Brazil isn’t just known for its beautiful Carnivals anymore. From beachside selfies in Rio to street-style TikTok in São Paulo, the country is full of creative, high-energy content. With millions online every day, Brazilian influencers are skyrocketing on platforms like Instagram, TikTok, and YouTube.
From famous stars to everyday creators with loyal followings, Brazilian influencers are shaping trends and driving conversations. For brands looking to grow in this market, influencer marketing platforms in Brazil offer huge potential.
In this guide, you’ll discover the top Brazilian influencers —who they are, what they do, and how they engage their audiences.
Let’s explore Brazil’s most exciting influencers’ digital voices.
Top Brazilian Influencers on Social Media Platforms
Looking to know the best Brazilian influencers? Here are some of the top Brazilian influencers making waves across social media platforms.
5 Best Brazilian Influencers on TikTok
TikTok is huge in Brazil, with creators sharing everything from dance trends and comedy to beauty and fitness. From big-name stars to micro-influencers, Brazilian TikTokers are making serious waves.
Below, we highlight 5 standout Brazilian influencers across a variety of niches.
1. Jahiem alam – (@jahiemkhan)
- Followers: 218K
- Content Style: Men’s fashion, lifestyle, skincare, GRWM (Get Ready With Me) videos
- Audience: Gen Z, young adults, fashion and self-care fans
- Notable Collaborations: Clothing, grooming, lifestyle, and skincare brands
- Engagement Rate: 7.20%
- Why She Stands Out: Jahiem shares honest, stylish content that’s easy to relate to. His calm energy, fashion sense, and grooming tips connect well with young people looking for inspiration and self-expression.
@jahiemkhan #MiloTheCat #CatLover #FYP #ForYou ##ForYouPage #Viral #foryoupage_tik_tok_viral_video❣️🥀 #Tom #fy #sad#sad songs hindi ♬ original sound – Jahiem alam
Jahiem built his platform by showing how fashion and self-care can be part of everyday life. His mix of looks, routines, and product picks makes him a trusted voice in the men’s lifestyle space.
2. Lucas Rangel – (@lucasranngel)
- Followers: 24.1M
- Content Style: Comedy skits, trending challenges, personal vlogs
- Audience: Gen Z, Portuguese-speaking youth
- Notable Collaborations: Brands focused on youth and entertainment
- Engagement Rate: 9.99%
- Why He Stands Out: Lucas’s energetic and warm personality, combined with creative storytelling, makes him a strong voice in Brazil’s digital creator space.
@lucasranngel Vem uma menininha pra família 🩷 Mia te amamos muitooooo
♬ original sound – ADOPT ME
Lucas became an influencer on TikTok to make funny videos about everyday life that lots of people enjoy and share. He is one of the most popular Brazilian influencers among younger audiences.
3. Whindersson Nunes – (@whinderssonnunes)
- Followers: 22.5M
- Content Style: Comedic sketches, lip-syncs, lifestyle snippets
- Audience: Comedy lovers, fans of Brazilian pop culture
- Notable Collaborations: Netflix, local Brazilian retailers
- Engagement Rate: 11.33%
- Why He Stands Out: Whindersson’s mix of raw humor and relatability keeps fans coming back, both on TikTok and beyond.
@whinderssonnunes Divos do interior 🌵🏜️🤠@Monik 🌟 ♬ som original – WhinderssonNunes
With millions of followers, Whindersson wins fans through funny, everyday videos that feel real and down-to-earth. His humor and charm make him one of Brazil’s most loved online creators.
4. João Victor Ferreira – (@joaovcassoli)
- Followers: 133.6K
- Content Style: Workout routines, dance challenges, modeling shots, day-in-the-life videos
- Audience: Primarily Brazilian youth interested in fitness, health, and modeling
- Notable Collaborations: Local gyms and sportswear brands
- Engagement Rate: 3.18%
- Why He Stands Out: João’s approachable vibe and consistent, fitness-focused content make him an ideal partner for health and lifestyle brands.
@joaovcassoli E nem é meme 😂
♬ som original – João Victor Ferreira
A fitness influencer from Rio, João is gaining attention with a mix of athleticism, charm, and everyday relatability.
5. Léo Pinheiro – (@leopinheiro.lp)
- Followers: 21.3K
- Content Style: Everyday humor, meme-style skits, funny anecdotes, occasional bilingual jokes
- Audience: Teens and young adults in Brazil
- Notable Collaborations: Entertainment brands, snack and youth-focused products
- Engagement Rate: 5.27%
- Why He Stands Out: Leo’s smart mix of humor and culture-savvy content gives him a fun, likable brand that connects with Brazil’s Gen Z
@leopinheiro.lp Mood de hoje 😂
♬ som original – Leo Pinheiro
Leo is a rising comedian and actor known for his short, funny videos. His relatable jokes connect well with young people in Brazil, making him a favorite among Gen Z.
5 Best Brazilian Influencers on Instagram
Instagram remains a go-to platform for influencers in Brazil. Glamorous digital creators or not, these Brazilian influencers command millions of followers and drive massive engagement with every post.
Let’s take a look at some of Brazil’s most influential Instagram creators.
1. Anitta – (@anitta)
- Followers: 63.9M
- Content Style: Music promos, fashion looks, behind-the-scenes, brand collaborations
- Audience: Young fans, fashion lovers, music enthusiasts
- Notable Collaborations: Lingerie, cosmetics, liquor brands
- Engagement Rate: 0.54%
- Why She Stands Out: Anitta’s fearless style and constant reinvention keep her audience hooked—and brands love her for high-impact, youth-focused campaigns.
The pop superstar is not just a chart-topping singer—she’s a model on Instagram with a brand that blends music, fashion, and bold energy.
1. Melissa Yui Shibata – (@yuyui_foods)
- Followers: 24.4K
- Content Style: Japanese and Brazilian fusion recipes, cooking tutorials, everyday meal inspiration
- Audience: Food lovers, home cooks, multicultural and health-conscious audiences
- Notable Collaborations: Food and kitchen brands, grocery and lifestyle companies
- Engagement Rate: 13.77%
- Why She Stands Out: Melissa shares warm, relaxing cooking videos that are fun to watch and easy to follow. Her dishes often mix Japanese and Brazilian flavors, making her content unique and full of personality.
What started as a way to share recipes has grown into a warm online space where thousands turn for food ideas and inspiration.
3. Ludmilla – (@ludmilla)
- Followers: 31M
- Content Style: Music clips, fashion, social advocacy, dance videos
- Audience: Music fans, Gen Z, social-conscious youth
- Notable Collaborations: Beauty brands, entertainment labels
- Engagement Rate: 0.67%
- Why She Stands Out: Ludmilla effortlessly merges pop culture and purpose, using Instagram to celebrate both her art and her advocacy.
This singer, known for both her hits and her activism, shines on Instagram with a feed full of flair, rhythm, and heart.
4. Camila Coelho – (@camilacoelho)
- Followers: 10.4M
- Content Style: Fashion tips, beauty tutorials, lifestyle updates
- Audience: Bilingual beauty lovers, fashion-forward audiences across Brazil and beyond
- Notable Collaborations: Major luxury and beauty brands
- Engagement Rate: 1.04%
- Why She Stands Out: Camila’s elegant aesthetic and global reach make her a go-to voice for beauty brands looking for influencers and celebrities, fashion-savvy audiences.
Camila is a global fashion and beauty star who mixes her Brazilian style with worldwide trends. She inspires millions with her unique look.
5. Danise Eliom – (@letras.da.nise)
- Followers: 47.8K
- Content Style: Hand-lettering time-lapses, whimsical illustrations, creative tutorials
- Audience: Art lovers, students, stationery fans, and educators
- Notable Collaborations: Stationery and educational brands, back-to-school merch campaigns
- Engagement Rate: 0.84%
- Why She Stands Out: Danise’s soothing, creative content connects with audiences who love visual storytelling, making her a perfect fit for artistic and educational campaigns.
Danise is a popular calligraphy artist and illustrator. She is a micro-influencer who creates beautiful posts that inspire creativity and connect well with her loyal, arts-loving followers.
5 Best Brazilian Influencers on YouTube
YouTube is a huge stage for Brazil’s creators, from music moguls to family entertainers and top comedians. They are mostly local influencers who command millions of followers with diverse, engaging content that appeals to wide audiences across Brazil and beyond.
1. KondZilla – (@KondZilla)
- Subscribers: 67.6M
- Content Style: Professionally produced Brazilian funk music videos featuring top artists like MC Guimê and Kevinho
- Audience: Mainly Brazilian teens and young adults, plus growing international Latin music fans
- Notable Collaborations: Music labels, Netflix (co-producer of Sintonia)
- Engagement Rate: 1.83%
- Why He Stands Out: KondZilla’s channel is the go-to platform for funk ostentação, setting the tone for Brazil’s music scene with top-notch production and wide reach.
As a mega influencer, he is the king of Brazilian funk videos and Brazil’s biggest YouTube star which makes him a must-know name in music and culture.
2. Luccas Neto – (@luccastoon)
- Subscribers: 52.2M
- Content Style: Toy unboxings, educational songs, playful adventures with his sister
- Audience: Children and families
- Notable Collaborations: Toy brands, children’s retailers, book releases
- Engagement Rate: 0.92%
- Why He Stands Out: Luccas creates joyful, educational content that keeps families coming back—and brands trust him for kid-focused campaigns.
Luccas is Brazil’s favorite family-friendly YouTube star, capturing kids and parents with his bright, fun videos.
3. Robson Kumode – (@r.kumode)
- Subscribers: 37.8M
- Content Style: Voice-over behind-the-scenes, anime dubbing tips, character impressions, fan Q&As
- Audience: Anime lovers, aspiring voice actors, Brazilian Gen Z and Millennial
- Notable Collaborations: Known for voicing iconic anime characters like Sasuke Uchiha (Naruto) and sharing fun, educational content about voice acting
- Engagement Rate: 5.46%
- Why He Stands Out: Robson mixes humor and expertise to give fans a peek into the world of anime dubbing.
Robson’s relaxed style and love for voice acting make him a favorite with anime fans and people who are curious about voice work. He connects easily with others and shares his passion in a way that’s fun and easy to understand.
He’s a great match for brands in anime and gaming, pop culture merch, language learning, and tools for creators or audio gear. His friendly vibe and creative energy make him a strong choice for products that mix fun, learning, and self-expression.
4. Matheus – (@MoriMura)
- Subscribers: 9.69M
- Content Style: Tech reviews, unboxings, Nintendo game commentary
- Audience: Tech enthusiasts, gamers, gadget fans across Brazil
- Notable Collaborations: Electronics and mobile brands, sponsored product reviews
- Engagement Rate: 1.54%
- Why He Stands Out: Dudu’s honest, in-depth reviews and love for gaming make him a trusted voice in Brazil’s growing tech scene.
As one of Brazil’s top tech influencers, Matheus blends clear insights with relatable humor, making even the most technical topics accessible and fun.
5. Danise Eliom – (@DeniseElisa)
- Subscribers: 45.2K
- Content Style: Beauty, skincare, self-care routines, GRWM, aesthetic lifestyle videos
- Audience: Gen Z and Millennial women, beauty and wellness lovers
- Notable Collaborations: Skincare, haircare, wellness, and beauty brands
- Engagement Rate: 6.8%
- Why She Stands Out: Denise shares calm, relatable, and helpful content around skincare and self-care. Her soft tone and clear routines make her a go-to creator for beauty tips and wellness habits.
She’s grown her following by posting easy-to-follow beauty videos and peaceful daily routines that inspire viewers to care for themselves and feel good in their skin.
Ainfluencer: Best Way to Collaborate with Brazilian Influencers
Looking to grow your brand with influencers but worried about costs or complicated setups? Ainfluencer is a smart, easy-to-use platform that connects brands and creators for free! Small Brazilian business or a global brand, to reach Brazilian audiences, Ainfluencer makes influencer marketing simple and affordable.
Ainfluencer uses advanced AI to find the best influencers for your campaign on Instagram, TikTok, YouTube, and more. It matches them to your goals and makes managing the process easy, safe, and enjoyable from beginning to end.
Here’s why Brazilian brands and influencers love Ainfluencer:
- 100% Free to Use: No subscription fees, no middleman costs. Perfect for startups and small businesses wanting to try influencer marketing without upfront expenses.
- Smart AI-Powered Matching: Quickly find influencers who fit your niche, location (Brazil), follower size, and audience demographics. The AI weighs engagement and authenticity, helping you avoid fake followers and reach real fans.
- Safe Escrow Payment System: Payments are held securely until influencers deliver the content. This ensures brands only pay for what they get, while creators receive reliable, on-time payment.
- Built-In Campaign Management: Message influencers, create contracts, set deadlines, and review drafts all in one place — no need for endless email threads.
- Shopify Integration for E-Commerce: If you run an online store, easily launch affiliate influencer campaigns and track your sales directly within Ainfluencer’s Shopify app.
- AI Video Translation: Instantly translate influencer videos into 30+ languages with natural voiceovers and lip-sync — perfect for Brazilian creators wanting to grow global audiences.
- Global & Local Reach: While focused on Brazil, Ainfluencer connects brands and influencers worldwide. The platform supports Portuguese for easy use.
With Ainfluencer, you can post your campaign brief and get proposals right away — making influencer marketing faster, safer, and accessible to all. Ready to boost your brand with genuine Brazilian influencers? Ainfluencer is here to help you shine.
Conclusion
Brazilian influencers aren’t just entertainers—they’re powerful trendsetters shaping what people buy, listen to, and follow. Top creators earn millions yearly and drive trends in fashion, music, and lifestyle. When a micro-influencer shares a workout or beauty tip, thousands jump on board. From TikTok stars to Instagram fitness coaches, Brazilian influencers command attention and loyalty. Brands using platforms like Ainfluencer can build authentic partnerships and expand their reach as influencer marketing in Brazil grows even bigger.
FAQs
Choose influencers who match your product and audience. Big influencers offer wide reach; smaller ones often have more engaged followers. Check their audience’s age, location, and values. Verify real followers with tools like Ainfluencer. For Brazil, pick Portuguese-speaking creators who fit the culture.
Look at engagement (likes, comments, shares) on sponsored posts and track conversions using promo codes or special links. Use Instagram or TikTok analytics and Google Analytics to monitor referral traffic. Affiliate programs tie payouts to sales, making ROI easier to track.
Brand surveys can show awareness gains. Because social proof matters a lot in Brazil, even increased awareness counts. Set clear goals like app installs or store visits and always compare results to your costs.
Brazilians value real, personal content—not just ads. Young users love Instagram Reels and TikTok. Portuguese and local culture matter. Brazil also has strict ad rules. Influencer marketing works well when it feels authentic and local.
