Social media has changed everything about yoga influencers. TikTok’s short videos enable instructors to share quick routines or inspirational mantras that can go viral.
On Instagram, you’ll enjoy polished yoga photography and tutorials. And YouTube? It’s a top platform for in-depth yoga classes and lifestyle vlogs.
Many wellness brands collaborate with these influencers in sponsored content since followers trust their favorite yogis’ recommendations.
If you’re a brand looking for famous yoga influencers, you’re in the right place. Keep reading to explore the list of the top male and female yogis on Instagram, TikTok, and YouTube.
Top Yoga Influencers on TikTok
First, let’s meet the top 10 yoga TikTokers who have engaged with their followers. The list includes both micro-influencers and those with larger followers:
1. Victoria Hutchins (@thedailyvictorian)
- Followers: 1.3M (TikTok), 605.6K (Instagram), 3.9K (YouTube).
- Eng Rate: 12.99%
- Avg Likes: 14.4K
Ex-lawyer turned yoga guru, Victoria hosts “The Daily Victorian” on TikTok and Instagram. She mixes yoga poses with witty advice and poetry.
Her TikTok account is all about daily 60-second videos of stretching, life tips, and humor. Victoria mainly focuses on motivational yoga and self-care. She also promotes wellness apps and apparel.
2. Anna Wilson (@annaxoxowilson)
- Followers: 487K (TikTok), 11K (Instagram).
- Eng Rate: 11.43%
- Avg Likes: 1.4K
Known as a Vinyasa specialist, Anna is another famous TikTok yoga influencer who focuses on creative flows and beginner routines.
A fitness trainer by trade, she often includes barre and pilates moves in her posts. She has even done brand collaborations with local wellness studios.
3. Cathy Madeo (@cathymadeoyoga)
- Followers: 297.3K (TikTok), 222.2K (Instagram), 256K (YouTube).
- Eng Rate: 5.66%
- Avg Likes: 144
As a macro-influencer and global yoga trainer, Cathy runs an online yoga school. She teaches alignment-focused Vinyasa routines and shares daily yoga tips.
Cathy is known for her cool style (like doing poses in a shopping cart!) and activewear sponsorships. She often collaborates with yoga brands like Lululemon and Alo Yoga.
4. Jessamyn Stanley (@mynameisjessamyn)
- Followers: 34.3K (TikTok), 578.5K (Instagram), 233K (YouTube).
- Eng Rate: 11.03%
- Avg Likes: 137
This American body-positivity advocate is a rising yoga influencer on TikTok. Jessamyn is actually a well-known yoga teacher and writer who champions inclusive yoga for all body types.
You can follow her and enjoy “Everybody Yoga”. Jessamyn creates video tutorials, plus-size yoga routines, and candid discussions about wellness and self-love.
Notably, she is the author of “Every Body Yoga” and has partnered with brands like Lululemon and Nike in body-positive campaigns.
5. Faith Hunter (@spirituallyfly)
- Followers: 6.9K (TikTok), 85.5K (Instagram), 46.1K (YouTube).
- Eng Rate: 12.48%
- Avg Likes: 95
Let’s wrap up the list of the top yoga influencers on TikTok with an international yoga teacher: Faith is a nano-influencer, known for prenatal and postnatal yoga. On her TikTok, you’ll see stretches and affirmations.
She also runs a yoga studio and a teacher training program. Faith’s audience is largely women and mothers, and she partners with maternity and wellness brands. Moreover, she’s authored yoga DVDs and books.
Top Yoga Influencers on Instagram
Now, let’s see which yoga influencers are taking over Instagram:
6. Rachel Brathen (@yoga_girl)
- Followers: 1.9M (Instagram), 77.4K (YouTube), 2.3K (TikTok).
- Eng Rate: 0.99%
- Avg likes: 18.3K
If you’re looking for a lifestyle and family yoga influencer, Rachel is the best option! She’s a mega-influencer with over 1M followers, an author, and a podcast host.
Her content blends travel, motherhood, and spiritual yoga. Rachel often posts yoga poses on beaches or home settings, mixed with heartfelt reflections.
She’s launched wellness retreats and co-founded a yoga product line. Rachel has also worked with Alo Yoga and has done many brand ambassadorships.
7. Aakansha Gava (@yogjourney)
- Followers: 597.1K (Instagram).
- Eng Rate: 1.67%
- Avg Likes: 182
We continue the list of famous Instagram yoga influencers with an Indian influencer: Aakansha is an Ashtanga specialist who shares daily yoga practice videos, often early-morning routines.
With a focus on traditional Ashtanga yoga and Ayurveda lifestyle, she’s definitely a unique face in her niche. Besides, Aakansha has won awards like “Yoga Star of the Year” and has been a Lululemon brand ambassador in India.
8. Jazmine Estrada (@jaz.is.so.fab)
- Followers: 330.4K (Instagram), 9.4K (YouTube).
- Eng Rate: 5.08%
- Avg Likes: 16.7K
Jazmine is a California-based reformer and mat yoga influencer. She posts snippets of her reformer pilates and yoga sessions, plus health tips.
This gym-yoga crossover specialist and Latina influencer occasionally partners with athleisure brands like Gymshark and shares transformation stories.
9. Thati (@thatistoz)
- Followers: 146.4K (Instagram), 234.9K (TikTok), 1.3K (YouTube).
- Eng Rate: 15.26%
- Avg Likes: 21.8K
Have you ever heard of comedic yoga? Then, follow Thati to see how she uses humor, memes, and sketches to make yoga fun! She often reenacts silly workout fails and describes herself as a theatre kid!
As one of the popular female yoga influencers on Instagram, Thati sometimes playfully promotes yoga clothing.
10. Dr. Makeda Moore (@drmakeda)
- Followers: 6.3K (Instagram).
- Eng Rate: 0.64%
- Avg Likes: 33
And, the last famous yoga influencer on Instagram is a holistic healer and founder of SOL Powerful.
Makeda is a yoga teacher who also practices sound healing and herbalism. She specializes in Afrocentric wellness and meditation. Additionally, she’s based in Atlanta and has local followers, often featured by Black Yoga networks.
Top Yoga Influencers on YouTube
Finally, we’ve curated a list of the best Yoga YouTubers to collaborate with:
11. Adriene Mishler (@yogawithadriene)
- Followers: 13.2M (YouTube), 1.3M (Instagram).
- Eng Rate: 2.77%
- Avg Likes: 10.7K
With over 13M subscribers and 1.6B total views, Adriene has one of the most popular yoga channels on YouTube.
She offers accessible yoga for everyone – from beginners to advanced – and emphasizes mental wellness. Her videos are polished yet friendly, and she runs the popular “30 Days of Yoga” series. Adriene has worked with companies like Nike, and she often features Adidas gear.
12. Bird Maylie (@YogaWithBird)
- Followers: 996K (YouTube), 51.6K (Instagram).
- Eng Rate: 5.74%
- Avg Likes: 2.1K
Another top YouTube influencer in Yoga is Bird Maylie with over 104M views since 2016. This Canadian influencer and teacher provides a huge library of varied classes (from quick stretches to 90-minute flows).
She usually posts about yoga for women (prenatal yoga, menstrual yoga) and back pain. Bird also runs workshops and is certified in prenatal yoga. As wellness seekers look for targeted yoga, her channel remains popular.
13. Travis Eliot (@traviseliotyoga)
- Followers: 490K (YouTube), 178K (Instagram), 11.5K (TikTok).
- Eng Rate: 5.33%
- Avg Likes: 148
Travis is an American power yoga expert who created his channel in 2008. With more than 47M views, he’s one of the best male yoga influencers on YouTube.
He offers intense sessions (20-min to 90-min) with a focus on power yoga and mindfulness. His vigorous and meditative style makes this American influencer a star in men’s yoga and advanced flows. Travis also runs teacher training.
14. Arianna Elizabeth (@AriannaElizabeth)
- Followers: 291K (YouTube).
- Eng Rate: 11.31%
- Avg Likes: 182
Yoga for Beginners! That’s what Arianna specializes in! She usually posts beginner-friendly flows and sculpting workouts. Arianna’s posts attract new yogis, with a lean towards fitness goals. She joined YouTube in 2012 and since then, she’s gained over 24.5M views.
15. Juliana & Mark (@BohoBeautifulLife)
- Followers: 97.9K (YouTube), 450K (Instagram).
- Eng Rate: 5.14%
- Avg Likes: 5.5K
Juliana and Mark Spicoluk, a yoga and travel duo, launched Boho Beautiful Life in 2020. They film yoga and meditation tutorials in exotic locations, plus plant-based cooking and travel vlogs.
They also have their own line of yoga mats and clothing (collab with Alo Yoga). This yoga couple has amassed over 1.7M views on their channel.
Ainfluencer: The Best Platform for Collaborating with Yoga Influencers
Brands can work with yoga influencers in simple ways—like paying them to show off a mat, outfit, or class.
Micro-influencers often get more engagement, so they’re great for real, honest reviews. Macro-influencers bring a bigger reach. Brands also team up with influencers for affiliate sales or fun giveaways.
Finding the right influencers is also key: platforms like Ainfluencer can simplify this process.
Ainfluencer is a 100% free influencer marketing platform that connects brands and over 5 million Instagram, TikTok, and YouTube influencers.
Unlike many platforms that rely on outdated influencer data, Ainfluencer’s influencer database is 100% opt-in. Here are more reasons why Ainfluencer is the best platform for finding the top yoga influencers:
- Ainfluencer handles the influencer outreach for you. This means higher outreach conversion rates,
- You can search through opt-in influencers by many filters, including niche, location, follower count, etc,
- It allows you to communicate with influencers directly within the platform,
- The platform delivers real-time analytics, verified performance data, and post examples. This helps you find the right influencers,
- It supports the escrow payment system where the payments are held until both sides meet the agreements. Moreover, you won’t pay any transaction fees,
- Ainfluencer is also fully integrated with Shopify. Brands can easily track and reward influencer-driven sales,
- Besides, if anything goes wrong, the built-in Resolution Center makes it simple and transparent to handle.
Ready to find the perfect yoga influencers for your next campaign? Sign up for free and start collaborating today on Ainfluencer!
Final Words
The yoga influencers we mentioned have loyal, engaged audiences across Instagram, TikTok, and YouTube—and each brings their own unique style to the table. Some mix humor into their flows, while others focus on content for women or mindfulness.
If you’re thinking of partnering with them, don’t just look at numbers like follower count or engagement rate. Pay close attention to their content style and how well it aligns with your brand’s vibe and values.
Platforms like Ainfluencer make it easy for brands and influencers to connect and collaborate effortlessly.
And if you’re into affiliate marketing, AlgoRift is a great option—especially for yoga-focused creators and Amazon sellers.
Influencers can join for free, pick products that fit their niche, and start earning commissions through custom links, landing pages, and 14-day cookie tracking. If you want to connect with Turkish affiliates easily,
FAQs
Here are a few frequently asked questions about the best yoga influencers:
1. How Can I Find and Collaborate with Yoga Influencers?
To spot your ideal influencers, first, identify your target audience and influencer niche (e.g. power yoga, prenatal, lifestyle). You can use influencer platforms to search: for example, Ainfluencer lets you filter by category, follower size, and location.
Then, you can reach out via the platform’s direct messaging to propose a partnership (product review, sponsored post, or affiliate deal). Don’t forget to agree on clear terms – content format, deadlines, and compensation – before starting.
2. Who Are the Top Yoga Influencers?
Some of the famous TikTok, Instagram, and YouTube yoga influencers are:
- Adriene Mishler (@yogawithadriene): 13.2M followers on YouTube,
- Rachel Brathen (@yoga_girl): 1.9M followers on Instagram,
- Victoria Hutchins (@thedailyvictorian): 1.3M followers on TikTok,
- Bird Maylie (@YogaWithBird): 996K followers on YouTube,
- Anna Wilson (@annaxoxowilson): 478K followers on TikTok.
3. What Is a Yoga Influencer?
A yoga influencer is someone who shares yoga-related content on social media and has a loyal following. They often promote yoga poses, products, classes, or wellness tips to inspire and engage their audience.
4. How Do I Become a Yoga Influencer?
To become a yoga influencer, you can start by sharing regular yoga content on platforms like Instagram or TikTok. Stay consistent, show your personality, engage with your audience, and collaborate with brands as you grow.
