Affiliate marketing needs no introduction, as it has emerged as a powerful tool for brands looking to expand their reach and drive sales. Although running an affiliate campaign may seem easy, finding a local agency in your country to help you reach better results is always beneficial. Therefore, if you have a business in Canada, you may need to find the best affiliate marketing agencies in Canada.
While in-house marketers possess valuable brand knowledge, Canadian affiliate marketing agencies bring in-depth industry expertise, established networks, and dedicated resources that can significantly enhance a brand’s affiliate program and overall marketing success. So, whether you just want to drive more sales or know how to make money on Amazon, these agencies might help.
Well, Canadians, let’s go!
Top 5 Canadian Affiliate Marketing Agencies
As explained, if your target audience is in Canada, these affiliate marketing agencies can help you get better results, as they know the market and the best influencers and creators who might be helpful to your business.
1. All Inclusive Marketing (AIM)
At the top of the list, we have one of the most popular affiliate marketing agencies in Canada: All Inclusive Marketing (AIM).
Well, let me correct my sentence, as AIM is not only a well-known affiliate agency in Canada but was also recognized as one of the world’s top 30 affiliate agencies in 2024. So, we can consider it a global affiliate marketing agency.
AIM Services
Founded in 2009, this Vancouver-based company offers different services, including:
- End-to-end affiliate program management,
- Affiliate recruitment,
- Day-to-day program optimization,
- SEO and content strategy,
- Affiliate compliance monitoring.
AIM Pricing
All Inclusive Marketing Inc.’s pricing isn’t publicly listed on its website. However, they offer free consultations, and their focus on ROI means clients often see the cost justified by incremental sales.
- Best for: Mid-size to enterprise e-commerce brands, travel and hospitality companies, retail chains, and SaaS firms seeking to scale their affiliate or partner programs globally.
- Not ideal for: Smaller companies with very small budgets;
AIM Pros and Cons
Like every business, All Inclusive Marketing also has some pros and cons:
Pros:
- Exceptional reputation and expertise (multiple industry awards);
- Comprehensive “one-stop” services;
- Strong strategic guidance and analytics;
- Proven ability to drive ROI for big-name clients;
- Deep relationships with quality affiliates and Canadian influencers.
Cons:
- Although they don’t have a public pricing, the reviews show their pricing is high for some businesses, especially smaller companies.
- Due to high demand, there may be wait times to onboard or a need to fit into their client roster strategically.
2. Gen3 Marketing (OPM Pros)
With roots dating back to 2007, Gen3 Marketing is a global performance marketing agency, which grew its market after a series of acquisitions, including Montreal-based OPM Pros, and turned into one of the best affiliate marketing agencies in Canada.
One special service that Gen3 offers is Amazon affiliate marketing services alongside its independent affiliate marketing, making it an ideal agency for Canadian businesses who want to sell their products on Amazon.
Gen3 Marketing Services
This Canadian affiliate agency offers the following services:
- Affiliate program management;
- Affiliate strategy development;
- Publisher recruitment (affiliates and influencers);
- Program analytics and reporting;
- Fraud monitoring;
- SEO;
- Paid search;
- Content marketing.
Gen3 Marketing Pricing
Gen3 typically works with larger programs, so their pricing is often custom (no public pricing has been mentioned on their website). Their model is generally a monthly retainer plus a performance-based fee (commission on affiliate-driven sales).
- Best for: Canadian enterprises and mid-market e-commerce companies.
- Not ideal for: Smaller businesses seeking affordable services.
Gen3/OPM Pros and Cons
Let’s see what advantages and disadvantages this affiliate marketing agency has:
Pros:
- Unmatched scale and resources in affiliate marketing (largest independent agency globally);
- Affiliate marketing services for Amazon;
- Experienced, award-winning team;
- Extensive affiliate relationships and proprietary data for faster results;
- Ability to support multi-channel integration (SEO, content, etc.);
- Strong in strategy and execution for high-volume programs.
Cons:
- Primarily geared towards larger programs – smaller businesses might find them too costly or feel less prioritized;
3. Jumbleberry
This Canadian affiliate marketing agency specializes in cost-per-acquisition (CPA) marketing, which means clients only pay for actual customers acquired, not clicks or impressions.
However, the concept of affiliate marketing is not very different from what Jumbleberry offers, as the businesses reward third-party partners (affiliates) for driving desired actions, such as sales or leads. While affiliate marketing is mostly percentage-based, CPA marketing is set on a fixed price.
Meanwhile, the method seems so appealing to Canadian brands, particularly in health and wellness, beauty, subscription boxes, and other consumer product niches that thrive on aggressive online customer acquisition.
Jumbleberry Services
This Toronto-based affiliate agency offers several services, including:
- Entire affiliate campaign lifecycle;
- Content creation;
- Tracking and reporting;
- Full funnel development.
Jumbleberry Pricing
Like other Canadian affiliate marketing agencies, Jumbleberry doesn’t have a public pricing on its website. However, they follow a performance-only pricing model, which means their revenue comes from the amount agreed per sale (they pay a portion of it to affiliates and keep a portion for themselves)
- Best for: Businesses looking to minimize upfront marketing costs. E-commerce and consumer product companies and subscription-based businesses.
- Not ideal for: Low-margin businesses.
Jumbleberry Pros and Cons
Well, it’s time to check out the pros and cons of Jumbleberry:
Pros:
- Performance-driven model with no long-term contracts or retainers – you pay only for results;
- Access to a large network of affiliates and media buyers;
- Fast scaling potential;
- Hands-off for the client in terms of execution – Jumbleberry handles creative, media buying, and optimizations.
Cons:
- Less traditional “account service” – their focus is on delivering numbers, so strategic brand-building elements might get less emphasis;
- The fixed CPA model requires giving up the margin per sale (which needs to be healthy enough for all parties);
- Little control over which specific publishers run your offers – Jumbleberry ensures quality, but some brands may want more say in affiliate selection.
- Also, success largely depends on your offer being attractive to affiliates – if not, results may be limited (and very niche or low-commission products might not gain traction).
4. Fintel Connect
As the name indicates, Fintel Connect mostly focuses on the financial services and fintech industry. This Vancouver-based affiliate marketing agency was founded in 2018 and brings performance marketing to banks, credit unions, fintech startups, and other financial institutions.
Fintel Connect has been recognized as a high performer in fintech marketing and has even secured funding to expand its platform. Therefore, if you’re in finance and need both marketing expertise and regulatory understanding, Fintel Connect will be one of your best options.
Fintel Connect Services
- Affiliate program management services;
- Program strategy & consulting – advising banks and fintechs on how to structure their affiliate programs or referral programs.
- Affiliate/Partner recruitment – connecting clients with relevant publishers, comparison sites, personal finance bloggers, fintech influencers, etc.;
- Compliance & monitoring – using proprietary tools to ensure all promotions meet advertising regulations;
- Tracking & analytics – providing performance tracking for leads, applications, and account openings driven by affiliates.
Fintel Pricing
Fintel’s site does not publicize costs. However, financial affiliate programs often pay per lead or per account (e.g., a bank might pay $100 for each credit card sign-up), and the agencies usually charge a percentage of the affiliate-driven revenue or a CPA for each account or loan funded.
For more information, we recommend booking a demo to discover more about their pricing plans.
- Best for: Financial services, banks, FinTechs, credit unions, insurance companies.
- Not ideal for: non-finance businesses.
Fintel Connect Pros and Cons
The services that this Canadian affiliate marketing agency offers are very niche. Let’s see if it has any drawbacks for this agency:
Pros:
- Specialization in financial affiliate marketing – they speak the language of banking and fintech;
- Built-in network of finance-focused affiliates and influencers, finding them might be hard for businesses;
- Tracking tools for regulated industries;
- Proven success with big-name financial clients (Canadian banks) –
- Being a niche agency, clients get very knowledgeable, attentive service from a team that knows the nuances of financial products.
Cons:
- Their services are niche; (as you can see, being this much niche is both good and bad)
- Pricing might include tech fees, which some small businesses could find high;
- Limited number of finance-related publishers, all might not be even high-quality.
- Essentially, Fintel Connect is not a one-size-fits-all – it’s the perfect tool for some and not relevant for others.
5. Little Dragon Media
Another famous name in the affiliate marketing industry in Canada is Little Dragon Media, a Toronto-based company, which is mostly known among small to mid-sized businesses. Little Dragon offers professional affiliate marketing services and has over a decade of experience helping companies launch and scale affiliate programs.
Additionally, the company prides itself on doing all work in-house with zero outsourcing, ensuring quality control. While not as large or famous as some on this list, it has received great ratings on reviewing sites, with 5-star ratings on DesignRush.
Little Dragon Media Services
Here is the list of services that Little Dragon Media offers:
- Affiliate program set-up management;
- Finding and recruiting suitable affiliates in your niche;
- Setting up tracking systems;
- Managing the entire campaign;
- Monitoring affiliate performance;
However, affiliate marketing is only one of the services that this agency offers as it is mostly focused on branding, such as web design, logo design, etc.
Little Dragon Pricing
They often offer packaged services and flexible arrangements. However, the exact pricing plan is not mentioned on the website. You can contact them to discover how their pricing works.
- Best for: Small to mid-sized businesses in e-commerce or service-based businesses.
- Not ideal for: Large businesses.
Little Dragon Media Pros and Cons
Let’s see what Little Dragon has and what it lacks:
Pros:
- Highly personalized service;
- Suitable for businesses with smaller budgets;
- Offers a wide range of digital marketing services(beyond just affiliates);
- Strong track record of delivering traffic and sales growth for clients;
- Having great knowledge about the local market nuances;
Cons:
- Not having a massive internal affiliate network like larger firms;
- Manual affiliate recruitment, which is time-consuming;
- Lack of specialized tools or tech that bigger agencies use;
- The team size (Under 50) is not suitable for handling extremely large-scale global programs.
How to Choose the Right Affiliate Marketing Agency in Canada
Now that you have a list of the best Canadian affiliate marketing agencies, it’s time to learn how to choose one of them. Here are the things to consider:
- Experience and Reputation- Check out review websites to see how well they could provide services to their clients.
- Services and Specialization- Consider the services you need; you may not need to pay for the services you won’t use.
- Strategy and Approach- Consult with each agency to see how customizable their services are. A good agency will offer a customized strategy rather than a one-size-fits-all plan.
- Transparency and Communication- Gauge how transparent the agency is about their methods and how frequently they will report on progress.
- Pricing Model- Analyze their pricing model to see if it’s perfect for your business. Also, the affiliate marketing method they offer should be considered, as it should be appealing to affiliates in your niche.
What Is the Best Alternative to Affiliate Marketing Agencies in Canada?
As you can see, all these agencies have some drawbacks; some of them are very niche, and others might offer high monthly subscription fees, which is not suitable for most startups and brands.
Additionally, most of them don’t have any public pricing, making it much more difficult for businesses to dedicate a budget to this type of marketing. What other options do you have?
That’s when we recommend Algorift, an Amazon affiliate tool that directly connects brands with affiliates on Amazon.
Why choose Algorift?
- First of all, the pricing plan is completely transparent, making it easier for businesses to consider what they want and what budget they should allocate. Also, it has a free plan for basic users.
- Sellers can easily launch and manage affiliate programs without needing anyone to handle the process. So, they have full control over their affiliate plan.
- They can offer different commissions, from 10% to 40%, which is more appealing to affiliates and creators to participate.
- Gain exposure to a large pool of affiliates to drive more external traffic and boost sales.
- Algorift.ai integrates seamlessly via the Amazon Ads API.
Therefore, if you have an Amazon shop and want to improve your sales, Algorift can be one of the best alternatives to all Canadian affiliate marketing agencies.
Bottom Line
Whether you’re a local business aiming to strengthen your presence or an international brand looking to tap into the Canadian market, finding the best Canadian affiliate marketing agencies can be helpful for your business, especially if you don’t have hands on marketing and would like to outsource this process.
However, if you have an Amazon shop, you can easily run and manage an Amazon affiliate marketing program on Algorift.
FAQs
What exactly does an affiliate marketing agency do for my business?
An affiliate marketing agency helps your business grow by managing and optimizing affiliate programs to drive sales and increase brand visibility. They connect you with a network of affiliates—bloggers, micro influencers, and publishers—who promote your products or services to their audiences in exchange for commissions.
The agency handles everything from recruiting and onboarding affiliates to tracking performance, managing payouts, and ensuring compliance. Essentially, they take the complexity out of affiliate marketing, allowing you to focus on your core business while leveraging their expertise to boost revenue and expand your reach.
How much does it cost to hire an affiliate marketing agency?
Generally, there is no fixed cost for hiring an affiliate agency as they have different pricing models. There are usually three methods of charging a customer as an affiliate marketing agency: a flat monthly retainer fee (or subscription), a percentage commission on affiliate-driven sales, or a one-time setup fee. According to industry data, many affiliate marketing agencies charge between 5% and 30% of the affiliate revenue they help generate.
Can small businesses in Canada benefit from affiliate marketing, or is it only for big brands?
Although most of the affiliate marketing agencies mentioned on this blog were more suitable for famous and big brands in Canada, it doesn’t mean that, as a small business, you can’t benefit from this type of marketing. Additionally, affiliate marketing can be a cost-effective way to promote your small business and drive more sales, as you will pay only for what affiliates sell.
However, you should remember that affiliate marketing has a relatively low entry barrier and can complement other marketing channels well, which makes it ideal for startups and small businesses.
