about affordable clones of luxury perfumes, has gone viral and influenced purchasing behavior.
- Followers: 1.1M (TikTok), 244.3K (Instagram), 31.6K (YouTube).
- Content Focus: Men’s cologne and affordable fragrance “finds”.
- Eng Rate: 3.98%
- Likes per Video: 963.5K
2. Funmi Monet (@funmimonet)
Looking for luxury perfume influencers in the US? Funmi can be a great choice! This black, Dallas-based influencer describes herself as “Well mannered, well moisturized, & well dressed in her TikTok bio”.
As one of the most popular American woman perfume influencers, she shares relatable comedy skits and uplifting perfume reviews (“your fav fragrance auntie” vibes).
Funmi has her own perfume, Exalté by Funmi Monet (launched 2022), which features Turkish rose and jasmine. She was also selected for Sephora’s Accelerate program 2025 to develop her fragrance line.
This American fragrance influencer has worked with brands like Ulta Beauty, Sephora, and niche perfume houses.
- Followers: 529.1K (TikTok), 309.4K (Instagram), 26K (YouTube).
- Content Focus: Luxury perfumes.
- Eng Rate: 13.1%
- Likes per Video: 2.6K
3. Emelia O’Toole (@professorperfume)
Let’s meet Emelia, “a fragrance nerd from a bookish world”! As one of the best American perfume influencers on TikTok, she’s gained over 15M likes.
Her content mainly includes educational series like “Sniffbusters” (testing perfume myths) and “Perfume Aesthetics” (pairing scents with aesthetics).
What’s more, Emelia has launched her own fragrance in collaboration with Snif. She also co-created “Vow Factor” (a mandarin, neroli, and cedarwood perfume) in 2023.
On TikTok, many know Emelia with her #PerfumeTok hot takes, like calling out bad storage habits, which attracted hundreds of duets.
- Followers: 402.6K (TikTok), 102K (Instagram), 26K (YouTube).
- Content Focus: Mix of luxury and affordable fragrances.
- Eng Rate: 10.37%
- Likes per Video: 881
4. Olivia Van Der Millen (@oliviaolfactory)
Known as “Fragrance Fairy Godmother”, Olivia gives frank opinions on perfumes and breaks down why they smell a certain way (chemistry tidbits included).
She also loves discussing perfume layering combos. With over 6M TikTok likes, Olivia was featured in a 2024 NSS G-Club article as one of the coolest perfume influencers.
Additionally, she’s partnered with indie brands like Phlur (she featured their Vanilla Skin scent in a viral “Revenge Era on a Budget” video) and science-forward brands.
Olivia’s hashtag #LayeringChallenge got her followers mixing their perfumes and sharing their combos — turning it into a fun little trend on Instagram and TikTok.
- Followers: 303.5K (TikTok), 482.3K (Instagram), 54.2K (YouTube).
- Content Focus: Fragrance layering.
- Eng Rate: 8.63%
- Likes per Video: 1.5K
5. Valerie (@thenichesampler)
This fragrance TikToker has gained 418.1k likes from her thoughtful TikToks, which focus on sampling and truly experiencing fragrance rather than excessive buying.
As a micro-influencer, she often shares tips on building a small but meaningful perfume collection.
Valerie’s simple tip about storing perfumes in a cool, dark place (away from sunlight) really took off — people kept sharing it on #PerfumeTok, and it became one of those go-to pieces of advice everyone started following.
- Followers: 21.8K (TikTok), 3.3K (Instagram).
- Content Focus: Niche and luxury perfumes.
- Eng Rate: 13.32%
- Likes per Video: 201
Top American Perfume Influencers on Instagram
Whether you’re a small brand or a mid-sized business, these American Instagram perfume influencers can improve your brand visibility:
6. Jackie Aina (@lavishlyjackie)
Jackie is a heavyweight American beauty influencer who has increasingly become a voice in the fragrance space, too.
On her Instagram account, she posts about luxury candles and perfumes and how she incorporates scents into a luxurious lifestyle.
This 37-year-old American perfume influencer has co-founded FORVR Mood, a luxe candle and fragrance brand, which frequently sells out. As a beauty guru, she’s been on Forbes 30 Under 30.
Aside from promoting her own brand, Jackie’s partnered with Diptyque and Byredo for paid content and with major retailers like Sephora for fragrance promotions.
- Followers: 1.1M (Instagram), 3.1M(TikTok), 276K (YouTube)
- Content Focus: Luxury and home fragrance.
- Eng Rate: 1.39%
- Likes per Post: 14.8K
7. Paul Fino (@paulreactss)
Paul, undoubtedly, is one of the best American male perfume influencers you should follow! On Instagram, he provides more in-depth scent reviews and beautiful bottle shots.
His carousel posts are all about reviewing a fragrance’s performance. He also posts playful Reels reacting to trending perfumes (like sniffing a new release and giving a dramatic thumbs-up or down).
It’s interesting to know that Paul is titled “King of Gourmands” and is also part of Ulta’s 2024 influencer team, solidifying his cross-platform impact. Paul has collaborated with Mugler (highlighting Angel Elixir’s gourmand notes) and Jo Malone London.
- Followers: 379.3K (Instagram), 2.1M(TikTok), 18.4K(YouTube).
- Content Focus: Affordable finds, trending perfumes, everyday scents.
- Eng Rate: 1.26%
- Likes per Post: 4.4K
8. Ayodeji Morafa (@dejimorafa)
Ayodeji is a pharmacist-turned-influencer who merges professional polish with personal passion. His Instagram posts mainly include clean, crisp photography and Reels where he talks about colognes as part of a grooming routine.
With his pharmacology background, Ayodeji sometimes educates customers on skin chemistry and scent, making him stand out. He’s also been featured in Men’s Health for his grooming tips.
Moreover, he’s worked with some of the world’s best brands, such as Dolce & Gabbana on a campaign for K perfume and Brickell Men’s Products incorporating fragrance.
- Followers: 232.3K (Instagram), 109.1K(TikTok), 1.5K (Facebook).
- Content Focus: Men’s lifestyle, fragrance, and skincare.
- Eng Rate: 0.88%
- Likes per Post: 1.8K
9. Ije Simon (@ijesimonn)
Ije is a trichologist, a beauty entrepreneur, and one of the top American perfume influencers on Instagram. She often talks about how scent interacts with hair and body chemistry. Her posts also include “hair mist reviews” or pairing perfume with shampoo scents.
Founder of @shoprouzie (a science-backed haircare line), Ije’s promoted Maison Francis Kurkdjian’s hair mist line. She’s also collaborated with brands like KeraStase on campaigns that highlight fragrance in hair products.
- Followers: 143.6K (Instagram), 113.3K (TikTok), 22.8K (YouTube).
- Content Focus: Haircare meets fragrance.
- Eng Rate: 0.14%
- Likes per Post: 165
10. Sebastian Jara (@theperfumeguy)
Sebastian’s Instagram complements his YouTube presence, offering bite-sized insights. He shares slick images of fragrance bottles with succinct reviews in captions, fragrance news (like announcing new releases), and snippets from his YouTube videos (teasers for full reviews).
As a popular perfume Instagram and YouTube influencer, he’s founded the “Smelling Great Fragrance Reviews” platform.
He also started ScentXplore (a virtual fragrance convention) with others and runs a fragrance decant subscription called ScentClub. Sebastian does affiliate partnerships with niche perfume retailers.
- Followers: 125.9K (Instagram), 3.8K (TikTok), 306K (YouTube).
- Content Focus: Luxury niche perfume brands.
- Eng Rate: 0.45%
- Likes per Post: 549
Top American Perfume Influencers on YouTube
YouTube is where fragrance content goes in-depth. The following American perfume YouTubers are getting hundreds of views from their reviews and vlogs.
11. Jeremy Fragrance (@jeremyfragrance)
Daniel Schutz, known as Jeremy Fragrance, is a Polish-German businessman and perfume influencer who has lived in different cities, including Los Angeles and Miami.
While he’s currently living in his hometown, Germany, he has a huge U.S. audience and posts his videos in English. In fact, many U.S. viewers watch his reviews and “Top 10” videos for men’s colognes.
Jeremy has collaborated with top perfume brands like Dior Sauvage and Prada L’Homme.
- Followers: 2.5M (YouTube), 10.1M (TikTok), 3.5M (Instagram).
- Content Focus: Designer fragrance.
- Eng Rate: 3.28%
- Likes per Post: 2.7K
12. Ashton Kirkland (@GentsScents)
With over 500K subscribers, Ashton is one of the most famous American perfume influencers on YouTube. He mostly posts about both budget and niche perfumes in a friendly, “everyman” style.
Most of his YouTube videos include fragrance reviews, top 10 lists for every occasion/season, and industry news (he’s often the first to break news of upcoming releases).
Ashton is also ScentXplore, an annual fragrance convention. He has collaborated on a fragrance line called Galleria Parfums and has partnered with niche house Nishane for sponsored content.
- Followers: 550K (YouTube), 40.3K (Instagram).
- Content Focus: Men’s and unisex fragrances.
- Eng Rate: 4.73%
- Likes per Post: 1.7K
13. Big Beard Business (@TheTripleBWay)
The Triple channel is run by Darien, a black influencer known as Big Beard Business, and includes everything about men’s fragrance, hygiene, grooming, and fashion products.
On this channel, you can watch high-energy reviews, top 10 lists (e.g., “Top 10 Compliment-getters”), and occasional vlogs. Darien has also co-created scents with Navitus Parfums (like Exalt Nuit). Some of his brand collabs include Scentbird and FragranceX.
- Followers: 274K (YouTube), 65K (Instagram).
- Content Focus: Niche perfume.
- Eng Rate: 4.84%
- Likes per Post: 607.5
14. Justin Copeland (@stayfreshproductions)
Justin is not only a top American perfume influencer but also a professional jazz trumpeter who adds a creative vibe to his persona.
On his YouTube channel, he does top 10 lists (e.g., seasonal picks, “most complimented”) and fragrance battles and has a series where he reacts to subscribers’ collections.
Justin has collaborated with Zaharoff to create “Brass & Soul” (2021), a fragrance he helped design, which is a big achievement for a YouTuber.
Beyond this, this creator uses affiliate links for retailers like MaxAroma or FragranceNet.
- Followers: 111K (YouTube), 60.3K (Instagram).
- Content Focus: Stylish male perfumes.
- Eng Rate: 5.77%
- Likes per Post: 651
15. Andrea Ferma (@Ai_TheGreat)
The @Ai_TheGreat YouTube channel is hosted by َAndrea Ferma, a New York City-based fragrance enthusiast. Andrea shares content on fragrances, fashion, beauty, and luxury lifestyle vlogs.
This micro-YouTuber posts glamorous presentations, hauls of high-end perfumes, and “top sexy scents” lists on her channel.
She’s also a Christian influencer and has indeed worked on creative projects with Navitus Parfums. Aside from Navitus, she frequently features brands like Initio, Tom Ford Private Blend, and Killian – sometimes in sponsored content, but often just as personal favorites.
- Followers: 38.8K (YouTube), 100K (Instagram).
- Content Focus: Ultra-luxury and sensual fragrances.
- Eng Rate: 12.36%
- Likes per Post: 523
Now that we’ve covered the influencers themselves, let’s look at the best influencer marketplace to collaborate with these creators.
Ainfluencer: The Best Platform to Collaborate with American Perfume Influencers
Ainfluencer is a free, DIY, AI-powered platform that connects you with over 5M verified influencers on Instagram, TikTok, and YouTube. Here are the key features that make Ainfluencer the #1 platform for finding perfume influencers in the US.
Main Features of Ainfluencer
- AI Matching: Ainfluencer’s AI-powered search tool helps brands find the perfect influencers based on niche, location, audience demographics, engagement rate, and more.
- Easy Campaign Creation & Management: With Ainfluencer, you can create a campaign brief and invite influencers all in one dashboard.
- Secure Escrow Payments: This means that when a brand books an influencer, the payment is held securely and only released once the influencer delivers the agreed content and the brand confirms it.
- Performance Analytics: The platform also provides performance analytics and influencer insights that let you see how each post did – views, likes, engagement rate, audience demographics reached, etc.
- Shopify Integration: For brands selling via Shopify, Ainfluencer’s integration is a boon. It allows you to import your products and easily create campaigns around them.
- Fraud Detection & Authentic Influencers: With AI analysis and required 90-day social insights from influencers, Ainfluencer helps ensure you’re working with real influencers (not bots or fake followers).
Ready to find the right influencers and create unlimited campaigns?
Bonus: As we’ve seen, many perfume influencers make money through affiliate marketing.
Platforms like AlgoRift complement influencer campaigns by connecting brands with over 100K Amazon affiliates (including micro-influencers) ready to promote your perfume on blogs, YouTube, and Amazon Live.
So, if you want to benefit from flexible commission rates (up to 40%), one-click ASIN imports, and a built-in affiliate marketplace,
FAQ about American Fragrance Influencers
Let’s answer some FAQs about our topic:
1. Who Are the Most Famous American Perfume Influencers?
Here’s a list of the top perfume influencers in the US, along with their follower numbers:
- Jackie Aina (@lavishlyjackie): 3.1M followers on TikTok,
- Evan Hall (@fragranceknowledge): 1.5M followers on TikTok,
- Funmi Monet (@funmimonet): 529.1K followers on TikTok,
- Big Beard Business (@TheTripleBWay): 274K followers on YouTube,
- Paul Fino (@paulreactss): 379.3K followers on Instagram.
2. Who Are the Best American Women Perfume Influencers?
Here’s the list of the top female American perfume influencers on Instagram, TikTok, and YouTube:
- Funmi Monet (@funmimonet): 529.1K followers on TikTok,
- Emelia O’Toole (@professorperfume): 402.6k followers on TikTok,
- Olivia Van Der Millen (@oliviaolfactory): 303.5K followers on TikTok,
- Jackie Aina (@lavishlyjackie): 1.1M followers on Instagram,
- Ije Simon (@ijesimonn): 143K followers on Instagram.
3. How to Become a Perfume Influencer?
You can follow these simple steps to become a perfume influencer:
- Start by sharing honest fragrance reviews on TikTok, Instagram, or YouTube,
- Focus on your personal style. People love unique tastes and real opinions,
- Use trending hashtags like #PerfumeTok or #FragranceReview to reach more viewers,
- Stay consistent with content and post regularly,
- Engage with your audience and fragrance community,
- As you grow, brands may send you free perfumes or paid collaboration offers.
4. Who Are the Top Male Fragrance Influencers in the US?
The best American male perfume influencers include:
- Evan Hall (@fragranceknowledge): 1.1M followers on TikTok,
- Paul Fino (@paulreactss): 379.3K followers on Instagram,
- Ayodeji Morafa (@dejimorafa): 232.3K followers on Instagram,
- Sebastian Jara (@theperfumeguy): 125.9K followers on Instagram,
- Jeremy Fragrance (@jeremyfragrance): 2.5M followers on YouTube.
Conclusion
American perfume influencers are like fragrance authorities, trendsetters, and storytellers. In fact, they have reshaped perfume marketing in America through honest reviews, creative content, and genuine passion.
For brands, partnering with these influencers is key to staying relevant. Whether it’s a major designer label or an indie perfumer, influencer marketing allows you to tap into engaged audiences that trust the messenger.
As we’ve seen, tools like Ainfluencer and AlgoRift make these collaborations easier and more effective than ever.
To wrap it up, the message is clear: influencer marketing is where the magic happens in the modern perfume industry.
