As a fashion blogger, you have great chances of making money through affiliate programs, especially if you have thousands of followers. Are you ready to earn more money online? It’s time to know the best American fashion affiliate programs to join.
To make it easier for you to find the best affiliate program, we have divided the top American fashion affiliate programs into different categories, so each fashion blogger can find the program that is most similar to their niche.
In the end, you will get to know the best Amazon affiliate tool to join and earn great commissions by selling fashion products.
Ready? Let’s go!
Group 1 – Luxury Fashion Affiliate Programs
Let’s start the list of the best American fashion affiliate programs with some luxury brands, which might have higher prices and commissions.
1. Farfetch – Global Luxury Marketplace
Farfetch is an e-commerce company that focuses on luxury clothing and beauty products. The idea behind Farfetch was to connect small offline fashion boutiques with a global customer base using technology.
The company’s website offers a wide selection of clothing, accessories, bags, and shoes from over 300 fashion brands and boutiques. However, it has faced many problems in the past, and some famous brands decided to pull their collections from the platform.
FarFetch Affiliate Program Key Features:
- Commission: Up to 13% per sale;
- Cookie Duration: 30 days;
- Best for: High-end fashion bloggers, luxury lifestyle Instagrammers, and YouTube reviewers who feature designer hauls.
Pros:
- Large inventory of luxury fashion brands and unique pieces.
- Long cookie duration.
- Good commissions (products are high-priced, and 13% is great for such prices).
Cons:
- Being high-priced means fewer sales because not many people can purchase fashion products at those prices.
- Your target audience should be fans of high-end fashion products. If they are not, you won’t have great chances.
- It’s not perfect for all fashion influencers.
2. NET-A-PORTER – High-End Designer Retailer
NET-A-PORTER is a renowned online luxury fashion retailer offering a curated selection of designer clothing, accessories, and beauty products for women. The company is known for its high-end offerings from over 800 top brands, catering to a fashion-forward audience.
Key Features of the NET-A-PORTER Affiliate Program:
- Commission: Up to 6% per sale;
- Cookie Duration: 14 days;
- Best for: Established luxury fashion websites and influencers with a very upscale audience.
Pros:
- Ultra-prestigious brand with a curated selection of top designers.
- High average order values, which makes the 6% commission profitable to affiliates.
Cons:
- The 14-day cookie is decent but not the longest.
- Low commission rates compared to other programs.
3. Saks Fifth Avenue – Iconic Department Store
This luxury fashion retailer is known for its curated selection of top brands and trendsetting styles. Saks Fifth Avenue provides a seamless shopping experience both online and in its physical stores, offering free shipping on qualifying orders and easy return policies.
Key Features of Saks Fifth Avenue:
- Commission: ~2.4% per sale;
- Cookie Duration: 14 days;
- Best For: Luxury fashion influencers;
Pros:
- American luxury retailer with a wide range of products.
- Reliable brand name, known among many people.
Cons:
- Low commission rate (maximum 2.4%).
- It takes more than a month for the payment to be issued (sometimes up to 60 days).
4. The RealReal – Luxury Consignment Marketplace
One thing that makes the RealReal a bit different from other fashion retailers and brands on the list is that it allows users to sell their luxury items through the platform. Therefore, the products on this platform might be more affordable to general users, but at the same time, they are luxury items.
This model not only provides a marketplace for luxury goods but also promotes sustainability by encouraging the reuse and recycling of high-end fashion items.
The RealReal Affiliate Program Key Features:
- Commission: 5% per sale;
- Cookie Duration: 15 days;
- Best for: Sustainable fashion bloggers
Pros:
- Targets the growing market for pre-owned designer goods.
- Prices are modest, making it more affordable to general users.
- Moderate 5% commission on luxury resale.
Cons:
- Inventory is second-hand, so your target audience should accept using second-hand items.
- 5-day cookie is shorter than some competitors in luxury.
- It only accepts products of some designers.
Group 2 – Fast Fashion Affiliate Programs in US
Fast fashion brands are known for trendy styles at affordable prices, and the American fashion affiliate programs in this category tend to offer higher commissions than luxury.
5. SHEIN – Trendy Budget Fashion Giant
Founded in 2008, SHEIN is a global online fashion and lifestyle retailer known for its fast-fashion model, offering a wide range of affordable products, including clothes for men, women and kids, underwear, swimwear, shoes, and other accessories. So, its affiliate program is suitable for more content creators, such as bikini models.
Key Features of SHEIN Affiliate Program:
- Commission: Between 10% to 15% per sale;
- Cookie Duration: 30 days
- Best For: Young fashion influencers, TikTok creators, and budget-style bloggers.
Pros:
- One of the highest commission rates in fast fashion.
- Long cookie duration.
- Huge product range.
- Provides discount codes to affiliates.
Cons:
- Highly competitive due to its popularity among influencers and affiliates.
- Quality control and sustainability issues can be a concern.
6. H&M – Global Fashion for Everyone
Founded in 1947, H&M is an old name in the fashion industry, especially in womenswear. The company has grown to become one of the largest and most recognizable brands in the fashion industry, offering a wide range of products, including clothing, accessories, homeware, and beauty products.
Therefore, as a fashion or beauty blogger, you can even find some of the best American beauty affiliate programs on its website.
Key Features of the H&M Affiliate Program:
- Commission: 7% per sale for existing customers, 10.5% per sale for new customers you refer;
- Cookie Duration: Varies by network, up to 30 days;
- Best For: Budget-conscious style bloggers and Instagrammers;
Pros:
- Easy to convert because everyone knows H&M’s affordable, stylish clothing.
- High commission rates.
- A wide range of products (from basics to trend pieces for men, women, kids, even home decor).
Cons:
- Returning audience generates less revenue per sale.
- At low prices, you may need to sell a lot to gain significant money.
7. PrettyLittleThing – Trend-Driven Women’s Fashion
PrettyLittleThing is a popular online fashion retailer that offers a wide range of women’s clothing, including dresses, tops, jeans, jumpsuits, and more. The collection is designed to cater to different styles and occasions, from casual wear to formal events.
So, whether you have the street style or want to promote formal clothes, the PrettyLittleThing affiliate program can be one of your best options.
Key Features of PrettyLittleThing Affiliate Program:
- Commission: Up to 10–12% per sale;
- Cookie Duration: 30 days;
- Best for: Instagram fashionistas and YouTubers who cover celebrity style on a budget, “outfit of the day” posts, or trend alerts.
Pros:
- High commission rates. 10% is a great commission for the fast fashion sector.
- Popular brand among Gen Z, which increases your chances of driving more sales among this group.
- Discount codes for some affiliates.
Cons:
- Primarily women’s fashion focus.
- High competitive market.
8. Fashion Nova – Social Media Famous Brand
Another great American fashion affiliate program belongs to Fashion Nova, a leading player in the fast-fashion industry. The brand is mostly known for its affordable clothing, including dresses, jeans, bodysuits, skirts, and more.
Additionally, Fashion Nova is known for its effective use of affiliate marketing, particularly on Instagram, where models, celebrities, and influencers promote its products.
Key Features of Fashion Nova Affiliate Program:
- Commission: ~7–10% per sale;
- Cookie Duration: 30 days;
- Best for: Instagram influencers and TikTok creators, especially those in the 18–30 age range;
Pros:
- Extremely high conversion potential.
- Commission rate is suitable for this category.
- The brand is known, especially on Instagram.
Cons:
- Many content creators promote Fashion Nova, so you have to compete with other influencers.
- If your niche is modest fashion or luxury, this isn’t a fit.
Group 3 – Activewear Affiliate Programs
Fashion is not always about wearing luxury dresses for parties or different events, you can follow fashion while doing sports, too. This category is popular among fitness influencers, they can promote gym clothes and other sportswear to their audience.
Additionally, you may find some of these names on the list of top American fitness affiliate programs.
9. Nike – The Sportswear Juggernaut
Who doesn’t want to have a pair of Nike shoes? Nike is the world’s largest supplier of athletic shoes and apparel, with a significant global presence. It is mostly known for its commitment to innovation and technology in sports.
Almost everyone knows Nike, whether you are an athlete or just looking for casual sports shoes for your daily walks. Let’s see how a brand as popular as Nike has used affiliate marketing.
Key Features of Nike Affiliate Program:
- Commission: Up to 15% per sale;
- Cookie Duration: 7 days;
- Best for: Fitness influencers or anyone with an audience that loves sports apparel.
Pros:
- High commission rates.
- Brand recognition.
- A huge product range.
Cons:
- Short cookie duration.
- Competitive affiliate program, as many fitness influencers may participate.
Fun Fact: Did you know Nike was the most valuable apparel brand worldwide in 2024?
10. Lululemon – Premium Athleisure
One of the renowned names in this category is Lululemon, which is known for its high-quality products, innovative designs, and strong community engagement. It offers apparel designed for yoga, running, training, and other athletic pursuits.
Lululemon is committed to sustainability, and its “Like New” resale shop allows customers to trade in eligible used gear, promoting a circular economy and reducing waste.
Key Features of the Lululemon Affiliate Program:
- Commission: 7% – 10% per sale;
- Cookie Duration: 30 days;
- Best for: Yoga influencers and bloggers, fitness YouTubers who do athleisure lookbooks, wellness bloggers on Instagram;
Pros:
- 30-day cookie is very generous in this niche.
- Lululemon products are pricy, the commission rates are profitable to affiliates.
- Exclusive promotions or discount codes to affiliates.
- Brand’s reputation. The more people know the brand, the more sales you will have.
Cons:
- The high price point can be a barrier for some audiences.
- It’s not as mass-market as Nike.
- Affiliates should adhere to brand guidelines.
11. Under Armour – Athletic Apparel for All
Under Armour is a prominent American sportswear company known for its innovative and high-performance athletic apparel, footwear, and accessories. It offers a wide range of sportswear, including athletic shirts, shoes, and accessories designed to enhance performance.
Key Features of Under Amour Affiliate Program:
- Commission: 5% per sale;
- Cookie Duration: 30 days;
- Best for: General fitness bloggers, running or training niche sites, and sports coaches ;
Pros:
- Well-known American sports brand.
- While 5% commission is modest, Under Armour’s average order value is around $100.
- Long cookie duration.
Cons:
- Compared to other well-known activewear brands like Nike, the commissions are low.
- Under Armour faces heavy competition from Nike/Adidas.
Group 4 – Accessories & Footwear Affiliate Programs
No outfit is complete without shoes, sunglasses, bags, and other accessories! The American fashion affiliate programs in this category are ideal for style bloggers, shoe review YouTubers, and even Pinterest fashion curators focusing on accessories.
12. Zappos – Footwear and More by Amazon
Zappos is a well-known online retailer specializing in shoes, clothing, and accessories. It offers a vast selection of products from over 1,000 brands. Additionally, the brand is renowned for its exceptional customer service, which includes free shipping both ways, a 365-day return policy, and 24/7 customer support.
Key Features of Zappos Affiliate Program:
- Commission: 7% per sale;
- Cookie Duration: 14 days;
- Best for: Shoe bloggers, style influencers, and any fashion creator who likes to recommend specific brands/styles of footwear;
Pros:
- The commission rate is good for products such shoes, which usually cost more than clothing.
- The brand is well-known due to its customer service and free returns.
- Its products also boast a high average order value (~$150) and good conversion rates.
Cons:
- Since Zappos is owned by Amazon, some terms and conditions might mirror Amazon’s strictness.
- Its affiliate program is very competitive.
13. DSW (Designer Shoe Warehouse) – Shoes & Accessories Retailer
DSW (Designer Shoe Warehouse) is a go-to destination for customers seeking a wide selection of designer footwear and accessories at competitive prices. The store carries a variety of brands, including Nike, Adidas, New Balance, UGG, Converse, Timberland, Guess, TOMS, Steve Madden, Aldo, and many others.
Whether you’re looking for athletic shoes, dress shoes, or casual footwear, DSW has something for you. This wide range of products makes its affiliate program more appealing to fashion stylists and content creators.
Key Features of DSW Affiliate Program:
- Commission: 10% per sale;
- Cookie Duration: 14 days;
- Best for: Footwear-focused content creators – e.g., bloggers doing shoe reviews, Instagrammers showing off new boots or heels, or YouTubers comparing sneaker deals.
Pros:
- High commission rate – 10% is among the best in the footwear segment.
- A wide range of brands are available in its store.
Cons:
- DSW’s online inventory focuses on shoes and a limited range of accessories, it’s not as broad as Zappos.
- Some affiliate directories conflict on the exact commission.
- Its cookie duration is less than other programs; however, it’s still moderate for this niche.
14. Ray-Ban – Iconic Eyewear Brand
Let’s complete your style with elegant sunglasses. Ray-Ban is a renowned brand that combines classic design with modern innovation, offering high-quality sunglasses and eyewear that cater to a wide range of styles and preferences.
However, RayBan products are not just simple sunglasses to protect the eyes from the sun’s rays. In recent years, Ray-Ban has ventured into the world of wearable technology in collaboration with Meta.
Key Features of Ray Ban Affiliate Program:
- Commission: 8% per sale;
- Cookie Duration: (Not publicly stated, but typically ~30 days via CJ Affiliate.);
- Best for: Style bloggers who frequently feature outfits with accessories, travel bloggers (sunglasses content fits well), or men’s fashion influencers.
Pros:
- An 8% commission on premium eyewear is solid.
- RayBan is a high-end and luxury brand of sunglasses.
- Brand’s high recognition means your referrals don’t need much convincing.
Cons:
- Niche-specific – applies mainly to sunglasses and prescription eyewear.
- Seasonality can affect sales (spikes in summer).
- Ray-Ban notes they only accept affiliates who maintain a premium brand environment.
Algorift Marketplace – Best Amazon Affiliate Platform
When it comes to American fashion affiliate programs, many fashion bloggers start with Amazon’s affiliate program (also known as Amazon Associates). However, this program has some drawbacks, especially when it comes to style and apparel.
The main drawback is that Amazon’s program is not so rewarding in this niche, roughly 4% for the Fashion category. Additionally, Amazon doesn’t offer a long cookie duration; the affiliates’ links are only available for 24 hours.
If you still want to make money on Amazon and gain much more commissions with a longer cookie range, Algorift will be your best option. Here are the main benefits of the Algorift marketplace:
- Algorift offers 10% to as high as 40% commission on products. For example, a $100 dress would net only $4 via Amazon but could be $10–$40 via Algorift. It’s a game-changer for income.
- The commissions are customizable by each seller. No fixed commission on all products.
- The seller and affiliate can contact each other directly and negotiate the commissions and other strategies.
- Algorift uses a 14-day cookie window, giving your audience a huge time to check out all products and decide, and still have you receive credit.
- Joining Algorift is free, and it’s built to be user-friendly.
Bottom Line
In the vast landscape of American fashion affiliate programs, the best options ultimately depend on your niche and audience. Whether your audience is into luxury fashion products or fans of sportswear, there are great options for you to earn money by joining these programs.
Finally, if you’re frustrated with low Amazon commissions on fashion, give Algorift Marketplace a try.
FAQs
Q1: Are These Fashion Affiliate Programs Free to Join?
Generally, affiliate programs are free to join. You don’t need to pay anything to join a fashion affiliate program, yet you can earn money by promoting their products. It’s a win-win game. However, you need to qualify for some programs. Just be prepared to provide information about your website or social media and how you plan to promote links.
Q2: What Are the Pros and Cons of Using Amazon Associates for Fashion?
The best part of using Amazon Associates is that there is almost anything available on Amazon. So, it has a wide range of products, making it easier for affiliates to find the products that suit their audience.
On the other hand, Amazon doesn’t offer great commissions, especially for fashion products. So, it is not as profitable as other affiliate programs.
Q3: Can I Join Multiple Fashion Affiliate Programs at the Same Time?
There’s no rule limiting you to choose only one fashion affiliate program. You are free to join as many affiliate programs as you want. In fact, most successful fashion bloggers use multiple affiliate programs concurrently.
