Spanish Jewelry Influencers: 25 Best to Follow in 2026

Aida Domènech, better known as Dulceida, is the most-followed fashion influencer in Spain, and jewelry has been part of her brand from the start. She designed the Universe collection with María Pascual, seven handmade gold-plated pieces that sold on her name alone.

Her feed mixes fashion, travel, and her own Dulceida Shop, and her audience spans Spain and Latin America. Jewelry brands book her for the biggest reach in the category.

María Pombo is the it-girl Spanish brands most want to be seen with, and jewelry houses are no exception: she designed the Lucky collection for Agatha Paris in 2024, and her everyday stacks of earrings are copied across the country. She also founded the fashion label Tipi Tent.

Her audience is young, affluent, and quick to buy what she wears. Fine and fashion jewelry brands alike treat a Pombo post as a launch event.

Laura Escanes is one of the influencers who turned PDPAOLA's personalized Talisman necklace into a phenomenon, wearing it engraved with her daughter's name in front of millions of followers. Her feed has been a jewelry showcase ever since.

Her audience is broad and highly engaged, with strong reach among young Spanish women. Jewelry brands looking for a mainstream face turn to her first.

PDPAOLA was founded in Barcelona in 2014 by siblings Paola and Humbert Sasplugas, who launched the brand's Instagram before its website and built a business now sold in more than 50 countries. The account is the most-followed Spanish jewelry brand on the platform.

Its feed is a masterclass in jewelry content: tight product shots, creator collaborations, and personalization. Every Spanish jewelry brand benchmarks against it, and it heads the list of jewelry brands looking for influencers.

San Saru began as co-founder Carolina Álvarez's personal Instagram, where she sold silver pieces brought back from Asia, and grew into a handmade 925 silver brand that Facebook held up as a case study in social-first business. Its boho stacks defined a whole style on Spanish Instagram.

The account's selfie-style product content keeps engagement high for its size. It is the model for any brand that wants to sell jewelry straight from the feed.

Mery Turiel is one of Madrid's most-followed fashion influencers, and jewelry is a constant in her looks, with PDPAOLA pieces appearing so often that fashion press singled her out as one of the brand's most visible faces.

Her feed is polished and outfit-driven, with a loyal audience of young Spanish women. Jewelry brands use her for styling content that shows pieces in real outfits.

Marta Lozano built one of Spain's most elegant fashion feeds, and jewelry is a big part of it: fashion press has tracked her PDPAOLA, María Pascual, Adornmonde, and Uno de 50 pieces for years. She co-founded the beauty brand Glowfilter with her husband.

Her audience skews toward luxury and events, which makes her a natural fit for fine jewelry and bridal brands, and her Glowfilter work puts her among the leading Spanish beauty influencers too.

Invitada Trendy, run by María Conde, is Spain's reference account for wedding-guest style, and in that world the earrings are half the outfit. Every look comes with the statement pieces that finish it, which makes the account a constant showcase for Spanish jewelry brands.

Its audience is women planning what to wear to the next wedding, baptism, or gala. Occasion and bridal jewelry brands find it a direct line to buyers, the same audience that follows the top wedding influencers.

María Fernández-Rubíes designed the First Love Yourself capsule with Ibiza Passion and is a regular in Lavani Jewels and Larmeny pieces, with fashion press tracking her XL earrings closely. She is one of the most jewelry-forward influencers in Madrid.

Her feed is classic and family-oriented, with an audience that trusts her taste. Fashion jewelry brands book her for launches.

Twojeys was founded in Barcelona by two friends and content creators, Joan Margarit and Biel Juste, who built the brand on their personal followings and a unisex silver aesthetic. It has become one of the most recognizable young jewelry brands in Spain.

The account's content is street-style and video-heavy, with a young, male-skewing audience that most jewelry brands never reach.

María García de Jaime designed a hypoallergenic collection of rings, necklaces, and earrings with the Menorca jewelry house Vidal & Vidal, one of the most successful influencer jewelry collaborations in Spain. Her feed mixes fashion, motherhood, and family life with her husband, Tomás Páramo.

Her audience is young Spanish mothers and fashion followers, which makes her a strong fit for everyday jewelry.

Paula Ordovás is one of the pioneers of Spanish fashion blogging with My Peep Toes, and she designs her own earrings under the My Peep Toes Collection label, which fashion press calls out as one of the influencer-founded jewelry lines to watch.

Her audience is loyal and style-conscious, with strong engagement on accessories. Jewelry and fashion brands with a classic aesthetic work with her.

Marta Carriedo has been a fixture of Spanish fashion Instagram for more than a decade and designs her own jewelry collection, which she styles into her looks daily. Her feed mixes street style, travel, and the pieces she makes.

Her audience is women who follow her for wearable style rather than runway looks. Jewelry brands book her for everyday styling content.

Singularu was founded in Valencia by two friends, Cristina Aristoy and Paula Ortiz, and grew into a national jewelry brand with its own stores by pairing affordable pieces with a steady stream of influencer collaborations. It is one of the most active jewelry brands on Spanish Instagram.

The account's content is bright, product-first, and constantly refreshed with creator collections. It shows how far collaboration can take a jewelry brand.

Miren Alós is known for one of the most carefully composed feeds in Spanish fashion, and jewelry from brands like CINCO features so consistently that fashion press has covered her necklace choices piece by piece.

Her audience is style-driven and engaged, and her photography makes jewelry look expensive. Minimalist jewelry brands find her a natural fit.

Del Páramo Vintage Joyas is a Madrid dealer in vintage and antique jewelry whose content explains the pieces it sells, from Art Deco rings to estate diamonds, with the enthusiasm of a collector. It has built one of the largest jewelry-native audiences in Spain.

Its followers are jewelry lovers rather than fashion followers, which makes it a strong partner for fine jewelry, watches, and heritage brands.

Biel Juste is a Barcelona content creator and co-founder of Twojeys, the jewelry brand he built with Joan Margarit on the strength of their own audiences. His feed mixes lifestyle, travel, and the brand's silver pieces worn the way its customers wear them.

His audience is young and male-skewing, a rare reach for jewelry content. Brands targeting young men book him.

Maria Pascual is the jewelry brand Spanish influencers wear most, according to fashion press, with Dulceida, Laura Escanes, and Marta Lozano among its regulars and a dedicated Dulceida collection to its name. Its handmade gold-plated pieces are built for stacking.

The account's feed is a running showcase of influencers in its pieces. It is a template for creator-led jewelry marketing.

Apodemia is a Madrid-born jewelry brand that grew from online sales into its own boutiques, with a romantic, nature-inspired aesthetic that has made it a favorite for gifts and occasions across Spain.

Its feed is soft, lifestyle-driven, and gift-focused, with a loyal female audience. It shows how a mid-size jewelry brand can build community on Instagram.

Alejandra Navarro Basanta, known online as alenavbas, designed a 2024 collaboration with the Barcelona jewelry brand Moncollier, joining the wave of Spanish influencers turning their taste into collections. Her feed is elegant, feminine, and accessory-heavy.

Her audience is engaged and fashion-forward, and her collaboration shows the appetite for creator-designed jewelry at every size.

Joan Margarit is the other half of Twojeys, the Barcelona jewelry brand he co-founded with Biel Juste, and his personal feed is where the brand's aesthetic started. He mixes lifestyle content with the pieces he designs.

His audience overlaps with the brand's young, style-conscious following. Men's fashion and jewelry brands find him a rare fit.

Daniel Nicolás is a working jeweler behind Joyería Nicolás who turned his craft into content, sharing diamonds, engagement rings, and the making of custom pieces alongside family adventures in his Tesoros de la Tierra series.

His audience is couples and jewelry buyers rather than fashion followers, which makes him a strong partner for fine jewelry and bridal brands.

Safsafu is a designer-led jewelry account whose playful pieces pull engagement far above its follower count, with fashion analytics ranking it among the top jewelry accounts in Spain on interactions alone.

Its audience is small but unusually active, which is exactly what brands want from a micro partner in the accessory space.

Petrïta is a Seville jewelry designer with a background in biology whose bespoke 18-karat pieces are inspired by nature and made by appointment in her Seville atelier. Her feed shows the design process as much as the finished jewelry.

Her audience is local and fine-jewelry minded. Bridal and bespoke brands find her a credible voice.

Small Branch is a made-in-Spain jewelry brand designed by Ana Freire, with a delicate aesthetic and worldwide shipping that has built a loyal following among fans of understated pieces.

The account is a good example of the micro jewelry brands that make up the long tail of the Spanish market.