Fitness brands looking for influencers know that fitness is personal. People connect with real stories and trust products they see in action.
Whether it’s activewear or supplements, they want to see results from real people. For influencers, it’s a chance to get free gear, land paid deals, and grow faster.
In this complete guide, we’ll share a list of the top fitness brands that work with micro-influencers and larger influencers.
After that, we’ll explore a free influencer marketing platform (Ainfluencer) that makes connecting with brands easier, safer, and more rewarding. Let’s dive in.
Top 20 Fitness Brands Looking for Influencers
Fitness influencers are now part of a $2.9 billion global market. On Instagram, fitness content gets some of the highest engagement—around 3%.
So, partnering with fitness brands means tapping into a fast-growing industry built on trust and community.
Below, you can find the best fitness brands looking for influencers and ambassadors. They are both men’s and women’s fitness brands looking to partner with macro to micro-influencers.
1. Four Athletics
Let’s begin the list of the top fitness brands looking for influencers with an activewear brand based in the US.
Four Athletics operates on a direct-to-consumer model and offers ambassadors discounts, commission on sales, sweepstakes entries, and even input on product development.
These perks outperform many competitors. American activewear Influencers who love high-quality workout clothing can apply to join their site.
Four Athletics is known for treating its ambassadors like team members – you get sneak peeks of new collections and can collaborate on designs. It’s a great pick for fitness influencers who want a deeper brand relationship beyond just promo codes.
2. Titan Fitness
Titan Fitness sells home gym and strength equipment (racks, weights, etc.) and has grown rapidly by engaging with fitness communities.
Titan’s brand ambassador program offers similar perks to apparel programs – discounts and commissions – but here the real gold is free equipment for top ambassadors.
In fact, they have a two-tier system: standard ambassadors earn referrals, and exceptional performers can be upgraded to “Titan Advocates” who receive significant benefits like free gear to test and review.
Titan is looking for both micro and macro-influencers who can authentically showcase their equipment in use. For example, if you have a home gym and create workout content, this is perfect.
3. GymWolf
GymWolf is a rising fitness apparel brand that actively recruits micro-influencers. Like Four Athletics, they provide ambassadors with product discounts and a 10% commission on every sale made through their referral code.
Notably, GymWolf will even consider offering full sponsorships (e.g. monthly stipends or bigger deals) to ambassadors who perform exceptionally well in driving sales.
This means you could start as a small affiliate and grow into a paid athlete if you prove your impact. GymWolf’s style is focused on bold, motivating gym wear – ideal if your content is all about heavy lifting or intense training vibes.
4. Uprise Nutrition
The next fitness brand looking for influencers is from the world of supplements and plans. Uprise Nutrition is a growing supplement and nutrition planning brand that embraces ambassadors at multiple levels.
They created a tiered ambassador program (three tiers) where performance dictates your perks. All ambassadors get a base discount and commission, but top performers (who drive the most sales or engagement) get even more.
They actually unlock higher commission rates and receive the most free products. Uprise offers products from protein powders to diet plans, so as an influencer you have various things to promote.
5. Vanguard Apparel
If you’re seeking small fitness brands looking for influencers, Vanguard is for you! It’s an emerging fitness clothing brand built around leadership and community.
They launched an “Abstract Origins” collection blending streetwear and gym wear. Vanguard is openly “on the hunt” for male fitness influencers across the U.S. with no follower minimum.
They care more about authenticity and purpose-driven personalities. Ambassadors get a 10% commission on referred sales, free apparel, and join a tight-knit community.
6. COREFX
We’ve put a functional training equipment brand on the list of famous fitness brands looking for influencers.
COREFX specializes in functional training gear like medicine balls, battle ropes, plyo boxes, resistance bands, and more.
They run an ambassador program to get their gear featured by trainers, HIIT enthusiasts, and athletes on social media. Ambassadors often get a selection of COREFX equipment to use (and keep), plus discounts for additional items.
7. Girls Who Lift
Among women’s fitness brands looking for influencers, Girls Who Lift is a big name! It’s a small brand designing apparel by and for women who love weightlifting.
Their tanks, straps, and accessories sport empowering slogans for female lifters. The brand frequently features real customers and micro-influencers on their Instagram.
As an ambassador, you can get free gear and be featured on their platform (which is a confidence boost and exposure).
8. Breezy Tee
Despite the name, Breezy Tee isn’t just tees – they specialize in stylish head wraps and accessories that keep hair protected during workouts.
If you often show how you maintain natural hair or hairstyles while exercising, Breezy Tee could be a fitting partner.
They seek influencers who can model their headbands, wraps, and turbans in active settings (like yoga flows or morning runs). Ambassadors enjoy free products and affiliate commissions.
9. Purty Body
Let’s meet another women’s fitness apparel brand in the US: Purty is a niche leggings brand that famously markets “anti-cameltoe” workout leggings for women – solving a real pain point with clever designs.
They’re looking for confident female fitness influencers to spread the word. Purty ambassadors get free leggings, shoutouts on Purty’s social media, and become faces of the brand’s body-positive message.
Are you a yoga, dance, or gym influencer who wants to align with a frank, empowering product message? Then, this small brand is your perfect match!
10. Athleta
Athletic fashion is what Athleta specializes in! Owned by Gap Inc., it’s a well-known women’s fitness clothing brand and they have a robust ambassador program at both local and national levels.
Unlike some big brands that only go for mega-influencers, Athleta has local store ambassador opportunities. They often recruit fitness instructors, yogis, or community influencers to represent them.
Ambassadors get free Athleta outfits, a referral link for commissions, and sometimes host events in partnership with local Athleta stores.
11. BlenderBottle
BlenderBottle, the maker of the iconic shaker cups, has a popular ambassador program that turns fitness enthusiasts into evangelists for their bottles and mixers!
Their program is essentially an affiliate setup: ambassadors get a unique code and earn commissions for every BlenderBottle sale they drive.
Additionally, they provide swag – free shaker bottles (often custom or new designs) and sometimes apparel – and feature ambassadors on their social channels.
12. MyProtein
Micro-influencers who post workout shake routines, supplement stack videos, and gym outfits are the best fit for collaborations with MyProtein.
It’s a UK-based supplement brand (with global reach) known for affordable proteins, vitamins, and now activewear.
They have a large ambassador/affiliate program worldwide. They often give ambassadors a personalized discount code (like “MYNAME” for 20% off) to share with followers. The influencer also earns a commission on all uses of their code.
13. Outdoor Voices
The next option is a trendy fitness apparel brand geared toward millennials with the motto “Doing Things.”
Outdoor Voices loves working with micro-influencers who embody an active lifestyle in everyday life. They even work with nano-influencers!
OV also runs a referral program where ambassadors and their followers get discounts on purchases. This brand is ideal if your content is more lifestyle-oriented (hikes, dog walks, casual sports) rather than hardcore gym-only, and if you love athleisure fashion.
14. Born Tough
They are “always looking for brand ambassadors” to promote their duffle bags, workout clothing, and gear sets. Yes, we’re talking about one of the biggest fitness brands looking for influencers!
Born Tough is a California-based company making gym apparel, bags, and accessories with a focus on quality and functionality.
Ambassadors earn a 15% commission on referred sales (per info from an ambassador listing) and get free products like gym bags or outfits to showcase.
If your aesthetic is cool and gritty gym life – filming your bag prep, your gym commute, etc. – this brand could fit seamlessly into your narrative.
15. Yoga Tech
This one is for Yoga lovers! Yoga Tech is a newer brand that offers yoga clothing and also incorporates technology (possibly smart fabric or app integration – as hinted by the name). The good news is that this brand actively hires small and micro-influencers to grow their brand presence.
Uniquely, they advertise flexible payment models for influencers. For example, 10% commission on sales, affiliate discount codes, and custom pay models depending on the influencer’s reach.
This flexibility suggests they’re open to negotiating something that works for you – whether you prefer a higher commission, a flat fee, or extra free products.
16. Lululemon
On the list of giant fitness brands looking for influencers, Lululemon is a must! While the brand doesn’t often work with traditional influencers, they do run a well-known ambassador program.
Lulu ambassadors are usually fitness professionals (yoga instructors, personal trainers, studio owners) who are selected to represent the brand in their communities.
It’s often a face-to-face selection process – you might be approached by a local store, or you can inquire in-store about opportunities.
The best part is that Lululemon notably chooses authentic local figures rather than big Instagram stars.
17. Muscle MX
Best known for CBD-infused fitness products, Muscle MX offers a unique angle! They make CBD-infused topicals and supplements designed for fitness recovery. Some of their products include CBD balms for sore muscles, CBD workout fuel, etc.
The brand looks for influencers in the fitness and wellness space who believe in CBD products. Ambassadors receive product bundles (like recovery balms and CBD drops) to use and promote.
They often have an affiliate commission for any sales. This is a more specialized partnership – ideal for trainers, recovery experts, or athletes who frequently talk about injury prevention, mobility, and recovery.
18. Alani Nu
Healthy snacks and supplements are vital for fitness gurus! Alani Nu is a fast-growing brand (founded by influencer Katy Hearn) that offers supplements and health snacks in bright, fun packaging.
They’ve mastered influencer marketing. For example, they’ve partnered with mega influencers (Addison Rae had her own energy drink flavor). They’ve also built a devoted community of micro-ambassadors, especially college students.
Alani Nu’s ambassador program lets fans apply through an online form. Once accepted, college ambassadors get monthly product shipments, exclusive merch, event invites, and access to a private community.
In return, they promote Alani Nu on campus and on social media. You don’t have to be a student to be an ambassador, but Alani Nu particularly targets younger demographics.
19. LEZAT
The list of popular fitness brands looking for influencers is incomplete without LEZAT! As a women-founded activewear brand focusing on sustainability and style, they produce eco-friendly workout sets and loungewear.
LEZAT often collaborates with micro-influencers who promote sustainable fashion. Ambassadors typically receive free outfits from new collections and can earn sales commissions.
If you’re an influencer passionate about eco-conscious living or yoga/Pilates fashion, LEZAT is a brand to watch.
20. G-Loves
G-Loves is a smaller brand focused on stylish workout gloves for weightlifting and cross-training.
It was founded by a lifelong fitness enthusiast who noticed a gap in quality gloves, especially for women.
G-Loves looks for ambassadors who can promote the idea that lifting heavy can be done with style and without torn-up hands.
Their ambassador program typically offers free or discounted gloves, features on their social media, and a commission on any sales via your referral.
How to Find the Top Fitness Brands Looking for Influencers?
If you’re an influencer wondering, “How do I connect with fitness brands looking for influencers?”, you’re not alone!
Here are effective strategies to find and approach fitness brands for partnerships:
1. Use Influencer Marketing Platforms
The easiest and fastest way to find brands is to use dedicated influencer marketplaces. These platforms let brands post campaigns and influencers apply or get matched.
Among tons of influencer platforms out there, Ainfluencer stands out as the only 100% free, DIY tool for both brands and influencers.
Why Ainfluencer Is the Best Platform for Fitness Influencer Collaborations
These benefits make Ainfluencer a #1 choice for influencers who look to partner with brands:
- Smart Matchmaking: Ainfluencer uses AI to match you with ideal brand partners. No more endless searching – the platform’s intelligent engine suggests fitness brands that fit your niche and audience perfectly.
- Built-in Communication & Campaign Management: Once matched, you can chat directly with brands through Ainfluencer’s built-in messaging system. No need to juggle emails or DMs across platforms – everything stays organized in one place.
- Secure Escrow Payments: With Ainfluencer’s secure escrow payments, you never have to chase brands for your money. Once a brand books you for a paid campaign, the funds are safely held until you deliver the content—then they’re released to you, on time. That means no delays, no stress, and total peace of mind knowing your work is always rewarded.
- Affiliate and Coupon Integration: If part of your collab involves giving your followers a discount code or earning commission, Ainfluencer can integrate that too. The platform supports built-in affiliate programs, generating unique coupon codes or tracking links for you.
- Global Reach (with Video Translation): Fitness is a global community, and Ainfluencer helps you tap into that. Ainfluencer’s system can auto-translate video content for you, making your posts understandable in multiple languages.
- Transparency and Trust: It has features like public ratings and reviews for both influencers and brands. After collaboration, both parties can rate each other. This helps you identify reputable brands (and helps brands identify reliable influencers).
Ready to land your next brand deal and start collaborating with the top fitness brands?
2. Search Brand Ambassador Programs
Many companies openly advertise their ambassador or influencer programs. A quick Google search for terms like “fitness brand ambassador program” or “fitness brands looking for ambassadors” will surface dozens of opportunities.
3. Leverage Social Media & Hashtags
Social platforms are goldmines for finding collaboration opportunities. Use hashtags like #fitnessambassador, #brandambassador, #fitfluencer, or #sponsored to see what brands influencers are tagging.
If you notice multiple fitness influencers promoting a smaller brand, that’s a hint the brand has a program. You can even search Instagram or TikTok for phrases like “DM us to join our ambassador team”.
4. Network with Fellow Influencers
Don’t underestimate the power of networking. Engage with other fitness content creators – comment on their posts, chat at events, or join influencer groups/forums.
People often share tips on brand deals or referrals. For instance, if you see a peer post “Thanks @XYZfit for the awesome gear!”, reach out and ask about their experience.
They might refer you if the brand is still looking, or at least give you a contact. Online communities like relevant subreddits (try r/InfluencerMarketing or r/fitness on Reddit) and Quora also have discussions where influencers name brands they’ve worked with.
Fitness Brands Looking for Influencers: Conclusion
Collaborating with fitness brands can be a total game-changer. It’s a great way to turn your passion into income, grow your audience, and share cool products or challenges with your followers.
The fitness brands looking for influencers that we listed above are proof that there’s a ton of opportunity out there—especially for up-and-coming creators and micro-influencers.
To really stand out, focus on building real engagement and having a clear niche. Then, be proactive. Reach out to brands or use influencer platforms to find the right fit.
One tool we highly recommend is Ainfluencer. It makes it super easy to connect with fitness brands without the back-and-forth hassle.
With features like secure payments and performance tracking, it helps you save time and feel confident in every collab.
FAQs
Here are a few FAQs about the best fitness brands looking for influencers:
1. How Many Followers Do I Need to Start Collaborating with Fitness Brands?
There’s no fixed number. Even “nano-influencers” with 1,000 followers can land brand deals. Many fitness brands looking for micro-influencers focus on engagement and niche fit over follower count.
2. What Do Fitness Brands Typically Offer Influencers – Free Products, Payment, or Something Else?
Brand deals vary, but common arrangements include free products, affiliate commissions, flat fees per post, or a mix of these.
For example, you might get a monthly supply of supplements plus a 10% referral commission, or free activewear and a set rate per Instagram post.
3. What Are Women’s Fitness Brands Looking for Influencers?
Lululemon, Girls Who Lift, G-Loves, and Purty are some of the famous female brands looking for influencers of all sizes.
