Turkey has over 57 million Instagram and YouTube users, and almost 38 million people use TikTok. Part of this huge population is Turkish influencers who generate fun, creative, and inspiring content.
In fact, some of them share their daily lives while others post fashion tips or travel stories. Just like in any country, Turkish brands collaborate with influencers for more reach, brand awareness, and visibility.
But with so many creators out there, it can be hard to know who’s really worth following. In this blog, we’ve put together a list of the top Turkish influencers—both male and female. They’ve made a name for themselves in all kinds of niches—from lifestyle to fashion.
Top Turkish Influencers on Instagram
First up, let’s check out some popular Turkish Instagrammers who have built big followings and partner with brands.
1. Cemre Baysel (@cemrebaysel)
- Followers: 5.5M (Instagram).
- Eng Rate: 6.84%
- Avg Likes: 374K
- Niche: Lifestyle/Fashion.
With over 5M followers, sweet Cemre tops our list of best Turkish influencers. Cemre is an actress who also posts about her roles, travel, and fashion.
She often features outfits and has an energetic vibe in her stories. She’s also worked with well-known brands like Yves Rocher.
2. Nurgül Yeşilçay (@nurgulyesilcayy)
- Followers: 5.1M (Instagram), 302K (YouTube).
- Eng Rate: 2.85%
- Avg Likes: 140.7K
- Niche: Lifestyle/Beauty.
Nurgül Yesilcay, a well-known Turkish actress, is one of the top influencers. She posts a mix of glam lifestyle shots, funny skits, and everyday moments.
You’ll also see her working with brands like Philips and sharing behind-the-scenes peeks from her projects.
3. Hakan Kütahya (@hakankutahya)
- Followers: 998.6K (Instagram), 55.6K (YouTube).
- Eng Rate: 0.97%
- Avg Likes: 9.3K
- Niche: Design.
Hakan Kütahya is a Turkish interior architect turned content creator. His feed is all about cool interior design ideas, cozy spaces, and personal moments.
You’ll find lots of beautifully decorated rooms, simple design tips, and some behind-the-scenes shots of his projects around Istanbul. It’s chill, stylish, and full of home inspo.
4. Sebile Ölmez (@sebibebi)
- Followers: 620.9K (Instagram), 986K (YouTube), 14.2K (TikTok).
- Eng Rate: 0.01%
- Avg Likes: 2.4K
- Niche: Beauty.
Sebile Ölmez specializes in skincare and beauty content. As one of the original Turkish beauty influencers, Sebile posts detailed product testing (“bitenler” – empties), makeup challenges, and lifestyle content.
She’s had numerous collaborations with brands like Sofly Cosmetics and AHAVA Turkey.
5. Görkem Karman (@gorkemkarman)
- Followers: 395.8K (Instagram), 396K (YouTube), 1.1K (TikTok).
- Eng Rate: 3.43%
- Avg Likes: 13.3K
- Niche: Lifestyle/Beauty.
Görkem Karman is another popular Turkish Instagram influencer and entrepreneur. She mixes beauty, fashion, and business in her posts, often showing off her own cosmetic brand, Gorkito.
Along with that, she shares bits of her everyday life—family moments and behind-the-scenes sneak peeks from her work. It all feels pretty real and relatable.
6. Nilay Örnek (@nilayornek)
- Followers: 240K (Instagram), 38.6K (YouTube).
- Eng Rate: 1.77%
- Avg Likes: 4.1K
- Niche: Journalism, art, travel, food, and culture.
Nilay is actually a journalist who has turned her account into a hub for creating sweet posts about art, food, and travel.
But that’s not all! Nilay has also written a book (Bütün İyiler Biraz Kuşkundur) and created a podcast (Nasıl Olunur). FYI, her videos usually get 11K views!
7. Emir Yargın (@emiryargin)
- Followers: 43.9K (Instagram), 3K (YouTube).
- Eng Rate: 0.44%
- Avg Likes: 171
- Niche: Music
Now, let’s meet a Turkish micro-influencer who can improve small brands’ visibility. Emir Yargin is a musician who posts a mix of food, music, and travel content—like concert highlights and street food videos.
His account also features clips from concerts like Klas Pop shows. Emir is clearly giving his fans a fun backstage or on-stage peek!
Top Turkish Influencers on TikTok
Now, let’s meet the top Turkish TikTok influencers who keep people hooked with their fun videos, real-life moments, and unique style.
1. Enes Çınpolat (@enescinpolat)
- Followers: 3.4M (TikTok), 2M (Instagram), 1.5M (YouTube).
- Eng Rate: 3.81%
- Avg Likes: 19.9K
- Niche: Music/Entertainment.
Let’s kick off the list of popular Turkish influencers with a mega-influencer; a young musician and entertainer. Enes shares fun, lighthearted videos where he mixes music and humor—think playing instruments or singing while goofing around.
He’s even been in promo music videos for local brands. With over 47 million likes and around 650K views per video, it’s clear that young music lovers in Turkey can’t get enough of him!
2. İbrahim Tilaver (@ebo)
- Followers: 1.3M (TikTok), 2.2M (Instagram), 869K (YouTube).
- Eng Rate: 8.04%
- Avg Likes: 315.3K
- Niche: Travel/Comedy.
With around 25.5M likes and 3.6M average views, Ibrahim is a top TikToker in Turkey. He’s also a travel vlogger who shares fun travel vlogs and comedy clips.
He’s known for going on wild trips to places like Mexico and India and making funny videos reacting to different cultures. Ebo also works with travel agencies and hotels, showing off cool tours and stays along the way.
3. Cem İlteriş (@cemilteris)
- Followers: 744.9K (TikTok), 718.1K (Instagram), 189K (YouTube).
- Eng Rate: 2.58%
- Avg Likes: 23.7K
- Niche: Food/Comedy.
Cem is a foodie through and through! He keeps his followers entertained with sandwich recipes, cooking tips, and funny kitchen skits.
Alongside the food stuff, he also shares bits of his life—like moving abroad. This Turkish macro-influencer has worked with kitchen gadget and food brands, and it’s easy to see why.
His fun, laid-back style has earned him over 47.4 million likes from food lovers and home cooks in Turkey.
4. Arif Sevimli (@arifsevimli)
- Followers: 650.8K (TikTok), 582.4K (Instagram), 654K (YouTube).
- Eng Rate: 6.74%
- Avg Likes: 83.5K
- Niche: Sports/Comedy.
Here’s another Turkish macro-influencer: Arif’s all about football—and he makes it funny. He shares match highlights, jokes about games, and reacts to fan moments, mostly focusing on the Süper Lig and big teams like Fenerbahçe and Beşiktaş.
He’s got 17 million likes and his videos pull in about 1.6 million views on average. Every now and then, he teams up with sportswear brands or local sports bars, too.
5. Dogan Cem (@dogancem)
- Followers: 599.4K (TikTok), 1.8M (Instagram), 246K (YouTube).
- Eng Rate: 2.81%
- Avg Likes: 5.3K
- Niche: Music/Education.
Dogan Cem is a Turkish countertenor and vocal coach who shares singing tips, vocal exercises, and student performances on TikTok.
His content is fun, music-focused, and often highlights his students’ progress. He also co-founded Dogan Cem Academy, where he helps people improve their voices and confidence.
6. Tuğra Çeri (@tugraciik)
- Followers: 447.9K (TikTok), 119K (Instagram), 79.5K (YouTube).
- Eng Rate: 4.85%
- Avg Likes: 35.3K
- Niche: Comedy.
Tuğra is one of the biggest names on Turkish TikTok, with over 80 million likes. He’s best known for his energetic comedy and clever parodies that poke fun at pop culture and everyday stereotypes.
His videos are super relatable and often go viral, averaging around 698K views. He also teams up with brands for funny and creative promos.
7. Yasemin Yazıcı (@yaseminyaziciyyy)
- Followers: 333.8K (TikTok), 434.1K (Instagram).
- Eng Rate: 4.96%
- Avg Likes: 31.9K
- Niche: Lifestyle/Comedy.
Yasemin is one of the most popular Turkish female influencers with humorous, relatable videos about daily life and friendships.
She shares funny little moments from her life and relatable everyday situations, all while mixing in her love for fashion and lifestyle. Yasemin has over 6.6M likes on her account.
Top Turkish Influencers on YouTube
There are many Turkish YouTubers out there, but we’ve picked 6 of the biggest ones to check out. Let’s see what they’re up to on the platform.
1. Fatih Yasin (@KafalarOfficial)
- Followers: 8.29M (YouTube).
- Eng Rate: 0.19%
- Avg Likes: 15.56K
- Niche: Comedy.
Fatih is one of the OG Turkish YouTubers and part of the Kafalar trio (along with Atakan and Bilal). Their channel is all about fun group challenges, travel vlogs, and random crazy content. They’ve been around since 2014 and have racked up over 3 billion views so far.
2. Tuğkan Gönültaş (@Elraenn)
- Followers: 3.35M (YouTube), 2.8M (Instagram).
- Eng Rate: 0.96%
- Avg Likes: 29.60K
- Niche: Gaming/Entertainment.
To Turkish tech brands looking for influencers, Elraenn is a perfect option. He posts gameplay highlights, and funny moments, and interacts with the gaming community.
Launched in 2011, this channel has earned over 1 billion views and is a favorite among gamers and tech fans.
3. İdil Yazar (@idilyazar)
- Followers: 1.1M (YouTube), 547.7K (Instagram), 19K (TikTok).
- Eng Rate: 1.47%
- Avg Likes: 351
- Niche: Food.
As a Turkish food influencer, İdil talks about healthy, practical cooking on her account. Her 11-year-old channel with over 219M views is packed with easy, everyday recipes and helpful kitchen tips.
İdil often talks about nutritious meals—think healthy soups and sweet treats that inspire both body and soul.
4. Mesut Çevik (@MesutCevik)
- Followers: 408K (YouTube), 86.3K (Instagram), 17.5K (TikTok).
- Eng Rate: 3.73%
- Avg Likes: 1.7K
- Niche: Tech & lifestyle.
Everything from gadget reviews to big-picture technology discussions is all you can see on Mesut’s YouTube channel.
Mesut joined YouTube in 2006 and has gained over 105M views. He frequently uploads (5 videos per week), including detailed reviews like “ELEKTRİKLİ ARAÇ ŞARJ ÇİLESİ”.
5. Ece Vahapoğlu (@ecevahapoglu21)
- Followers: 106K (YouTube), 1M (Instagram), 7K (TikTok).
- Eng Rate: 1.27%
- Avg Likes: 90
- Niche: Wellness.
Ece is one of the rising Turkish influencers on YouTube who created her channel in 2017. She’s not only an author and TV host but also a wellness coach and journalist.
Ece’s channel is all about healthy living, wellness, yoga, and lifestyle. She’s gained over 9M views from her 265 videos.
6. İmren Gürsoy (@imrenim)
- Followers: 33.7K (YouTube), 1.4K (Instagram).
- Eng Rate: 2.4%
- Avg Likes: 655.5
- Niche: Baby product reviews.
İmren Gürsoy, aka Imrenim, is a well-loved Turkish content creator who shares real-life moments as a mom and lifestyle influencer. Based in Erzurum, she creates warm, relatable content about parenting, family life, and everyday routines.
On Imren’s channel with over 526K views, you’ll find baby-led weaning recipes, toy reviews, and helpful product recommendations for parents.
She’s also teamed up with brands like Da Vinci Kids, sharing fun and educational content for children.
You’ve got a list of the top Turkish influencers on Instagram, YouTube, and TikTok. The question still remains: how can you connect with your ideal influencers?
Ainfluencer: The Best Platform for Finding Turkish Influencers
Ainfluencer is a leading (and 100% free) influencer marketplace that connects brands with over 5 million creators on TikTok, Instagram, and YouTube.
Whether you’re working with micro or macro influencers, Ainfluencer makes it easy for you. Most platforms give you outdated influencer lists or make you do all the work. Ainfluencer is different.
All the influencers on the platform have joined willingly. That means they’re real, active, and open to working with brands like yours. Here are more reasons why you can trust Ainfluencer:
- It’s totally free for brands. There are no subscription fees or hidden costs,
- It offers advanced search filters (niche, location, follower count, engagement rate, etc.)
- Ainfluencer enables in-app messaging so you can chat with influencers directly,
- This platform delivers real-time analytics, verified performance data, and content previews,
- With Ainfluencer’s AI-powered recommendations, you can find the right influencers,
- Ainfluencer even handles outreach for you, saving you time and boosting conversion rates,
- Another main benefit of Ainfluencer is secure payments through an escrow system with zero transaction fees.
And the good news is, if anything goes wrong, the platform’s Resolution Center keeps everything clear and on track. Ready to enjoy all the benefits?
Final Words
We just shared some of the best Turkish influencers on YouTube, TikTok, and Instagram. They’re into food, family, tech, or comedy and have solid engagement.
These influencers also know how to connect with their audience. That makes them a great choice for brands looking to boost visibility.
Of course, it’s not just about picking any influencer—it’s about finding the right one who fits your brand vibe and goals. That’s where Ainfluencer comes in. It makes it super easy to discover, connect, and collaborate with influencers who actually match what you’re looking for.
And if you’re also tapping into affiliate marketing, a tool like AlgoRift can help you turn those influencer shoutouts into real sales—with features like real-time tracking, verified partnerships, and smooth matchmaking.
FAQs
Here are a few FAQs about the most popular influencers in Turkey:
1. How Can I Collaborate with Turkish Influencers?
To work with Turkish influencers, first, you should define your goal(s), including brand awareness, sales, or something else. Then find creators who match your audience.
You can use platforms like Ainfluencer to post your campaign and invite TikTokers, Instagrammers, or YouTubers in Turkey. Just be clear about what you expect—how many posts, what kind of content, and when.
2. Are Turkish Micro-Influencers Worth Working with?
Yes – in fact, they often offer higher engagement and trust than bigger names. Industry reports note that Turkish brands are increasingly using micro and nano influencers to build deeper audience connections.
3. Who Are the Top Turkish Influencers?
Some of the famous influencers in Turkey who collaborate with brands include:
- Cemre Baysel (@cemrebaysel): 5.5M followers on Instagram,
- Enes Çınpolat (@enescinpolat): 3.4M followers on TikTok,
- Nurgül Yeşilçay (@nurgulyesilcayy): 5.1M followers on Instagram,
- İbrahim Tilaver (@ebo): 1.3M followers on TikTok,
- Fatih Yasin (@KafalarOfficial): 8.2M followers on YouTube,
- Tuğkan Gönültaş (@Elraenn): 3.3M followers on YouTube.
