If you’re trying to reach new people in Portugal, working with local Portuguese influencers is a smart move. Just like any country, Portugal has a growing scene of influencers, and now is the time to team up with them to build awareness and connect with local audiences.
In this blog, we’ll introduce the top 15 Portuguese influencers for collaborating and throwing guaranteed successful Influencer marketing campaigns. Let’s dive in!
Top Portuguese Influencers on Social Media
In this section, we’ll take a look at the most popular Portuguese influencers on the three main social media platforms, TikTok, Instagram, and YouTube.
We’ll check different types of influencers, from mega, macro, and micro-influencers (we won’t check nano-influencers because they might not be suitable for collaborating with brands yet).
Top Portuguese Influencers on TikTok
Starting with the most popular platform in many countries, here are the best Portuguese influencers on TikTok:
1. Bárbara Bandeira (@barbarabandeira)
Bárbara Bandeira is a popular Portuguese singer who shares fun and stylish content on TikTok. She posts clips of her songs, backstage moments, and glimpses into her daily life. Her fans love her music and relatable personality.
- Followers: 382K
- Engagement Rate: 9.05%
- Niche: Music, entertainment, and personal branding.
- Audience: Portuguese-speaking fans, especially teens and young adults.
- Average Likes: 4.2K
- Collaborations: Promotes her own music releases and has featured brands like Maybelline and Sunkisser.
2. OLIBOILE (@ruivo.oliboile)
OLIBOILE is a Portuguese TikToker who makes funny videos about daily life and social situations. His humor is bold and a little edgy, which makes him stand out.
People love his expressive storytelling and quirky style. He hasn’t listed big brand deals yet, but he has strong potential.
- Followers: 392K
- Engagement Rate: 8.23%
- Niche: Comedy, lifestyle, and social commentary with a cheeky twist.
- Audience: Portuguese-speaking Gen Z and young adults who enjoy edgy, relatable humor.
- Average Likes: 34K
- Collaborations: –
3. Catt Ameixa (@cattameixa)
Catt Ameixa is a Portuguese TikToker who makes super funny and relatable videos about everyday life.
She acts out different characters and situations, like nosy neighbors or awkward school moments, that make people laugh and say, “That’s so me.” Her content is playful, expressive, and full of personality.
- Followers: 442K
- Engagement Rate: 13.96%
- Niche: Comedy, lifestyle, and character skits
- Audience: Mostly Portuguese-speaking Gen Z
- Average Likes: 22.9K
- Collaborations: Partnered with brands like L’Oréal (Barbie x Steampod campaign)
4. wuant (@owuant)
Wuant is one of Portugal’s most popular TikTok creators, known for his hilarious takes on everyday life and internet culture. He mixes comedy, gaming, and music in a way that’s entertaining and easy to relate to.
- Followers: 468K
- Engagement Rate: 9.18%
- Niche: Comedy, gaming, lifestyle, and music
- Audience: Portuguese-speaking Gen Z and young adults
- Average Likes: 10K
- Collaborations: Promotes his own music (like “going back home”) and is part of the WUNDERLAND project
5. Daniela Prates (@a.daniela.prates)
Daniela Prates is a Portuguese TikToker who shares fun, lighthearted videos about her daily life. She’s known for trying out different snacks and sweets, chatting with her followers, and spreading good vibes.
Her content feels friendly and down-to-earth, which makes people enjoy hanging out on her page.
- Followers: 385K
- Engagement Rate: 5.71%
- Niche: Lifestyle, food tasting, and casual vlogs
- Audience: Followers are mostly young females
- Average Likes: 570
- Collaborations: Promotes local candy brands like @gumilojadegomas
6. M.P. Street (@m.p.street)
M.P. Street creates funny and dramatic skits, usually acting out everyday situations with a twist. His videos feel like mini TV episodes: fast-paced, expressive, and full of personality. He’s known for storytelling, humor, and a strong connection with their fans.
- Followers: 389K
- Engagement Rate: 7.74%
- Niche: Comedy, storytelling, and lifestyle
- Audience: Mostly Portuguese-speaking teens and young adults (ages 16–24), with a strong male fanbase
- Average Likes: 10.1K
- Collaborations: –
Top Portuguese Influencers on Instagram
Here are the best Portuguese influencers on IG for Instagram influencer marketing:
1. Salvador Galeão (@salvadorgaleao)
Salvador Galeão is a fun Portuguese influencer who makes funny videos about everyday situations. He’s great at acting out relatable moments that make people laugh. His content is clean, catchy, and full of humor
- Followers: 156K
- Engagement Rate: 2.76%
- Niche: Comedy, lifestyle, and everyday scenarios with a light-hearted tone.
- Audience: Primarily Portuguese-speaking young adults and teens.
- Average Likes: 4.3K
- Collaborations: NIVEA, El Corte Inglés, Sporting Clube de Portugal
2. babi (@whos.babi)
Babi shares bold, stylish, and fun videos, often with lip-syncs and Gen Z humor. She’s a beauty and lifestyle influencer and is active on TikTok too. Her high engagement rate means she could be one of the rising stars for brands.
- Followers: 104K
- Engagement Rate: 2.53
- Niche: Fashion, beauty, lifestyle, and entertainment.
- Audience: Mostly Gen Z
- Average Likes: 3K
- Collaborations: –
3. Lourenço Copeto (@lourenco.copeto)
Lourenço Copeto is a Portuguese content creator who shares fun videos about his life as a student pilot. He mixes flying clips, travel moments, and everyday adventures in a way that feels real and exciting.
His content is light, positive, and gives followers a peek into what it’s like to chase your dreams in aviation.
- Followers: 177K
- Engagement Rate: 0.81%
- Niche: Student pilot life, travel, and lifestyle
- Audience: Mostly Portuguese-speaking young adults
- Average Likes: 2.9K
- Collaborations: –
4. Marvin (@tvmarvin_)
Marvin is a Portuguese gaming influencer who makes fun and energetic videos about football and gaming. He’s known for his funny reactions, tips, and motivational content that really connect with young fans. His videos are super relatable and often go viral for their humor and style.
- Followers: 155K
- Engagement Rate: 1.46%
- Niche: Gaming, football, lifestyle, and comedy
- Audience: Mostly Portuguese-speaking Gen Z and young adults
- Average Likes: 12K
- Collaborations: Promotes his own platform “Goated Academy”; no major brand deals publicly listed yet
5. Joana d’Albuquerque (@peoplecallmewest)
Joana d’Albuquerque is a Portuguese fashion influencer known for her bold personality and glamorous lifestyle.
She shares fashion-forward looks, beauty tips, and moments from her daily life with a confident, diva-like flair. Her content is stylish, fun, and full of attitude; she even calls herself a “full-time diva, part-time fashion designer.”
- Followers: 234K
- Engagement Rate: 1.14%
- Niche: Fashion, beauty, lifestyle, and reality TV
- Audience: Mostly women aged 18–34, primarily based in Portugal
- Average Likes: 2.7K
- Collaborations: Promotes fashion and beauty brands like Shein and Prozis
Top Portuguese Influencers on YouTube
YouTube influencer marketing is not possible without these top Portuguese creators:
1. Mariana Ribeiro (@Marianaoribeiro)
Mariana Ribeiro is a YouTuber and podcast host who shares honest, heartfelt content about growing up, mental health, and self-discovery.
Her channel feels like a safe space where she talks openly about personal struggles, relationships, and life lessons.
She also hosts the podcast “Amiga, faz parte”, where she chats with guests about everything from anxiety to love.
- Subscribers: 33K
- Engagement Rate: 10.11%
- Niche: Lifestyle, mental health, personal growth, and podcasting
- Audience: Mostly women aged 18–34
- Average Views: 13K
- Collaborations: Sponsored by brands like Hiwell (mental health app); promotes her own brand Flair by MR and podcast on Spotify
2. Bernardo Gomes (@oibernardogomes)
Bernardo is a musician and YouTuber who shares original songs, music videos, and personal content about emotions, identity, and self-growth.
His videos explore deep feelings with honesty and creativity, making his channel feel like a safe space for young people.
- Subscribers: 554K
- Engagement Rate: 4.1%
- Niche: Music, emotional storytelling, lifestyle
- Audience: Young adults aged 18–34
- Average Views: 4K
- Collaborations: LUVIN’ and Seventh Brunch
3. Pedro Teixeira da Mota (@PedroTeixeiraDaMota)
Pedro shares stand-up clips, funny takes on everyday life, and long-form episodes where he talks about random topics with a mix of sarcasm and honesty. His content feels like hanging out with a witty friend who always has something clever to say.
- Subscribers: 215K
- Engagement Rate: 3.5%
- Niche: Comedy, storytelling, podcast-style commentary
- Audience: Men and women aged 18–34
- Average Views: 123K
- Collaborations: Stand-up tours like Pata de Ganso; partnered with BT Agency for professional bookings
4. Rurikhan (@rurikhan)
Rurikhan is known for his deep-dive gaming content, especially around titles like Monster Hunter, Elden Ring, and Path of Exile.
He shares long-form gameplay, reviews, and podcast-style chats that feel like hanging out with a passionate gamer friend. His videos are unscripted, honest, and full of personality, which keeps fans coming back.
- Subscribers: 249K
- Engagement Rate: 4%
- Niche: Gaming (Monster Hunter, Soulsborne games, RPGs), commentary, and podcasts
- Audience: Mostly men aged 18–34 from Portugal, Brazil, and the U.S
- Average Views: 21K
- Collaborations: Hosts his own podcast Khan’s Kast; has appeared on other gaming channels and partnered with creators like Ratatoskr and SDShepard
That wraps up our list of Portuguese influencers on Instagram, TikTok, and YouTube. If you’re still searching for the right match for your brand, consider exploring free influencer marketing platforms with extensive influencer databases.
One great option is Ainfluencer, a vast influencer marketplace featuring over 5 million influencers across various niches.
Ainfluencer: The Best Platform to Connect with Portuguese Influencers
Ainfluencer is a free DIY influencer marketplace that simplifies influencer marketing. With over 5 million Instagram, TikTok, and YouTube influencers, it helps brands find the perfect match using smart filters based on niche, location, and engagement rate.
- Smart Search & Filters – Find influencers by niche, location, engagement rate, audience demographics, follower count, and more.
- Direct Collaboration – Negotiate terms and connect with influencers without middlemen or extra fees.
- Influencer Insights – Access follower stats, engagement metrics, and audience breakdowns for data-driven decisions.
- SecurePay System – Ensures secure payments—funds are released only when the influencer delivers content.
- Performance Tracking – Real-time analytics help measure campaign success and ROI effectively.
- All Influencer Tiers – Supports nano, micro, macro, and mega influencers in one place for seamless campaign management.
- Always Free – No subscription or listing fees—brands can post campaigns and connect at zero cost.
Both brands and influencers can sign up for free, create campaigns, and connect with top Portuguese influencers across industries.
Whether launching a national campaign or targeting regional markets, Ainfluencer makes influencer marketing efficient and hassle-free.
Interested? Explore Ainfluencer today and discover influencers who align with your brand!
Wrapping Up
If you’re trying to connect with people in Portugal, working with local influencers is a great place to start. They already have the trust of their followers, and they know what kind of content works.
Big or small, partnering with the right creators can help you share your message in a way that feels natural, and that’s how real growth begins. Also, don’t forget that platforms like Ainfluencer can help you in this journey.
FAQs
Let’s answer some frequently asked questions about this topic:
Q1. How Can I Collaborate with Portuguese Influencers for My Brand?
Brands can connect with Portuguese influencers through sponsored posts, product reviews, or long-term partnerships. Using platforms like Ainfluencer makes it easier to find creators in Portugal, post campaign briefs, and manage deals directly.
Q2. What’s the Difference Between Portuguese Micro- and Macro-Influencers?
Micro-influencers (10K–100K followers) usually have tight-knit, highly engaged communities. Macro-influencers (100K–800K followers) offer broader reach. Micros are great for trust and niche targeting, while macros are ideal for visibility and large-scale campaigns.
Q3. Why Should a Business Use Portuguese Influencers?
Portuguese influencers help brands connect with local audiences in a more personal way. Their content feels authentic, speaks the language, and reflects the culture, making it easier to build trust, boost engagement, and drive real results.
