Social media has dramatically reshaped how jewelry trends are set, turning American jewelry influencers into key players for brand visibility and consumer engagement.
With influencer marketing showing significantly higher engagement and conversions compared to traditional advertising, platforms like Instagram, TikTok, and YouTube have become vital channels for jewelry promotion and influencer marketing campaigns.
This is why in this blog, I’ll introduce the top 15 American jewelry influencers on social media like Instagram, YouTube, and TikTok, and explore what makes them shine among other American influencers.
Top American Jewelry Influencers to Follow in 2025
Below is the list of the top 15 American jewelry influencers on three platforms: Instagram, TikTok, and YouTube. Let’s start checking them out:
Best American Jewelry Influencers on TikTok
These five TikTok American jewelry influencers are leading the pack in 2025:
1. LIV (@livportio)
Liv Portio, known as @livportio on TikTok, is a jewelry entrepreneur and the founder of DBL Jewelry. She creates and shares content that highlights her handmade jewelry, often infused with themes of positivity and good energy.
Her TikTok features product showcases, customer reviews, and behind-the-scenes glimpses of her business journey.
- Niche: Handmade, personalized designs.
- Followers: 2M; Engagement: 1.16%
- Audience: Young adults and jewelry enthusiasts who appreciate handmade, meaningful pieces.
- Content: Product showcases, customer stories, live order packing sessions
- Collaborations: –
Predicted Growth: Liv is expected to see steady growth, especially as she continues to innovate and connect with her audience.
2. Avi The Gem Guy (@avithegemguy)
Avi is a U.S.-based gemologist and jeweler who posts up-close videos of stunning gemstones, explains the 4Cs of diamonds, and gives tips on spotting fakes.
He’ll show, say, a rare sapphire under a microscope or the process of cutting a rough diamond, which fascinates jewelry lovers and curious science-minded viewers alike.
- Niche: Gemology and jewelry education
Followers: 833.8K; Engagement: 2.98% - Audience: Broad demographic interested in gems
- Content: Educational gemstone facts, jewelry authenticity tips
- Collaborations: Tucson Gem Show,
- Predicted Growth: Expanding reputation as a trusted jewelry expert and educator.
3. Tam Nguyen (@itstamtak)
Tam Nguyen is a mompreneur behind a small jewelry business who’s turned her daily life into engaging content.
Tam’s content mixes jewelry and lifestyle: one minute she’s packing a customer’s order of her handmade earrings, and the next she’s showing how she balances business and motherhood.
She also leverages affiliate programs – occasionally sharing discount codes for jewelry-making supplies or packaging materials as an affiliate on TikTok.
- Niche: Handmade jewelry, small business lifestyle
Followers: 786K; Engagement: 5.61% - Audience: Women, young mothers, craft enthusiasts
- Content: Jewelry creation and entrepreneurial lifestyle vlogs
- Collaborations: –
- Predicted Growth: Potential to surpass 1M followers by deeply connecting with DIY communities.
4. Honey by Kait (@honeybykait)
Honey by Kait is a jewelry brand founded by Kaitlyn O’Neill, a micro jewelry influencer specializing in demi-fine pieces that blend elegance, simplicity, and affordability.
The brand has gained popularity through social media, particularly TikTok, where Kaitlyn shares her creative process and connects with her audience.
- Niche: Demi-fine, dainty, affordable jewelry targeting a chic aesthetic.
- Followers: 40.2K, 0.2% engagement rate
- Audience: Fashion-conscious women, loyal “Hive” community.
- Content: Highlights design processes, seasonal lines, and viral pieces.
- Collaborations: –
- Predicted Growth: Viral success hints at strong future expansion, including fine jewelry.
5. Tiana Young Morris (@tiana_thelawyer)
Tiana Young Morris is breaking the mold as a lawyer-turned-jewelry influencer. Additionally, Tiana is considered an American fashion influencer who films quick OOTD (outfit of the day) videos wearing chic work attire accessorized with statement jewelry from her own line, often while injecting a bit of legal humor or career advice.
In fact, Tiana is the founder of TRTH Jewelry (Truth Jewelry) – a brand she promotes on her page.
- Niche: Professional glam jewelry styling
- Followers: 672K; Engagement: 7.9%
- Audience: Young female professionals
- Content: Career fashion, jewelry style transitions
- Collaborations: fashion and beauty brands
- Predicted Growth: Strong presence anticipated due to unique blend of career and fashion advice.
Instagram American Jewelry Influencers
Here are five leading American jewelry influencers on Instagram, each commanding a devoted following:
1. Stephanie Gottlieb (@stephaniegottlieb)
Stephanie Gottlieb is a New York-based fine jewelry designer known for her vibrant bridal and fashion jewelry designs. On Instagram, she shares dazzling engagement rings, trendsetting stackable bracelets, and personal style tips.
- Niche: Bridal and luxury jewelry
- Followers: 527K; Engagement: 1-2%
- Audience: Women 20-40, bridal enthusiasts
- Content: Custom designs, bridal jewelry
- Collaborations: Ritz-Carlton, Angie’s Boomchickapop, and Studs
- Predicted Growth: Continued prominence in bridal jewelry due to unique designs.
2. Lorraine Schwartz (@lorraineschwartz)
Lorraine Schwartz is a renowned American jewelry designer celebrated for her bespoke, high-end creations that have adorned countless celebrities on red carpets.
Known for her innovative designs and use of flawless gemstones, she has become a favorite among stars like Beyoncé, Kim Kardashian, and Blake Lively.
- Niche: High-fashion personalized jewelry
- Followers: 797K; Engagement: 0.23%
- Audience: Primarily luxury enthusiasts, celebrities, and high-net-worth individuals
- Content: Celebrity jewelry trends, modern styling
- Collaborations: Beyoncé’s 24-carat engagement ring, Kim Kardashian’s 15-carat diamond ring, and custom pieces for stars like Halle Berry and Blake Lively
- Predicted Growth: Steady growth in both her brand’s visibility and social media following.
3. Tracey Ellison (@thediamondsgirl)
Known as “The Diamonds Girl,” Tracey Ellison is a powerhouse jewelry influencer. South African-born but U.S.-based, Tracey’s feed is an ode to high jewelry – think multi-carat diamonds, rare gemstones, and luxury brand showcases.
- Niche: High-end luxury diamonds and gems
- Followers: 1.2M; Engagement: ~1%
- Audience: Jewelry collectors and luxury buyers (often 30s-50s, high-income)
- Content: Exclusive high-jewelry collections, luxury events
- Collaborations: Graff, Cartier, Harry Winston, Le Vian, and Yoko London Pearls
- Predicted Growth: Continued authority as a top luxury jewelry influencer.
4. Maria Tash (@mariatash)
Maria Tash is a celebrity piercer-turned-jewelry who pioneered the “curated ear” trend, blending luxury body jewelry and fine piercing. She’s pierced so many famous names including Beyoncé, Rihanna, Gwyneth Paltrow, Scarlett Johansson, and more.
- Niche: Luxury piercing jewelry
- Followers: 847K; Engagement: 1-2%
- Audience: Millennials and Gen Z (18–35) who love self-expression through piercings.
- Content: Curated ear styling, piercing innovations
- Collaborations: Harrods and Nordstrom (to host piercing events).
- Predicted Growth: Ongoing influence due to mainstream acceptance of piercing culture.
5. Jacquie Aiche (@jacquieaiche)
Los Angeles-based Jacquie Aiche is our next jewelry designer and influencer.
Her vibe is bohemian luxe, think gemstone body chains, layering necklaces, and a mix of California boho and Middle Eastern influences. Jacquie often models her own designs in earthy, sensual photos.
- Niche: Bohemian luxury jewelry
Followers: 512K; Engagement: ~1% - Audience: Women 20-45, boho-chic enthusiasts
- Content: Festival-inspired jewelry, celebrity endorsements
- Collaborations: Celebrity endorsements with Rihanna, Vanessa Hudgens, and Zoe Kravitz, as well as partnerships with luxury retailers like MyTheresa and Net-a-Porter.
- Predicted Growth: Strong growth from celebrity-driven endorsements and niche branding.
YouTube American Jewelry Influencers
These five American jewelry YouTubers are making waves in 2025:
1. Mei Yan (MeiYan)
Our first YouTube influencer is Mei Yan. She is an American-Chinese influencer based in Los Angeles. Uniquely, Mei is both a content creator and a jewelry designer – she even launched her own whimsical jewelry brand “Meide.” Her channel beautifully blends DIY jewelry tutorials, small business vlogs, and fashion lookbooks.
One day Mei might post “10 DIY beaded earrings under $5,” and the next, a vlog packing 100 orders from her latest collection.
- Niche: DIY jewelry, entrepreneurial vlogs
- Subscribers: 600K+; Engagement: ~6.3%
Audience: Young craft enthusiasts, Gen Z - Content: DIY tutorials, jewelry business tips
- Collaboration: PandaHal
- Predicted Growth: Expanding influence through creative, accessible content.
2. Moses The Jeweler
Moses is an NYC-based jeweler who runs a shop in the famed 47th Street Diamond District, and his channel gives an unfiltered look at the jewelry business.
He has quickly become one of YouTube’s most popular jewelry vloggers, turning the mystique of NYC’s Diamond District into must-watch content.
- Niche: Jewelry business insights
- Subscribers: 700K+; Engagement: 3-4%
- Audience: Young men, jewelry enthusiasts
- Content: NYC Diamond District insights, jewelry craftsmanship
- Collaboration: Alex Eubank, Midtown Watches
- Predicted Growth: Rising popularity from engaging and authentic jewelry insights.
3. Modern Goldsmith (Jordan)
Modern Goldsmith is a YouTube channel by Jordan, a professional goldsmith in the United States, dedicated to teaching jewelry making and repair.
Jordan’s videos range from step-by-step tutorials (“How to resize a ring”, “Casting a gold pendant from scratch”) to educational explainers (like metals 101, gemstone setting techniques) and even the occasional myth-busting or tool review.
- Niche: Professional jewelry making tutorials
- Subscribers: 346K; Engagement: ~3%
- Audience: Aspiring jewelers, hobbyists
- Content: Technical jewelry craftsmanship tutorials
- Collaboration: A skill swap with a blacksmith that attracted a broader audience. Additionally, he shares affiliate links for tools he personally uses.
- Predicted Growth: Increased demand for professional DIY jewelry guidance.
4. Carla Rockmore
Carla Rockmore has been dubbed the “Real-Life Carrie Bradshaw” for her flamboyant fashion and jewelry style, and she’s taken her influence to YouTube. She skyrocketed to social media fame in her 50s, proving style is ageless.
- Niche: Mature fashion and jewelry styling
- Subscribers: 407K; Engagement: 6-7%
- Audience: Women 40+, style-conscious
- Content: High-fashion jewelry styling, closet tours
- Collaboration: QVC,
- Predicted Growth: Continued impact through authentic, personal style content.
5. Lindsay Weirich (The Frugal Crafter)
Lindsay Weirich, known as The Frugal Crafter, is a veteran YouTuber and while she covers all sorts of crafts, she has a special place for jewelry making in her repertoire.
Lindsay’s channel is all about accessible crafting – she’ll teach you to make beautiful things without breaking the bank. In terms of jewelry, she’s done countless tutorials like wire-wrapping pendants, making paper beads, or upcycling thrift store jewelry.
- Niche: Budget-friendly DIY jewelry
- Subscribers: 575K; Engagement: ~15%
- Audience: DIY crafters, hobbyists
- Content: Quick and affordable jewelry tutorials
- Collaboration: Beadalon or Fire Mountain Gems, MakersKit
- Predicted Growth: Consistent growth due to practical, relatable DIY content.
If you want to know how to collaborate with American jewelry influencers and connect with them, but that one specific influencer that really suits your brand isn’t on our list, I have a suggestion for you.
You can easily find the perfect influencer using Influencer marketing platforms like Ainfluencer.
Ainfluencer is an influencer marketplace that boasts a vast database of +5M influencers ready for collaboration.
Brands can easily find their perfect match from thousands of jewelry and fashion influencers to music and American food influencers. Let me explain more:
Ainfluencer: The Best Platform for Connecting with American Jewelry Influencers
Ainfluencer is a free, AI-powered influencer marketing platform that helps brands connect with the right creators on Instagram and TikTok.
Designed for businesses of all sizes, it makes launching and managing influencer campaigns fast, simple, and budget-friendly. Using this Ainfluencer, you can find American jewelry marketing influencers in no time.
Key Features & Services:
- AI-Powered Influencer Matching: Instantly find influencers based on niche, audience, engagement, and location.
- Campaign Management: Handle communication, briefs, and collaboration all in one place – no cold DMs needed.
- Secure Escrow Payments: Protect both parties with a built-in escrow system that releases funds only after content is delivered.
- Unlimited Free Use: Create and run unlimited campaigns with zero fees, ideal for small businesses and startups.
- Global Content Reach: Translate and dub influencer videos into 200+ languages using AI video tools.
- Shopify Integration: Sync with your store to track influencer-driven sales and create affiliate links or discount codes.
- Performance Analytics: Get detailed metrics on reach, engagement, and conversions to optimize your strategy.
- Curated Influencer Lists: Browse ready-made lists of top creators by niche and location to save time.
Whether you’re a boutique jewelry brand or a national retailer, Ainfluencer gives you all the tools to run successful influencer campaigns – without the cost or hassle.
So what are you waiting for? Sign up on Ainfluencer today and find influencers for American jewelry promotion.
Wrapping Up Social Media American Jewelry influencers
American jewelry influencers significantly shape jewelry trends and consumer buying behavior.
As you plan your influencer marketing, remember the strategies that work best: choose quality over quantity in partnerships, foster genuine content, leverage tools like affiliate codes for trackable ROI, and always keep it authentic.
Also don’t forget that leveraging influencer marketing effectively through platforms like Ainfluencer offers brands authentic engagement and powerful marketing outcomes.
So take action today: Sign up on Ainfluencer to collaborate with top American jewelry influencers and amplify your brand’s reach.
FAQs
Let’s review some frequently asked questions about this topic:
Q1. Can Small Brands Work With Jewelry Influencers?
Absolutely! Many micro and mid-tier influencers provide high-value collaborations at lower costs, helping smaller brands gain visibility.
Q2. What Makes A Successful Jewelry Influencer?
A strong personal brand, high-quality content, deep engagement with followers, and an understanding of trends all play a role in an influencer’s success.
Q3. How Can Brands Connect With Jewelry Influencers Easily?
Influencer marketing platforms like Ainfluencer help brands discover and collaborate with jewelry influencers effortlessly, ensuring targeted partnerships that drive engagement and sales. Brands can also use jewelry influencer marketing agencies and hire an expert team to manage their campaigns.
