TikTok’s popularity makes it a great place for influencer marketing, so many startups and small businesses want to use TikTok influencer campaigns. But what can make this process easier for them? That’s definitely TikTok influencer marketing platforms.
There is no need to manually complete all the steps of TikTok influencer marketing. It’s now essential to evaluate different influencer marketing platforms to see which is better for your business.
Using the right TikTok influencer marketing platform can make running campaigns much easier.
Are you ready to check out some of the best? Let’s go!
Best TikTok Influencer Marketing Platforms (Free & Paid)
Before getting to know the best platforms, it’s important to know that about 66% of influencer marketers now leverage TikTok in their strategies. This number shows how effective TikTok influencer marketing can be. So, don’t underestimate this strategy.
Using the following platforms can simplify launching a campaign on TikTok:
1. Ainfluencer – Best TikTok Influencer Marketing Platform (100% Free)
Let’s start the list with a 100% free influencer marketing platform, which not only supports TikTok but also helps you run different campaigns on Instagram and YouTube.
It’s Ainfluencer, a 100% free, DIY influencer marketplace that connects brands with a vast network of influencers without any subscription fees or commissions.
No matter if you are looking for a nano influencer or a macro influencer on TikTok, Instagram, or YouTube, Influencer simplifies the process of influencer discovery and campaign creation.
Features
- AI-Powered Influencer Discovery: Search for influencers based on 20 different filters, including location, category, language, number of followers, etc. So, it’s now easy to find an American tech influencer to help you promote your gadget.
- Campaign Creation: Just define what your campaign is about, and the influencers in your niche may find you and send their offers. There is no limit on creating campaigns.
- Influencer Invitation: After creating a campaign, you can either wait for influencers to reach out to you or use Influencer Discovery to find influencers and send your invitation. There is no limit on sending influencer invitations.
- Built-in Chat: Gone are the days when you had to send your request to influencers’ inboxes on TikTok, which they rarely check. Now the built-in chat on Ainfluencer connects you directly to influencers so you can easily make a deal.
- Secure Payment via Escrow: Brands deposit funds for a campaign, and the money is held safely until the influencer delivers the agreed content.
- Shopify Integration: If you run a Shopify store, you can easily connect it to Ainfluencer.
- Advanced AI & Analytics: Not sure whether an influencer is right for your business? Ainfluencer provides detailed insights on each influencer’s audience demographics, engagement rates, follower growth, and their past collaborations.
Ainfluencer Pricing
As mentioned, you can join Ainfluencer for free and use all the mentioned features without paying any price. You should only pay the influencers after the campaign is done.
2. TikTok Creator Marketplace – Official Platform by TikTok for Brand-Creator Collaborations
TikTok itself has a platform for influencer marketing, too. If you want to go straight to the source, the Creator Marketplace (often abbreviated as TTCM) offers a free platform for qualified brands to search a huge database of TikTok influencers, review detailed performance metrics, and manage collaborations with them.
However, the main disadvantage of this marketplace is that it only accepts influencers who have more than 100K followers. So, you will miss most micro influencers, who are the most effective group of influencers on social media.
Accordingly, TikTok Creator Marketplace is not the best solution for all businesses.
Features
- Extensive Creator Database: As the official marketplace, it provides access to hundreds of thousands of TikTok creators globally. However, they are mostly macro and mega influencers.
- Campaign Posting & Invitations: You can post the campaign’s details and wait for the influencers to apply, or privately invite specific influencers to your campaign.
- Analytics and Reporting: Because it’s integrated with TikTok, the Creator Marketplace offers robust analytics on campaign performance.
- Secure Collaboration Tools: You can sign an agreement with influencers for each campaign, setting deliverables and processing payments.
- API and Partner Integration: For larger brands or agencies, TikTok offers API access to the Creator Marketplace data.
- Insights & Trend Discovery: Since it’s officially connected with TikTok, this Marketplace provides market insights like trending hashtags, popular songs, and breakout creators in your industry.
TikTok Creator Marketplace Pricing
Like Ainfluencer, it costs nothing for brands to use TikTok Creator Marketplace. They should only pay the influencers.
3. Upfluence
Another big name on this list is Upfluence, which is a known TikTok influencer marketing platform that is popular for its tools for discovering influencers, managing campaigns, and even running affiliate programs.
For brands with a serious influencer strategy – especially e-commerce companies – Upfluence provides an end-to-end solution with a strong emphasis on data and workflow automation.
However, unlike the first two free TikTok influencer marketing platforms, Ainfluencer and TikTok Creator Marketplace, using Uplfuence is not free, and for some businesses, it’s so expensive.
Features
- Influencer Discover Tool: Uplfuence claims to have a database of nearly 3 million influencers on TikTok, Instagram, YouTube, and Twitch. It offers an influencer discovery tool with 20 advanced filters, from basic metrics like location, follower count, and engagement rate, to detailed keywords in bios and content.
- AI-Powered Outreach & Relationship Management: Upfluence’s AI assistant helps draft your DMs or emails based on context, saving you time when contacting dozens of TikTokers.
- Campaign Creation: Besides search, Upfluence allows you to create a marketplace listing or campaign brief that interested influencers (including TikTok creators) can apply to.
- Campaign Management: You can manage multi-influencer campaigns by setting up workflows, sending batch invites, and monitoring deliverables.
- Affiliate Integration: E-commerce brands can integrate Upfluence with platforms like Shopify, WooCommerce, and Magento.
- Analytics and Reporting: You can see total campaign reach, engagement, clicks, conversions (if tracked via affiliate links), and ROI.
Read Upfluence’s comprehensive review to see if it’s the best solution for your business.
Upfluence Pricing
Unfortunately, Upfluence’s pricing is not published. Each brand may encounter different prices based on its needs. Furthermore, there is no free trial to check out the platform. Therefore, it might not be a great option for most businesses, especially startups.
4. Aspire (AspireIQ)
Aspire (formerly known as AspireIQ) is both a marketplace to find influencers (including TikTokers) and a collaboration hub to manage content workflows. Its focus is on long-term relationships and brand ambassador programs.
This platform can be a great option for brands looking to cultivate a TikTok creator community, rather than only execute individual campaigns, because it is relatively expensive.
Features
- Influencer Discovery: Aspire provides access to a database of over 6 million influencers across major social media. You can search TikTok influencers by criteria like niche, audience demographics, social platform, engagement rate, and content style.
- Relationship Management: You can create a private network or a group of your favorite influencers and send out campaign opportunities to this group easily.
- Campaign Workflow & Automation: You can set up stages for your campaign and move influencers through these stages. Additionally, Aspire automatically does some processes like sending an influencer a reminder to post by the due date.
- Analytics & Reporting: You can see metrics like views, engagement, clicks, and conversions per influencer, and then aggregate totals for the campaign.
Read Aspire review to learn more about this platform.
Aspire Pricing
Aspire operates on custom pricing, typically in the “moderate to high” budget range. Additionally, there is no free plan to check out the features. Based on user reports, you should expect ~$2k-$5k per month, depending on the scale (with annual contracts).
5. GRIN
As one of the best TikTok influencer marketing platforms, Grin has become especially popular with e-commerce and D2C companies.
GRIN’s feature set is somewhat similar to Aspire’s, but it’s often highlighted for its integrations with online store systems and a focus on making influencer partnerships seamless from start to finish.
However, it’s also one of the priciest options on the list, which is usually not the best solution for small businesses with limited budgets.
Features
- Influencer Discovery: Like all other influencer marketing platforms, GRIN has a database of influencers on different social media channels, including TikTok, and allows you to filter by typical metrics and interests.
- Chrome Extension: The GRIN web extension allows you to access an influencer’s important information directly while you are viewing profiles on TikTok or Instagram.
- E-commerce Integration: GRIN integrates deeply with e-commerce platforms like Shopify (and others such as WooCommerce, etc.). This allows for automated product gifting.
- Relationship Management: GRIN allows you to create influencer lists and manage communication through the platform (sending emails at scale but personalized, etc.)
- Workflow & Contract Management: You can set up campaigns with specific tasks and assign them to selected influencers. Also, you can e-sign the contracts on the platform.
- Performance Tracking: On the analytics side, GRIN’s dashboard will show you metrics for each post (views, likes, comments for TikTok videos, etc.)
GRIN Pricing
GRIN is an enterprise SaaS, so pricing is customizable and negotiable based on your influencer list size, number of team seats, etc. However, you should expect to pay at least 2K per month with an annual commitment.
6. Influencity
Mostly known for its advanced analytics and scalable campaign management, Influencity is another popular name on the list of top TikTok influencer marketing platforms.
Influencity includes features that differ somewhat from those commonly found on other platforms, including fake follower detection or campaign forecasting. However, its learning curve is one of its main downsides.
Furthermore, these features are not included in all pricing plans. So, only the higher-tier plans can use their unique features.
Features
- Influencer Search with Lookalike Filters: The influencer search is like other tools on the list; you can select filters and narrow down the list. But Influencity also has “lookalike” search – you can input an influencer you already like, and Influencity will suggest similar creators you might consider.
- Audience Quality & Fake Follower Detection: Influencity can detect fake or bot followers to an extent and flag influencers with suspicious followers. So, you can discover if an influencer is authentic for your campaign.
- Multiple Campaign Automation: Not only can you create multiple campaigns, but also automate the repetitive tasks.
- Performance Forecasting: This is a unique feature, which is not available on all plans (unfortunately). Based on the influencers selected and their past metrics, the platform can give an estimate of expected reach, impressions, and even costs.
- Team Collaboration & Notes: You can add team members, assign roles, and annotate influencer profiles with internal notes or ratings.
- Reporting and Custom Graphs: Influencity’s reporting provides easy-to-read graphs and charts to compare campaign effectiveness.
Influencity Pricing
Unfortunately, Influencity doesn’t have a free plan to check its features. Most unique features are only available on higher-priced plans.
Meanwhile, pricing is offered in three tiers, beginning at $398 per month. Custom pricing is also available, determined by specific features and the number of users, and typically exceeds $1000 per month.
7. Captiv8
Captiv8 is an end-to-end TikTok influencer marketing platform known for its use of AI and social listening to inform campaigns. It is best suited for mid-size and large brands that want to create a campaign on different social media channels.
If you want a platform that not only connects you with TikTokers but also keeps you on top of viral trends and competitor insights, Captiv8 is a top contender.
However, the main downside of this platform is its high cost, making it less suitable for brands that only occasionally run TikTok campaigns.
Features
- Influencer Discovery: You can search for influencers in a database of 1.5 million creators across TikTok, Instagram, YouTube, and Twitch.
- AI Social Listening & Trend Analysis: Captiv8 utilizes AI to identify viral trends or emerging creators quickly.
- Campaign Workflow & Content Approval: From campaign creation to content approval, all is done within the same dashboard.
- Affiliate Marketing Tools: If you want to incorporate influencer affiliate marketing in your influencer marketing strategy, Captiv8 helps you create affiliate links or codes and track the performance of each influencer based on these codes. However, there are better affiliate marketing platforms with more related features you can use for this purpose.
- Analytics & Custom Dashboards: You can see detailed analytics of your campaign performance and generate a report for each campaign.
Captiv8 Pricing
Using Captiv8 requires a subscription, which price has not been mentioned on the website. However, the price is usually set based on the number of users, brands managed, or additional services and features you need.
You can expect it to start around $2000 per month.
8. Heepsy
This TikTok influencer marketing platform is one of the affordable options on the list, especially for finding influencers or integrating with e-commerce tools. However, it doesn’t mean Heepsy is free! But compared to the expensive options on the list, it is more cost-effective.
Heepsy’s core offering is a search engine for influencers on TikTok, Instagram, YouTube, and Twitch, coupled with basic campaign management and reporting features.
Although Heepsy is an affordable option, it still has downsides, like lacking communication features and CRM integration. It doesn’t have any in-app messaging.
Features
- Influencer Search Engine: Heepsy has a large database of influencers on TikTok, Instagram, and YouTube, and allows its users to search for influencers based on location, category, number of followers, average likes, and more filters.
- Influencer Analytics: When you click on an influencer’s profile in Heepsy, you get a detailed report with metrics like follower count, engagement rate, recent post performance, audience demographics (estimated), and authenticity indicators.
- Campaign Reports: Although Heepsy’s reporting tool is not as detailed as other platforms, you will still have access to basic campaign tracking and a simple report of campaign reach and engagement.
- Influencer Management: You can save influencers you like in a list and later export that list or use it to track outreach.
- E-commerce Integration: Heepsy offers Shopify integration to import sales or track sales from influencer codes
Heepsy Pricing
- Heepsy’s plans start as low as €89/month for basic use, with higher tiers at €249 and €369 per month.
9. Collabstr
Collabstr takes a more marketplace-style approach: influencers list their services (like a TikTok video, Instagram post, or UGC content creation) at set prices, and brands can directly purchase or negotiate those services.
Think of Collabstr as a cross between a freelancer marketplace and an influencer platform. This is a useful choice for small businesses that lack the time to find and contact influencers.
However, the focus of this platform is on one-off deals rather than building a long-term relationship. Therefore, it’s not a suitable option for brands and businesses that may look for influencer partnerships or brand ambassadors.
Features
- Marketplace Listings: Influencers on Collabstr create profiles that include their social stats, content style, and predefined “packages” for what they offer. Then, brands can browse these listings based on different filters and find TikTok creators.
- Influencer Vetting and Reviews: Collabstr has a reputation system; brands can leave reviews and ratings for the influencers after each campaign.
- UGC Creator Marketplace: Collabstr doesn’t only focus on influencers with huge followings; it also caters to UGC creators.
- Secure Payment & Communication: Collabstr manages the transaction using an escrow system.
- Search and Filter: Brands can use the search and filter options on Collabstr’s marketplace to find suitable influencers.
Collabstr Pricing
Collabstr does not charge a monthly subscription fee. You pay per collaboration. However, the platform makes money by taking a percentage from both sides.
10. Intellifluence
It’s somehow similar to Collabstr. Intellinfluence also operates as a network or marketplace. For TikTok influencer marketing, Intellifluence provides tools to discover relevant creators, pitch them collaboration opportunities, and manage the interaction.
However, this is also a drawback, since the influencers available through their marketplace may not be very reputable.
Features
- Influencer Marketplace & Discovery: You can either create a campaign and wait for the content creators to apply or search for influencers and send your offer.
- Messaging and Workflow: The platform has built-in messaging so brands and influencers can directly chat and negotiate upon campaigns.
- Payment Handling & Incentives: The platform handles payments between brands and influencers, ensuring secure and timely transactions.
- Content Creation Tools: Influencers can use tools provided by Intellifluence to create and optimize content for their campaigns.
Intellifluence Pricing
Intellifluence has a free plan with limited features. Its starting price is approximately $99 per user per month.
Bottom Line
TikTok influencer marketing platforms offer an invaluable resource for brands looking to tap into the engaging world of TikTok, providing streamlined access to a diverse pool of influencers and comprehensive tools for campaign management and performance tracking.
By understanding the unique dynamics of TikTok and utilizing these platforms effectively, brands can unlock new opportunities for engagement and growth in this vibrant digital landscape.
FAQs
Are TikTok Influencer Marketing Platforms Suitable for Small Businesses?
Absolutely! Many TikTok influencer marketing platforms cater specifically to small businesses, offering flexible pricing, user-friendly interfaces, and access to a wide range of influencers. These platforms make it easier for small brands to enter the influencer marketing space without overwhelming costs or complexities.
Can I Track the Performance of My TikTok Influencer Campaigns?
Yes, most TikTok influencer marketing platforms offer analytics and reporting tools that allow you to track metrics such as views, likes, comments, shares, and overall engagement. This data helps you assess the effectiveness of your campaigns and optimize future marketing strategies.
