One thing about Nashville is that you can find any type of influencer in this city. You might hear ‘Nashville,’ and the first thing that comes to your mind might be church, music, or hot chicken, but Nashville influencers are far more than that.
So many talented influencers in this city are big names in health, makeup, fitness, even real estate, and are ahead of influencer marketing trends. If you’re curious about these creators, stay with us throughout this blog to learn about some of the best influencers in Nashville. Let’s get started:
Best Nashville Influencers on Instagram
Here’s a lineup of the top influencers in Nashville that every social media user, especially those from Nashville themselves, should know about. These influencers will keep you in the loop on the latest trends in fashion, beauty, and beyond.
1. Sammy Rae (@samanthadroke)
Are you ready to meet the first content creator on our list? She’s one of the top Nashville influencers on social media. Sammy Taye, known online as SamanthaDrok, has 126k followers on Instagram. She hails from Nashville, Tennessee.
She is one of the best lifestyle influencers in Nashville on Instagram who loves her life as a mother of three beautiful children and a supportive wife. Most of her content revolves around her time with her family and her challenges with her children.
- Followers: 126K
- Niche: Lifestyle
- Engagement Rate: 0.16%
- Average Reels Play: 3.7K
- Audience Demographics: 33% USA, 8% Brazil
2. Hunter Premo (@hunterpremo)
With 405K followers on Instagram, Hunter is one of the top influencers in Nashville. Hunter is a lifestyle and fashion influencer on social media, known for her love of vintage items and a serious passion for all things boho.
As one of the best Nashville fashion influencers on Instagram, she is passionate about vintage jewelry and the little things in life. She enjoys hunting for vintage finds, spending time with her family, including her two beautiful kids, Remy and Radnor, her friends, and planning outdoor adventures.
She began her career as one of the hottest Nashville influencers by sharing her wedding proposal story. Now, she covers style tips, home decor projects, travel chronicles, and everyday moments. Her journey is supported by her high-school sweetheart husband, Cameron, and the incredible community she has connected with.
- Followers: 405K
- Niche: Fashion, motherhood
- Engagement Rate: 2.22%
- Average Reels Play: 215K
- Audience Demographics: 88% USA, 2% Canada
3. Hey Wanderer (@heywanderer)
It’s time to catch up with two of the most passionate Nashville influencers, who happen to be best friends. Savannah and Casey are some of the best outdoor influencers from Tennessee who run a social media account on Instagram with 312K followers.
They are nature lovers who live on an off-grid homestead. They started a blog in 2011 to drive traffic to their Etsy shop. Their blog gained over 2 million visitors thanks to their exceptional content about making food from natural ingredients, planting various plants in their private garden, and feeding their animals.
- Followers: 312K
- Niche: Outdoor, cooking
- Engagement Rate: 0.49%
- Average Reels Play: 28K
- Audience Demographics: 86% USA, 3% Canada
4. Brooke Webb (@kbstyled)
For fashion enthusiasts and style lovers, this one is for you. Brooke is one of the most dedicated Nashville influencers, owning her brand named KBStyled. She has an Instagram account with 165K followers where she shares her style, lifestyle, and fitness tips.
Brooke Webb’s brand, KBStyled, is dedicated to the modern everyday woman, offering inspiration and encouragement. Focused on affordable fashion, it promotes styling all aspects of life beautifully on a budget.
KBStyled, among the best Nashville Instagram influencers, provides style tips, home decor inspiration, beauty guidance, travel suggestions, and much more. Whether you’re new to her blog or visit often, you’re warmly welcomed.
- Followers: 165K
- Niche: Style, lifestyle, fitness
- Engagement Rate: 0.04%
- Average Reels Play: 6.7K
- Audience Demographics: 72% USA, 2% Mexico
5. Alexa Anglin (@alexa.anglin)
Who would have thought someone from medical school could become such a successful influencer? One of the best Nashville influencers is Alexa Anglin with 908k followers.
Alexa studied nursing at the University of Tennessee, Knoxville, and worked as a registered nurse for three years before pursuing her Doctorate in Nursing. Specializing in pediatrics, she found fulfillment as a nurse practitioner at a pediatrician’s office, a role she adores.
Eventually, she became an influencer, which has now become her full-time passion. While she remains certified as a nurse practitioner, her current focus is on sharing fashion, beauty, and home tips with her audience.
- Followers: 908K
- Niche: Fashion and beauty
- Engagement Rate: 2.02%
- Average Reels Play: 607K
- Audience Demographics: 82% USA, 2% Canada
6. Mallory Ervin (@malloryervin)
Many Nashville influencers on social media don’t just create content for fun and meaningless jokes. Some of these influencers are playing a vital role in the community. Mallory is one of them.
She has so much potential as a Nashville-based influencer. Although her primary occupation is as an author, highlighted by her bestselling New York Times book ‘Living Fully,’ she also excels as a podcast host and is a devoted mother. She has an Instagram account with 1 million followers, making her one of the most influential writers on Instagram.
However, her content on Instagram mostly revolves around the time she spends with her three children, friends, and family. Additionally, she started a blog about her book ‘Living Fully,’ where you can share your opinions about the book and discuss it with other readers.
- Followers: 1M
- Niche: lifestyle, family, motherhood
- Engagement Rate: 0.69%
- Average Reels Play: 269K
- Audience Demographics: 87% USA, 2% Canada
7. Greta Holler (@greta_hollar)
Let’s talk about one of the best Nashville-based influencers, a wonderful person who loves to help animals in need. She runs an Instagram account with 40K followers. She is a hockey fan and enthusiast, spending her free time watching games and following hockey influencers on social media.
A micro-influencer, she goes above and beyond to please her audience by sharing diverse content. For example, she posts about her dog and also vlogs when she goes on vacation. This keeps her audience pleased and excited. She also runs a blog called ‘Greta Holler,’ where she shares her daily routine, allowing you to engage more with her.
- Followers: 40K
- Niche: Lifestyle
- Engagement Rate: 0.18%
- Average Reels Play: 1.2K
- Audience Demographics: 60% USA, 3% India
8. Natalie Kennedy (@nataliekennedyblog)
Are you looking for more mom bloggers on Instagram? Meet Natalie, a mother of two wonderful girls, a responsible wife with a healthy lifestyle, and a fashion enthusiast who lives in Tennessee. She has over 670K followers on Instagram and has made over 1,500 posts.
Her content focuses on her lifestyle as a mother and how she manages during challenging times.
- Followers: 670K
- Niche: Mom
- Engagement Rate: 2.1%
- Average Reels Play: 279.3k
- Audience Demographics: 84% USA, 2% Canada
9. Jen Saviano (@jensav11)
Let’s meet another popular creator from Nashville: Jen Saviano is an NLP Life Coach and lifestyle blogger based in Nashville. Jen Saviano cherishes life’s simple luxuries: great food, self-care, and solo trips abroad. With over 220K followers on Instagram, she also runs a blog that reflects her passions. This blog serves as her creative outlet, aiming to inspire others to live their happiest, healthiest lives.
She has a friendly voice as one of the best influencers who lives in Nashville. Her blog posts will help you cook easy and tasty meals, travel the world, improve your home without spending much, and love yourself more.
- Followers: 220K
- Niche: Health food
- Engagement Rate: 0.52%
- Average Reels Play: 64K
- Audience Demographics: 79% USA, 7% Canada
10. Maddie Perry (@maddieperry)
The time has finally come for you to meet the last Nashville influencer on our list, a highly professional influencer with 246k followers. Originally from California, Maddie now lives in Nashville. As a Christian influencer, her strong belief in faith and dedication to living for God shines through in her content.
Her Instagram content mostly revolves around fashion, lifestyle, travel, and sales. Owning an account on TikTok with over 264k followers is what has made her recognized as one of the top Nashville TikTok influencers.
- Followers: 246K
- Niche: Fashion, lifestyle
- Engagement Rate: 2.3%
- Average Reels Play: 24K
- Audience Demographics: 68% USA, 8% UK
11. Tyler Williams (@averagetyler615)
Let’s meet Tyler Williams, a charismatic content creator who’s quickly becoming one of the most recognizable faces among Nashville influencers.
Tyler’s known for his funny takes on everyday situations and short videos that feel like conversations with a friend. His posts mix humor with real-life moments, and that’s probably why so many people connect with him.
Beyond the screen, he’s shown he’s not just about entertainment. When a local valet was going through a tough time, Tyler helped raise more than $17,000 to support him. It’s the kind of thing that reminds you he’s using his platform for more than just laughs.
- Followers: 273K
- Niche: Entertainment, lifestyle, comedy
- Engagement Rate: 1.72%
- Average Reels Play: 61K
- Audience Demographics: 75% USA, 7% Canada
12. Ashley McClellan Houston (@nashvillewifestyles)
Say hello to Ashley, a mom of two and one of the most engaging Nashville bloggers you’ll find online.
Ashley has built a following of 141K on Instagram, where she shares pieces of her life through her blog, “Nashville Wifestyles.” Her posts cover a mix of topics, beauty routines, clothes she’s loving, family trips, and DIY ideas she tries at home.
She’s been featured as one of the top Nashville Instagram influencers, and a lot of her content includes her daughters, recipes she’s testing out, and honest thoughts on parenting. It’s not polished for show, it’s just her being herself.
- Followers: 141K
- Niche: Family, Fashion, Lifestyle
- Engagement Rate: 2.16%
- Average Reels Play: 43.2K
- Audience Demographics: 76% USA, 2% Mexico
Best Nashville Influencers on TikTok
Moving to the next platform, let’s check some of the Nashville TikTok influencers:
1. Callie Richards (@hotpinkandglitter)
Callie Richards is one of those Nashville TikTok influencers who’s built a huge following, with over 820K people tuning in to see what she’s up to. Her videos focus on plus-size fashion, travel, and everyday stuff, and she shares it all in a way that feels straightforward and real.
She also owns a boutique in Nashville, so a lot of her posts include outfit ideas, shopping tips, and glimpses into running her shop.
- Followers: 820K
- Niche: Fashion
- Engagement Rate: 0.15%
- Average Views: 32K
- Audience Demographics: 74% USA, 3% Brazil
2. Abbey Soandso (@abbeysoandso)
Abbey Soandso’s one of those Nashville social media influencers who doesn’t really fit into a box, and that’s kind of the point.
She’s got 231K followers, and her feed is a mix of burlesque clips, gaming streams, beauty stuff, and whatever else she’s into that day.
She’s funny in a way that doesn’t feel forced, and she’s not afraid to get real when things aren’t perfect. People follow her because she’s herself, no filters, no pretending. You get the sense she’d be the same person whether she had ten followers or ten million.
- Followers: 231K
- Niche: Fashion, Lifestyle
- Engagement Rate: 0.47%
- Average Views: 18K
- Audience Demographics: 7% USA, 7% Mexico
3. KIANA (@kianaxmusic)
KIANA is a pop-country singer based in Nashville. She’s got 147K followers on TikTok, where she posts her songs, talks about stuff she’s learning, and shares beauty tips now and then.
Her videos are a mix of music and personal updates. Sometimes it’s a new track, sometimes it’s just her being honest about what she’s going through. She’s clearly influenced by the city’s music scene, but her style feels personal, not like she’s trying to copy anyone.
- Followers: 147K
- Niche: Music
- Engagement Rate: 2.05%
- Average Views: 38K
- Audience Demographics: 63% USA, 3% India
4. Julia Havens (@jujhavens)
Julia Havens is one of the top Nashville influencers on TikTok, with more than 167K followers. She posts about her life, being a mom, fixing up her house, what she’s wearing, and places she’s been. Nothing over the top, just everyday stuff people relate to.
Her videos feel honest. She talks about parenting without sugarcoating it, and she’s got a good eye for putting a room together without making it look staged. People follow her because she keeps it simple and real.
- Followers: 167K
- Niche: Mom, lifestyle, fashion
- Engagement Rate: 7.77%
- Average Views: 24.3K
- Audience Demographics: 68% USA, 8% UK
5. Nicole Cannone (@nicolecannone1)
Nicole Cannone is one of the Nashville fashion influencers getting noticed right now. She’s got 88K followers on TikTok and mostly posts about makeup, skincare, and the products she’s trying out.
Her videos include tutorials, reviews, and everyday routines. She talks about brands like Rare Beauty and Drunk Elephant, but it doesn’t feel like she’s selling anything; it’s more like she’s sharing what works for her.
- Followers: 88K
- Niche: Beauty, fashion, wellness
- Engagement Rate: 7.44%
- Average Views: 10K
- Audience Demographics: 71% USA, 5% UK
Best Nashville Influencers on YouTube
As our last section, let’s take a look at some YouTube influencers in Nashville:
1. Chris Cooking Nashville (@ChrisCookingNashville)
Chris is one of the Nashville food influencers on YouTube with 135K subscribers. He talks a lot about his shift to a carnivore and keto lifestyle, and how it helped him deal with health problems he was facing.
His channel has recipes with no carbs, cooking advice, and videos where he shares what’s worked for him. A lot of people follow him because he’s been through it and doesn’t pretend otherwise.
- Subscribers: 135K
- Niche: Healthy food, cooking
- Engagement Rate: 6.07%
- Average Views: 12K
- Audience Demographics: 70% USA, 6% UK
2. Angela Lanter (@angelalanter)
Angela Lanter’s one of those Nashville content creators you just end up watching on repeat. She has over 203K subscribers on YouTube, and her channel, “Hello Gorgeous,” is filled with beauty tips, Amazon hauls, DIYs, and real-life mom content.
She lives in Nashville with her husband and daughter, and you can feel that in her videos; they’re warm, honest, and relatable.
- Subscribers: 203K
- Niche: Motherhood, lifestyle
- Engagement Rate: 3.13%
- Average Views: 2K
- Audience Demographics: 79% USA, 4% Mexico
3. R.J. Ronquillo (@RJRonquillo)
Nashville is known as the Music City, so it’s no wonder there are many music influencers rising from this city. For example, R.J. Ronquillo is a legit guitarist and one of the talented influencers who live in Nashville.
He has 193K subscribers, and he posts gear demos, guitar lessons, and tour vlogs, basically everything a music nerd could want.
- Subscribers: 193K
- Niche: Music, guitar
- Engagement Rate: 4.9%
- Average Views: 5K
- Audience Demographics: 75% USA, 5% Mexico
4. Bone Doctor (@BoneDoctor_YouTube)
Dr. Cory Calendine, aka Bone Doctor, is one of the most interesting Tennessee influencers out there.
He’s an orthopedic surgeon with 542K YouTube subscribers, and his channel gives a behind-the-scenes look at what really happens in the OR, robotic joint replacements, surgical myths, and all kinds of medical deep dives. His videos are smart without being boring, and you actually learn things.
- Subscribers: 542K
- Niche: Medical information
- Engagement Rate: 0.2%
- Average Views: 20K
- Audience Demographics: 84% USA, 3% Canada
5. Mallory Ervin (@MalloryErvin)
Last but not least, meet Mallory Ervin, a lifestyle vlogger with 143K subscribers and one of the most beloved influencers in Nashville.
Mallory’s channel is a celebration of joyful living, featuring fashion hauls, family vlogs, and motivational content. She’s also the founder of Living Fully Co., a brand that encourages people to embrace life with purpose.
- Subscribers: 143K
- Niche: Lifestyle
- Engagement Rate: 2.8%
- Average Views: 10K
- Audience Demographics: 79% USA, 6% Canada
How to Collaborate with Nashville Influencers
Now that you have recognized the best influencers from Nashville, you might want to know how to collaborate with them.
But how can you find the best local influencers for your collaboration? You need someone who works in your niche, is in your location, and can meet your expectations for an excellent advertising partnership.
The best way to find and collaborate with influencers is through influencer marketplaces. That is, places with a huge database of influencers where you can search and find any type of influencer.
But how can you find these marketplaces? Which one is legit?
Ainfluencer: Your Premier Free Marketplace
Ainfluencer is a free influencer marketing platform where you can browse millions of influencer profiles (Nano, micro, macro, and mega-influencers), reach out directly, and run your entire campaign in one place.
No complicated tools or back-and-forth emails, just a straightforward way to get real results through influencer collaborations.
Ainfluencer Features
- No subscription or listing fees. Ainfluencer only takes a small cut from the influencer’s payout, and brands pay nothing extra.
- You can filter 5M+ influencers by niche, location, audience, and 20+ filters. AI recommends the best-fit creators for your campaign.
- Built-in chat allows you to message influencers directly on the platform, no more juggling DMs and emails with mega-influencers and waiting days for responses.
- Access detailed insights like follower demographics and engagement rates before you commit.
- Ainfluencer offers secure escrow payments, so funds are only released once the influencer delivers, protecting both sides.
- Brands can run unlimited, cost-free campaigns on Ainfluencer and collaborate with influencers of all types, with different budgets to find the best fit for their brand.
And many more features! Sign up on Ainfluencer and explore more features yourself!
Conclusion
Nashville is home to a diverse mix of influencers who cover various topics like fashion, lifestyle, food, and travel. Nashville influencers share engaging content that reflects their personal experiences in a city with such a great culture. As the influencer community in Nashville continues to grow, it remains a source of creativity and inspiration for both local and global audiences.
FAQs
Tennessee is home to a significant number of influencers (nearly 353) because it’s one of the eight states where influencers can avoid state income tax. Therefore, they have the opportunity to collaborate with brands without incurring government taxes.
Among all cities, Los Angeles, California, had the largest number of top influencers. These influencers likely have a significant impact on various industries, including entertainment, fashion, lifestyle, and more, due to their large following and influence on social media platforms.
Nashville offers a lot to do, from exploring honky tonks to admiring murals. You can tour the Grand Ole Opry, kayak on the Cumberland River, snap a pic at the WhatLiftsYou Wings mural, and enjoy live music at the city’s bars.
Nashville is home to celebrities like Faith Hill, Tim McGraw, Dolly Parton, Taylor Swift, and Carrie Underwood.
