From hijab-wearing fashionistas to record‑breaking athletes, American Muslim influencers are totally owning TikTok, Instagram, and YouTube—mixing style, entertainment, sports, and more. They’re not just posting everyday photos; they’re breaking stereotypes and starting new trends.
Through successful influencer marketing campaigns, these creators are not only connecting with diverse audiences but also helping brands tap into a new, authentic market. Their ability to drive conversations and engage with their communities makes them key players in the evolving landscape of social media marketing.
In this guide, you’ll meet the must‑follow American Muslim influencers on TikTok, Instagram, and YouTube. We’ll show you how they’re shaking things up and how Muslim‑owned brands can team up with them for collabs that actually click.
Let’s get started, shall we?
Top American Muslim Influencers to Follow
Check out the American Muslim influencers who are making big moves on social media. From fashion to activism, they’re bringing fresh vibes and new perspectives. Plus, many of them are brand ambassadors, teaming up with top brands to level up their influence even more.
American Muslim Influencers to Follow on TikTok
From funny skits to inspiring clips, these influencers are catching the attention of young viewers and changing how people see representation. Here are 5 TikTok influencers making an impact:
1. Jamad Fiin – (@_jamaaad)
- Niche: Hoops & hijab (Sports),
- Follower Count: 2.3M,
- Content: Basketball skills, drills, motivation,
- Engagement: 100k+ views per video,
- Brand Partnerships: Sportswear and nonprofit basketball programs.
Starting with sports and hijab, Jamad Fiin is a Somali-American basketball player and TikTok star who proves you can excel in both.
@_jamaaad +1 🎉♥️
♬ original sound – J̶I̶N̶K̶A̶ 143🐎
As an American workout influencer, a member of the Somali Women’s National Team, and the founder of a nonprofit girls’ basketball camp, Jamad uses her platform to inspire young Muslim women in sports.
Her audience is largely teens and young adults, both Muslim and non-Muslim, who admire her talent and social impact. One of her standout campaigns included partnering with a sports hijab company in a viral TikTok that earned over 500k views.
2. Zahra – (@zahra)
- Niche: Comedy & identity,
- Follower Count: 3M,
Content: Muslim family humor, skits, - Engagement: High and viral comedy,
- Partnerships: Beauty and food brands.
Formerly known as “MuslimThicc” on TikTok, Zahra is a 25-year-old NYC comedian who uses humor to normalize Muslim life. With 3 million TikTok followers, her relatable skits about family, dating, and hijab often go viral, especially among Gen Z.
@zahra accidentally matchy matching
♬ MGMT Kids TECHNO REMIX – Old Jim
Zahra has worked with brands like halal snacks and beauty lines. Her viral Ramadan fasting comedy clip garnered millions of views and boosted engagement. Therefore, she’s also gaining attention in the American food influencer scene, especially with halal food brands.
3. Peachy Zahra – (@peachyyy_z)
- Niche: Hijabi humor,
- Follower Count: 377.5K,
- Content: Hijab-themed moments, classroom sketches,
- Engagement: Strong interaction and relatable content,
- Brand Collaborations: Modest fashion and beauty brands.
Another rising TikTok comedian is Zahra, with around 300k followers. She creates skits about the everyday experiences of hijab in America, from awkward classroom moments to playful responses to questions like “aren’t you hot in that?”.
@peachyyy_z pov: your new teacher finds out you have a 504 plan #comdey #pov #teacherpov #504plan #504planpov #school ♬ original sound – Peachyyy_zahara
One of her videos about a substitute teacher questioning her hijab earned 466K likes, showcasing her ability to mix humor with social commentary.
Her audience is primarily young Muslim women, along with some non-Muslims who appreciate learning through humor.
4. Underrated Hijabi – (@underratedhijabi)
- Niche: Food Challenges & Lifestyle,
Follower Count: 3.8M TikTok followers, - Content: Candy taste-tests, 24-hour food challenges, glimpses into her life as a hijabi college student.
- Engagement: Very high – comment sections are full of fan interaction and daring requests for new challenges.
- Brand Collaborations: Halal snack and candy brands, including collaborations with halal confectionery companies to integrate products into her challenge videos.
Another rising star is Underrated Hijabi, who has gained 3.8M TikTok followers with her fun candy challenges and quirky food experiments.
@underratedhijabi Black Death 💀
♬ original sound – Underrated Hijabi
Known for mixing bizarre candies and reacting dramatically, her content connects with Gen Z, especially Muslim teens. She’s collaborated with halal food brands and went viral with TikTok’s #FoodieForYou campaign.
As she grows her presence on YouTube, Underrated Hijabi is sure to remain a top influencer in the food and lifestyle space.
5. Yahya Buisir – (@yahyabuisir)
- Niche: Inspirational Videography,
- Follower Count: 619.1K TikTok followers,
- Content: Cinematic short videos on faith, motivation, and positivity, featuring drone footage and Quranic quotes.
- Engagement: Strong, particularly with shares – videos often shared on Instagram and WhatsApp for their uplifting messages.
- Brand Collaborations: Brands aligned with his inspirational content, including a Muslim meditation app and charitable organizations.
With a camera in hand and a passion for spreading positivity, Yahya Buisier has captivated over 619.1K followers on TikTok with his cinematic storytelling.
@yahyabuisir Save it and learn it #quranrecitation ♬ original sound – Yahya Buisir
Specializing in uplifting videos that combine stunning drone shots and Quranic verses, his content speaks to a wide audience, especially creatives and Muslims looking for motivation.
Whether it’s a breathtaking time-lapse of a sunset over a mosque or a powerful montage about charity, Yahya’s videos inspire reflection and are frequently shared across social platforms.
American Muslim Influencers to Follow on Instagram
These American Muslim influencers on Instagram offer a unique blend of creativity, positivity, and cultural influence that you won’t want to miss! Let’s see who they are:
1. Leena Snoubar – (@withloveleena)
- Niche: Modest fashion and beauty
- Follower Count: 1.5M Instagram followers
- Content: Elegant, curated modest fashion outfits, beauty tutorials, skincare routines, and lifestyle moments.
- Engagement: High interaction with followers through comments and Q&A, particularly around fashion and beauty.
- Brand Collaborations: Partnerships with Sephora, ASOS, H&M, and skincare brands, including long-term ambassadorships and limited-edition collaborations.
With 1.2 million Instagram followers, Leena Snoubar, known as WithLoveLeena, has made a name for herself in the world of modest fashion and beauty.
Her soft, feminine style offers inspiration for hijab-wearing women, blending contemporary outfits with timeless elegance. Leena’s highly curated content includes makeup tutorials, skincare routines, and glimpses into her daily life, resonating with a wide audience.
Through brand collaborations and a growing presence in the modest lifestyle space, this fashion influencer on Instagram continues to inspire women worldwide.
2. Summer Albarcha (@summeralbarcha)
- Niche: Modest fashion and high-end style
- Follower Count: 500K+ Instagram followers
- Content: Sophisticated, layered modest outfits, elegant hijab styling, lifestyle content including travel and motherhood
- Engagement: High engagement; 10k–30k likes per post, with hundreds of comments requesting outfit details or offering praise
- Brand Collaborations: Featured in campaigns with Fendi, Nike, La Prairie, Anthropologie, Dolce & Gabbana, and Macy’s. Launched her own modest fashion line, Summer Evenings.
Summer Albarcha, a St. Louis-born, NYC-based modest fashion blogger, has become an Instagram icon for her chic and elegant style.
Summer’s posts receive strong engagement, often with tens of thousands of likes and hundreds of comments. She’s worked with major brands like Fendi, Nike, La Prairie, and Anthropologie, and has launched her own modest fashion line, Summer Evenings.
As a pioneer in this space, she continues to influence the inclusion of hijab and modest fashion models in the industry.
3. Candace Arteaga (@theblondemuslim)
- Niche: Convert lifestyle, travel, and faith-based content
- Follower Count: 320K+ Instagram followers
- Content: Candid reflections on convert life, modest beachwear, cafe outings, halal travel tips, and faith journeys
- Engagement: Strong community feel; 8k–15k likes per post and active comment sections filled with supportive discussion
- Brand Collaborations: Halal travel agencies, modest swimwear/hijab brands, Islamic bookstores.
From beach days to faith chats, Candice keeps it real and relatable. She’s an American travel influencer from California who embraced Islam and now shares her journey with a mix of warmth, humour, and heart.
Whether she’s exploring new places, reflecting on her faith, or just grabbing a coffee under the palm trees, her content feels like catching up with a thoughtful friend. It’s a sunny, honest look at revert life that speaks to converts and curious minds alike.
4. Noor Tagouri (@noor)
- Niche: Storytelling, journalism, and empowerment through media,
- Follower Count: 558K+ Instagram followers,
- Content: Investigative journalism, behind-the-scenes media work, modest fashion, social justice posts, Libyan-American culture,
- Engagement: Deep engagement on topics of identity and justice; thoughtful conversations and active IG Story polls,
- Brand Collaborations: Inclusive campaigns with GAP, Universal Standard, Olay; also amplifies nonprofits and community projects.
Known for breaking barriers, Noor Tagouri is a Libyan-American journalist and activist who became one of the first hijab-wearing women in mainstream U.S. media.
She collaborates with brands like GAP and Universal Standard, promoting inclusive fashion, and has launched a podcast and a book.
Noor’s content fosters high engagement, sparking meaningful conversations with her followers.
5. Ibtihaj Muhammad (@ibtihajmuhammad)
- Niche: Sports, empowerment, and modest fashion,
- Follower Count: 368K+ Instagram followers,
- Content: Athletic routines, motivational posts, fashion looks from her line Louella, family moments, and mentorship highlights,
- Engagement: Uplifting tone draws meaningful interactions; 10k–20k+ likes per post, strong community admiration,
- Brand Collaborations: Longstanding Nike partner (Pro Hijab), Mattel Barbie doll in her likeness, founder of Louella fashion.
As the first American Muslim woman to wear a hijab while competing in the U.S. Olympics, Ibtihaj Muhammad has around 368,000 Instagram followers.
She shares a mix of training posts, motivational quotes, fashion, and personal reflections that resonate with sports enthusiasts, young Muslim women, and mothers. Ibtihaj has partnered with major brands like Nike and Mattel, and promotes her own modest fashion line, Louella.
Her influencer marketing campaigns with VISA and Coca-Cola are impactful, and her content inspires her audience with both athletic achievements and messages of overcoming bias.
American Muslim Influencers to Follow on YouTube
Let’s have a discussion about top American Muslim influencers on YouTube who are making waves with their unique content, style, and empowering messages.
1. Anwar Jibawi – (@Anwar)
- Niche: Comedy, slapstick sketches, and viral pranks
- Follower Count: 13M+ YouTube subscribers
- Content: Highly produced comedy skits, situational sketches, and pranks featuring friends (e.g., King Bach, Lele Pons)
- Engagement: Global audience, massive viewership with millions of views per video
- Brand Collaborations: Sponsored by Universal Pictures, Hot Pockets, Dolce & Gabbana, Shots Studios partnership
This Palestinian-American YouTuber blew up with over 13 million subscribers thanks to his hilarious, slapstick comedy sketches.
Anwar Jibawi started out on Vine and moved over to YouTube, where his funny skits about dating, family, and awkward everyday situations took off.
His audience, mostly teens and young adults, loves his over-the-top humor, and he’s worked with big brands like Universal Pictures and Hot Pockets.
2. Adam Saleh – (@AdamSalehVlogs)
- Niche: Vlogs, pranks, social experiments, boxing, and music
- Follower Count: 5M+ combined YouTube subscribers
- Content: Pranks, cultural skits, boxing vlogs, music videos, and personal experiences
- Engagement: Loyal, engaged fanbase (“Adam’s Family”), high views on viral events
- Brand Collaborations: Partnerships with halal travel agencies and modest fashion lines
Known for his wild pranks, vlogs, and social experiments that never fail to get a laugh, this Yemeni-American YouTuber has built a massive following.
With almost 5 million subscribers, his content blends hilarious pranks with authentic real-life moments, often drawing on his experiences with culture and family.
3. Yousef Erakat – (@fouseyTUBE)
- Niche: Pranks, social experiments, vlogs, and personal transformation
- Follower Count: 10M+ YouTube subscribers
- Content: High-production pranks, motivational content, fitness journey, and mental health discussions
- Engagement: Highly engaged, especially with major life updates and controversies
- Brand Collaborations: Fitness and health brands, merchandise, and boxing-related sponsorships
Known for his hilarious pranks and social experiments, this Palestinian-American YouTuber has evolved his channel into something much more personal.
Over the years, this macro-influencer has opened up about mental health, his faith, and his journey through life, all while keeping his content fun and relatable. His loyal fans, many of whom have followed him since the Vine days, appreciate his vulnerability and growth.
He’s also ventured into boxing and music! This creator is Yousef Erakat (FouseyTube).
4. Aysha Harun – (@AyshaHarun)
- Niche: Modest beauty, fashion, and travel vlogs
- Follower Count: 467K+ YouTube subscribers
- Content: Makeup tutorials, modest fashion hauls, travel vlogs, and cultural discussions
- Engagement: High interaction and positive comments, fostering a supportive community
- Brand Collaborations: Partnerships with Too Faced, MAC, Tatcha, and Visit Dubai tourism
Ever wondered how to blend modest fashion with everyday style? This Ethiopian-Canadian YouTuber does it effortlessly!
She shares everything from makeup tutorials and fashion hauls to travel vlogs, all while embracing a hijabi lifestyle. Aysha Harun has even partnered with big beauty brands and launched her own modest loungewear line.
5. Zaid Ali – (@ZaidAliTVlogs)
- Niche: Desi comedy, family-friendly skits, lifestyle vlogs
- Follower Count: 650K+ YouTube subscribers, millions on Facebook
- Content: Short comedy sketches on Desi/Muslim family life (“Types of Aunties,” “Brown vs. White friends”), clean humor with moral twists, lifestyle vlogs with wife Yumnah
- Engagement: Massive South Asian diaspora following across U.S., Canada, UK, Pakistan; nostalgic shares and strong vlog interest from longtime fans
- Brand Collaborations: Mobile network ad during Ramadan, cooking app cameo, lifestyle/travel sponsors integrated subtly into skits and vlogs
This Canadian-Pakistani YouTuber mixes everyday comedy with life lessons that hit close to home for many. He talks about family, relationships, and cultural norms, making his videos super relatable for a wide audience.
His humor is family-friendly, and he’s teamed up with brands in everything from fashion to tech. His loyal fans love how down-to-earth and funny he is. This creator is Zaid Ali (ZaidAliT).
Ainfluencer: The Best Platform to Find American Muslim Influencers
If you’re a brand looking to connect with American Muslim influencers, Ainfluencer is your go-to tool. It’s a free influencer marketing platform that helps you find and manage collaborations without the stress.
Just type in your niche (like “Muslim lifestyle” or “halal food”), and the AI does the rest—matching you with creators that truly fit your vibe.
You can chat directly on the platform, send briefs, set deadlines, and even pay safely using their escrow system—so no one gets ghosted or scammed.
Ainfluencer also gives you real insights into each influencer’s audience, engagement, and past work. So, if you’re selling online, you can connect your Shopify store and track who actually drives sales.
Here are some other reasons that make Ainfluencer stand out:
- AI-powered matching: Just input your niche and goals, and the platform suggests influencers who actually fit your brand.
- Escrow payment system: Safe and secure payments that only release once the content is delivered.
- Built-in chat & collaboration tools: No messy emails or DMs. Everything stays in one place.
- AI video translation: Repurpose English content into other languages like Arabic or Urdu, automatically.
- Detailed analytics: See influencer audience breakdowns, engagement stats, and post-campaign performance.
- Advanced filters & curated lists: Search by location, follower count, engagement rate, and more.
- E-commerce integration: Link your Shopify store, send discount codes.
- Public reviews & history: Check feedback from other brands and view past collaborations before you commit.
- Free to use for brands: No hidden fees. You only pay the influencer’s rate when you’re ready to collaborate.
Ready to find the perfect American Muslim influencers for your next campaign?
Sign up for free on Ainfluencer and start creating your first campaign today – no credit card needed.
Additionally, if you are looking for a top Amazon affiliate platform for connecting with American muslim affiliates, Algorifts is a good option to consider.
AlgoRift is a top Amazon affiliate platform that helps brands connect with niche communities like American Muslims through commission-based partnerships.
With AI matching, automated payouts, and a large affiliate network, it makes it easy to find and manage affiliates who can drive real sales.
Perfect for brands targeting trusted voices in specific communities, AlgoRift is a smart, scalable way to boost Amazon sales.
Conclusion
American Muslim influencers are changing social media in amazing ways. From stylish modest fashion lovers to funny TikTok stars, they’re sharing real stories and building strong followings. They give brands a great chance to connect with Muslim communities in the U.S. — and even around the world — through fun, trendy, and meaningful content.
Whether it’s a hijabi beauty blogger showing off halal makeup or a Muslim athlete sharing their journey, it’s not just about followers. It’s about trust, representation, and culture.
FAQs
Brands should respect cultural values, communicate clearly, and work closely with the influencer. Understand their content and audience, especially regarding halal or modesty. Plan together and allow creative freedom. Be aware of Islamic holidays like Ramadan and Eid. Tools like Ainfluencer can help with organizing the campaign.
Halal products, modest clothing, and Islamic books are great fits. Lifestyle items like tech or fitness products also work well if marketed thoughtfully. Campaigns around Ramadan or Eid often do better, too.
Track reach, engagement, and sales with unique promo codes or tracking links. Check comments and feedback to see how people feel about the product. Comparing these results to your campaign cost helps measure ROI.
