Top 15 Beauty Influencer Marketing Agencies for Brands in 2025

Influencer marketing has become a big part of how beauty brands grow and connect with people. These days, more and more customers look to social media for beauty tips, reviews, and product recommendations. Therefore, partnering with the right influencers through beauty influencer marketing agencies can help beauty brands stand out, earn trust, and boost sales.

They can also use influencer marketing platforms that specialize in matching brands with the perfect creators. Whether it’s a rising American beauty influencer or an international beauty star, these agencies handle everything from campaign planning to execution. 

No matter if you’re launching a new makeup line or growing an established skincare brand, the right agency can make a real impact. In this guide, we’ve put together a list of 15 top beauty agencies to check out. 

You’ll get a quick look at what each one offers, how they charge, what they do well (and not so well), and what clients are saying. Now let’s get started, shall we?

Top Beauty Influencer Marketing Agencies for Brands

Looking to boost your beauty brand? Check out the top influencer marketing agencies that can help you connect with the right creators and grow your audience!

1. Viral Nation

Viral Nation is one of the leading beauty influencer marketing agencies, especially known for driving campaigns in the beauty, fashion, and lifestyle sectors. 

They are known for managing large-scale influencer marketing campaigns from start to finish, helping brands expand their reach with top-tier talent and strategic guidance. Let’s see why they stand out:

• In-house talent agency and content production,
• Strong data analytics for real campaign results,
• Proven experience in makeup, skincare, and cosmetics.
  

Pricing: Custom pricing, often suited for six-figure campaigns. Best for large brands with bigger budgets.

Pros:

• Global influencer reach,
• Strong analytics and tech tools,
• Ability to scale internationally.
  

Cons:

• Not ideal for smaller brands or tight budgets,
• Can feel a bit corporate, which might not resonate with all brands,
• Some influencers report restrictive contracts and less personal attention.
  

Client Feedback: While Viral Nation delivers results, it’s not for every brand. Their style is more corporate, and clients sometimes feel it lacks a personal touch. However, if you’re seeking massive international reach, they are a solid choice.

2. NeoReach

Ever Wondered What the Perfect Influencer Partnership Looks Like? NeoReach is a beauty influencer marketing agency that offers a blend of software and services, making influencer marketing a data-driven experience. 

They are well-known for their advanced search tools that help beauty brands find the perfect influencers by audience, reach, and engagement. They focus on providing a smart, measurable approach to influencer campaigns. Let’s see why NeoReach is so bold:

• Advanced search tools to find influencers by audience and metrics,
• Detailed campaign insights and ROI tracking,
• Great onboarding experience and support.
  

Pricing: Platform subscriptions available, with managed services available at higher pricing tiers. Suitable for mid-to-large campaigns.

Pros:

• Excellent targeting accuracy,
• Clear, data-rich insights,
• Known for strong support, even for smaller brands.
  

Cons:

• Primarily a software-first solution,
• Tech glitches can occasionally disrupt campaigns (but typically resolved quickly),
• Smaller brands may need to self-serve via the platform instead of managed services.
  

Client Feedback: NeoReach is praised for its combination of smart influencer selection and support. If you’re looking for clear data and detailed insights, they offer a solid platform. Their approach is perfect for brands that want to maximize ROI.

3. Ubiquitous

Looking for a Campaign That Gets People Talking? Ubiquitous is a beauty influencer marketing agency that excels at creating viral content, especially on TikTok. They mix creativity with analytics to deliver campaigns that generate both brand awareness and conversions. 

They work with top-tier American beauty influencers to craft content that speaks to a younger, trend-driven audience. Here are the reasons they are unique:

• Specializes in TikTok and short-form video platforms,
• Predictive analytics to time campaigns perfectly,
• Full-service support, from creator content to paid promotion.
  

Pricing: Mid to high-tier pricing, with campaigns starting around $20,000 or more.

Pros:

• TikTok and influencer-centric strategy,
• Full-service campaign support,
• Strong track record in trend-driven content.
  

Cons:

• Best suited for brands focused on TikTok,
• May not be as effective on other platforms,
• Tech-driven approach may feel overwhelming to some.
  

Client Feedback: This beauty influencer marketing agency is a go-to for brands looking to make a splash on TikTok. Clients love the ability to generate viral moments, but if you need a broader strategy that includes other platforms, it may not be the best fit.

4. MOMENTiQ

Can You Sell Through Social Media? If TikTok is where you want to build your beauty brand, MOMENTiQ is the go-to partner. 

Specializing in TikTok Shop, this is one of the best beauty influencer marketing agencies that helps beauty brands convert viewers into customers through live shopping events, affiliate marketing, and targeted ad campaigns. Here is why they stand out:

• Experts in TikTok Shop and live commerce,
• Access to over 1,000+ micro-creators,
• Top-rated partner for driving ROI via TikTok ads.
  

Pricing: Higher investment (~$50K+) but strong ROI for brands looking to turn TikTok into a sales channel.

Pros:

• Proven results with million-dollar live events,
  Highly focused team for TikTok strategies,
• Effective for trend-driven and fast-moving beauty brands.
  

Cons:

• Limited to TikTok; not ideal for multi-platform strategies,
• Requires quick product turnaround,
• Niche focus that may not suit every brand.
  

Client Feedback: MOMENTiQ has earned praise for its ability to drive real sales through TikTok. Clients see great results, particularly with live events. If TikTok is your focus, they are the experts in turning followers into buyers.

5. LTK (LiketoKnow.it)

Want Your Products in the Spotlight? LTK is the perfect partner for beauty brands looking to leverage influencer marketing for direct sales. Their app and platform allow influencers to share shoppable content, driving purchases directly through affiliate links. 

It’s ideal for beauty brands looking to boost sales through beauty influencer marketing agencies while maintaining a steady presence. Let’s see what makes them so special:

• Huge network of influencers already using the platform,
• Built-in consumer shopping app that drives direct purchases,
• Strong micro-influencer strategy for consistent brand exposure.
  

Pricing: Self-serve options with monthly fees and commissions. Managed services often require annual contracts.

Pros:

• Seamless integration for shoppable content,
• Great for affiliate marketing and consistent exposure,
• Simple platform with easy tracking and measurable results.
  

Cons:

• Can be pricey for smaller brands,
• Limited campaign management tools,
• Influencer engagement can vary.
  

Client Feedback: The platform works best for brands that want to boost their e-commerce presence through affiliate marketing. If you’re ready to invest in a tool to drive consistent sales, LTK is a great choice, but smaller brands may find it expensive.

6. The Shelf

With a focus on data-driven strategies and creative campaign execution, The Shelf is one of the leading full-service beauty influencer marketing agencies. Their proprietary SaaS platform enables efficient campaign management, ensuring a smooth journey from strategy formulation to performance optimization. 

Specializing in multi-touchpoint campaigns, the Shelf understands that consumers require multiple interactions—such as tutorials, posts, and retargeted ads—before making a purchase decision.

Let’s discuss its key services:

• Comprehensive campaign handling, including strategy, influencer matchmaking, content production, fraud detection, and performance optimization.
• Works with all tiers of influencers (micro to mega and macro influencers).
• Over 9 years of experience, with a robust global network of influencers.
• Expertise in whitelisting and retargeting to maximize reach and impact.
  

Pricing: Medium to high; minimum campaign budget starts around $100,000+. The Shelf targets medium to large brands with enterprise-level results, making it unsuitable for smaller brands.

Pros:

• Data-first approach that combines real-time insights with bold creative strategies.
• Impressive results, such as a 40% increase in impressions and millions of engagements in beauty campaigns.
• Strong influencer matches and authentic content creation.

Cons:

• High cost of entry, making it inaccessible for small brands.
• The proprietary platform has received some criticism for not being user-friendly for smaller influencers.
• Some clients have reported unsatisfactory results despite large investments.
  

Client Feedback: Established beauty brands appreciate The Shelf’s creativity and targeting abilities, but smaller brands may find the costs prohibitive. The agency excels in driving engagement and conversions, especially for larger campaigns.

7. The Goat Agency

Known for its expertise in beauty, fashion, and lifestyle, The Goat Agency is an award-winning beauty influencer marketing agency that excels in managing large-scale, international campaigns. Originating in the UK, they combine data-driven insights with creative strategy to deliver measurable results for beauty brands. 

Their focus on real, trackable metrics ensures campaigns are optimized for success, making them a go-to agency for impactful, results-oriented influencer marketing.

The Goat Agency offers several features including:

• Extensive network of vetted beauty influencers and content creators.
• In-house production services for high-quality content.
• Focus on real engagement rather than vanity metrics.
• Platform-agnostic, running campaigns across various social media platforms.

Pricing: Medium to high; the agency works with both mid-tier and large global brands. Custom quotes are provided based on campaign scope.

Pros:

• Passionate, experienced team with a strong results-driven mindset.
• Real metrics ensure that campaigns generate true engagement rather than inflated numbers.
• Supports large campaigns with 24/7 management and creative flexibility.

Cons:

• Smaller brands may feel neglected due to the agency’s focus on large enterprises.
• Upselling additional services or larger campaigns might increase costs for smaller clients.

Client Feedback: The Goat Agency is highly regarded for its creative campaigns that balance buzz with ROI. Clients appreciate its approach, especially for large beauty brands, but smaller startups might feel overwhelmed by the scale of their operations.

8. ApexDrop

Specializing in nano and micro influencer campaigns, ApexDrop is a beauty influencer marketing agency that offers a unique, budget-friendly approach to influencer marketing. 

They operate on a product-for-post model, where influencers receive free products in exchange for content, making it an accessible and cost-effective solution for beauty brands looking to increase their reach and engagement. 

With a focus on authenticity and personal connections, ApexDrop helps brands connect with niche audiences through genuine, relatable content. ApexDrop offers: 

• Focuses on product seeding by recruiting influencers to promote products in exchange for free samples.
• Helps brands generate authentic user-generated content (UGC) at scale.
• Manages the logistics of influencer engagement, including product shipping and content creation.

Pricing: Low compared to traditional agencies. Brands pay a service fee of about $100 per influencer, plus the cost of the product.x

Pros:

• Cost-effective for growing beauty brands.
• Influencers’ content comes off as more genuine due to the product-for-post model.
• Simplifies influencer management for brands with a network of vetted micro-influencers.

Cons:

• Some influencers may not follow through on their commitments, resulting in minimal content or “ghosting.”
• Smaller reach per influencer, as campaigns rely on nano and micro-influencers.

Client Feedback: Emerging beauty brands appreciate ApexDrop for generating buzz and content at a low cost, but they caution that tracking influencer performance is essential for success.

9. Moburst

With a focus on performance-driven results, Moburst is a full-service digital and beauty influencer marketing agency that excels in creating impactful campaigns, particularly on platforms like TikTok and Instagram Reels. 

Specializing in transforming influencer content into high-performing ads, Moburst helps beauty brands amplify their reach and drive conversions. 

Their expertise in blending creative content with strategic ad placement ensures that campaigns not only engage audiences but also deliver measurable outcomes.

The handy features Moburst offers include:

• A global network of vetted creators producing branded content quickly and efficiently.
• Focus on optimizing influencer content for paid media, leading to higher ad performance.
• Fast turnaround times, with content production cycles as short as 10 days.
   

Pricing: Moderate; typical campaign minimums start at $20,000+, making it accessible for medium-sized brands.

Pros:

• High-performing results with metrics like 4× higher CTR and 50% lower CPC.
• Cost-effective by using micro- and mid-tier creators instead of mega-influencers.
• Efficient, scalable process that allows brands to test various creative strategies.

Cons:

• As a broader agency, Moburst may not offer the specialized focus that niche beauty agencies do.
• Some clients have noted minor billing issues or a learning curve for very niche industries.

Client Feedback: Moburst is praised for its agility and effectiveness in delivering growth for beauty brands. Clients appreciate the data-driven approach, which ensures campaigns achieve tangible performance metrics.

10. Ykone

Specializing in luxury beauty, fashion, and travel, Ykone is an international influencer marketing agency renowned for its strategic and creative approach. 

They collaborate with high-end beauty brands to enhance their desirability and reach through exclusive influencer partnerships. 

By leveraging top-tier influencers, Ykone ensures that brands are presented in a sophisticated and aspirational light, effectively capturing the attention of their target audiences and elevating their presence in the luxury market. Its main services include: 

• Strong focus on strategy and storytelling, ensuring influencer content aligns with premium brand images.
• Proprietary analytics platform (Campaygn) helps identify authentic influencers and forecast campaign success.
• Often runs multi-channel activations that include social media, blogs, and events.

Pricing: High; Ykone caters to luxury and established brands with significant marketing budgets.

Pros:

• Expertise in the luxury beauty niche and maintaining brand prestige.
• Global presence allows for international campaigns with influencers in multiple markets.
• Data-driven insights ensure precise influencer selection and campaign tracking.

Cons:

• Not suitable for smaller brands or those seeking quick sales boosts.
• Costs and scope are generally out of reach for startups or indie brands.

Client Feedback: Ykone has a strong reputation among luxury brands, with clients appreciating their meticulous, strategy-driven approach and ability to deliver visually stunning, impactful campaigns.

11. Stellar

Known for its bold and visually compelling campaigns, Stellar is a creative influencer marketing agency that excels in pairing beauty brands with content-first influencers. 

From artistic makeup looks to viral skin care reels, Stellar brings a flair for visual storytelling and ideation. Their influencer network is packed with creators who thrive on platforms like TikTok and Instagram, delivering stunning user-generated content and dynamic paid media strategies. 

Now let’s talk about its key features: 

• Full-service campaign management with a focus on creative ideation,
• Influencer challenges, tutorial series, and stylized photo shoots,
• Handles everything from influencer sourcing to contracts and performance tracking,
• Influencers skilled in TikTok transformations, Reels, and Pinterest-friendly visuals.
  

Pricing: Medium. Stellar offers custom campaign pricing geared toward up-and-coming and mid-sized brands. Clients get strong creative value for their investment — more about content quality than just reach.

Pros:

• Highly creative, collaborative campaigns tailored to a brand’s visual identity
• Access to emerging beauty creators with strong creative chops
• Personalized service with direct input from senior creatives
  

Cons:

• Limited analytics tools compared to larger agency
• Better suited for creative-driven, mid-scale campaigns rather than high-volume influencer activations
  

Client Feedback: Clients rave about Stellar’s ability to deliver eye-catching, authentic content that fuels engagement and brand loyalty. Indie and mid-tier beauty brands especially appreciate the agency’s flexibility and creative partnership. 

However, brands needing deeper data analytics or wide-scale reach may find Stellar’s services a bit narrow for their needs.

12. Get Hyped

With a results-driven approach to influencer marketing, Get Hyped has become a trusted partner for beauty and lifestyle brands looking to scale through authentic creator collaborations. 

Since launching in 2017, the agency has prioritized engagement and ROI over vanity metrics, leaning into micro and mid-tier influencers to boost brand presence and conversions—especially in the DTC space. Its key services include: 

• Specializes in DTC and e-commerce campaigns
• Proven track record of high engagement from micro-influencer activations
• Handles strategy, casting, content guidance, and execution
• Works across Instagram, TikTok, and YouTube
  

Pricing: Campaigns can start under $10K, with low minimums and scalable options, making the agency ideal for smaller brands or pilot campaigns.

Pros:

• Personalized service and strong client communication
• High ROI from niche influencer pairings
• Flexible pricing and campaign size
  

Cons:

• Smaller team may not support very large-scale campaigns
• Less global recognition compared to more established firms
  

Client Feedback: Clients praise Get Hyped’s responsiveness and ability to generate ROI-positive campaigns. With an average 4.8/5 rating on Clutch, the agency is regarded as a trusted partner for beauty brands seeking growth without high spend.

13. Influencer Matchmaker

Based in the UK, Influencer Matchmaker stands out by offering brands an efficient, curated way to connect with the right beauty influencers—be it celebrity-level personalities or niche content creators. 

They streamline the entire process, from sourcing to contracting, making this top UK influencer marketing platform a valuable asset for brands that want speed and quality without handling the legwork themselves. Its key features include:

• Broad network of beauty, lifestyle, and fashion influencers,
• Fast, targeted matchmaking for product launches or niche audiences,
• Services include influencer contracting, negotiations, and optional campaign management.
  

Pricing: Flexible. Options range from basic matchmaking (more affordable) to full campaign management. Costs vary based on scope and scale.

Pros:

• Time-saving influencer sourcing across social platforms,
• Ideal for niche campaigns requiring specific influencer types,
• Strong UK and EU presence with compliance expertise (e.g., ASA regulations).
  

Cons:

• Not a full creative agency — brands may need to handle content direction independently,
• Additional costs may apply for full-service coordination.
  

Client Feedback: Brands report high satisfaction with the influencer matches and time saved. Especially useful for one-off activations or when scaling influencer outreach quickly. However, having a well-defined brief is essential to get the most value.

14. Kendrick PR

Blending traditional PR finesse with modern influencer engagement, Kendrick PR is a boutique UK-based agency specializing in beauty, wellness, and aesthetics. 

They focus heavily on strategic brand building, combining media relations with influencer activations to elevate brand perception and drive credibility—especially for skincare, cosmetic clinics, and beauty-tech launches. 

Let’s see what this one has to offer: 

• PR and influencer marketing bundled into strategic campaigns,
• Strong network of beauty professionals and esthetician influencers,
• Known for media coverage, expert collaborations, and high-end campaign execution.
  

Pricing: Premium. Kendrick PR operates on a monthly retainer or high-end project fee basis, typically suited to established or rapidly growing brands.

Pros:

• Deep industry expertise, especially in skincare and aesthetics,
• Credibility-driven influencer marketing (e.g., dermatologists, editors),
• Integrated campaigns that span influencer content and press coverage.
  

Cons:

• May not suit brands focused only on short-term influencer ROI,
• Costs and campaign scope may be out of reach for smaller startups.
  

Client Feedback: Beauty brands credit Kendrick PR for elevating their market presence through thoughtful, strategic campaigns. Known for helping with successful product launches and media attention, Kendrick PR is especially valuable for brands looking to build long-term authority and influence in the beauty space.

15. The Influencer Marketing Factory

Beauty brands looking to blend storytelling with performance often turn to this full-service agency with international reach. 

The Influencer Marketing Factory specializes in influencer campaigns across TikTok, Instagram, and YouTube, delivering results through curated creator partnerships and sharp KPI tracking. 

While they serve multiple industries, their portfolio in skincare and cosmetics is particularly strong—driving not just awareness but also measurable sales through influencer-led content. It offers: 

• End-to-end campaign management, from creator selection to reporting,
• Focus on brand-fit influencers who align with your aesthetic and values,
• Custom UGC production with content repurposing rights,
• Performance tracking using codes and links for real-time optimization,
• Global talent access across the US, Europe, and beyond.
  

Pricing: Expect mid-to-high-tier pricing. Campaigns typically start around $20K, depending on scope and deliverables. That said, the agency emphasizes ROI from the start—using performance metrics to justify investment and guide strategy.

Pros:

• Strategic storytelling that connects deeply with beauty audiences,
• Excellent reporting structure with conversion-focused tactics,
• Global campaign experience with TikTok creators and American Gen Z influencers,
• Responsive account management praised for collaboration and flexibility,
• Known for optimizing campaigns mid-flight to boost ROI.
  

Cons:

• May not suit brands that want purely “branding” campaigns without KPIs,
• Digital-first processes may feel fast-paced or too agile for traditional teams,
• Beauty isn’t their only vertical—some niche brands might prefer a beauty-exclusive agency,
• Public reviews are limited (approx. 4.0/5 on Clutch), though client sentiment is generally positive.
  

Client Feedback: Cosmetic and skincare brands often cite their ability to deliver both creativity and accountability. One client noted that The Influencer Marketing Factory “hit every milestone we set and adapted quickly when we needed to shift gears.” 

With strong communication, transparency, and a commitment to measurable outcomes, this agency is ideal for beauty brands looking to scale on TikTok and Instagram with confidence.

Ainfluencer: A Budget-Friendly Alternative for Beauty Influencer Marketing Agencies

If you’re a small or indie beauty brand looking for an affordable way to run influencer campaigns, Ainfluencer might be just what you need. Unlike traditional agencies, Ainfluencer is a free influencer marketing platform that connects brands directly with influencers – no high agency fees required.

Ainfluencer is an easy-to-use platform where brands can post campaigns and connect with influencers on Instagram, YouTube and TikTok. You can either wait for influencers to apply or search for them yourself using filters like niche, location, follower count, and engagement rate.

There are over 5 million influencers on the platform, including nano, micro, and mid-tier creators in beauty, skincare, makeup, and wellness. Here are some reasons why brands love Ainfluencer:

• Free to Use: There are no fees for posting campaigns or messaging influencers. You only pay the influencers you work with. Ainfluencer makes money by taking a small fee from the influencer, not the brand. So, no subscription fee is required. 
• Easy to Navigate: The platform is user-friendly. You can search for influencers with specific criteria and invite them to work with you in just a few clicks. Profiles show key info like audience demographics and engagement.
• Safe and Secure: Payments go through escrow, meaning the influencer only gets paid once the work is done. This helps protect you from scams or no-shows.
• Community & Support: Even though it’s DIY, Ainfluencer offers helpful support and has a community of active users. Brands often mention how easy and reliable it is, especially for small businesses.

Keep in mind, since Ainfluencer is a self-serve tool, success depends on your effort. You’ll need to write a clear campaign brief, vet influencers, and follow up to make sure content is delivered. But many brands find this small trade-off worth it for the cost savings and control.

Wondering when to use Ainfluencer? 

Ainfluencer is perfect for

• Brands with limited marketing budgets,
• Those who want direct control over influencer campaigns,
• Testing influencer marketing before working with a big agency,
• Running micro-influencer or product gifting campaigns.
  

To sum it up, Ainfluencer is a top choice for beauty brands wanting to run influencer campaigns without spending a fortune. It gives you the tools, freedom, and support to succeed.

Start connecting with beauty influencers today – for free. Sign up now on Ainfluencer and take control of your brand’s next campaign!

Create a Free Account

Conclusion

In the fast-growing world of beauty and skincare, working with the right influencers can really boost your brand. The beauty influencer marketing agencies we talked about all have different strengths – some are great with data, others focus on storytelling, and some help you reach lots of smaller influencers at once. By comparing their features, prices, pros, and cons, you can choose the one that fits your needs best.

FAQs