Thousands of people try to become YouTubers every year. Knowing the best time to post on YouTube, among other elements, can help you grow your career. Engagement, interactions, views, and comments are all influenced by your post time.
There is a lot of information out there that can make or break your YouTube career. Having this information can even make YouTube influencer marketing a reliable source of income for you. In this article, we’ll explore when the best time to post on YouTube is, and follow it up by introducing the best way to figure out your personal golden engagement times.
When Is the Best Time to Post on YouTube?
There are a few different answers to this question. You may be wondering what is the best time to post on YouTube today, or any other day of the week. You may be looking for the best time of the day to post on YouTube. We’re going to take an in-depth look at each of these separately.
Best Time to Post on YouTube: Daily
You can categorize the best time on YouTube based on the days of the week. We can take a look at each day in detail.
Monday
The best time to post on YouTube on Monday is in the afternoon between 2 PM and 4 PM. As the first day of the week, Monday isn’t considered the best time to post. However, you may be able to catch your audience during the afternoon work/school break.
Tuesday
The best time to post on YouTube on Tuesday starts in the afternoon till the evening, between 12 PM and 9 PM. This is another workday, so posting on Tuesdays isn’t generally recommended. The suggested window is in case of necessity.
Wednesday
The last day of the three low engagement days, the best time to post on YouTube on Wednesday is 12 PM, 2 PM, and 6 PM. Thankfully, we’re stepping out of the first three days of the week, which means engagement rates will climb.
Thursday
With the increase in engagement, the best time to post on YouTube on Thursday is between 12 PM and 3 PM. Other strong engagement peaks include 3 PM and 7 PM 3, or 12 PM, 3 PM, and 8 PM.
Friday
Marking the start of the weekend, Friday is considered one of the best days and times to post on YouTube. To get more specific, between 12 PM and 9 PM (peaking around 3) is the best time to post on YouTube on Friday. 10 AM, 1 PM, and 9 PM are also considered good times for this day.
Saturday
The weekend has arrived which means excessive leisure time for content consumers. You can post at any time during the day and still get great results. The best time to post on YouTube on Saturday is between 12 PM and 9 PM, with 3 PM to 5 PM, or 9 AM, 11 AM, and 9 PM also proving effective.
Sunday
The day of rest also means the day of pointless scrolling. So the best time to post on YouTube on Sunday ranges from 12 PM to 4 PM, 9 AM, 12 PM, and 8 PM. So your best time to post on YouTube may be Saturday, but Sunday can also bring you a boost in social media engagement.
In addition to the best time to post on YouTube by weekday, there is also a general time of the day that works well for creators. Regardless of the type of influencer you are, you can benefit from min-maxing your posting schedule. So let’s explore the timing together.
Best Time to Post on YouTube: Hourly
There are three main time windows that work for posting on YouTube. There’s:
- An early morning peak, for people who commute to work/school (6 AM to 8 AM)
- A mid-afternoon peak, for the lunch break (12 PM to 1 PM)
- An evening peak when the day is done (7 PM to 9 PM)
While the best time to post varies between weekends, weekdays, and holidays, the above information provides a general guide on how the times users have seen the most success.
Worst Time to Post on YouTube
Just as much as there is a best time to post on YouTube, there are also windows with very little engagement. These are typically windows when most content consumers are too busy to open their devices and spend time on them.
The worst time to post on YouTube includes 3 AM to 6 AM, Sundays before 9 AM, and weekdays between 9 AM to 12 PM.
How to Find the Best time to Post on YouTube that Works for You
While there are general ideas of the best times to post, content creation typically isn’t generalized. There isn’t a one-size-fits-all solution to posting content on any platform, and YouTube is no different.
It’s important to find the time that works best for your channel specifically. Discovering your channel’s unique pattern can help you increase brand visibility tenfold. So how are you supposed to find out when is the best time to post on YouTube for you?
1. YouTube Analytics
To find out when is the best time to post on YouTube for likes, comments, and general engagement, you can use YouTube analytics. This tool offers an option that lets you know when your viewers are online, which can easily inform you of your unique viewing pattern.
2. Audience Recognition
There are three different factors to consider about your audience. Demographic, time zone, and content type alignment. Knowing demographics helps you know what time your audience is busy, time zone helps you know when they’re asleep, and content alignment means what time your content is most consumed.
For example, a lot of Irish influencers align their content with the American time zone. This is mostly done because the majority of their audience is American, as opposed to Irish or English.
3. Experimentation and A/B Testing
Another way to discover what’s the best time to post on YouTube for your channel is to experiment. Before forming a consistent schedule, you can try different times to see what works for your content.
4. Consistency
Speaking of being consistent, once you work out a schedule that works for you and your audience, it’s important to stay consistent. Your audience will get used to your schedule, so changing it up or posting randomly is never a good idea.
So we’ve learnt what’s the best time to post on YouTube, the worst time for it, and how to find out your specific schedule for the best results. What other tools can you use for growing your channel?
Conclusion
It’s important to know what time is the best time to post on YouTube. It’s important for your channel’s growth, for keeping your audience happy, and for maintaining a successful career online overall. With the help of YouTube’s tools and third-party platforms, you can discover a lot about your channel.
FAQs
1. When’s the Best Time to Post on YouTube Shorts?
Shorts perform similarly to longer videos. Early mornings (7 AM – 9 AM) and late nights (9 PM – 11 PM) on weekdays, and mid-morning (10 AM – 12 PM) and afternoon (2 PM – 4 PM) are good times to post to YouTube shorts.
2. Is It Worth It to Only Post at the Best Time on YouTube?
Yes and no. If you can time your queue around the best times according to YouTube’s algorithm, then it’s best to do that. However, any posted content is better than no posting at all. So if your choice is between not posting and posting at random times, it’s best to choose the latter.
3. Can I Schedule YouTube Posts in Advance?
Yes. Content scheduling is entirely possible on YouTube. You can learn how to schedule YouTube videos very easily, making it a much smoother journey to stick to a posting schedule on the platform.
