Ever been scrolling through your ‘For You’ page, seen a video with like 10 million views, and thought, “Wait, how much does TikTok pay?” You’re definitely not the only one wondering!
Forget the old stories about creators making just a few bucks for millions of views. In late 2023, TikTok shook things up by ending the original Creator Fund and launching the new Creator Rewards Program — a fresh way to pay creators more for better content.
But how much more? And how do you actually get that money in your pocket?
Here, we’ll break down how TikTok pays, the different ways you can earn, and some tips to boost your income. From the Creator Rewards Program details to the big money in TikTok influencer marketing — let’s dive in!
How Much Does TikTok Pay
To truly answer How much does TikTok pay per view, you first need to understand the platform’s new program, Creator Rewards.
In fact, TikTok Creator Rewards replaced Creator Fund in late 2023, which was under criticism due to low payouts ($0.02 to $0.04 for every 1,000 views).
TikTok says the new program can pay creators up to 20 times more than the old fund. Since it launched, some reports show a 250% boost in creator earnings, and the number of people making at least $50K a month has doubled.
TikTok’s pay-per-view is calculated based on a metric called Revenue Per Mille (RPM), which means revenue per 1,000 views.
Based on official TikTok information and numerous creator reports, the typical RPM (Revenue Per Mille) ranges from $0.40 to $1.00 per 1,000 qualified views.
Some creators, particularly those in high-value niches, have even reported RPMs exceeding $1.00.
How Much Does TikTok Pay for 100k Views?
Doing the math based on the typical RPM range, 100,000 qualified views could earn you between $40 and $100.
And if you’re still curious about: how much does TikTok pay you for 1 million views? We should say that it’s between $400 and $1,000. Some creators even report higher payouts.
What Does “Qualified Views” Mean on TikTok?
One important thing you need to know is that the total view count you see on your video often differs from the number of views you actually get paid for (qualified views).
A qualified view on TikTok is actually a unique view that meets certain criteria, including:
- Source of the view: The view must come from a user’s For You feed. Views from your profile page, the search page, or from outside TikTok DO NOT count.
- Minimum watch time: A person must watch your video for at least 5 seconds for the view to be eligible.
- Unique views only: Repeat views from the same user account on the same video are only counted once.
- Authentic engagement: The view must be genuine. TikTok excludes any views it deems to be fraudulent, paid for, promoted, or artificially generated.
- Viewer feedback: Views from users who have disliked or marked your video as “Not Interested” are excluded.
What Can Affect Your TikTok Earnings: 4 Main Factors
We answered the question: How much does TikTok pay (per view)? As you’ve seen, the higher-quality videos you create, the more money you can make. Here are the most important factors that can impact (and increase) your earnings from TikTok:
1. Originality & Content Quality
Gone are the days of simply lip-syncing to a trending sound and going viral. TikTok’s new algorithm is all about originality.
This means creating content that is unique to you, showcases your point of view, and isn’t just a copy of a trend!
High-quality production is also a factor. This doesn’t mean you need a Hollywood film crew! It’s about a clear video, crisp audio, and good storytelling!
An account that consistently produces original, well-crafted content is more likely to see a higher RPM.
Check out Zach King’s magical illusions, for example, which have hit millions of views. That’s creativity!
2. Play Duration & Engagement
TikTok’s primary goal is to keep users on the app for as long as possible. Therefore, it heavily rewards videos that hold a viewer’s attention. The key metrics here are:
- Average Watch Time: How long, on average, people watch your video (A person must watch your video for at least 5 seconds),
- Completion Rate: What percentage of viewers watch your video to the end,
- Likes, comments, shares, and saves: It’s similar to other social media platforms.
This brings up a common question: how much does TikTok pay for likes?
Let’s say TikTok doesn’t pay directly per like. That said, high engagement is a crucial part of the RPM formula.
A video with a high like-to-view ratio signals value to the algorithm, which can directly increase your RPM. So, indirectly, more likes can lead to more money.
3. Search Value
TikTok is no longer just a social media app; it’s rapidly becoming a powerful search engine, especially for Gen Z.
So, a video that provides a clear answer to a common question (e.g., “how to make sourdough starter”) or reviews a sought-after product has high search value.
This content is evergreen and can continue to rack up qualified views and earnings long after it’s posted.
TikTok even provides a “Creator Search Insights” tool to help creators identify these trending topics.
This means creators should start thinking like SEOs, incorporating keyword research into their content strategy to increase their earnings.
Here’s how Aron Sogi’s TikTok blew up with almost 18 million views. It was an in-depth explainer!
4. Audience Location
The final piece of the puzzle is one you have less control over but is still crucial to understand: the geographic location of your viewers.
Fortunately or unfortunately, views from some countries are worth more than views from others.
This is because advertisers are willing to pay more to reach audiences in regions with higher disposable incomes.
Views from Tier-1 countries like the United States, the United Kingdom, Canada, and Western European nations will generally result in a higher RPM than views from other parts of the world.
In short, if your content reaches high-CPM regions, you’re already in a good spot to earn more.
How to Join the TikTok Creator Rewards Program (Requirements & Process)
Now that you can make $40-$100 per 1,000 views (of course, qualified ones!) on TikTok Creator Rewards, let’s see how to get started with it.
First off, you need to make sure you and your account tick all the right boxes:
- You must be at least 18 years old (or 19 in South Korea),
- You must have at least 10,000 followers,
- You must have gained at least 100K authentic video views in the last 30 days,
- Your account must be a Personal Account. Business Accounts are not eligible to join,
- You must be located in an eligible country where the program is available. Currently, this includes the United States, the United Kingdom, France, Germany, Japan, South Korea, and Brazil,
- Your account must be in good standing, with no repeated violations of TikTok’s Community Guidelines or Terms of Service.
If you meet all these requirements, go ahead with the following steps:
- Open the TikTok app and go to your ‘Profile’,
- Tap the ‘Menu’ button (☰) in the top-right corner,
- Now, select ‘TikTok Studio’ (previously called Creator Tools),
- Finally, tap on the ‘Creator Rewards Program’ to begin your application.
Remember, after you apply, TikTok will review your account to ensure you meet all the criteria. You should receive a notification about your application status within about three days.
How to Make Money on TikTok: 7 Proven Ways
TikTok pays creators money, and that can tempt anyone to try earning passive income there. If you want to give it a shot, here are 7 easy ways to make money on TikTok.
1. Brand Deals & Sponsorships
This is the bread and butter for most professional creators. Brand deals are where companies pay you to feature their product or service in your content.
This is where the real money is! While the Creator Rewards Program might pay you hundreds for a viral video, a single sponsored post for that same video could earn you thousands!
How much can an influencer or brand ambassador make on TikTok? It depends on the follower count, engagement rate, and niche. Here’s an estimate for different types of influencers:
- Nano-influencers (1k-10k followers): $50 – $250 per post,
- Micro-influencers (10k-50k followers): $250 – $1,000 per post,
- Mid-tier influencers (50k-500k followers): $1,000 – $5,000 per post,
- Macro-influencers (500k-1M+ followers): $5,000 – $20,000+ per post.
The good news is that TikTok has a program, TikTok Creator Marketplace, to facilitate influencer collaborations.
It’s an official platform where brands can discover creators and start collaborations. To be eligible for TikTok’s Creator Marketplace, you generally need at least 10,000 followers, be 18 or older, and have at least 100,000 video likes in the last 28 days.
TikTok Creator Marketplace is great, but it’s not always the easiest to access or get noticed on, especially for smaller creators.
The hard part? Finding the right brands, knowing what to charge, and making sure you actually get paid. That’s where an influencer marketing platform really comes in handy.
How Does Ainfluencer Help You Make Money on TikTok
Ainfluencer is a 100% free, AI-powered marketplace that directly connects creators on TikTok, YouTube, and Instagram with thousands of brands actively looking for partnerships.
Unlike most other platforms that charge hefty monthly subscriptions, Ainfluencer is completely free for both brands and influencers to use.
Key Features of Ainfluencer
Ainfluencer is more than just a simple marketplace; it’s an end-to-end management system with many useful features:
1. AI-Powered Matching & Discovery
You don’t have to chase down brands! Ainfluencer’s smart algorithm helps bring relevant campaigns directly to you.
Brands can search a massive database of over 5 million opt-in influencers using more than 20 advanced filters like niche, location, follower count, engagement rate, etc.
This means that when a brand invites you to their campaign, it’s far more likely to be a genuine fit for your content and audience.
2. Secure Escrow Payments
One of the biggest fears for any freelance creator is doing the work and then not getting paid. Ainfluencer completely eliminates this risk with its secure escrow system. When you finalize a deal, the brand submits the payment, which is held securely by Ainfluencer.
The funds are only released to you 7 days after you have successfully delivered the content and the campaign is complete. This system guarantees you get paid for your work every time.
3. Direct & Transparent Communication
Say goodbye to messy DM threads and lost emails! Ainfluencer offers a built-in chat inbox where you can manage all your brand communications in one place.
You can receive offers, negotiate rates and deliverables, ask questions, and finalize all campaign details directly on the platform. This means full control over the negotiation process!
4. Shopify & E-commerce Integration
For creators who prefer affiliate marketing, Ainfluencer’s deep integration with Shopify is a great advantage.
It allows brands to easily create and issue trackable affiliate links and unique coupon codes directly through the platform. This makes it simple to run performance-based campaigns.
5. AI-Based Video Translation
This unique feature allows brands to translate their video content into multiple languages.
This opens the door to international brand partnerships. It also helps you reach new audiences, making you more marketable overall.
6. End-to-End Management & CRM
Finally, Ainfluencer is your personal business manager! Its intelligent CRM guides you step-by-step through the entire workflow—from receiving an offer and negotiating terms to content delivery, approvals, and post-campaign reviews.
It even provides helpful message templates to make your communications more professional and efficient.
Ready to connect with your brand and start collaborating for free?
2. TikTok LIVE Gifts & Diamonds
Going LIVE on TikTok comes with a direct monetization feature: Gifts! How do TikTok Gifts work?
Viewers who are 18 or older can purchase an in-app currency called “Coins.” During your livestream, they can use these Coins to send you virtual Gifts, which appear as animated stickers on the screen.
These Gifts are then converted into “Diamonds” in your creator wallet. The conversion rate is simple: Diamonds are worth 50% of the value of the Coins used to buy the gift.
Each Diamond has a cash value of $ 0.05. For example, if a fan sends you a “Crown” gift worth 199 coins, you would receive about 99.5 Diamonds, worth approximately $4.98.
To cash out, you need to accumulate a minimum of $100 in your wallet (which is 2,000 Diamonds), and payments are processed through PayPal. So,
how much does TikTok Live pay? It depends on the generosity of your audience! However, for creators with a dedicated following, it can be a very consistent source of income.
3. Affiliate Marketing (Earning a Commission)
Without a doubt, TikTok is a powerful affiliate marketing platform where you can earn a commission for promoting a brand’s products.
It’s pretty straightforward: you share a unique, trackable link or a special discount code with your audience.
When someone makes a purchase using your link or code, you get a percentage of the sale. That’s what, for example, an Amazon influencer does!
Fortunately, TikTok has a dedicated feature for this, too! TikTok Shop Affiliate Program. This allows you to link directly to products sold on TikTok Shop within your videos.
When a viewer clicks the link and buys the product, you earn a commission. It’s a seamless experience for the user and an effective way for you to monetize your content.
Beyond TikTok’s own program, many creators find success with external affiliate networks, such as Amazon Associates or AlgoRift.
AlgoRift offers some handy features, like real-time analytics, automated commission tracking, and easy link management. You also get access to a wide range of products, customizable reports, and even your own landing page, all with no upfront costs.
Looking for a strong platform to connect with brands and earn commissions?
4. TikTok Shop
Another useful method creators and influencers make money on TikTok is to use the TikTok Shop feature. In fact, instead of just promoting other people’s products, you sell your own!
TikTok Shop allows both creators and businesses to set up a fully integrated e-commerce storefront directly on their profile.
You can sell your own merchandise (like t-shirts, hats, or mugs), digital products, or any other items. Check out Elyse, who sells her coloring books on TikTok:
Your products can appear in a dedicated “Shop” tab on your profile. You can also tag them in your videos and livestreams, making it easy for viewers to go from discovering your product to buying it.
To get started with the TikTok Shop, you’ll need to be 18 or older. You also have to get 1K followers on TikTok. After that, you can apply through the TikTok Seller Center.
Remember, TikTok does take a commission on sales, which varies depending on the product category and region.
5. Tips: Direct Fan Support
Imagine you’re a fashion influencer with thousands of loyal followers! You can use TikTok’s “Tips” feature that allows fans to send money directly as a token of appreciation. It’s a straightforward way for your most dedicated supporters to give back.
However, the eligibility bar for this feature is quite high: you must have at least 100,000 followers and be a member of the Creator Next program.
One of the biggest advantages of this feature is that TikTok does not take any commission from your tips. You get the full amount, except for a small processing fee taken by Stripe.
6. TikTok Series: Selling Premium Content
If you create in-depth, educational, or exclusive content, the “Series” feature could be a powerful monetization tool for you.
This allows you to bundle a collection of up to 80 videos, each up to 20 minutes long, and place it behind a paywall. Your followers can then purchase access to this premium series for a price that you set, ranging from $0.99 to $189.99.
Have you heard of Reesa Teesaw? She created a 70-part storytelling series, Who TF Did I Marry, that went viral with over 400 million views:
This is an excellent option for creators who offer tutorials, courses, or behind-the-scenes content that provides extra value. To be eligible for the TikTok Series, you need to be 18 or older and have at least 10,000 followers.
7. Cross-Platform Promotion: The Funnel Strategy
Finally, one of the most powerful and often overlooked strategies to make money on TikTok is to use it indirectly.
Expert creators leverage TikTok to funnel their TikTok followers to platforms with more direct monetization options. This could mean:
- Directing them to a YouTube channel, where ad revenue (RPM) is significantly higher,
- Sending them to a personal blog or website where you can run display ads and have more control over affiliate marketing,
- Encouraging them to sign up for an email newsletter, which you can monetize through sponsorships or by selling your own products.
You can find all the monetization methods on TikTok, along with requirements, in the table below:
| Monetization Method | Minimum Followers | Other Key Requirements |
| Creator Rewards Program | 10K | 18+ years old, 100,000 views in the last 30 days, eligible country |
| Brand Deals (Creator Marketplace) | 10K | 18+ years old, 100,000 video likes in the last 28 days, good standing |
| LIVE Gifts | 1K | 18+ years old, account active for 30+ days |
| Tips | 100K | 18+ years old, member of Creator Next, Stripe account |
| TikTok Shop (Seller) | 1K (in some regions) | 18+ years old, business registration |
| TikTok Shop (Affiliate) | 1K | 18+ years old, 1,000+ followers in some programs |
| Series (Premium Content) | 10K | 18+ years old, 1,000+ views in the last 30 days |
Final Words
If there’s one thing to take away from this guide, it’s this: TikTok has changed. The Creator Rewards Program pays more than the old fund, but your earnings still depend on video quality, engagement, and view time, not just how many views you get.
To boost your RPM, you can focus on high-quality videos over a minute long, in a niche that keeps people watching.
But remember, the answer to “how much does TikTok pay” isn’t simple or stable. That’s why smart creators don’t rely on it alone—they mix in brand deals, affiliate links, and TikTok Shop to build real income.
The best way to start? Work with brands! Ainfluencer lets you turn your TikTok into something that actually pays, easily, for free, and safely!
How Much Does TikTok Pay: FAQs
Now, it’s time to get into some FAQs about TikTok payments:
1. How Much Does TikTok Pay for 1,000 Followers?
TikTok doesn’t pay you for hitting a certain number of followers. However, your follower count is crucial because it acts as a key to unlock various monetization features like LIVE Gifts, TikTok Shop, Creator Rewards Program, and the Creator Marketplace.
2. How Much Does TikTok Pay Per View?
TikTok doesn’t pay per single view. It pays based on “qualified views” through its Creator Rewards Program. The rate, known as RPM, is typically between $0.40 and $1.00 per 1,000 qualified views. So, a single qualified view is worth a fraction of a cent.
3. How Much Does TikTok Pay Per 10M Views?
A video with 10 million qualified views could earn between $4,000 and $10,000, or even more.
4. Can I Get Paid on TikTok Without Being in the Creator Rewards Program?
Absolutely. You can make significant money through brand sponsorships, affiliate marketing, selling your own products via TikTok Shop, receiving LIVE Gifts, and collecting Tips.
5. How Much Does TikTok Pay Per Like?
TikTok does not have a direct payment system for likes. However, likes, comments, and shares are key signs of engagement, and they play a big role in how your video performs. If your video gets a lot of interaction, it’s more likely to earn a better RPM in the Creator Rewards Program.
