Influencers have a hand in everything these days, and pet-related goods are no different. Millions of people trust their favourite pet influencers to let them know which brands they should use. Pet influencer marketing agencies are dedicated companies that put you in touch with these creators.
Below is a list of the top 10 pet influencer marketing agencies in the field. This includes influencer marketplaces with pet influencers, in addition to pet-dedicated agencies. So let’s get into it!
Top 10 Pet Influencer Marketing Agencies
Pet brands are in steep competition. There are many well-known names on the market, making it difficult for emerging brands to connect with their customers. Pet influencer marketing agencies can help you find creators who can increase brand visibility and build trust with your audience.
Without further ado, let’s start with one of the best-known global pet influencer marketing agencies.
1. The Dog Agency (TDA) – USA (Global Reach)
What do you get when you mix a Harvard law graduate and a cute French Bulldog? Well, you get a structured and lawful pet influencer. Chloe, the French Bulldog, showed Loni how cluttered the pet influencer space is. This then led to the founding of The Dog Agency.
TDA is dedicated to bringing order to pet pages. Contrary to the name, the agency works with all pets, from cats and dogs to fish and snakes. They offer full-service campaign management, including:
- Strategic planning,
- Creative consulting,
- Brand ambassador sourcing,
- And event production.
2. The Woof Agency (Pawjourr) – Singapore/Global
Based in Singapore, The Woof Agency is one of the best-known pet influencer marketing agencies. This agency’s CEOs are also pet parents, claiming that they fully understand and relate to what consumers like and need.
The platform offers various services, including:
- Strategy & Growth Tailoring,
- Influencer Marketing,
- Content Creation,
- Market Expansion,
- Social Media Management,
- Paid Media Management.
This agency is also the owner of the Pawjourr platform. A DIY influencer marketing platform dedicated to petfluencers. While certainly a good idea for a service, the platform’s limitations have been pointed out by many users.
3. The Pets Agency – UK/Europe & USA
An influencer marketing and talent agency at the same time, this marketing solution has taken the UK by storm. While active across Europe and the USA as well, The Pets Agency is the UK’s number one Pet influencer marketing agency.
While giving you access to more than 1500 pet influencers, there is a bit missing from this pet agency. Unlike most other options on this list, The Pets Agency does not offer any campaign or management services.
4. Urban Paws UK – United Kingdom
With more than 40 years of experience, Urban Paws ensures that all pets are in good hands, or rather in good paws. Lights, sounds, and too many people can be incredibly overwhelming for the precious talents, which Urban Paws is hyper-aware of.
Their offered service includes:
- Talent discovery,
- Influencer discovery,
- PR campaigns,
- Streamlined hiring process.
In addition to cats and dogs, the agency introduces birds and other feathered friends. Urban Paws is a UK-focused agency, but they do offer global services as well. Just remember that their working hours are only matched with UK time.
5. The Paws Collective – Southeast Asia
Mostly active in Singapore/Malaysia, this agency is dedicated to bringing the pet influencer marketing experience to Asia. Focusing back on the influencer side of the industry, The Paws Collective offers full campaign management services.
The agency is a gold mine for Western brands hoping to get their name out in the Asian market. This collective offers services such as:
- Campaign Management,
- Pet Influencer Discovery,
- Digital Marketing Insights,
- Targeted Campaigns.
6. Influencer Matchmaker – UK
Moving back to the UK, we have Influencer Matchmaker. Although technically not dedicated to pet influencers, the agency does have a pet influencer-only section and can easily help you reach 1k followers on Instagram. Despite their multiple field coverage, they still have more than 2200 pet influencers on the platform.
Influencer Matchmaker offers services such as:
- Identifying and Recruiting Influencers,
- Negotiating Deals,
- Campaign Management,
- Performance Reports.
The platform is also more niche-focused, separating pet influencers by their area of expertise. This includes veterinarians, pet owners, behaviourist experts, and more. Influencer Matchmaker is UK-exclusive.
7. StreetDog Marketing – Canada/USA
A pet influencer and boutique finding agency, StreetDog Marketing is active throughout the US and Canada. If you’re wondering what a pet boutique is, then you’re not alone. In short, a pet boutique is a high-end grooming facility and pet store.
This agency is particularly good for small to midsize brands, helping them reach their desired audience. A few reasons users praise StreetDog Marketing include:
- Strategy consult,
- Following through to execution,
- Result-driven approach,
- Influencer outreach and website updates.
8. Amra & Elma – USA (NYC)
Although not exactly one of the pet influencer marketing agencies, Amra & Elma is an expert influencer marketing agency that can help you find the right pet creators. This agency is run by influencer sisters, Amra and Elma, who have a great reputation in the industry.
Their own careers act as their biggest success story. Some of the features you’ll have access to with this agency include:
- Creative production,
- Campaign management,
- Campaign analytics,
- PR management,
- Influencer matchmaking.
9. ReelPaws – USA
From the name alone, you can probably guess where ReelPaws started. This marketing agency was originally a video production company, specializing in pet-related reels. These days, the company has expanded into digital marketing and consulting for pet brands.
As an IG-focused agency, ReelPaws can help you out with all the important Instagram metrics. ReelPaws is based in Chicago and has the experience of working with 3,000+ animals and representing 2,000+ pet brands. Their key services include:
- Creative production,
- Social media marketing,
- Influencer campaign coordination,
- And analytics to measure impact.
10. Paw Point Marketing – USA
A US pet agency focused on individualized strategies, Paw Point Marketing can help your brand stand out among competitors. This marketing agency doesn’t believe in one-size-fits-all solutions and tries to come up with unique strategies for brands.
Although pet influencer marketing agencies are a great way to get your brand out there, they are not our top recommendation. Keep reading to find the best way to discover the pet influencer of your dreams.
Ainfluencer: Best Alternative to Pet Influencer Marketing Agencies
Pet influencer marketing agencies are a good solution, but they can heavily limit your search results. An influencer marketing platform is a good alternative for a few reasons. One of the most important reasons is that a general platform can introduce you to all influencers who also do pet-related content. You can also find fitness influencers or lifestyle influencers who cover pet items as well.
Why is this significant? Mostly because a general influencer that also covers pets can garner more trust than a page that looks like a pet storefront. The best way to find these influencers is with the help of Ainfluencer!
A DIY influencer marketing platform, Ainfluencer can put you in touch with more than 5 million influencers. These creators can be active on Instagram, TikTok, or even YouTube. Ainfluencer covers your influencer marketing process from start to finish, offering an all-in-one, full-service solution for your work.
That’s not even the best part! Despite giving you access to plenty of features and limitless opportunities, Ainfluencer is 100% free. That means you will not have to pay any platform fees to use this platform.
With all of that in mind, let’s take a look at Ainfluencer’s key features.
Ainfluencer Features
- Influencer Discovery: The platform offers an AI-driven search function, with 20+ filters to further customize your experience.
- Multi-Platform Coverage: Ainfluencer includes creators across multiple platforms, including TikTok, Instagram, and YouTube.
- Massive Database: With more than 5 million influencers in the database, this platform can offer you a creator for every niche out there.
- Direct Communications: A chat feature allows you to send limitless messages, ensuring direct communication for users.
- Global Reach: The platform offers multilingual support and an AI translation feature for all your content.
- Easy and Secure Payments: Ainfluencer’s Escrow system withholds payments until all parties are satisfied, ensuring safety for all users.
- Smooth Integrations: Easily integrate your Shopify account to get your needed data.
- Insights and Consult: The platform’s expert team can give you fresh insights and help you reach your goals.
- Performance Tracking: You can track your campaigns through this platform, gaining insights into what works and what doesn’t.
So what’s the holdup? Sign up on Ainfluencer now and find the pet influencers for you.
Conclusion
Pet influencer marketing agencies are a great way to get your brand out there. These creators are some of the best types of influencers you can use to grow your brand and get your products out there.
In today’s world, people grow more distrustful of companies every day. This is especially true when it comes to something as beloved as pets. That is why these agencies and influencers can help your brand build trust with your target demographic!
FAQs
1. What Are Pet Influencer Marketing Agencies?
Companies dedicated to bringing your brand to pet influencers are referred to as pet influencer marketing agencies. While these agencies are a good way to find new creators, they can be rather costly and limiting.
2. Are There Any Pet Affiliate Marketing Agencies?
Not currently. There are many different agencies that can put you in touch with pet influencers, but affiliates are a different story. A platform that can help you find the right affiliates is AlgoRift.
AlgoRift can put you in contact with thousands of affiliates in a safe space, ensuring good ROI and easy discovery. AlgoRift can also help you be sure of your collaborations without any concerns.
3. Can I Use Pet Influencer Marketing Agencies to Promote My Petshop?
Yes! While most pet influencers promote brands and specific toys. However, even pet stores can easily be promoted by influencers. Just make sure to choose local creators, as being promoted by local creators may not be helpful.
