Spain’s real estate market has changed a lot since Spanish real estate influencers stepped into the market. Now the market is in the hands of content creators who know how to play with social media.
In this list, we’ll review some of the best Spanish real estate influencers who are experts in their niche. If you’re a brand and want to collaborate with these influencers, don’t miss this list!
Top Spanish Real Estate Influencers on Social Media
In this list, we’ll go through the top Spanish influencers on three major social media platforms: TikTok, Instagram, and YouTube. Our first stop is the most popular one, TikTok:
Best Spanish Real Estate Influencers on TikTok
Spanish real estate influencers aren’t very active on TikTok, and most of them use Instagram and YouTube. However, we were able to find a few Spanish real estate TikTokers. Let’s take a look:
1. Chris Mjos (@chrismjos)
The first creator on our list of TikTok Spanish real estate influencers is Chris Mjos. He is a real estate investor with over 20 years of experience in the Spanish property market. Chris has built his career by buying undervalued homes, renovating them, and selling them for profit.
He’s been through the ups and downs of the market, and that experience shows in the way he talks about real estate. He’s not trying to impress with jargon or polished sales tactics. He speaks plainly, sometimes sharply, and always with a clear point of view.
On TikTok, his content ranges from advice on how to avoid bad deals to commentary on overpriced listings and questionable market trends.
He reacts to viral real estate posts, shares personal stories from his own investment journey, and gives practical tips to people, especially foreigners, who are thinking about buying property in Spain.
- Followers: 79.4K
- Engagement Rate: 2.44%
- Average Views: 7K
- Audience Demographics: 57% Spain, 13% Argentina
- Other Social Media Handles: Instagram @chrismjos
2. LA BELLA VITA Real Estate (@diartsy)
LA BELLA VITA Real Estate is a small agency based in Spain’s Costa Blanca, run by Diana and Borislav.
Their videos focus on homes in areas like Orihuela Costa, Villamartín, and San Fulgencio, places that attract a lot of international buyers, especially from northern Europe. Their account has become a magnet for people dreaming about Mediterranean living.
What makes their content stand out is the way they present each property. It’s not just a walk-through with stats and prices. They film with care, using music, clean visuals, and a relaxed pace that lets you take in the details.
You’ll see rooftop terraces, whitewashed walls, and pools that look like they belong in a magazine. They don’t talk much in the videos, which actually works in their favor; it keeps the focus on the homes and the atmosphere.
- Followers: 151K
- Engagement Rate: 3.79%
- Average Views: 10K
- Audience Demographics: –
- Other Social Media Handles: Instagram @labellavita_real_estate
3. Sabi (@sabinashh)
Sabi is one of those creators who makes real estate feel approachable. On TikTok, she shares videos of homes for sale across southern Spain, mostly in Málaga and nearby areas.
She has a calm, friendly way of speaking that makes you feel like you’re getting advice from someone who actually cares. She’ll mention things like how the light hits a room, whether the layout makes sense, or if the price feels fair for what you’re getting.
It’s the kind of commentary you’d want if you were touring a place with a friend who knows the market.
What’s nice about her account is that it doesn’t feel pushy. She’s not trying to sell you a dream or convince you to buy something you don’t need. She’s just showing you what’s out there, giving her honest take, and letting you decide if it’s worth a closer look.
- Followers: 319K
- Engagement Rate: 1.83%
- Average Views: 14K
- Audience Demographics: –
- Other Social Media Handles: –
That ends our Spanish real estate TikTok influencers. Next, let’s check out Instagram:
Best Spanish Real Estate Influencers on Instagram
Our list of Spanish real estate Influencers on Instagram is longer. Here are the top 7 creators who are perfect matches for Instagram influencer marketing:
1. Guillermo Revilla (@guille_revilla)
Guillermo Revilla is one of the most recognizable faces in Spain’s luxury real estate scene, especially on Instagram.
Based in Madrid, he’s the co-founder and director of Diza Consultores, a firm that specializes in high-end properties in neighborhoods like Chamberí and Salamanca.
Before diving into real estate, Guillermo studied finance and worked in private banking. That background shows in how he talks about value, investment, and market trends. On Instagram, his tone is casual but calculated, and he knows how to keep viewers engaged without sounding like he’s reading from a brochure.
His inspiration comes partly from American realtors who treat real estate like entertainment, and partly from his father, who ran a real estate agency in northern Spain and was known for his media presence.
- Followers: 81K
- Engagement Rate: 1.56%
- Average Views: 91K
- Audience Demographics: 61% Spain, 7% USA
- Other Social Media Handles: –
2. Damla Yaraman (@damlayaramann)
Damla Yaraman is part of a new wave of real estate. Based in Marbella, she works with Homerun Brokers. Her Instagram gives you a pretty clear sense of what she’s about: luxury homes, clean design, and a lifestyle that’s tied closely to the coast.
She gained more attention after appearing on Making It in Marbella, a reality show that followed young agents trying to make it in the high-end market. On the show, she came across as sharp and confident, but also grounded. That same energy carries over to her Instagram.
- Followers: 20K
- Engagement Rate: 19.33%
- Average Views: 17K
- Audience Demographics: 52% Spain, 7% USA
- Other Social Media Handles: –
3. Jesse Meester (@jessemeester)
Jesse Meester is one of the popular Spanish real estate Instagram influencers who has made Marbella his base for luxury property deals.
He’s best known for his earlier appearances on reality TV, especially 90 Day Fiancé, but in recent years, he’s shifted focus toward high-end real estate and lifestyle branding.
His Instagram, which has over 1.3 million followers, mixes property content with personal updates, travel, and wellness.
Jesse runs Meester Estate, a real estate team that works with buyers and investors looking for homes in the Costa del Sol. He’s vocal about wanting to change how real estate is done: Less commission chasing, more listening to what clients actually want.
- Followers: 1.3M
- Engagement Rate: 0.08%
- Average Views: 90K
- Audience Demographics: 34% Spain, 8% Brazil
- Other Social Media Handles: TikTok @jesse.meester
4. Maxie Janine Jameson (@maxiejjameson)
Maxie Janine Jameson works in real estate between Marbella and Dubai, and her Instagram reflects both worlds. She’s part of Maximum Property International, and most of what she posts revolves around luxury homes.
Maxie’s audience is clearly global. A lot of her content is in English, and she seems to be speaking to buyers who want something high-end but also want someone who understands the process.
She’s not posting every day, but when she does, it’s clear she’s active in the market and knows what she’s doing.
- Followers: 49.8K
- Engagement Rate: –
- Average Views: 11K
- Audience Demographics: 34% Spain, 13% USA
- Other Social Media Handles: –
5. Laura Martínez (@lauramartinezagent)
Laura Martínez is a real estate agent based in Barcelona, and her Instagram account gives you a clear sense of her style: clean, elegant, and focused on homes that actually feel livable.
She works with Engel & Völkers and mostly deals with properties in central neighborhoods like Eixample and Gràcia, places with character, good architecture, and a strong sense of place.
She’s clearly someone who knows the city well and has an eye for homes that are both beautiful and practical. For anyone thinking about buying in Barcelona, her account is a good place to start.
- Followers: 20K
- Engagement Rate: 0.45%
- Average Views: 10K
- Audience Demographics: 62% Spain, 5% Germany
- Other Social Media Handles: –
6. Arantxa Mora (@arantxamora_)
Arantxa Mora is our next Spanish real estate content creator. She’s based in Madrid and shares listings that lean toward urban living, apartments with clean lines, and smart layouts.
What makes her account stand out is the way she talks about each property. She doesn’t just post a photo and list the specs. She adds context, why the space works, what kind of lifestyle it suits, and sometimes even what she’d change if she lived there.
Arantxa also shares bits of her own life, which makes the account feel more grounded.
- Followers: 244K
- Engagement Rate: 1.86%
- Average Views: 62K
- Audience Demographics: 36% Spain, 9% Italy
- Other Social Media Handles: –
7. Darío Sebastiá (@dario.realestate)
The last creator on our list of Instagram Spanish real estate Influencers is Darío Sebastiá. He is based in Valencia, and if you follow him on Instagram, you’ll quickly get a sense of his personality: direct, funny, and not afraid to call things as he sees them.
He shares apartments, houses, and rentals around Valencia, usually with quick walk-throughs and honest takes. If something’s overpriced or awkwardly laid out, he’ll say it. If it’s a good deal, he’ll explain why.
- Followers: 14K
- Engagement Rate: 0.02%
- Average Views: 500
- Audience Demographics: –
- Other Social Media Handles: –
Best Spanish Real Estate Influencers on YouTube
And lastly, here are the top Spanish real estate YouTubers:
1. The Maro Brothers (@TheMarobrothers)
The Maro Brothers are two siblings based in Marbella who’ve turned luxury home tours into entertainment.
On their YouTube channel, they usually share long-form videos where they walk through some of the most expensive and over-the-top properties in Spain, mostly in Marbella and Mallorca.
They don’t use scripts or try to sound like agents. Instead, they react to what they see in real time.
Their videos are full of little moments: testing out massage chairs, jumping into pools, joking about the layout. It’s entertaining, but you also get a real sense of the property.
- Subscribers: 139K
- Engagement Rate: 2.7%
- Average Views: 39K
- Other Social Media Handles: Instagram @marobrothers | TikTok @marobrothers
2. Sergio Iranzo (@Invernomics)
Sergio Iranzo runs one of Spain’s most practical and down-to-earth real estate channels on YouTube. His content is aimed at young professionals and families who want to invest in property, not for status, but for long-term financial stability.
His videos cover everything from how to spot a good rental investment to why some people struggle to access housing in Spain. He talks about mortgages, passive income, and the risks of waiting too long to enter the market.
He shares what he’s learned from years of buying and managing properties himself, usually with real numbers and examples from his own portfolio. If you’re looking for a creator for YouTube influencer marketing, Sergio is a good choice. Both for his expertise and popularity.
- Subscribers: 54.6K
- Engagement Rate: 3.41%
- Average Views: 37K
- Other Social Media Handles: Instagram @invernomics
3. Luxury Angels (@LuxuryAngels)
Luxury Angels is a real estate duo created by Ángeles Nieto and Rodolfo Moreno, who have built one of the most informative property channels on YouTube.
They call themselves “personal shoppers inmobiliarios,” which basically means they help buyers find the right home while handling all the messy parts of the process. Their tone is friendly, practical, and very human, which is probably why they’ve built such a loyal following.
They talk about everything: how to avoid scams, what to look for in a contract, how to negotiate, and even what to expect emotionally when you’re buying or selling. They also do live Q&As, react to real estate shows, and share personal stories from their own experiences in the field.
- Subscribers: 56.3K
- Engagement Rate: 4.32%
- Average Views: 10K
- Other Social Media Handles: Instagram @luxuryangels1
4. German Jover (@VIVIRDERENTASTV)
Germán Jover runs one of Spain’s most respected real estate investment channels on YouTube. He’s one of the few voices in Spanish real estate who actually makes investing feel doable. He’s based in Valencia and focuses on long-term rental strategies.
His whole approach is built around a method he calls C.R.A.C.: Comprar, Reformar, Alquilar y Cobrar: buy, renovate, rent, and collect. It’s simple, but he breaks it down with real examples, spreadsheets, and stories from his own deals.
German also talks about what went wrong, what he learned, and how he’d do things differently next time.
- Subscribers: 45K
- Engagement Rate: 1.33%
- Average Views: 12K
- Other Social Media Handles: –
5. Drumelia Real Estate (@DrumeliaRealEstateMarbella)
Drumelia Real Estate is one of the most polished and high-profile real estate channels in Spain, especially when it comes to luxury listings in Marbella.
The channel is led by Artur Loginov, and it’s so professional that it feels more like a production studio rather than a typical agency.
Their videos are cinematic, detailed, and clearly aimed at a global audience looking for luxury properties. We’re talking €10M+ villas with private spas, rooftop pools, wine cellars, and architecture with modern design and Mediterranean flair.
Each tour is carefully filmed, sometimes with drone shots, slow pans, and voiceovers that walk you through every corner of the home. If you’re looking for a high-class collaboration, Drumelia is a great fit for real estate influencer marketing.
- Subscribers: 206K
- Engagement Rate: 2.85%
- Average Views: 28K
- Other Social Media Handles: Instagram @drumelia_real_estate
That ends our list of Spanish real estate influencers. If you’re looking for more creators in this niche, you need to do it more professionally and smartly. Real estate influencer marketing agencies could be a good choice, but they’re expensive and also take a lot of time.
For a smart, fast, and budget-friendly search, you need to use smart tools too. For example, one of the best ways to find and collaborate with influencers is by using influencer marketplaces.
These are databases with millions of influencers where you can search and find relatable influencers for your business. Let us elaborate more about it:
How to Collaborate with Spanish Real Estate Influencers?
Ainfluencer is an AI-powered free influencer marketing platform designed to connect brands with top social media influencers across TikTok, Instagram, and YouTube.
As the world’s first free DIY influencer marketplace, it offers a vast network of creators, including thousands of Spanish real estate influencers, making collaborations easy and effective.
What makes Ainfluencer the best platform for finding Spanish real estate influencers in 2025? Here are some key features and benefits that set it apart:
Why Ainfluencer Stands Out:
- Vast Database: Ainfluencer offers a database of +5M vetted influencers across Instagram, TikTok, and YouTube
- AI-Powered Matching: Helps brands find influencers based on niche, location, audience, and many more filters.
- 100% Free: No platform fees or subscriptions.
- Secure Escrow Payments: Ensures funds are only released after content delivery.
- Transparent Communication: Built-in chat system for smooth negotiations between brands and influencers.
- Unlimited Campaigns: Run unlimited influencer campaigns at no cost.
- Performance Analytics: Track campaign reach, engagement, and ROI, and more.
- AI Video Translation: Reach global audiences with multilingual content.
- Affiliate Tools & Shopify Integration: Seamless Shopify integration.
Sign up on Ainfluencer today to start collaborating with top Spanish real estate influencers.
Wrapping Up
Real estate content used to be stiff: photos, specs, maybe a floor plan. Now, it’s part of how people scroll, dream, and sometimes even decide where to live.
In this list, we reviewed some of the best real estate influencers in Spain on social media platforms. If your preferred option is not among these influencers, remember you can always use smart tools like Ainfluencer and make influencer marketing easy!
FAQs
Let’s check out some frequently asked questions about Spanish Real Estate Influencers:
Q1. How Do Spanish Real Estate Influencers Grow Their Audience?
They build their following by consistently posting property tours, market tips, and lifestyle content on platforms like TikTok, Instagram, and YouTube. Personality, local insight, and visual storytelling help them stand out.
Q2. Are Spanish Real Estate Influencers Licensed Agents?
Some influencers are officially licensed real estate agents in Spain, while others work as content creators or collaborate with agencies. Always check credentials if you’re considering working with one.
Q3. What Types of Properties Do Spanish Real Estate Influencers Feature?
They show everything from luxury villas in Marbella to city apartments in Madrid and Barcelona. TikTok leans toward eye-catching or quirky listings, while YouTube and Instagram often focus on upscale or design-driven homes.
Q4. Is Content From Spanish Real Estate Influencers Reliable for International Buyers?
Their content is helpful for getting a feel for the Spanish market, but it’s not a substitute for legal or financial advice. International buyers should always verify details with licensed professionals in Spain.
Q5. What are the Legal Requirements for Buying Property in Spain as a Foreigner?
Foreign buyers in Spain need an NIE number and must follow the country’s property tax rules. Since the process can be complex, especially with contracts and mortgage regulations, many investors rely on detailed guides about the legal steps to buy property in Spain before making a purchase.
Q6. Is Spain a Good Place to Invest in Real Estate Long-term?
Spain remains one of Europe’s hottest real estate markets thanks to steady rental demand and programs like the Golden Visa. Investors often compare regions such as Barcelona, Madrid, and the Costa del Sol, and many blogs outline the best places to buy property in Spain for long-term growth and lifestyle.
