Choosing the best Amazon marketing services is essential for sellers facing major challenges in managing their marketing efforts. With over 9 million sellers worldwide, Amazon’s competition is fierce. You have to juggle everything from Amazon PPC marketing services (pay-per-click ads) and other Amazon digital marketing services to optimizing your storefront.
In fact, affiliate marketing accounts for roughly 16% of all e-commerce sales in North America, and Amazon’s own affiliate program dominates nearly 46% of the global affiliate market.
Simply relying on the basic Amazon Associates program, however, can be limiting for sellers who want more control, detailed tracking, and higher commissions. That’s where specialized Amazon marketing services for affiliate management come in.
What are the best Amazon marketing services? Below we review five top Amazon affiliate marketing services that help Amazon sellers manage affiliate marketing.
Note: Algorift stands out as the best overall Amazon affiliate software – we’ll highlight why it’s our top pick. By the end, you’ll know which Amazon marketing service is best suited to grow your affiliate program and sales.
5 Best Amazon Marketing Services for Affiliate Program Management
Now, let’s explore the top Amazon marketing services, one by one, and thoroughly to help you choose your best fit:
1. Algorift – Best Overall
AlgoRift Features
Algorift is an end-to-end Amazon affiliate platform built specifically for Amazon sellers. It offers an all-in-one dashboard with AI-driven analytics, real-time link tracking, and automated commission payouts.
A standout feature is Algorift’s built-in affiliate marketplace of over 100,000 publishers, so you can find partners without starting from scratch. Moreover, sellers can set custom commission rates per product ASIN or per affiliate, enabling targeted promotions for different items.
The platform also integrates with Amazon Attribution for tracking sales, giving you deep insights into which affiliates drive results. Here are Algorift’s main features:
- Branded Affiliate Pages: Affiliates can design their own pages to reflect their personal style, helping them stand out and better connect with their audience.
- Dedicated Landing Pages: Easily create landing pages that are fine-tuned to convert traffic and boost sales.
- Exclusive Coupons: Affiliates can share seller-provided coupons with their audience, offering special deals that drive more engagement.
- Flexible Partnerships: Sellers have the freedom to create custom contracts with tailored commission rates, making it easier to build performance-driven collaborations.
- Manage Multiple Brands: Sellers can handle multiple brands all from one account, streamlining their workflow.
- Seamless Seller Central Integration: Connect up to two Seller Central accounts, making campaign management smoother and more efficient.
- Customizable Campaigns: Both sellers and affiliates can tweak campaigns and commissions as needed to maximize results.
Algorift Pricing
- Free Tier: $0/month – Limited features (good for trying out the basics),
- Professional: $125/month + 5% of affiliate-driven sales,
- Ultimate: $625/month + 3.5% of affiliate-driven sales.
Note: (Algorift’s free plan lets you start at no cost, then a subscription + revenue share model as you scale.)
Algorift Review (Expert Opinion)
Experts like Algorift’s intuitive interface and robust feature set. The platform’s all-in-one approach means you won’t need multiple tools – Algorift handles everything from tracking to payouts.
Besides, Algorift’s integration with Amazon’s systems is seamless, and the AI analytics help optimize your campaigns. In short, Algorift makes it easy to launch and scale an Amazon seller affiliate program without the usual headaches.
It’s often praised for saving time and maximizing affiliate ROI, which is why many consider it the best overall Amazon marketing service for affiliate management.
Algorift is Best For
Sellers who want a comprehensive, scalable solution. If you value having tracking, affiliate recruitment, and payments all in one place – and appreciate starting on a free plan – Algorift is ideal.
The tool is also great for both beginners (who can grow into the paid tiers) and large sellers who need advanced analytics and a big affiliate network.
Algorift Pros & Cons
- Pros:
- Comprehensive tracking with AI insights,
- Built-in affiliate marketplace (large partner network),
- Automated, hassle-free commission payouts,
- Scales for new sellers and high-volume brands (free tier available).
- Cons:
- Uses a revenue-share (takes 3.5–5% of sales driven),
- Higher-tier plans can get pricey for big sellers.
2. Amazon Associates – Largest Affiliate Program
Amazon Associates Features
The second top service is Amazon Associates, Amazon’s official affiliate marketing program. It’s essentially a vast network of digital content creators, influencers, and website owners who promote Amazon products in exchange for a commission.
For Amazon sellers, the Associates program provides a way for thousands of affiliates to discover and promote your products via standard affiliate links. Features include a simple signup for affiliates, the ability for affiliates to generate product links/banners, and Amazon’s tracking of sales and commissions.
While not a tool that sellers directly control (it’s managed by Amazon), it’s the backbone of Amazon’s affiliate ecosystem and effortlessly scales — there are over 900,000 active affiliates in the network.
Amazon Associates Pricing
Joining Amazon Associates is free for affiliates and sellers don’t pay to be listed – Amazon handles payouts to affiliates from its own revenue.
Amazon commission rates for affiliates range from 1% up to 20% of the product price (varying by category For sellers, this commission is essentially a marketing cost (built into Amazon’s pricing). There’s no subscription fee or software cost for sellers, but you also don’t get to set custom commission rates – Amazon fixes the payout percentages.
Amazon Associates Review (Expert Opinion)
As the largest affiliate program in the world, Amazon Associates offers unmatched reach – affiliates big and small are likely to promote products on Amazon. This broad exposure is a huge plus for sellers.
However, from a seller’s perspective, Associates can feel hands-off. You cannot directly manage which affiliates promote you or offer them extra incentives (beyond maybe providing discount codes).
Amazon Associates is Best For
All Amazon sellers by default. It’s perfect for those who want passive affiliate traffic without managing a program themselves. Small sellers or newcomers can rely on Amazon Associates to get initial affiliate links out there.
It’s also suitable if you don’t want to incur any extra cost – since Amazon runs it. However, it’s not ideal if you want to actively recruit affiliates or customize your program, as it’s mostly on autopilot.
Amazon Associates Pros & Cons
- Pros:
- Huge network (Amazon’s massive pool of affiliates),
- Completely free for sellers (no fees to be in the program),
- Amazon handles all tracking and payments to affiliates,
- Trusted platform (affiliates know and use it widely).
- Cons:
- No direct control for sellers over affiliate efforts,
- Fixed commission rates (limited incentive flexibility),
- Limited reporting specifically for your products,
- Highly competitive – your product competes with millions of others for affiliate attention.
3. Refersion (with Amazon Connect) – Ideal for Flat-Fee Pricing
Refersion Features
As a well-known affiliate tracking software, Refersion offers an add-on called Amazon Connect for Amazon sellers. With Refersion, you can create a custom-branded affiliate portal for your program, track referral link clicks and coupon code usage, and manage payouts manually.
The Amazon Connect module integrates Refersion with Amazon’s systems so that sales on Amazon can be tracked back to your affiliates.
Unlike Algorift or Levanta’s marketplace approach, Refersion does not provide a built-in pool of affiliates – you’ll need to recruit partners yourself. The benefit is a highly customizable platform where you can run an affiliate program on your own terms (and also even track non-Amazon affiliate programs in the same dashboard if you sell elsewhere).
Refersion Pricing
Refersion uses a flat monthly subscription model (with tiers based on conversion count) and does not take a percentage of your sales. Key plans (when billed annually) include:
- Pro Plan: $99/month – supports ~50 affiliate conversions per month
- Business Plan: $249/month – supports ~200 conversions per month
- Enterprise: Custom pricing – unlimited conversions and advanced features
Note: Amazon Connect is included for Refersion customers; you may need the Business tier or higher for heavy Amazon volume.
Refersion Review (Expert Opinion)
Many Amazon sellers appreciate that Refersion’s pricing doesn’t eat into each sale – if you expect high affiliate sales volume, a flat fee can be more cost-effective. Refersion is also a mature platform with robust tracking and brand-friendly customization, which is great if you want your affiliate program to feel like an extension of your brand.
On the downside, Refersion’s Amazon integration (Amazon Connect) requires a bit more technical setup and doesn’t have as many Amazon-specific automation features as Algorift or Levanta.
Some experts note that while Refersion is even “officially recommended” by some Amazon resources, its Amazon-focused features are less turnkey than dedicated Amazon-only solutions. Overall, it’s a reliable choice for those who prefer complete control and predictable costs.
Refersion is Best For
Medium to large sellers who prioritize a flat subscription cost over revenue sharing. If you don’t mind doing the work to recruit and manage affiliates (or already have a network of partners), Refersion is ideal.
It’s also best for brands that want a custom affiliate portal and experience – for example, if you run an affiliate program across your own website and Amazon simultaneously, Refersion can consolidate that tracking.
Refersion Pros & Cons
- Pros:
- Flat monthly fee (no commission % taken from sales),
- Highly customizable affiliate portal (white-label options),
- Suitable for multi-channel affiliate tracking (Amazon and beyond),
- An established platform with reliable tracking.
- Cons:
- No built-in affiliate marketplace (you must recruit affiliates),
- Amazon Connect setup can be a bit technical initially,
- You handle affiliate payments/payouts yourself,
- Costs can add up if you need higher-tier plans for many conversions.
4. Levanta – Great for Quick Setup & Influencer Marketplace
Levanta Features
Let’s meet a newer Amazon affiliate software platform focused on quick and easy setups. Levanta streamlines the process of launching a seller affiliate program by offering a one-click import of your Amazon product listings (ASINs) and providing a marketplace of pre-vetted influencers/affiliates.
This means as soon as you list your products on Levanta, affiliates in the Levanta network can discover them and start promoting them. Levanta also offers flexible commission structures and hands-off management: you can set custom commissions and it will track all clicks/sales and even handle payouts for you.
The emphasis is on saving time – sellers can launch affiliate campaigns in minutes and outsource much of the recruitment and tracking to Levanta’s platform.
Levanta Pricing
Levanta uses a subscription + commission model similar to Algorift. Key pricing:
- Standard: $150/month + 5% of affiliate sales,
- Premium: $750/month + 3.5% of affiliate sales.
Note: There’s no free tier, and the base monthly fee is a bit higher than some competitors, but it includes the convenience of their influencer network and quick-start features.
Levanta Review (Expert Opinion)
Levanta earns praise for its user-friendly approach. For mid-sized and larger brands, being able to tap into a ready pool of Amazon-focused influencers is a huge time-saver. Reviews highlight Levanta’s solid customer support and the fact that many tedious tasks (like creating tracking links or processing payments) are automated.
On the flip side, some note that Levanta’s monthly fees are relatively high, especially for the premium tier, and like others, it still charges a revenue share on sales.
However, for sellers who value speed and ease, Levanta’s strengths often justify the cost. It’s essentially an “out-of-the-box” Amazon marketing service for affiliate campaigns.
Levanta is Best For
Established Amazon sellers who are ready to invest in a turnkey solution. If you prefer to focus on growth and let the platform handle the heavy lifting of affiliate recruitment and management, Levanta is perfect. It’s especially useful if you want to start an affiliate program fast, without learning a complicated system – just import products and go.
Levanta Pros & Cons
- Pros:
- Instant setup: One-click ASIN import and quick campaign launch,
- A built-in network of vetted Amazon influencers/affiliates,
- Hands-off commission tracking and payment processing,
- Great support and onboarding for sellers.
- Cons:
- Higher base monthly fee than some rivals,
- Still takes a percentage of each sale (added cost),
- Newer platform – network size is growing but smaller than Amazon’s own,
- Less control over affiliate selection compared to manual programs.
5. Amazon Creator Connections – Amazon’s New Influencer Program
Amazon Creator Connections Features
Amazon Creator Connections is a relatively new (beta) program launched by Amazon in late 2023. It directly links Amazon brand-registered sellers with Amazon-approved influencers. Through Creator Connections, you can post a campaign for your product within Amazon’s portal, specifying your budget and commission offer.
Then, Amazon matches your campaign with interested influencers (from the Amazon Influencer Program) who will promote your product, typically via social media or Amazon Live. Amazon handles the tracking of clicks/sales from those influencers and will pay them out from your allocated campaign budget.
Amazon Creator Connections Pricing
- Program access: Free for eligible brand-registered sellers.
- Cost structure: You only pay the campaign budget and commissions you offer to influencers. There are no platform fees charged by Amazon for using Creator Connections.
For example, you might set a $500 budget and 10% commission; Amazon will distribute that budget to influencers based on results (and if your budget isn’t fully used, you might only pay for what was earned).
Amazon Creator Connections Review (Expert Opinion)
Early users like the simplicity and trust of using an Amazon-run service – you don’t have to worry about compliance or integration since Amazon manages it. It’s a seamless way to engage influencers, especially for those who have never run an affiliate or influencer program before.
However, because it’s new, there are some downsides. The pool of available influencers, while growing, may be smaller or more limited in certain niches compared to external networks.
The tools for analytics and campaign control are also quite basic right now (e.g. you may not get granular data on each influencer’s performance). Experts say that Creator Connections is a great low-friction starting point, but for more advanced affiliate marketing needs, sellers might eventually outgrow it or run it alongside another solution like Algorift. Still, as an Amazon marketing service, it’s promising for those who want an in-house approach.
Amazon Creator Connections is Best For
Brand-registered Amazon sellers who want to take the benefits of influencer marketing with minimal setup. If you prefer an official Amazon solution and don’t want to manage separate software, this is ideal.
It’s best for sellers who are in niches where Amazon Influencers are active (e.g. popular consumer products) and who prefer not to pay any monthly fees – you only pay for results.
Amazon Creator Connections Pros & Cons
- Pros:
- No monthly fees or third-party platforms – completely within Amazon,
- Amazon handles tracking, matching, and payments to influencers,
- Easy to use if you’re already familiar with Amazon’s Seller tools,
- Low risk: you set a fixed budget/commission for campaigns.
- Cons:
- Still in beta – features and reach are somewhat limited,
- Analytics and control are less advanced than third-party tools,
- The influencer pool may not cover every category deeply,
- Availability may be restricted (invite or certain regions while in testing).
Why Algorift Stands Out Among the Best Amazon Marketing Services?
All the services above have their merits, but Algorift is our top overall recommendation. It combines the biggest strengths of the others into one package – a large affiliate network (like Amazon’s own programs), robust analytics and customization (like Refersion), and ease of use with automation (like Levanta).
Unlike Amazon’s in-house options, Algorift lets you directly manage and scale your affiliate marketing with flexibility in commissions and partner selection. And unlike some competitors, it offers a free tier to get started and only charges more when you’re seeing success (via its revenue share model).
This mix of power and accessibility is why Algorift is often considered the best Amazon affiliate marketing software on the market.
FAQs about Amazon Affiliate Marketing Services
Now, it’s time to answer some FAQs:
1. What Exactly Is Amazon Affiliate Marketing Software?
It’s a specialized tool or platform that helps Amazon sellers run their own affiliate program for Amazon products. The traditional Amazon Associates program is geared towards affiliates (publishers), but affiliate marketing services like Algorift, Levanta, etc., give sellers more control.
They let you track affiliate referrals, set custom commission rates, recruit partners, and handle payouts – basically managing affiliate marketing as a strategic channel rather than leaving it all to Amazon’s default system.
2. Can Amazon Sellers Run Their Own Affiliate Program?
Yes, Amazon sellers can augment the Amazon Associates program by running their own affiliate initiatives. While you can’t bypass Amazon’s system, you can use tools (Algorift, Refersion, etc.) to offer extra incentives or tracking for affiliates who promote your products.
Essentially, you run a private or semi-private affiliate program on top of Amazon’s—often giving bonuses or higher commissions to affiliates for pushing your items. This is all done in a way that stays compliant with Amazon policies (for example, using Amazon’s tracking links or Amazon Attribution for verification).
3. Why Is Algorift Ranked the Best Overall Amazon Marketing Service?
Algorift earned its top spot due to its combination of features and results. It provides AI-powered analytics, a built-in affiliate network, and automation (so a seller saves time on manual tasks).
Users can start for free and scale up as needed, which is great for accessibility. In short, Algorift simplifies launching and growing an affiliate program, handling the tough parts like tracking and payments, all while delivering meaningful insights.
This balance of ease and power is hard to beat – especially when other solutions might excel in one area but lack in others.
4. Do Affiliates Still Use Amazon Associates If I Use These Tools?
Usually, yes. Most affiliate software for Amazon (including Algorift, Levanta, etc.) integrates with Amazon’s tracking. This means an affiliate can get their normal commission from Amazon Associates plus any bonus or increased commission you offer through the platform.
From the affiliate’s perspective, they often still use Amazon Associate links or codes – the software just tracks it on the seller’s side as well. Amazon will pay them their base commission as usual, and you’d pay any extra (if you promised, say, an additional 5% commission via the tool). This dual approach incentivizes affiliates because they’re essentially getting higher total commissions for promoting your product.
5. Is It Better to Pay a Monthly Fee or a Revenue Share for Affiliate Management?
It depends on your sales volume and preferences:
- Monthly Flat Fee (e.g. Refersion): If you anticipate very high affiliate-driven sales, a flat fee can be more predictable and might save money since you’re not giving up a cut of each sale. It also makes budgeting easier.
- Revenue Share (e.g. Algorift, Levanta): If you’re just starting out or prefer lower upfront costs, a revenue share model means you pay only when you get results. This can be convenient and align the platform’s success with yours. It also often comes with built-in networks of affiliates which can drive sales you wouldn’t get otherwise.
- Best of both: Some sellers start with a revenue-share model to grow the program, and once sales are very high, they evaluate if switching to a flat-fee platform would reduce costs. Consider your margins and growth stage when choosing.
Conclusion
Managing an effective affiliate program can significantly boost your Amazon sales and brand presence. The best Amazon marketing services for affiliate management – from the ubiquitous Amazon Associates to advanced platforms like Algorift – enable you to tap into the power of affiliate and influencer promotions.
Each of the five services we reviewed has unique strengths:
- Algorift offers a turnkey, AI-powered solution,
- Amazon Associates gives you broad exposure at no cost,
- Refersion provides control with a predictable budget,
- Levanta jump-starts your program with speed,
- and Amazon Creator Connections opens the door to Amazon’s own influencer network.
By leveraging the right tool for your needs, you can cut through the noise on Amazon, drive more qualified traffic to your listings, and ultimately increase your revenue.
In a crowded marketplace, building an affiliate strategy is an investment in sustained growth. And with options like Algorift leading the charge, even small sellers can access enterprise-level affiliate marketing capabilities. It’s time to pick an Amazon marketing service that fits your business and take your Amazon affiliate marketing to the next level!
