American ecommerce influencers

Top 15 American Ecommerce Influencers to Follow in 2025

American Ecommerce influencers are American-based content creators who use YouTube, Instagram, TikTok, and other social media platforms to influence online buying trends and offer Ecommerce marketing tips. These influencers have emerged as key players in digital marketing, especially micro and macro influencers. You, as a business, cannot be active on the market and ignore the importance of this force.

Businesses need help to be active on social media platforms, and the answer to that is using dedicated influencer marketing platforms. Ainfluencer is the answer to this problem. It provides the features needed to find and collaborate with suitable influencers. So, let us first introduce you to some of the Ecommerce influencers active in America, and then how to contact them. 

Top 5 American Ecommerce Influencers on TikTok

TikTok is a great app for influencers to start and grow their audience over time. Many different niches do well on TikTok, such as teen influencers and Ecommerce. So let’s see who the top American Ecommerce influencers on TikTok are:

American ecommerce influencers on TikTok

If you prefer a quick visual overview, we’ve also created a short video introducing the top 15 American Ecommerce influencers to collaborate with in 2025:

#1 Sam Despo (@samdespo)

Sam is a professional digital marketer who goes by “The Marketing Daddy” on TikTok, and has a sizable fan base of 710K. He offers ideas from his experiences of managing a profitable paid advertising agency on his page, which serves as a central location for digital marketing tactics. His content is jam-packed with advice on how to use AI tools for content creation, social media management, social commerce, and corporate job automation.

  • Niche: Digital marketing
  • Followers: 710K
  • Engagement: 5.27%
  • Brands: Digital marketers and AI enthusiasts 
@samdespo

Spy on your competitors website data, social and marketing campaigns 👀 Shocked more marketing teams and agencies don’t use this tool #marketingtools #socialmediamarketing #brandresearch #digitalmarketing #similarweb

♬ original sound – Sam Despo | AI & Marketing

#2 Nico Rojas (@iamnicorojas)

Nico is an American Ecommerce influencer who provides useful tools like Canva for brand uniformity and upscale branding strategies. He also offers advice on color schemes, brand names, and storytelling to assist companies in creating unique identities and efficiently growing.  

For genuine e-commerce companies, his TikTok is a must-follow because of his personable attitude and emphasis on value over hype.

  • Niche: Branding, Ecommerce
  • Followers: 389K
  • Engagement: 2.44%
  • Brands: Smaller companies that need branding
@iamnicorojas

This is how brands hijack your attention… and it works every time. So what exactly is an impact burst? It’s when a brand shows up everywhere all at once — not by accident, but by design. It’s loud. It’s intentional. And it’s built to dominate your attention for just a short window of time. Unlike long drip campaigns that roll out slowly over weeks or months… Impact bursts are fast. They’re explosive. And they create instant buzz that sticks. Think: Apple launch day. You see ads, tweets, TikToks, influencers, news headlines — all talking about the same thing at the same time. It’s not just marketing. It’s a strategy to control cultural conversation. Brands use it to create a wave… ride it hard… then disappear until the next big moment. So instead of fading into the noise… They create a spike that people can’t ignore. And that spike? It’s engineered to leave a lasting impression. #brandstrategy101 #brandstrategy #branding #marketing101 #brandbuildingtips

♬ original sound – Nico – Brand Strategist

#3 Neil Patel (@neilpatel)

Since 2016, Neil Patel has gained recognition in the field of digital marketing because of his deep and thorough education. He is regarded as a thought leader in the field of digital marketing and has an amazing resume. Neil is also a New York Times best-selling author and speaker.

  • Niche: Digital marketing
  • Followers: 283.4K
  • Engagement: 4.69%
  • Brands: Brands looking for sustainable business practices

#4 Maddie Ragno (@madecreativeco)

Maddie takes a straightforward approach to marketing and making it easier for anyone who is starting their journey. Her material demystifies marketing methods by providing advice and insights without being overly fancy.  

Her videos frequently include tips and techniques for analyzing the Google Ads of rival companies, email marketing best practices, and adjusting to artificial intelligence in marketing.

  • Niche: Digital marketing tips
  • Followers: 46.2K
  • Engagement: 1.57%
  • Brands: Small brands in any niche
@madecreativeco

This tool allows you to dive deep into your competitors’ Google Ads – allowing you to understand what products/services, keywords and areas they’re focusing on. Do you spy on your competitors? #marketinghacks #marketingtips #marketingadvice #marketingprograms #marketingstrategy #marketingforsmallbusiness #marketingagency

♬ original sound – Maddi | MADE. Marketing

#5 Toccara Karizma (@toccarakarizma)

Toccara is a top digital marketing consultant and business growth strategist for Ecommerce firms. She can be found on TikTok as @toccarakarizma with over 46k followers. Her videos, which concentrate on tactics that improve eCommerce firms’ online visibility and sales, are a great source of digital marketing knowledge.

  • Niche: Digital marketing consultant
  • Followers: 46K
  • Engagement: 1.07%
  • Brands: Ecommerce brands
@toccarakarizma

How did I fit 15 different marketing types into a 90 second video? MAGIC! 🪄✨(Or maybe just some slick editing skills). 😅 Check out the top 15 ways to grow your biz and make sure to bookmark this vid for your next marketing brainstorming sesh. 🙌 #marketing #growyourbusiness #digitalmarketingtips #videomarketing #emailmarketing #ecommercemarketing

♬ original sound – Toccara

Top 5 American Ecommerce Influencers on Instagram

Fashion influencers and other niches have been active on Instagram for a long time. And now, those who are active in Ecommerce are finding their place on this social media platform:

See also  Top 23 American Cat Influencers: Meet the Top Feline Stars of 2025
American ecommerce influencers on Instagram

#1 Ac Hampton (@ac_hampton)

Ac offers insightful advice and practical methods for creating and growing profitable internet enterprises. He covers everything from running TikTok advertisements to becoming an expert in Shopify and dropshipping. In addition, he founded and serves as CEO of Supreme E-Com, a mentorship and e-commerce marketing program.

  • Niche: Mentorship and marketing
  • Followers: 194K
  • Engagement: 1.33%
  • Known for:  Insightful advice and practical marketing methods

#2 Chase Dimond (@chasehunterdimond)

Chase is an email marketer who frequently offers his expertise, doable solutions, and simple advice on how to properly set up email marketing for an e-commerce company.

Subject line suggestions, welcome email sequences, subscriber engagement, cart abandonment, and copywriting advice are among the subjects covered.

  • Niche: Email  marketing
  • Followers: 60K
  • Engagement: 0.93%
  • Known for: Great email marketing tips

#3 Sebastian Esqueda (@sebastianesquedaa)

Another famous American Ecommerce influencer is Sebastian Esqueda. He is celebrated for his transformational story. Sebastian turned a small investment of under $50 into a multimillion-dollar business. 

He uses a variety of social media channels, including Instagram, to share his knowledge about dropshipping. He is, therefore, an excellent resource for would-be business owners.

  • Niche: Dropshipping content
  • Followers: 55.7K
  • Engagement: 2.67%
  • Known for: Giving great advice for small budget businesses

#4 Savannah Sanchez (@thesocialsavannah)

Savannah specializes in creating innovative strategies for e-commerce companies. Her areas of expertise are performance creatives and user-generated content (UGC) for Facebook, Instagram, and TikTok.  

She mainly focuses on creating advertisements and optimizing them for direct-to-consumer sales in her articles and discussions.

  • Niche: Brand advertisement 
  • Followers: 24.1K
  • Engagement: 10.16%
  • Known for: Creative advertisement 

#5 Hiten Shah (@hiten)

Hiten is a product specialist and seasoned businessman. He started two well-known SaaS businesses: KISSmetrics, a marketing optimization tool, and CrazyEgg, an analytics platform.  He also has extensive knowledge of user experience, marketing, and analytics. Because of this, business owners who want to maximize their internet visibility turn to him.

  • Niche: Product specialist
  • Followers: 5K
  • Engagement: 0.65%
  • Brands: Brands that want more internet visibility 

Top 5 American Ecommerce Influencers on YouTube

Our next platform is YouTube. You may just think about YouTube as a platform for workout influencers or other niches, but American Ecommerce influencers are using this platform at its best right now:

American ecommerce influencers on YouTube

#1 Gary Vaynerchuk (@garyvee)

Gary Vaynerchuk, also known as GaryVee, is among the most successful American ecommerce influencers. Millions of people follow him on all the main social media networks. 

His transformation from wine critic to pioneer in digital marketing is remarkable. However, what really sets him apart as one of the top e-commerce influencers to follow is his frank counsel on branding and company expansion. GaryVee’s thoughts will be useful to both professionals and aspiring business owners.

  • Niche: Digital marketing
  • Followers: 4.61M
  • Engagement: 7.16%
  • Known for: Useful counsel on branding and company expansion

#2 John Santos (@johnxsantos)

John was a prominent fashion influencer who changed his business to Ecommerce and is offering advice on creating profitable online fashion enterprises. Industry trends, branding, and marketing tactics are the main topics of his writing. From how to launch a high-end clothing line with just $100 to costly blunders to steer clear of, Santos offers fashion entrepreneurs invaluable advice.

  • Niche: Fashion enterprises
  • Followers: 462K
  • Engagement: 3.96%
  • Known for: Fashion entrepreneurs’ invaluable advice

#3 Austin Rabin (@AustinRabin)

Austin Rabin has a proven track record as a YouTube influencer.  His specialties are DTC (direct-to-consumer) tactics and brand development. On his YouTube channel, he also offers insightful advice and practical tactics. 

He wants to help people become their own bosses and live the “laptop lifestyle.” He mixes success stories from his own life with helpful counsel.

  • Niche: Dropshipping
  • Followers: 462K
  • Engagement: 3.96%
  • Known for: DTC (direct-to-consumer) tactics

https://www.youtube.com/watch?v=yxNpl0rOALU&ab_channel=AustinRabin

#4 Hannah Gardner (@EcomHannah)

Hannah’s story of creating a multimillion-dollar Etsy business is quite remarkable. The main reason behind her popularity is that Etsy and Shopify e-commerce businesses are looking to emulate her success. She provides information on market trends, sales tactics, and product development. 

  • Niche: Etsy and Shopify businesses
  • Followers: 100K
  • Engagement: 1.22%
  • Known for: Information on market trends, sales tactics

#5 Ezra Firestone (@TheSmartMarketer)

Ezra is a micro-influencer who is famous for creating and growing e-commerce companies with eight figures.  Through Smart Marketer, he provides a thorough approach to e-commerce education.  This platform provides training and courses to enable entrepreneurs to expand their brands.

  • Niche: Ecommerce education
  • Followers: 29K
  • Engagement: 0.96%
  • Known for: Training and courses on marketing

Now is the part where you will get familiar with the tool that will help you connect with your desired influencers much more easily.

Why Ainfluencer is the Best Platform for Connecting with Ecommerce Influencers?

It can be difficult to find and manage influencer partnerships, but Ainfluencer‘s features are designed to help with this matter. This free influencer marketing platform makes the process simple in a way that nothing else has done before.  

ainfluencer homepage

Ainfluencer is a platform for influencer marketing that links companies with millions of YouTube, Instagram, and TikTok influencers. It is the true meaning of a game changer and can be a great tool in any Ecommerce business that wishes to have a say in the industry.

Let us look at some of the features that Ainfluencer will grant you for no charge at all:

  • Free and Unlimited Access: There are no fees or additional expenses for influencers or brands using Ainfluencer, which is a free do-it-yourself platform. Without ever having to pay platform fees, you can make an infinite number of campaigns, invite an infinite number of influencers, and trade suggestions.
  • Video Creation and Translation Tools: Ainfluencer aids influencers in developing video content for clients and even gives alternatives like automatic video captioning or translation to maximize reach (such as translating Chinese videos to Japanese and other languages).
  • Secure Escrow Payments: In influencer marketing, trust is essential. A safe escrow payment method is provided by Ainfluencer; your money is retained and only given to the influencer after the material is delivered and accepted.
  • AI-Powered Influencer Matching: You can quickly identify the ideal influencers for your niche with the platform’s AI-powered discovery feature. Additionally, you can receive intelligent suggestions after filtering by geography, follower count, interaction rate, category, and more.
Sign up for Ainfluencer!

Conclusion

In this article, we listed some of the American Ecommerce influencers active on different platforms that can be a potential future partner for businesses active in their niche. However, it is important to know that creating these connections needs professional help. 

Platforms like AlgoRift and Ainfluencer are designed for this purpose. 

AlgoRift is an American affiliate marketing agency designed to help businesses that are active in affiliate marketing. Their features, like great link management and personalized landing pages, give businesses the edge they need in the industry. So, don’t sleep on it and sign up now to see the difference.

Sign up for AlgoRift!

FAQs

Here are a few questions that are repeated on the Internet about American Ecommerce influencers:

1. What’s The Difference Between Micro and Macro Ecommerce Influencers?

While macro-influencers have between 100,000 and 500,000 followers, micro-influencers have between 10,000 and 100,000. Micro-influencers are perfect for specialized marketing because they typically have greater audience trust and higher interaction.

2. How Do I Collaborate With American Ecommerce Influencers?

To locate, message, bargain with, and start your collaboration tools, like Ainfluencer is the best place to start. First, start with small-budget campaigns or product gifts, and then expand the relationships and contacts with the help of Ainfluencer.