Beauty trends are moving fast, and if you’ve spent any time on social media, you’ve probably seen how American Sephora influencers are shaping it.
They share a wide range of content, including makeup tutorials, product hauls, and DIY hacks, instead of just recommending products. On their channels, they have inspired millions of users by showing their unique techniques and tips.
In this guide, we will introduce you to some of the most popular Sephora stars across Instagram and TikTok.
So, let’s take a closer look at these influencers, their content, and engagement metrics. In the end, we will show you a free influencer marketing platform to connect with stars and invite them to your influencer marketing campaigns.
Top 5 Sephora Influencers on TikTok
Let’s start by checking out TikTok influencers who have built a massive following on this platform. Many of these American makeup influencers have partnered with Sephora in their videos due to their high engagement.
1. Mikayla Nogueira (@mikaylanogueira)
Known for her honest product reviews and signature Boston accent, Mikayla Nogueira is one of the top American Sephora influencers. Mikayla’s content ranges from testing new Sephora finds to sharing her favorite full-glam looks.
Her recommendations can cause products to sell out, and she frequently promotes brands available at Sephora.
- Followers: 16.4M
- Content: Product reviews, dramatic tutorials
- Engagement: Very high; millions of views per video
2. Meredith Duxbury (@meredithduxbury)
As the queen of foundation, Meredith attracted lots of attention for her unique full-face foundation technique. Her niche is glamorous makeup transformations and product demos with a creative twist.
Meredith’s videos are often set to trending sounds with average high view counts and spark intense discussion.
She’s partnered with major beauty brands in viral challenges and even appeared on runways, such as Diesel at Milan Fashion Week.
- Followers: 18.3M
- Content: Bold, experimental makeup challenges
- Engagement: Sky-high, frequently viral
3. Alix Earle (@alixearle)
Have you ever wondered where the ‘Get ready with me’ trend started from? Alix Earle is one of the top American Sephora influencers who became popular for her GRWM content.
She invites viewers into her daily routine, chatting candidly while doing her makeup. Her niche is everyday glam with dewy skin, easy smoky eyes, and outfit pairing.
She’s been courted by brands like Tarte, famously joining their influencer trip to Dubai, and has an upcoming podcast.
- Followers: 7.3M
- Content: Relatable daily glam tutorials
- Engagement: High, strong influencer-brand partnerships.
4. Hyram Yarbro (@hyram)
Now it’s time for a skincare influencer with 5.7M followers on TikTok who is also one of the top American Sephora influencers.
Hyram’s niche is DIY skincare education: he reviews ingredients, reacts to celebrity routines, and suggests affordable product routines that viewers can try at home. His content type is equal parts informative and entertaining, often duetting TikToks to give pro tips.
In 2021, Hyram launched his own skincare line, ‘Hyram’, in collaboration with Sephora for acne-prone skin types.
- Followers: 5.7M
- Content: DIY skincare education
- Engagement: High, trusted skincare authority
5. Monet McMichael (@monetmcmichael)
Admired for her inclusive content, Monet McMichael is one of the top American Sephora influencers, who is also considered one of the top American fashion influencers.
On her account, she shares Sephora hauls, haircare tutorials, or a GRWM for a night out. She has worked on campaigns with Fenty Beauty and Rare Beauty and often appears in Sephora’s social content spotlighting upcoming product launches.
- Followers: 3.8M
- Content: Inclusive makeup and lifestyle
- Engagement: Exceptional (12% engagement rate)
Top 5 American Sephora Influencers on Instagram
Sephora influencers leverage Instagram’s posts, Stories, and Reels to set DIY beauty trends in the U.S. Here are some of the most popular stars on this platform.
1. Huda Kattan (@huda / @hudabeauty)
If you are into makeup, you are probably familiar with the face behind the HudaBeauty brand, Huda Kattan.
She started as a blogger and is now the founder of her own makeup and skincare line. As one of the top American Sephora influencers, she shares everything from makeup tutorials and trend forecasts to behind-the-scenes of her product launches.
As a top Sephora influencer, Huda has spearheaded campaigns such as #FauxFilter foundation launches and interactive #BossBeauty challenges.
- Followers: 56.9M
- Content: Glamorous makeup tutorials, trend forecasting
- Engagement: Enormous, global influence
2. Bretman Rock (@bretmanrock)
Rose to fame as a creator on YouTube and Vine for his contouring videos, Bretman Rock is currently one of the top American Sephora influencers on Instagram. His IG content is an eclectic mix of bold makeup looks, comedic skits, and glimpses of his Hawaiian life.
Bretman has worked with Morphe (he had a collaboration palette), appeared in Nike Beauty campaigns, and even had his own MTV reality show.
On IG, he frequently partners with Sephora-stocked brands like Youth To The People for skincare routines and does sponsored comedic Reels for makeup launches.
- Followers: 18.8M
- Content: Edgy, humorous beauty content
- Engagement: Extremely high
3. Jackie Aina (@jackieaina)
For darker-skinned girlies, Jackie is one of the top American Sephora influencers you need to check out. Jackie is a veteran beauty influencer and a leading voice for diversity in the industry.
Her niche is high-glam, and she showcases stunning makeup looks alongside skincare routines and lifestyle content.
Additionally, Jackie is known for calling out brands to be more inclusive and has helped ‘Too Faced’ to expand their foundation range in a past campaign.
On her Instagram page, she has collaborated with known names such as Anastasia Beverly Hills and Sephora Collection. She also launched her own brand, Forvr Mood’, which is sold at Sephora.
Generally, she uses her platform to promote Black-owned beauty brands.
- Followers: 1.9M
- Content: Glam makeup with inclusive advocacy
- Engagement: Strong, deeply loyal fanbase
4. Desi Perkins (@desiperkins)
As an OG beauty guru turned lifestyle influencer, Desi Perkins knows everything about makeup techniques. As one of the top American Sephora influencers, her content has evolved from classic makeup tutorials to a blend of beauty, fashion, and mom-life posts, so we can consider her an American mom influencer, too.
On IG, Desi posts polished photos of her makeup looks, mini-tutorial Reels, and promotes her own brands.
Desi had a major collaboration with Dose of Colors that was hugely successful, and she’s the CEO of DEZI Skin and Dezi eyewear. Her skincare line DEZI Skin launched at Sephora.
- Followers: 4.2M
- Content: Soft glam tutorials, lifestyle content
- Engagement: High, dedicated following
5. Camila Coelho (@camilacoelho)
Let’s finish the list of American Sephora influencers with a Brazilian-American star who has become a powerhouse in both fashion and beauty.
Camila Coelho started with YouTube tutorials and now shares glamorous makeup looks, skincare routines, and high-fashion moments on IG. Camila’s niche is classic elegance with a modern twist.
Camila launched her own beauty brand, Elaluz, focusing on clean, glow-boosting products. She has also been a Lancôme ambassador and worked with Sephora on the #SephoraSquad mentorship in the past.
- Followers: 10.3M
- Content: Elegant makeup, bilingual tutorials
- Engagement: High, international appeal
Top American Sephora Influencers on YouTube
YouTube is a great place to share long-form product reviews and makeup tutorials. Here are some of the popular Sephora creators on this platform.
1. NikkieTutorials (@NikkieTutorials)
Undoubtedly, one of the most popular names among makeup artists is Nikkie Tutorials. This American Sephora influencer gained lots of popularity after her ‘The Power of Makeup’ video in 2015.
This American beauty influencer has collaborated with many known brands in Sephora, including OFRA Cosmetics, Maybelline, and Haus Labs.
In 2020, she launched her own eyeshadow palette in partnership with the brand Beauty Bay.
- Subscribers: 14M
- Content: Glamorous and transformative tutorials
- Engagement: Very high views and interaction – 26.4%
2. James Charles (@JamesCharles)
With a strong presence on TikTok (over 42M followers) and YouTube (over 24M subscribers), James Charles is one of the top American Sephora influencers.
He started his career on YouTube in 2015, and soon after, he became the first male brand ambassador for CoverGirl in 2016.
James has some notable collaborations with several well-known brands, but the most famous partnership is with Morphe Cosmetics, which includes an eyeshadow palette and a makeup line.
- Subscribers: 24.1M
- Content: Bold, creative makeup artistry
- Engagement: Extremely high, consistent trendsetter – 3.05%
3. Tati Westbrook (@glamlifeguru)
After being a makeup artist for several years, Tati decided to join YouTube and become a full-time creator.
She started her career in 2010 and soon became one of the top American Sephora influencers. In her videos, she tries to review new products and teaches her techniques for a flawless look.
- Subscribers: 8.05M
- Content: Comprehensive product reviews, tutorials
- Engagement: Strong viewer loyalty
4. Jeffree Star (@jeffreestar)
Whenever there is a drama happening in the makeup community, you can see Jeffree’s name in it. Jeffree Star is one of the top American Sephora influencers who has been active since 2003.
In 2014, he founded his own makeup brand, Jeffree Cosmetics, and collaborated with Morphe Cosmetics for a product line. In his videos, he tests new Sephora items and reviews them for his fans.
- Subscribers: 15.7M
- Content: Luxurious makeup looks, bold reviews
- Engagement: Consistently high views
5. Kathleen Lights (@KathleenLights)
Let’s finish the list with a popular beauty YouTube vlogger and influencer who is passionate about makeup. Kathleen Fuentes, known as Kathleen Lights, is one of the top American Sephora influencers and the founder of the Lights Lacquer makeup line.
She reviews both high-end and drugstore products on YouTube and frequently works with known names such as Rhode, NYX, etc.
- Subscribers: 4.1M
- Content: Everyday wearable tutorials
- Engagement: High, loyal subscriber base
Best Platform for Collaborating with Sephora Influencers: Ainfluencer
Identifying and partnering with the right influencers can be challenging for businesses, whether they are micro influencers or macro influencers. That’s why Ainfluencer is designed to simplify this process.
Ainfluencer is the best free influencer marketing platform for finding Sephora influencers and managing campaigns, offering a one-stop solution for brands in the American DIY marketing space.
Its smart engine instantly pairs your brand with relevant influencers who fit your niche and target audience.
You can filter by category, location, follower count, engagement rate, and more to find the relevant creators. After identifying influencers, you can check out their profiles on Ainfluencer and view their past collaborations and latest account insights.
Using this tool, you can directly chat with creators inside the app and invite them to your campaigns.
Ainfluencer provides an integrated escrow payment system that protects both parties. When you book a Sephora influencer for a campaign, your funds are held securely and only released once the influencer delivers the agreed-upon content.
The best part is that Ainfluencer is a completely free-to-use influencer marketplace, and there are no platform fees or subscriptions required. So what are you waiting for? Join Ainfluencer for free now and start working with influencers safely.
Conclusion
Sephora influencers, with every swipe of foundation or skincare review, are inspiring millions to try new things and make beauty more personal, creative, and fun. Here, we mentioned some of the known stars across Instagram and TikTok. For brands looking to tap into this influence, tools like Ainfluencer make it easier than ever to connect with the right creators. Join Ainfluencer for free to find the right influencers in your niche.
FAQs
1. What Exactly is a Sephora Influencer?
A Sephora influencer is a content creator, usually on platforms like TikTok or Instagram, who regularly features beauty products sold at Sephora. They often post tutorials, hauls, skincare routines, and honest reviews that help fans discover new products and trends.
2. Can Smaller Brands Work With These Influencers, Too?
Absolutely. While some of the top influencers work with big names, many are open to collaborations with up-and-coming brands, especially if they love the product. Platforms like Ainfluencer make it easier for smaller businesses to connect directly.
4. What Kind Of Content Do Sephora Influencers Usually Post?
It varies! Some focus on dramatic glam looks (like Mikayla Nogueira), others on skincare advice (like Hyram), and some give a peek into their daily beauty routines (like Alix Earle). The one thing they all have in common? Engaging, relatable content.
