15 Canadian Influencers to Follow and Work With

Rupi Kaur wrote and illustrated her poems and posted them to Instagram from Brampton, then self-published the collection when the industry was not interested. It went on to sell in the millions and forced publishing to take the platform seriously as a place where readers are found.

She is the clearest case anywhere of an audience built entirely on original work rather than on personality. Publishers, stationery, and arts brands reach a readership here that buys physical objects, which is rarer online than it sounds.

Lauren Riihimaki built LaurDIY on projects a teenager could actually finish with materials from a drugstore, filmed with a cheerful, fast delivery that defined a whole era of craft content. The hair colors changed constantly and became part of the brand.

She has since moved into hosting, product design, and a craft series, and the audience grew up alongside her. Homeware, craft supply, and beauty brands reach a buyer here who is used to being told exactly which materials to get.

Cristine Rotenberg was working as a statistician for the Canadian government while building a nail-art channel on the side, and the channel won. The content is loud, self-mocking, and obsessed with holographic polish to a degree that became a running joke.

She turned that joke into Holo Taco, a polish company that now employs a team. Founder-creators are harder to book and more valuable when they agree, and anyone weighing that trade-off should read our guide on how to negotiate with influencers.

Gigi Gorgeous began posting beauty content as a teenager in Toronto and documented her transition on the same channel, in front of an audience that had been watching since before it began. The decision to keep it all in one place is what made the archive matter.

She has published a memoir and a documentary, and the account now mixes beauty with family life. For brands, she is a rare combination of mainstream beauty reach and genuine standing in a community that notices tokenism immediately.

Alicia McCarvell posts with her husband Scott, and the pair became widely known after strangers online spent a great deal of energy insisting the relationship could not be real. She answered by continuing to post, which turned out to be the most effective response available.

The content is funny first and pointed second, which is why it travels past the audience that agrees with her already. Fashion and fitness brands willing to show a body that is not a sample size find an unusually responsive buyer here.

Elisabeth Rioux built an audience in Quebec and used it to launch a swimwear label rather than to sell other people's products. She runs the company, appears in its campaigns, and has been openly public about the parts of that which have not been easy.

Founder-creators price differently because the account is already earning. Her audience spans Quebec and France, which makes her unusually efficient for a brand with French-language distribution on both sides of the Atlantic.

Emy Létourneau posts in French for a Quebec audience, covering fashion, routine, and the ordinary texture of life in Montreal. The account is conversational rather than aspirational, and the comments read like a group chat.

She is proof that Quebec supports creators at a scale English-Canadian planners rarely account for. Nearly a million followers inside a province of under nine million is a penetration no English-language Canadian account comes close to.

Molly Burke lost most of her sight as a teenager and built an audience explaining what that actually involves, from guide dogs to makeup to how strangers behave. The tone is patient and frequently funny, and it has done more for public understanding than most campaigns manage.

She is a professional speaker as well as a creator, and she is direct about accessibility failures in brand work. A partner who gets the captions, alt text, and product access right gains a great deal of credibility; one who does not will hear about it.

Mitchell Moffit and Gregory Brown started drawing science explanations on a whiteboard in Toronto and built one of the most widely watched science channels anywhere. The format is deliberately simple: a hand, a marker, and a question people actually ask.

Science communication is a narrow and valuable lane, because the audience arrives to learn rather than to be entertained. Health, technology, and education brands get genuine attention here, provided the claim survives fact-checking.

Maripier Morin is a fixture of Quebec broadcasting and one of the most recognizable faces in French-language media in Canada. The account works in French, for an audience that consumes an almost entirely separate media diet from the rest of the country.

Quebec is routinely treated as an afterthought in national campaigns and mispriced as a result. A brand with French-language creative will find rates here well below equivalent English-Canadian reach, which is the case our guide on how to find local influencers makes in general.

Kanwer Singh, who posts as Humble The Poet, left teaching to write, and the account is mostly long-form thought in a square format: essays about failure, ego, and being a Punjabi-Canadian in Toronto. It is unusually text-heavy for the platform and works anyway.

Text-led accounts filter their audience hard, which leaves a small, attentive readership. Publishers and brands selling something that needs explaining rather than showing do better here than anyone selling on visuals.

Jasmeet Raina built an audience on characters drawn from Punjabi-Canadian life in Brampton, initially as short comedy and later as something considerably more serious. His scripted series about a young Sikh man after a head injury won a national award.

He is the clearest Canadian example of a creator moving into authored television without diluting the voice. The account posts rarely, which makes each one land harder and makes him a poor fit for volume-based campaigns.

Sarah Baeumler works on renovation projects at a scale most home content never touches, including a resort in the Bahamas, filmed alongside her husband and four children. The design is the subject and the family is the frame.

Renovation audiences are planning purchases months in advance, which makes them unusually valuable to building, furniture, and appliance brands. The consideration window is long and the basket size is large, both of which favor a creator with proven projects behind her.

Sasha Exeter came to content through sport and wellness and became one of the more pointed voices about how the Canadian influencer industry actually treats creators, particularly around pay and representation. That is not a comfortable position to hold publicly.

Smaller accounts with real standing in an industry conversation are worth more than the count suggests, which is the argument our roundup of micro-influencers makes about the whole tier. Brands get scrutiny here, and a yes that means something.

Stewart Reynolds films short comedy from Stratford, Ontario, usually about Canadian habits, small-town life, and whatever is happening in the news that week. The delivery is dry and the production is a phone on a tripod.

He is proof that the smallest account on a list can be the most quotable. His videos get shared by people who follow no creators at all, which gives a brand reach well outside the follower count below.