If you’re trying to get your name in a new market, then Vietnamese influencers are a good bet. These creators bring us to a wide range of niches, from doctors to models. These content creators can help you promote almost any product.
A better way to find these influencers is through influencer marketing platforms. These platforms allow you to search a database of influencers with filters, making it faster and easier for brands. So, in addition to the top 15 Vietnamese influencers in business, we’ll also take a look at the top influencer marketing tool available.
Top 5 Vietnamese Influencers on TikTok
As one of the top platforms visited by Gen Z right now, TikTok is a great start for stepping into influencer marketing. This platform also offers a TikTok shop feature, which may make conducting business easier from inside the platform, providing a space to sell products and an easier monetization method for content creators. So let’s get into the top 5 Vietnamese influencers on TikTok.
1. Thư Vũ Xinh (@thuvuxinh.official)
Our first name on the list is a lifestyle and beauty influencer. Thư’s page often features skincare routines, makeup tutorials, and daily vlogs. She has collaborated with brands like Innisfree, Maybelline, and local Vietnamese cosmetics companies.
- Followers: 498.6k
- Engagement rate: 3.72%
- Average comments: 47
- Average likes: 5.3k
- Average views: 249.8k
2. Justlee (@le_hoang1)
Every day life is where Justlee thrives. This creator uses ordinary elements in his videos, managing to connect with a massive audience due to his relatability. His past partnerships include food delivery apps like GrabFood, tech brands like Xiaomi, and viral challenges for Vietnamese e-commerce platforms.
- Followers: 498.5k
- Engagement rate: 7.36%
- Average comments: N/A
- Average likes: N/A
- Average views: 508.6k
3. Dược sĩ Tiến (@dstien)
A sharp turn away from everyday life and relatability brings us to Dược. As a doctor who’s gone viral on TikTok, this creator shares educational health content, debunking medical myths and offering science-backed advice on supplements, medications, and wellness. His collaborations are aligned with his channel, with names such as Traphaco, healthcare apps, and public health campaigns promoting vaccination or nutrition.
- Followers: 504.5k
- Engagement rate: 2.21%
- Average comments: 26
- Average likes: 1.5k
- Average views: 46.1k
4. Hàn Hằng (@han.hang18)
As a fashion influencer, Hàn focuses on fashion hauls. Her content ranges from outfit inspirations and trendy styling tips to the best shopping and retail centers. In the past, she has partnered with local fashion retailers (Yody, IVY moda), footwear brands (Biti’s), and e-commerce giants like Shopee for sponsored try-on hauls and seasonal campaigns.
- Followers: 515.8k
- Engagement rate: 6.12%
- Average comments: 26
- Average likes: 15.2k
- Average views: 330k
5. Thúy Vy (@thuyvy9042)
Culture in Vietnam is a light-hearted subject. Thúy Vy’s content satirizes relationships, office culture, and generational differences in Vietnam. With the relatability of her content, this creator gets many sponsorships, including Coca-Cola, skincare line Simplee, and mobile games.
- Followers: 503.9k
- Engagement rate: 4.09%
- Average comments: 8
- Average likes: 660
- Average views: 20k
Top 5 Vietnamese Influencers on Instagram
As the first place to gain popularity for influencer marketing, Instagram remains a staple in the field. There are almost 11 million Vietnamese people on the platform, making collaborations with Vietnamese influencers on IG a great idea.
1. Hải Tú (@lq.haitu)
High-fashion photography, luxury travel, and chic lifestyle content are Hải Tú’s bread and butter. This model and fashion influencer caters to women from 20 to 40 years old. She has collaborated with famous brands such as Dior, L’Oréal Paris, and BMW Vietnam, featuring in sponsored posts and runway events.
- Followers: 438k
- Engagement rate: 5.14%
- Average comments: 484
- Average likes: 22.7k
- Average reel plays: 355.8k
2. Thai vu (@toilavu)
Photography influencers can be found all over the world, and Vietnam is no exception. Thai shares minimalist photography, travel escapades, and poetic reflections on Vietnamese landscapes and culture. Previous collaborations include tourism boards like Quảng Ninh, camera brands such as Sony Alpha, and boutique hotels.
- Followers: 424.2k
- Engagement rate: 3.15%
- Average comments: 29
- Average likes: 13.2k
- Average reel plays: 277k
3. Chuyện Nhà Đậu (@chuyennhadau)
No influencer list is complete without a couple of family influencers. Chuyện Nhà Đậu is a channel that documents the humorous and heartwarming daily life of a Vietnamese household, focusing on parenting and marital anecdotes. Even their brand partnerships reflect family products such as Pampers, Dutch Lady milk, and baby product retailers.
- Followers: 396.8k
- Engagement rate: 5.49%
- Average comments: 15
- Average likes: 24.7k
- Average reel plays: 442k
4. Khoai Lang Thang (@khoailangthang)
A travel influencer who fuses photography with adventure, Khoai offers immersive photography and stories from offbeat destinations worldwide, targeting adventure-seeking Vietnamese people. He’s collaborated with official organizations like Tourism Fiji, travel gear brands such as Osprey, and airlines like Vietjet.
- Followers: 354.7k
- Engagement rate: 8.45%
- Average comments: 141
- Average likes: 20.5k
- Average reel plays: 241.5k
5. Nicky Nicko (@monstar_nicky)
With content surrounding fashion, fitness, and motivation, you can see that Nicky is determined to keep his audience fit and healthy. His content revolves around gym routines, streetwear styling, and personal growth tips. Nicko collaborates with fitness brands like Puma and Gymstore.
- Followers: 471k
- Engagement rate: 4.55%
- Average comments: 162
- Average likes: 21.2k
- Average reel plays: 83.2k
Top 5 Vietnamese Influencers on YouTube
Our last platform is YouTube. As the only popular platform left for long-form content, YouTube may be your best choice for an in-depth subject or product introduction. With that in mind, let’s take a look at the top 5 Vietnamese influencers on YouTube.
1. Vietsub Mỗi Ngày (@VietsubMỗiNgày)
Going international is the dream for any influencer, but it’s the reality for Ngày. Subbed viral content with an international audience; their demographic spans all ages, especially students and curious learners. Collaborations include media outlets like VTV and educational platforms.
- Subscribers: 510k
- Engagement rate: 0.01%
- Growth rate: 21.91%
- Audience age: 18-24
2. Diễn Dler (@DiễnDler)
With a satirical outlook towards Vietnamese culture, Diễn produces commentary on pop culture, social issues, and internet trends through animated sketches. Sponsorships range from tech brands like Samsung to snack brands such as Oishi.
- Subscribers: 498k
- Engagement rate: 0.08%
- Growth rate: 0.97%
- Audience age: 20-24
3. Út Lục Bình (@Utlucbinh-89)
If you thought food influencers were missing from this list, then don’t worry! Út Lục Bình shares rustic cooking tutorials and Mekong Delta rural life, celebrating traditional Vietnamese cuisine. Her audience includes homemakers, food lovers, and expats, with sponsorships involving kitchenware brands (Sunhouse), food delivery services (Baemin), and ingredient suppliers like Vissan Foods.
- Subscribers: 499k
- Engagement rate: 0.33%
- Growth rate: N/A
- Audience age: N/A
4. Thầy Nguyễn Phan Tiến (@Thay.NguyenPhanTien)
YouTube’s long-form content gives the opportunity for more in-depth subjects, and that’s exactly what Thầy Nguyễn Phan Tiến makes. This educator teaches math, offers exam prep and study tips. Collaborations include academic publishers (Nhà Xuất Bản Giáo Dục), e-learning apps (VioEdu), and scholarship programs to support underprivileged learners.
- Subscribers: 511k
- Engagement rate: 0.21%
- Growth rate: 14.06%
- Audience age: 18-24
5. MINH TÚ Official (@MinhTuOfficialChannel)
A model determined to share her world, MINH posts behind-the-scenes modeling work, fashion events, and beauty tutorials. Her past collaborations include Chanel, MAC Cosmetics, and Vietnamese designers like Đỗ Mạnh Cường.
- Subscribers: 496k
- Engagement rate: 0.14%
- Growth rate: 0.40%
- Audience age: N/A
There are a few different ways to find Vietnamese influencers online. You can search through TikTok and Instagram manually, rely on online lists, or enlist the help of the community by asking questions on Reddit. However, none of these methods is particularly efficient. So, how can you find Vietnamese influencers efficiently?
Ainfluencer: Best Place to Find Vietnamese Influencers
Our number one solution is using an influencer marketing platform. The only issue is budgeting. These platforms can occasionally make influencer marketing expensive, taking away the budget-friendly factor of this strategy. This is exactly why Ainfluencer is your number one solution.
The first thing that sets this platform apart from competitors is the cost. Ainfluencer is 100% free, meaning that while using this platform, your only expense is paying the creators you’re working with. Ainfluencer is a DIY marketplace that puts you in contact with more than 5 million influencers. Let’s take a look at what else makes this platform special.
Ainfluencer Features
- Massive Database: With Ainfluencer, there are 5+ million influencers at your fingertips. All active, opt-in creators.
- Verified audience metrics: Unlike some competitors, displays reports of audiences, engagement rates, and key metrics directly from social platforms.
- Multi-Platform Support: This platform goes beyond Instagram and involves TikTok and YouTube as well.
- Performance analytics: Tracks performance and provides actionable insights.
- Instant Content Translation: AI-assisted video translation offering immediate results.
- Simplified campaigns: Streamlined campaign creation and full management tools.
- AI-Powered Influencer Matching: Influencer discovery made easy with AI-matching.
- Automated invitations: Sends automated in-app invites, achieving significantly higher conversion rates.
- Seamless Communications: The in-app chat feature makes it easier to connect and communicate with creators.
- Secure Payments: The Escrow system makes financial transactions safe and smooth for all involved parties.
- Multi-lingual Support: Support for up to 6 languages, with more coming soon.
- E-commerce integration: Seamless connection with platforms like Shopify.
- Organic influencer data: Utilizes organically gathered influencer data.
- Influencer history: Provides access to past collaborations, content, and controversies.
So what are you waiting for? Sign up now and start scaling up your business.
Conclusion
Vietnamese influencers can help you make your product a household item, even abroad. The list above includes our top 15 Vietnamese influencers across TikTok, Instagram, and YouTube. These names are capable of making your brand a global name.
FAQs
1. Is Working with Vietnamese Influencers Expensive?
No. While influencer marketing is, in general, a cheaper alternative to traditional marketing, working with influencers in different countries can help you lower the costs even more. Vietnamese influencers will most likely cost you significantly less than American influencers.
2. How Do I Find Vietnamese Affiliates?
The best way to find Vietnamese affiliates is through an affiliate marketing platform. AlgoRift can help you connect with affiliates at a very reasonable price. Here are some of the key features of this platform:
This platform can help both affiliates and brands by:
- Showcasing high-converting products for affiliates,
- Optimizing strategies, promotional and otherwise,
- Performance tracking to allow brands to discover the best affiliates,
- Refining collaborations and maximizing ROI on affiliate campaigns.
3. How Many Followers Do I Need to Work with Brands as a Vietnamese Influencer?
The overall idea is that you need at least 1000 followers to be a nano influencer. However, it’s impossible to say you need a certain number to get brand deals. Depending on how niche your channel content is and how much working with you costs, you can get brand deals with as few as 700 followers.
