Fashion brands looking for influencers offer a great opportunity for mutual growth. These partnerships bring popularity and a new audience for brands, as well as fresh content for influencers. How do these partnerships work?
It’s easy. Fashion brands looking for influencers can use influencer marketing platforms and find the right creators, and influencers can make use of the same solution to find the brands for them. If you’re looking for a quick answer, then below are the top 20 fashion brands looking for influencers.
Top 20 Fashion Brands Looking for Influencers
With bigger brands, there are typically dedicated influencer programs you can apply to. These programs usually accept fashion influencers, with the occasional addition of workout and lifestyle influencers.
1. Zara
A clothing empire with a huge ambassador program, Zara’s social media reach doesn’t end there. Despite being known as one of the biggest fashion brands in the world, Zara still works with plenty of micro-influencers as well as celebrities.
2. Missguided
An edgy brand with a focus on young girls, Missguided is a UK fashion brand with a big social media presence. Since the target demographic of this brand is young, they often collaborate with teen influencers.
3. ASOS
Another well-known name from the UK, ASOS is condemned for being fast-fashion and loved for being affordable. In addition to organic influencer marketing, ASOS Insider is the brand’s ambassador program. Insider allows influencers to work with the brand consistently, and allows ASOS to build long-term relationships with brand ambassadors.
4. Boohoo
As one of the biggest clothing companies with many sub-brands, Boohoo can afford to work with the biggest celebrities. However, most of this company’s collaborations are with mid-size to macro-influencers. Love Island participants are often seen on Boohoo’s payroll, with occasional designer collaborations with the likes of Zendaya.
5. Gymshark
A workout gear company known for its social media presence, Gymshark makes leggings, socks, sports bras, and more. This brand is a massive player in the fitness influencer marketing world. In addition to the collaborations you expect, Gymshark also replies to famous tweets, DMs random creators, and rents out billboards for influencers.
6. Everlane
As opposed to ASOS and Zara, Everlane is an ethical brand. This is why this company is not recognised as affordable or budget-friendly. With the business model of radical transparency, this is one of the fashion brands looking for influencers with a natural fit. The brand often works with Gen Z influencers as well.
7. Daniel Wellington
Our list had only included clothing brands up to now, but that’s not where fashion ends. Daniel Wellington is a watch and accessory brand that started out in Sweden. Without any big traditional marketing campaigns, DW used influencer marketing and discount codes to grow into what it is today. The company still works with various creators, including jewellery influencers.
8. Maison Yeya
Founded by designer Yasmin Yeya, Maison Yeya is a luxury brand that caters to a wealthy demographic. That might explain the brand’s tendency to be extremely selective when choosing influencers. Maison Yeya’s choices have led to prestigious creators, with many luxury fashion influencers in their history.
9. Warby Parker
An eyewear company with an innovative marketing technique, Warby Parker had to use influencers to drive their marketing strategy home. As the first company to offer an at-home try-on kit, WP had to ensure people understood exactly how online shopping for glasses works. After becoming an example of the benefits of influencer marketing, the company still uses influencer marketing as its main strategy.
10. JoliPoli Couture
This is a Vietnamese bridal and evening gown brand that delivers luxury with affordable pricing. Phạm Đăng Anh Thư is the genius behind the brand, with a very selective approach to influencer marketing. This brand exclusively works with bigger influencers and celebrities with sizable social followings.
11. Mango
Ever heard of #MangoGirls? That’s the brand’s influencer marketing initiative. Mango makes use of a blend of macro and micro-influencers, in hopes of reaching out to a trusted audience and increasing brand awareness simultaneously. As one of the fast fashion brands looking for influencers, Mango can be a great partner opportunity.
12. Sperry
Famous for their unique boat shoes and casual wear, Sperry started out in 1935. The brand was the first of its kind to invent and use non-slip soles, which are now a staple for boat shoes. Sperry recently started using micro-influencers to get closer to the youth, making use of the connection these influencers have with their audience.
13. Uniqlo
Japan is one of those heavily romanticized countries on social media. In addition to culture and food, Japanese style and clothing are also very popular. Uniqlo has made use of this advantage, working with many micro influencers and launching fully successful influencer marketing campaigns.
14. Pretty Little Thing
A brand that grew up on the internet, PLT is a UK-based brand. If you’re familiar with Boohoo, that would be the parent brand of Pretty Little Thing. In addition to reality TV stars, PLT also works with beauty influencers.
15. SHEIN
Speaking of fast fashion always brings us to SHEIN. As the blueprint for all multinational clothing brands, SHEIN has seen massive success with influencer marketing. It’s almost impossible to scroll through fashion TikTok and not come across SHEIN once or twice. This brand’s affordability makes it easy to advertise for all influencers.
16. Revolve
As a fashion powerhouse and a clothing empire, Revolve is heavily involved in the e-commerce landscape. This brand’s influencer marketing initiative includes an annual #Revolve festival at Coachella, making influencers very interested in partnering with Revolve.
17. Adidas
A sportswear giant founded in 1949, Adidas is a household name at this point. Despite their massive success throughout the year, Adidas remains on top of new marketing strategies. The brand runs a successful creator program and works with many workout influencers.
18. Calla Blanche Dress
The bridal influencer community is a thriving gathering of soon-to-be brides and experts in the field. Calla Blanche may not have an active influencer program, but they’re very involved in the bridal community. CB uses real brides as ambassadors, making it a well-trusted brand among brides and the community.
19. Teuta Matoshi
A Kosovo-Albanian fashion designer who makes high-end gowns with a unique style. While this brand does not directly accept brand ambassadors, they work on a gifting and engagement business model. One of their most viral moments was when Marzia Kjellberg, a travel influencer and Pewdiepie’s wife, worn Teuta Matoshi designs on Instagram, generating significant buzz among her millions of followers
20. Lululemon
An athleisure and yoga-wear clothing company, Lululemon offers luxury alongside comfort and quality. The brand moved from a yoga and running niche to general luxury clothing and accessory items using influencer marketing. The most common Lululemon partners are yoga influencers.
Ainfluencer: Best Way to Find Top Fashion Brands Looking for Influencers
While the lists such as above are very helpful, they’re not the best way to find fashion brands looking for influencers. So, what is your best option? That would be using an influencer marketing platform. With that in mind, let’s take a look at the best influencer marketing platform in the business.
Ainfluencer is the best way to find fashion brands looking for influencers. This is because the platform is free to use and allows you to reach out to brands and negotiate your terms directly. Let’s take a look at some of the key services this platform offers.
Ainfluencer Features
There are plenty of helpful and unique features that Ainfluencer has to offer. Some of the main services include:
- AI-assisted content translations: All of your content can be translated and used for global outreach with the help of AI.
- Round-the-clock customer support: Customer support is at your service for any issues that may come up.
- In-app chat: Communications and negotiations are made easier with the chat feature inside the app.
- Unlimited messages: No need to worry about how many messages you’ve sent and how much credit you have left.
- AI-powered matching: Utilizes AI to match brands with relevant influencers based on niche, audience demographics, and engagement metrics.
- Safe payments: Escrow system means you can ensure your payments are put in place, before your work is delivered.
- Unlimited opportunities: Ainfluencer gives you the ability to receive unlimited offers, negotiate with brands directly, and collaborate on multiple campaigns.
- No passwords, no privacy concerns: Ainfluencer prioritizes your privacy. You never have to give away your personal social media passwords or sensitive information. You control your accounts, and the platform simply helps you connect with brands securely.
So what are you waiting for? Sign up now and join the 5 million influencers on this platform.
Conclusion
If on the lookout for fashion brands looking for influencers, the lists such as above can be very helpful. Ranging from million-dollar companies to small maisons and coutures, the world of fashion influencer marketing is varied and colourful. This allows all creators to be able to carve out a corner for themselves.
FAQs
1. How Many Followers Do I Need to Start Working with Fashion Brands?
Depending on which brand and company you want to work with, the number can differ drastically. However, if you’re just trying to get the minimum number that allows you to tap into the fashion influencer marketing field, then 1k followers will do.
2. What Do Fashion Brands Look for in an Influencer?
There are different factors that fashion brands consider. Some of these include:
- Content Quality & Aesthetics
- Audience Demographics
- Engagement & Authenticity
- Professionalism
- Niche/Expertise
3. How Do I Reach Out to Fashion Brands for Affiliate Marketing?
While influencer marketing platforms have a lot to offer, they may not be very helpful in affiliate marketing. That’s where a platform like AlgoRift comes in. In addition to everything you expect from an affiliate marketing platform, AlgoRift offers:
- Exclusive Affiliate Offers
- Landing Page Builder
- Automated Commission Tracking
- Customizable Commissions
- 14-day Cookie
- Extensive Product Range Access
- Zero Upfront Cost.
