Trying to take your brand international? Well, Colombian influencers may be the perfect way to do that. As a domestic brand, it can cost you millions to tap into the global market. Influencer marketing can make this process significantly more budget-friendly.
The best way to make use of this marketing strategy is via an influencer marketing platform. In this article, we’ll be introducing the top 15 Colombian influencers across TikTok, Instagram, and YouTube. To recommend a better way to move forward with influencer marketing, we’ll also introduce the best influencer marketing platform in the business. So let’s get into it.
Top 5 Colombian Influencers on TikTok
While not technically the most visited platform, TikTok has Gen Z in an iron hold. That’s why it’s a good idea to promote your products on this platform. The best way to do that is by using creators on TikTok. So here is a list of the top 5 Colombian influencers on TikTok.
1. @luisaemigrante (Luisa)
A travel influencer born in Colombia, it’s difficult to put a nationality label on Luisa. With a deep love for seeing the world, this creator goes around the globe to experience various cultures and beauties. Although her engagement rate is lower than typically desired, this Colombian influencer is very popular among her peers.
Some important statistics include:
- Followers: 152k
- Engagement rate: 3.19%
- Average comments: N/A
- Average likes: 285
- Average views: 8.2k
2. @jvcabbyy (Jhonny)
Comedy is the glue that holds humanity together. Johnny’s TikTok page is a clear example of how “funny” doesn’t have borders. With his cats and various stunts, this comedy and lifestyle influencer has won the hearts of thousands of people.
Some important statistics include:
- Followers: 493k
- Engagement rate: 5.84%
- Average comments: 15
- Average likes: 1.6k
- Average views: 36.7k
3. @katalinaoficial_ (Katalina)
Katalina is a dance and fashion influencer who gained fame through her tutorials and catwalk videos. In addition to impressive dance skills, Kat’s walking skills have turned her into a staple in the Colombian influencers’ world.
Some important statistics include:
- Followers: 822k
- Engagement rate: 1.03%
- Average comments: 46
- Average likes: 5.9k
- Average views: 90.6k
4. @ange.reyes96 (Angel Reyes)
Motivational and workout influencers often go hand in hand. Angel is no different. This influencer posts workout sessions with voiceovers for extra clarity. While his engagement rate isn’t anything impressive, he’s expected to see significant growth.
Some important statistics include:
- Followers: 604k
- Engagement rate: 5.41%
- Average comments: N/A
- Average likes: 119
- Average views: N/A
5. @makeupbyalessa (Alessa Coneo)
Makeup tutorials, glam transformations, and product introductions are the most common types of content on Alessa’s page. Coneo also posts frequent seasonal looks, creating a niche community with her horror looks.
Some important statistics include:
- Followers: 586k
- Engagement rate: 7.74%
- Average comments: 7
- Average likes: 199
- Average views: 3.3k
Top 5 Colombian Influencers on Instagram
TikTok may be the shiny new player on the field, but Instagram is still the most visited social media platform after Facebook. Considering that the majority of Facebook visits are bots, IG is one of your top marketing options. Here are your best Colombian influencers on Instagram.
1. @soysharito (Soysharito)
Although short dances and lip-syncing videos weren’t always Instagram’s main content category, they have gained significant popularity in recent years. Sharito’s content includes modelling, trendy dances, and fun choreography, making her a channel that’s easily enjoyable for everyone.
Some important statistics include:
- Followers: 129k
- Engagement rate: 2.21%
- Average comments: 24
- Average likes: 2.9k
- Average views: N/A
2. @felipee_pm (Felipe Pinzón)
Male models have seen a surge in popularity in the last year, and Felipe is no different. This Bogotà-born content creator posts outfits, gym sessions, progress, and lifestyle-building habits. His young audience looks up to him for direction in life and in style.
Some important statistics include:
- Followers: 30.3k
- Engagement rate: 5.50%
- Average comments: 15
- Average likes: 1.7k
- Average reel plays: 13k
3. @andreacjimenez_ (Andrea Carolina Jiménez)
It’s not every day that you see a psychologist become a professional content creator. With less than 2k followers, Andrea counts as a micro-influencer. Mental health, wellness, and lifestyle are her specific niches that set her apart from competitors.
Some important statistics include:
- Followers: 19.9k
- Engagement rate: 5.48%
- Average comments: 6
- Average likes: 1.1k
- Average reel plays: 1.2k
4. @marianahoyosr (Mariana Hoyos)
Another lifestyle and fashion influencer, Mariana, is an icon in her community. In addition to being a content creator, she also does modelling. Her collaborations include clothing brands and all things fashion. You can also access her Passes account from her IG bio.
Some important statistics include:
- Followers: 443k
- Engagement rate: 4.95%
- Average comments: 101
- Average likes: 20.3k
- Average reel plays: 245.4k
5. @chriscarpentier (Chris Carpentier)
Food content is one of the most entertaining niches you can follow. As a chef, Chris is best described as a food influencer. Although technically Chilean, his content is heavily influenced by Colombian culture and cuisine.
Some important statistics include:
- Followers: 1.5M
- Engagement rate: 0.15%
- Average comments: 206
- Average likes: 16.6k
- Average reel plays: 402k
Top 5 Colombian Influencers on YouTube
Although the popularity of short-form content cannot be denied, there are plenty of benefits to long form content. So YouTube remains a popular influencer marketing destination. With that in mind, let’s explore the top 5 Colombian influencers on YouTube.
1. @GiblackMusic1 (Giblack Music)
With YouTube’s tendency towards videos over 10 minutes, the platform allows you to go in depth with more serious subjects. Giblack is an Urban Champeta artist, which is a subgenre of folk music. This creator goes into detail regarding their music production, simultaneously sharing their journey and teaching their audience.
Some important statistics include:
- Followers: 441k
- Engagement rate: 0.07%
- Audience age: 26
- Audience gender: 62% Male
2. @LeandroLaSapa (Leandro La Sapa)
Relatability is a key player in comedy. Leandro’s YouTube page revolves around everyday situations turned comedic by misfortune. In addition to universal daily situations, this creator makes content focused on the lives of Colombian youth.
Some important statistics include:
- Followers: 476k
- Engagement rate: 0.31%
- Audience age: 18-24
- Audience gender: N/A
3. @AlejoVergel (Alejo Vergel)
A significantly more serious channel than the other names on this list, Alejo delivers his take on news. No nonsense, minimum bias, and independent, this is a great channel to get caught up on recent events. Politics, civic issues, and general news are common topics on his channel.
Some important statistics include:
- Followers: 488k
- Engagement rate: 2.01%
- Audience age: 25-34
- Audience gender: 70% Male
4. @HerenciaDeTimbiqui (Herencia De Timbiqui)
A fusion band with Afro-Colombian elements from Timbiquí, Cauca, Herencia De Timbiqui’s channel is dedicated to everything related to their band. From personal history and stories to music inspiration, the channel is a hangout hub for their fans.
Some important statistics include:
- Followers: 466k
- Engagement rate: 0.16%
- Audience age: 18-24
- Audience gender: N/A
5. @WhyNotSpanish (Maria and Cody)
Colombian Maria is a Spanish teacher who has dedicated her channel to teaching the language for free. Alongside her student, Cody, the pair works on common mistakes Spanish students make. Their channel is a lifesaver for many Spanish learners.
Some important statistics include:
- Followers: 223k
- Engagement rate: 0.35%
- Audience age: 18-24
- Audience gender: 55% Female
While lists such as the above are good for setting a standard, they’re not the best method for finding Colombian influencers. Let’s learn the top solution to finding Colombian influencers together.
Ainfluencer: Your #1 Solution to Finding Colombian Influencers
The best way to find Colombian influencers is to make use of an influencer marketing platform. However, finding the right one can be difficult. Our number one influencer marketing platform recommendation is Ainfluencer.
It’s a free, all-in-one, DIY solution that offers you access to more than 5 million influencers across TikTok, Instagram, and YouTube, with full control over your marketing strategy. The best part? It’s 100% free.
In order to use this platform, all you have to do is sign up. User-friendly with a responsive customer support team, and free of charge, Ainfluencer is a great way to tap into the influencer marketing scene. This is especially true if you’re working on a limited budget.
In order to get an exact idea of what Ainfluencer is like, our main suggestion is to join the platform and see for yourself. That being said, here’s a list of some key features Ainfluencer has to offer:
- Massive Database: More than 5 million influencers.
- Multi-Platform Support: Influencer from TikTok, Instagram, and YouTube.
- Instant Content Translation: Instant video translation with the use of AI.
- No Platform Fees: 100% free.
- AI-Powered Influencer Matching: Influencer discovery made easier with AI matching.
- Seamless Communications: In-app chat feature to connect with creators.
- Secure Payments: Use of the Escrow system to ensure safe transactions.
- Multi-lingual Support: Includes up to 6 languages.
- Direct Screenshots of Social Media Platform Reports: With Ainfluencer you can get screenshots of audiences, engagement rate, and other important metrics.
- Organic Data: Past influencer collaborations and other data are gathered organically for brands.
- Automated Invites: You can invite influencers from inside the app instead of cold emailing, which results in a significantly better conversion rate.
Sign up now and enjoy the best of influencer marketing for free.
Conclusion
Colombian influencers can be a great method to reach a Spanish-speaking audience. Whether you’re a Colombian company looking for influencers to collaborate with or an international brand trying to expand into a different market, a Colombian influencer can be the perfect choice.
FAQs
1. Is It Possible to Work with Colombian Influencers from the US?
Yes. It’s easy to collaborate with Colombian influencers without leaving the country. However, how much trouble this costs you can differ based on your chosen method. Using an influencer marketing platform such as Ainfluencer makes payments and connections easier for both sides.
2. How Can I Work with Colombian Affiliates?
Since influencer marketing platforms can lack affiliate marketing services, we have to recommend AlgoRift for this strategy. An Amazon affiliate marketing platform, AlgoRift is the perfect place for sellers and affiliates to meet up, chat, and start a mutually beneficial partnership. Some main AlgoRift features include:
- Exclusive Affiliate Offers,
- 14-day Cookie,
- Extensive Product Range Access,
- Direct Chat With Affiliates,
- Landing Page Builder and more.
So if you’re interested in Colombian affiliate marketing, join AlgoRift now!
