American wellness influencers are reshaping how people approach fitness, nutrition, and mindfulness.
With influencer marketing showing significantly higher engagement and conversions compared to traditional advertising, platforms like Instagram, TikTok, and YouTube have become vital channels for wellness product promotion and influencer marketing campaigns.
This is why in this blog, I have gathered the top 15 American wellness influencers on social media to help you find the one for collaboration. Let’s dive in!
Top 15 American Wellness Influencers
Fitness influencers on TikTok have more impact on people than any medical practitioners. One single viral video is enough to make millions of people buy a product or start a trend. The only thing needed is a professional influencer who knows how to make engaging videos.
Therefore, in this part, we’ll overview of the top 5 influencers in TikTok, Instagram, and YouTube (a mix of macro and micro-influencers). Let’s start with TikTok:
Top American Wellness Influencers on TikTok
Here are 5 of the best American wellness influencers on TikTok making waves:
1. Tabitha Brown (@iamtabithabrown)
Tabitha Brown, affectionately known as “America’s Mom,” is a leading voice in plant-based nutrition and positivity.
With her warm, joyful demeanor, she shares vegan recipes and uplifting affirmations, inspiring millions to embrace wellness and happiness.
- Niche: Plant-based nutrition & positivity
- Followers: Over 5M
- Content: Vegan cooking demos, inspirational talks
- Engagement: 13.3% (very high)
- Brand Partnerships: Target, various food brands
- Audience: Broad (teens to adults), family-friendly wellness focus
- Achievements: TikTok’s go-to vegan guru, bestselling cookbook author, projected to drive plant-based trends
2. Steph Grasso, MS, RD (@stephgrassodietitian)
Known as “your TikTok dietitian,” Steph Grasso is a registered dietitian who delivers realistic, science-backed nutrition advice.
Her approachable style makes healthy eating accessible, focusing on practical tips and debunking diet myths for her 2+ million followers.
- Niche: Nutrition & diet tips
- Followers: 2.2M
- Content: Healthy hacks (e.g., high-protein pancakes, meal prep), myth-busting (e.g., “stop restricting, start adding” veggies to pizza)
- Engagement: 6.76%
- Brand Partnerships: Food and supplement brands, kitchen gadget companies
- Audience: Health-conscious millennials and Gen Z
- Achievements: Featured on TikTok’s Wellness Hub, helping normalize a balanced approach to eating
3. Daniel Duku (@danielduku)
Daniel Duku is a rising star in men’s self-care and lifestyle, breaking stereotypes by promoting male grooming and mental health.
His relatable and practical content, like skincare routines and hygiene tips, encourages young men to prioritize wellness.
- Niche: Men’s self-care & lifestyle
- Followers: 627K
- Content: Skincare routines, hygiene tips (e.g., “change that pillowcase, bro!”), home-cleaning vlogs
- Engagement: 3%
- Brand Partnerships: Men’s grooming brands like Bodewell and Harry’s
- Audience: Young men new to self-care
- Achievements: Pioneering as a male wellness influencer, with viral tips encouraging guys to invest in self-care
4. Dr. Justin Puder (@amoderntherapist)
Dr. Justin Puder, a psychologist, makes mental health accessible through engaging, TikTok-friendly content.
Known for skits that break down concepts like anxiety and self-compassion, he fosters a safe space for his 250K followers to explore therapy and emotional wellness.
- Niche: Mental wellness
- Followers: ~250K
- Content: Skits illustrating anxiety vs. self-compassion, mental health tips, affirmations (e.g., “It’s okay to laugh and cry”)
- Engagement: 9.18%
- Brand Partnerships: Mental health apps, book campaigns
- Audience: 20–30s seeking stress relief and mindset shifts
- Achievements: Built a safe space on TikTok for mental health dialogue, likely to continue destigmatizing therapy for young Americans
5. Micha Yvette (@michayvette)
Micha Yvette, a medical student and self-care influencer, motivates her audience with career and study tips. Her content blends “encouragement” pep talks and practical strategies, inspiring students and young professionals to balance wellness with ambition.
- Niche: Self-improvement & productivity
- Followers: 220K
- Content: “Encouragement” pep talks to not give up on goals, strategies to beat phone addiction, day-in-the-life vlogs, balancing med school and wellness
- Engagement: 14.83%
- Brand Partnerships: Stationery and productivity app brands, occasionally scrubs or coffee brands
- Audience: College and grad students, young professionals
- Achievements: Created a niche of academic wellness; her focus on mental health in education is paving the way for healthier study habits
Top American Wellness Influencers on Instagram
Here are 5 of the best American wellness influencers on Instagram to follow:
1. Dr. Nicole LePera (@the.holistic.psychologist)
Dr. Nicole LePera, a psychologist and author, is a prominent figure in holistic mental health. She shares daily insights through highly shareable carousel posts, offering practical advice on boundaries, anxiety, and trauma recovery to empower her #SelfHealers community.
- Niche: Holistic mental health
- Followers: 9M
- Content: Carousel posts with tips on boundaries, anxiety, trauma recovery
- Engagement: 0.64%
- Brand Partnerships: Minimal (focuses on her own content and books)
- Audience: Adults 25–45 interested in self-improvement
- Achievements: New York Times bestselling author; transformed Instagram into a platform for therapy education at scale, influencing how Americans talk about mental wellness
2. Nedra Glover Tawwab (@nedratawwab)
Nedra Glover Tawwab, a licensed therapist, is renowned for her “Nedra nuggets” of wisdom on therapy and relationships.
Her bite-sized, relatable posts and Q&As on boundaries and mental health resonate deeply, fostering viral engagement across Instagram.
- Niche: Therapy & relationships
- Followers: 1.9M
- Content: Quotes about boundaries and healthy relationships, Q&As on mental health
- Engagement: 0.82%
- Brand Partnerships: Few; primarily promotes her books and workshops
- Audience: Women 25–50, many in the U.S., seeking practical mental health advice
- Achievements: Two-time New York Times bestselling author, featured on numerous talk shows; a trusted voice guiding the wellness conversation on Instagram
3. Melissa Wood Tepperberg (@melissawoodhealth)
Melissa Wood Tepperberg, a wellness coach, blends Pilates and mindfulness through her dedicated app and tranquil Instagram content. Her yoga flows, smoothie bowl recipes, and “day in the life” routines inspire a balanced, mindful lifestyle for her loyal community.
- Niche: Pilates & mindfulness
- Followers: 282K
- Content: Tranquil reels of yoga flows, smoothie bowls, “day in the life” wellness routines
- Engagement: 0.18%
- Brand Partnerships: Clean beauty and fashion brands (e.g., Alo Yoga, Goop), plus her own MWH platform promotions
- Audience: Women 25–40 balancing busy lives with wellness
- Achievements: Turned her personal practice into a booming brand (MWH); with a Shopify-integrated program, she exemplifies how an influencer can become an entrepreneur in the American wellness industry
4. Massy Arias (@massy.arias)
Massy Arias, also active on TikTok, is a powerhouse workout influencer on Instagram, inspiring a multicultural audience with dynamic workouts and motivational content. Her bilingual posts and client transformations showcase strength training and wellness as a lifestyle.
- Niche: Fitness & wellness
- Followers: Over 3M
- Content: Dynamic workout videos, before-and-after client transformations, motivational captions in English and Spanish
- Engagement: 0.79%
- Brand Partnerships: Her own supplement line, ambassador for athletic wear, and baby products (as a fit mom)
- Audience: Multicultural audience across the Americas interested in strength training and wellness
- Achievements: Recognized as a top fitness influencer, expanded reach via e-books and fitness challenges, driving real-world results
5. Whitney Simmons (@whitneyysimmons)
Whitney Simmons, known for her catchphrase “It’s a beautiful day to be alive,” is a fitness influencer inspiring young women with high-energy gym routines and wellness tips. Her authentic and expert approach blends weightlifting with body positivity across Instagram, TikTok, and YouTube.
- Niche: Gym workouts & positivity
- Followers: ~4M
- Content: High-energy workout clips, gym wear try-ons (her own Gymshark line), personal posts about her fitness journey
- Engagement: 0.95%
- Brand Partnerships: Gymshark (long-term partnership), Alani Nu supplements, and more
- Audience: Young women 18–30 into weightlifting and body positivity
- Achievements: YouTuber-turned-Instagram star; her blend of authenticity and expertise makes her a top American wellness influencer across platforms, with millions of followers on TikTok and YouTube
Top American Wellness Influencers on YouTube
YouTube is the go-to platform for in-depth wellness content – from full-length workouts to educational talks. These 5 American wellness YouTube influencers have thriving channels:
1. Kati Morton (@katimorton)
Kati Morton, a licensed therapist, has been a trailblazer in mental health education on YouTube for over a decade.
Her friendly, non-judgmental explainer videos and Q&A sessions on topics like depression, anxiety, and trauma make mental health accessible and supportive.
- Niche: Mental health education
- Subscribers: ~1M
- Content: Explainer videos on depression, anxiety, trauma, and viewer Q&A sessions about coping strategies
- Engagement: 6.02%
- Brand Partnerships: Mental health services (e.g., BetterHelp sponsorships), book promotions (authored a mental health book)
- Audience: Teens to middle-aged adults seeking accessible mental health advice
- Achievements: One of the first therapy influencers; pivotal in making mental health help more available on social media, frequently consulted in media about online mental health communities, cementing her role in wellness advocacy
2. Alyssia Sheikh (@MindOverMunch)
Alyssia Sheikh, through her channel Mind Over Munch, brings creativity and fun to healthy cooking and nutrition. Her vibrant recipe videos and myth-busting content make nutritious eating approachable and entertaining for young adults and families.
- Niche: Healthy cooking & nutrition
- Subscribers: ~1M
- Content: Recipe videos (themed or challenges like $1 meals, vegan swaps), nutrition myth-busting, meal plan tips with colorful visuals and humor
- Engagement: 3.95%
- Brand Partnerships: Kitchenware and food brands (blenders, pantry staples), cookbook deals (published her own)
- Audience: Young adults and families looking to eat healthier without sacrificing taste or budget
- Achievements: Stands out for blending entertainment with education in nutrition; helped many young Americans learn to cook healthily in an approachable way, likely boosting interest in home cooking as part of wellness
3. Adriene Mishler (@YogaWithAdriene)
Adriene Mishler, founder of Yoga With Adriene, runs the most popular yoga channel on YouTube. Her warm, inclusive style offers free yoga classes for all levels, making yoga accessible to millions worldwide with a focus on mindfulness and well-being.
- Niche: Yoga
- Subscribers: Over 13M
- Content: Free yoga classes (30-day challenges, yoga for anxiety, etc.) delivered in a warm, inclusive style
- Engagement: 2.75%
- Brand Partnerships: Minimal (focuses on community-supported Find What Feels Good membership), some collaborations with apparel brands for yoga gear
- Audience: All ages, worldwide; especially popular in the U.S. for at-home yoga
- Achievements: Arguably the world’s top yoga influencer; made yoga accessible to the masses, ambassador for American wellness culture abroad
4. Kevin Curry (@FitMenCook)
Kevin Curry, through Fit Men Cook, proves healthy cooking is for everyone, inspiring men and women with high-protein meal prep tutorials. His Texas flair and motivational messaging make fitness-focused eating approachable and inclusive.
- Niche: Healthy eating for an active lifestyle
- Subscribers: ~600K
- Content: High-protein meal prep tutorials, grocery hauls, “cook with me” style vlogs with motivational messaging
- Engagement: 5.41%
- Brand Partnerships: Grocery and food product brands, own line of spices, and an app
- Audience: Primarily men 18–40, also women who enjoy his content; gym-goers wanting a diet to match fitness goals
- Achievements: Bestselling cookbook author; broadened appeal of healthy cooking, built an inclusive community around fit food with Southern-spiced bodybuilding meals
5. Thomas DeLauer (@ThomasDeLauerOfficial)
Thomas DeLauer is a trusted authority on nutrition and keto fitness, known for science-backed breakdowns of diets and workouts.
His informative videos on ketogenic diets, intermittent fasting, and supplements demystify complex health topics for fitness enthusiasts.
Additional Information:
- Niche: Nutrition & keto fitness
- Subscribers: ~3M
- Content: Informative videos on optimizing diet, fat-loss hacks, supplement reviews, often with research citations
- Engagement: 3.85%
- Brand Partnerships: Keto food products, health supplements, fitness gadgets
- Audience: Fitness enthusiasts and biohackers, 25–50
- Achievements: Established authority on YouTube for diet and biohacking; helped demystify complex health topics for a mainstream American audience
This is the end of our top 15 American wellness influencers. Obviously, every business has different criteria for the influencer they need for their campaign. If the influencer that I suggested in this post was not suitable for you, there is still another way to find the one you’re looking for.
You should search through influencer marketplaces that have a huge database of influencers in every niche. My suggestion is Ainfluencr, the best influencer marketing platform with a vast database of +5M influencers.
Using this platform, you not only find thousands of wellness influencers, but you can also find others, like food influencers or travel influencers, too.
Ainfluencer: The Best Platform for Connecting with American Wellness Influencers
Ainfluencer is a free, AI-powered influencer marketing platform that helps brands connect with the right creators on Instagram and TikTok.
Designed for businesses of all sizes, it makes launching and managing influencer campaigns fast, simple, and budget-friendly. Using this Ainfluencer, you can find American wellness marketing influencers in no time.
Key Features & Services:
- Extended Database: Influencer boasts a database of over 5M influencers in countless niches.
- AI-Powered Influencer Matching: Instantly find influencers based on niche, audience, engagement, and location, and more.
- Campaign Management: Handle communication, briefs, and collaboration all in one place – no cold DMs needed.
- Secure Escrow Payments: Protect both parties with a built-in escrow system that releases funds only after content is delivered.
- Unlimited Free Use: Create and run unlimited campaigns with zero fees, ideal for small businesses and startups.
- Global Content Reach: Translate and dub influencer videos into 200+ languages using AI video tools.
- Shopify Integration: Sync with your store to track influencer-driven sales and create affiliate links or discount codes.
- Performance Analytics: Get detailed metrics on reach, engagement, and conversions to optimize your strategy.
Ainfluencer gives you all the tools to run successful influencer campaigns – without the cost or hassle.
So what are you waiting for? Sign up on Ainfluencer today and find influencers for American wellness promotion.
Wrapping Up
Influencers inspire millions to live healthier lives. Their impact on the American wellness industry is enormous. In fact, 4 out of 5 health and wellness enthusiasts buy from brands recommended by influencers, and brands are leveraging their trusted voices to reach highly targeted audiences.
Don’t forget that leveraging influencer marketing effectively through free influencer marketing platforms like Ainfluencer offers brands authentic engagement and powerful marketing outcomes.
So take action today: Sign up on Ainfluencer to collaborate with top American wellness influencers and amplify your brand’s reach.
FAQs
Let’s answer some frequently asked questions about this topic:
Q1. How Can a Wellness Brand Choose the Right Influencer to Partner With?
Define your target audience and goals, then select influencers whose niche and followers align with your brand. Check engagement rates and past content for authenticity, using tools like Ainfluencer for AI-powered matching.
Q2. What’s the Difference Between a Macro-Influencer and a Micro-Influencer in Wellness Marketing, and Which Is Better for My Campaign?
Macro-influencers (100k–millions of followers) offer broad reach; micro-influencers (10k–100k) provide high engagement with niche audiences. Choose macros for awareness, micros for targeted conversions, or both for balanced impact.
Q3. How Do American Wellness Influencers Earn Money?
Wellness influencers in the U.S. have multiple ways to monetize their online presence, including brand partnerships, affiliate marketing, ad revenue, selling merchandise, and offering exclusive content subscriptions.
Affiliate marketing stands out as one of the most lucrative methods, enabling influencers to earn commissions by promoting products through personalized affiliate links.
To maximize these earnings, influencers can use AlgoRift, an advanced AI-powered platform designed to optimize affiliate marketing success.
With AlgoRift, creators can identify high-performing products, refine their promotional strategies, and effectively track performance.
By harnessing AlgoRift’s insights, influencers can craft compelling content, improve engagement, and significantly increase their affiliate revenue.
🚀 Ready to take your affiliate marketing to the next level? Explore AlgoRift today!
