Healthy hair is something everyone dreams of as a symbol of confidence. While a few people are naturally blessed with strong, shiny hair, most struggle with issues like thinning, dryness, or lack of growth. That’s why so many are turning to American hair influencers for guidance.
These influencers share tips, routines, and products that help others achieve the healthy, long, and beautiful hair they’ve always wanted.
Whether you’re looking to have shiny natural curls or try out bold, trendy colors, these American beauty influencers are here to guide you every step of the way. They’re not just showcasing stunning styles—they’re sharing expert tips, simple tutorials, and endless inspiration.
Therefore, we’ve mentioned the names of 15 American influencers across Instagram, TikTok, and YouTube to help you get a better view and find them easily. However, if you want to explore more opportunities, make sure to use a powerful influencer marketplace.
Stay with us to find out who they are!
15 Must-Follow American Hair Influencers
If you’re looking for hair inspiration, tips, or just want to keep up with the latest trends, these American hair influencers must be on your list of favorite influencers. From simple hair care advice to bold color transformations, they’re sharing everything you need to know.
Instagram American Hair Influencers
American hair influencers, many of whom are brand ambassadors, are sharing everything related to hair and makeup. To learn the latest trends and find practical advice for your own hair, follow these accounts!
1. Kiana Davis – (@_kianad_)
- Number of Followers: 432k
- Niche: Curly hair styling tutorials
If you have curly hair and struggle to style it, Kiana Davis is your new best friend! A rising star on Instagram, Kiana is known as the “Curlfluencer” for her expert tips on curly hair care and makeup.
She shares simple, easy-to-follow tutorials, washing routines, and heatless styling hacks that make managing curls a breeze.
With her posts getting tens of thousands of likes, her content is a must-follow for anyone looking for curly hair inspiration and advice! Kiana has also partnered with big brands like SheaMoisture and Cantu.
2. Tierra Lewis – (@afrozuri_)
- Number of Followers: 96.5k
- Niche: African hair styling tutorials
Many African beauties have incredibly thick and voluminous hair, which can sometimes make it tough to style.
Even though Tierra is not a macro influencer, she has always been super professional, especially when it comes to sharing tips on managing voluminous hair on her Instagram.
Tierra is famous for her gorgeous 4C natural hair content. She shares simple tutorials, styling tips, and real wash-day routines. With strong engagement and collaborations with brands like Camille Rose and Melanin Hair Care, she’s a must-follow for anyone embracing their natural hair.
3. Leysa Carrillo – (@leysahairandmakeup)
- Number of Followers: 109k
- Niche: Curly hair educator
Leysa is the curl queen you absolutely need to follow for next-level curly hair inspiration and expert styling tips.
With over 109K Instagram followers, this Las Vegas-based stylist is famous for her bold curly transformations, rainbow cuts, and expert tips. As a Redken and Mizani ambassador, Leysa brings serious expertise to the table.
She’s also the founder of Forever Curls Academy, where she teaches stylists how to work with textured hair like a pro.
4. Christin Brown – (@curlfactor)
- Number of Followers: 85.8k
- Niche: Curly hair stylist
Looking for a curl expert who can help you love your hair like never before? Meet Christin, a celebrity curl specialist and co-owner of a salon in Los Angeles.
On her page, “CurlFactor,” she celebrates all types of curls, from loose 3A to tight 4C coils, sharing client testimonials and styling tips as part of an influencer marketing campaign.
With nearly 15 years in the industry, Christin’s expertise has even attracted the attention of celebrities like Halle Berry. Her content features helpful styling tricks, myth-busting posts, and engaging Q&A sessions, making her a must-follow for anyone looking to embrace their natural curls.
5. Kia Marie – (@thenotoriouskia)
- Number of Followers: 233k
- Niche: Short curly hair stylist
Want to know how to combine killer curls with trendy fashion? Kia Marie is the influencer you need to follow! With 233K Instagram followers, Kia has built a lifestyle brand that blends natural hair care and fashion seamlessly.
Kia’s twist-out tutorials and stylish outfits have caught the attention of big names like CNN and Essence. Her two-strand twist-out technique is a total game-changer, and her posts regularly get over 10K likes!
Fans love how she promotes conscious consumption and supports Black-owned brands. Kia has also teamed up with big names like Sephora and Carol’s Daughter.
TikTok American Hair Influencers
Let us introduce five of the top TikTok creators making a mark in the hair industry:
1. Sabrina McGreal – (@sabrinawithlove)
- Number of Followers: 400.6k
- Niche: Wavy hair stylist
Known for celebrating natural waves, Sabrina has captured the attention of over 344K TikTok followers (and growing!). She shares easy styling routines, product tips, and honest reviews to help others feel confident with their wavy hair.
@sabrinawithlove Replying to @Star Don’t overwhelm yourself with a bunch of hair products to style your wavy hair. You only need a cream or leave-in conditioner and a styling product to enhance your natural waves! Like and share this with your wavy hair friends 🌸💗🩷 #wavyhair #wavyhairtips #wavyhairroutine #wavyhairjourney #wavyhaircommunity #wavyhaircare #wavyhairtutorial #wavyhairforbeginners #frizzyhair #poofyhair ♬ original sound – Sabrina 🌺 Wavy Hair
Her videos often get tens of thousands of likes, especially from fellow wave-lovers. Sabrina McGreal has teamed up with haircare brands that focus on wavy textures, often showing her go-to curl creams and diffusers.
One of her popular series, “What haircut works for my waves?”, helps followers pick the best cuts for their hair type.
2. Faith Chappelle – (@faithchappelle)
- Number of Followers: 215.9k
- Niche: Curly hair stylist
When it comes to curly hair, Faith is quickly making waves on #HairTok, with 3.9 million likes on her videos. Known for her high-energy approach, she shows how she keeps her bouncy curls looking their best with wash-day routines, refresh tips, and honest product reviews.
@faithchappelle “Magic Rollers” on amazon. I actually dont like any of the mousses i used- and it took 24 hours for them to dry. I need to try them with a better styling product, but they do give pretty and consistent curls 🙂 #magicrollers #hairrollers #curlyhair #revair #revairhairdryer ♬ Me Gustas Tu – Manu Chao
Her videos get thousands of likes and comments, making her engagement rate impressive for a micro-influencer. Faith has partnered with trending brands like Pattern Beauty and often shares her favorite products, from conditioners to diffusers.
Her audience, mostly millennial and Gen Z Black women with curls, loves her relatable personality and sense of humor—like when a video of her reacting to humidity ruining her style went viral.
3. Elissa Kincade – (@elissakincade)
- Number of Followers: 143.5k
- Niche: Wavy hair stylist
Letting her hair down, Elissa has become a go-to TikTok creator for anyone wanting longer, healthier hair. She shares tips on hair growth, fixing damage, and keeping hair strong.
@elissakincade Yalls favorite look💜Did you miss my heat styling videos??? Took 2 months off of heat!! #hair #hairstyles #MyColoredHair #hairtok #hairitagebymindy ♬ Misery Business – Paramore
Her videos include her own hair journey, before-and-after results, and reviews of products like scalp oils and vitamins. Elissa also talks openly about hair loss and how to prevent it, which has helped some of her videos reach hundreds of thousands of views.
She often shows her favorite tools, like silk bonnets and soft brushes, and works with brands that focus on hair growth.
4. Andrea Reed – (@andreawiththecurls)
- Number of Followers: 226.7k
- Niche: Curly hair stylist
Andrea Reed uses TikTok to celebrate the beauty of Black curls and help others feel proud of their natural hair. She shares a mix of product reviews, curly hair tips, and uplifting talks about self-love and confidence.
While she’s still a micro-influencer, her reach is growing—especially after one of her videos, where she shared her emotional “big chop” journey, went viral in the natural hair community.
@andreawiththecurls I LOVE THIS HAIRSTYLE 😍😍😍 #nauturalhair #braids ♬ Kemuel Kulosa cover sped up version – Kemuel
Andrea often posts easy-to-follow tutorials on detangling and styling, like how to get the perfect twist-out or define curls. Her audience, mostly young Black women and teens, finds her both helpful and encouraging.
She’s worked on campaigns like the #TexlaxChallenge and recently joined the TikTok Creator Marketplace, making it easier for brands to team up with her.
5. Jaira, Janay & Ana – (@hairbylima)
- Number of Followers: 151.2k
- Niche: Professional hair stylist
The sister trio behind “Hair by LIMA” are balayage pros from New Jersey who’ve made a big splash on TikTok, with over 155K followers. They’re best known for jaw-dropping hair transformations—like turning dark hair into soft, multi-toned blondes—often using the hashtag #hairtransformation.
@hairbylima Do you prefer to leave your hair straight or waved? 😍 #hairbylima #hair #njsalon #njhair #njhairstylist #cashapp13plus #curtainbangs #tutorial ♬ tbtrack – Maylene
As brand educators for Truss Professional, they show off salon treatments and coloring tips in a way that’s both helpful and fun to watch.
Their videos mix quick shots of the process with cool music and slow-motion reveals of shiny, fresh color. People love their work—clients often duet their transformations, and other stylists. They also teach classes online and in person, helping others learn their techniques.
YouTube American Hair Influencers
Let’s check some American hair influencers on YouTube, where they can share longer videos.
1. Gena Marie – (@GenaMarie)
- Number of Subscribers: 151.2k
- Niche: Professional hair stylist
When it comes to understanding curly hair without the extra fuss, few creators do it better than this YouTuber known as the “Curly Hair Coach.” Gena Marie has created a space for people looking for easy-to-understand, science-based tips to help manage their curls.
What sets her apart is how she combines expertise with a personal touch—she breaks down product ingredients (sometimes with cosmetic chemists!) in a way that’s easy for anyone to understand.
Gena also shares her favorite curly hair products through Amazon’s Influencer Program and has teamed up with brands like Not Your Mother’s Curl Talk, always being honest and clear with her audience.
2. Jewellianna Palencia – (@JeweJeweBee)
- Number of Subscribers: 495k
- Niche: Curly hair stylist
With over 500K subscribers, this natural hair YouTuber has built a loyal following. She’s been a trusted voice since her teenage years, sharing everything from beginner-friendly tips to advanced routines for growing and maintaining healthy curls.
Known for her upbeat personality and honest product reviews, she keeps her audience engaged with tutorials, lifestyle vlogs, and fun collabs like the “$20 Wash Day Challenge.”
She’s worked with top brands like SheaMoisture and Sally Beauty, and her early use of YouTube’s community tab shows just how connected she is to her audience.
3. Kimberly Cherrell – (@KimberlyCherrell)
- Number of Subscribers: k
- Niche: Hair stylist and daily vlogger
Straightforward tutorials, honest product reviews, and bold opinions have made Kimberly Cherrell a standout in the curly hair space.
With over 150K YouTube subscribers, she’s earned the nickname “Curl Queen” from fans who appreciate her no-fluff approach. From Type 4 styling tips to viral videos like “Products I’ll NEVER Use Again,” Kimberly blends expertise with authenticity.
Her reach extends beyond YouTube through brand partnerships and community challenges, and with an online course on the horizon, her impact is only set to grow.
4. Chizi Duru – (@ChiziDuru)
- Number of Subscriber: 571k
- Niche: Hair specialist and vlogger
Known for her humor and honesty, Chizi has built a strong presence on YouTube with nearly 600K subscribers and over a decade of natural hair content under her belt.
From her viral “If You Have 4C Hair…” rants to beginner-friendly tutorials like “Braiding 101,” she blends entertainment with education. Her real, unfiltered reactions (even when things go wrong) have earned her a loyal, engaged audience.
Brand-wise, she’s worked with Pantene Gold Series, Head & Shoulders Royal Oils, and is part of the Sephora Squad—balancing sponsored content with her signature authenticity.
5. Rayna – (@HappyCurlHappyGirl)
- Number of Subscribers: 244k
- Niche: Hair specialist and daily vlogger
Rayna, the creator behind HappyCurlHappyGirl, has more than 200K YouTube subscribers thanks to her authentic and uplifting approach to natural hair. Transitioning from a blogger to YouTuber, her content covers routines, product reviews, and the emotional side of hair journeys.
Her “Happy Hair” series tackles topics like transitioning challenges and self-love, sparking meaningful viewer engagement. Popular videos like her “Defined Twist Out Routine” and “Relaxer vs Natural: My Story” have earned millions of views.
Known for her real-life, relatable content, Rayna’s brand partnerships, including with The Main Choice and Curls, stay true to her natural hair journey.
How to Find the Best American Hair Influencers
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Some of Ainfluencer’s key features:
- No Platform Fees: Brands pay only for the collaboration; Ainfluencer takes a small cut from influencers post-delivery.
- AI Matching: Smart AI connects brands with relevant influencers from a vast database of over 5 million.
- Built-in Communication: Direct messaging with influencers ensures clear communication, and no middlemen are required.
- Secure Escrow Payments: Payments are held in escrow until influencers deliver their content, ensuring both sides are satisfied.
- Analytics & Insights: Access verified audience data and performance metrics to track campaign success.
- Affiliate Integration: Effortlessly integrate affiliate marketing with unique codes and links via Shopify and Google Analytics.
- Multilingual Video Translation: Expand your campaign’s reach with AI-driven video translation, making it easier to reach global audiences.
Why Choose Ainfluencer?
Ainfluencer’s unique blend of smart tools, secure payments, and zero-cost access makes it the go-to platform for brands in the American Hair industry. Whether you’re launching a new product or creating a brand ambassador network, Ainfluencer simplifies and amplifies influencer collaborations.
Don’t miss out on the opportunity to work with the best influencers in the American Hair space. Sign up today at Ainfluencer and start building your brand with top influencers instantly!
Conclusion
The American hair influencers are redefining the beauty industry by combining expertise with authentic engagement. Through niche content, brand collaborations, and transparent sponsorships, they’ve built loyal communities.
Their ability to set trends and spark empowering conversations around hair is shaping the future of hair care and styling. These influencers are a driving force in the industry, inspiring and educating followers along the way.
FAQs
Ainfluencer makes it easy to find the perfect American hair influencers for your brand through its AI-powered search tools. You can filter by platform, niche, engagement rate, and location, all at no cost. This helps you connect with influencers who are the best fit for your campaign and brand goals.
Micro influencers tend to have a more engaged, niche audience, which results in higher trust and interaction, while macro influencers can help your brand reach a larger audience with greater visibility. Using both allows you to balance authenticity and broad reach, helping you tap into different segments of your target market for a more effective campaign.
With Algorift, promoting your hair business on Amazon is easier than ever. The platform seamlessly supports affiliate marketing by allowing you to generate custom Amazon affiliate links, track sales performance, and measure real-time results from influencer collaborations—all in one place.
